by Nick Throlson | Aug 28, 2018 | Web Design
Is your store delivering lower conversions? Just crafting an eCommerce website is not sufficient. Whether you are new to the business or have already established it years ago, driving more conversions is always the goal. Every business goes through declines and plateaus but that does not mean you will sit discouraged. Now, this is the time when you need to work out on your strategies and try something that is in sync with the upcoming designing trends. As far as the eCommerce industry is concerned, consumer habits keep changing with each passing day. So, it is important to keep up with the changes that directly affect business revenue. Website design is also that important element which fits into the revenue generating category. With this in mind, we have aggregated a list of some top ways to maximize eCommerce sales. These latest tips for modern web designing will definitely turn your store into a money generating machine. More and more videoVideos belong to the most engaging type of content that can be produced to reinforce eCommerce sales. By acting as an effective communication method, videos can be shared across Instagram, YouTube, Twitter and multiple other platforms. With the increasing demand of videos seen to rise, more and more marketers are launching their websites around it. Videos can be used in multifarious ways, either by displaying people using your products or establishing a page that matches with the objective of your business. As far as eCommerce websites are concerned, videos are getting popularized across on product pages as well. This is another way to drive conversions on your store. It is expected that more videos will appear on eCommerce websites in the future. By inculcating videos, you will impart life to your products which definitely images cannot do to the same extent. Use of Facebook and Instagram ads 
When it comes to getting conversions on your eCommerce website, Instagram and Facebook is a great platform to opt for. Facebook ads can bring great number of leads and sales. Businesses must make the most from acquisition campaigns that drives cheap traffic to content. The use of dynamic product ads is also encouraged which helps in retargeting visitors who visit product pages. Use of carousel ads is also helpful in showcasing products from the top-selling collections. Emojis and video content also attracts visitor attention and compels them to take an action. However, if you are not experienced, you must take assistance from a Facebook expert. You will definitely be able to make more money than you spend and also save on the lost revenues. Have a Design That Blends Brand Story alongsideIn order to distinguish them from the competitors, brands must reflect a story. This, in turn, will affect the design because the company?s story need to be as prominent as the product offerings. It can be either a video that reflects brand mission or a social cause or a write-up that reflects a small bio about the business offerings. Consumers are more interested in the brand story. It strengthens relationship between shoppers and the business. This affects sales positively. Use of minimalism in designA modern eCommerce design believes in ?less is more.? An expansive menu that runs across the page with 10 rows is a story of the past. To reflect higher level of authenticity, a less cluttered menu with fewer options should be the best choice. Oversized menus bring distraction in the mobile shopping. A menu that takes space of an entire smartphone screen results into a frustrating customer experience. This impacts both traffic and conversions. If your website sells a large number of products, you must organize into a reasonable number of categories. So, it is important to have a website that offer pleasant shopping experience. It should increase engagement along with the total time spent on the website. ?Selecting the right design colorsThe best way to implement right colors is by limiting colors to two or three. You must understand color psychology for implementing colors in the right way. Choose different colors for logo, store theme and branding. Each color must evoke emotions. The combination of colors should become a trademark for your brand. Also you must avoid distracting colors. Large fonts and image background Large fonts and backgrounds on eCommerce store is becoming the latest design trend. They help in positioning the product and text in an appealing way. These days, more and more eCommerce website are making use of real product photography. Images add authenticity to the product description. It also builds up visitor?s trust. Images directly convey, ?what you see is what you get? idea. Some online websites even resize background images. Ending notes!Integrating these eCommerce website design trends into your online website will help to see a substantial improvement in sales and profit. Remember, the more seamless your store experience is, the better consumers will connect with your brand. So, if you feel these eCommerce design tips helpful, please let us know in the comment section below. Author bio:Jacob Colleen is an experienced web designer working at Webby Central, renowned website design company and holding years of experience and has a special interest in writing on social media trends. Not just these, the writer enjoys writing for technology, IT, fashion and numerous other subjects too. He has got experience in producing reader-friendly content.
by Nick Throlson | Aug 27, 2018 | Business, Web Design
We tend to associate websites with businesses and organizations, and as places to find information. It?s not a resource that springs to mind as a way of improving our individual lives or increasing our personal wealth. It?s true that some people set up their own website to promote their creative efforts or if they have a cause they want to promote, but for most of us, a couple of social media pages are all we worry about when it comes to having an online presence. If you don?t have your own website or blog, you could be missing out on an opportunity to further your career, achieve your goals, and create additional income, so if you have something to say, why not see how blogging could help.What is blogging?The distinction between a blog and a website has become less clear in recent years, and many blogs look just like websites now. Originally a blog (which is short for web log), was an online record of someone?s thoughts, ideas, comments and so on, just like a traditional written diary. A website could have all kinds of different pages for articles, shopping, information, perhaps a picture gallery, and any other relevant topics. Now websites often have a blog page on them, and blogs often have additional pages for articles, shopping, and other information. Blog or website?If you?re wondering which is more appropriate for you, have a browse around other people?s sites and see which platforms offer the kind of functionality and layout you like. A simple WordPress blog site can be set up in no time at all and is very easy to get the hang of, so if you want something straightforward and effective, this is a good bet. If you?re comfortable with the use of technology and want a more sophisticated site, there are many website builders available to choose from with which you can create your own site without needing any expertise in HTML or advanced page construction techniques. If you?re a bit of a whizz with web design, then you can always create your own site from scratch, but you do need to know what you?re doing to make this option work.How much will it cost?This is a how long is a piece of string question. You can basically spend as much or as little as you please. A standard blog or website will cost around $75 to $150 per year, plus the charge for your domain name. These can cost as little as a few bucks a year, or many thousands, depending on how popular they are likely to be. You need to check exactly what you are going to get for your money before signing up. Some deals sound almost too good to be true, and that?s usually because you discover that the advertised price is for a basic package, and all the pages and functions you want to add will cost extra. Before you look at committing yourself to a contract that will often extend to two years, work out how much you?re willing to invest. If you?re really committed, you might want to consider getting some form of credit, so you can afford the more expensive packages. Websites like Bonsai Finance can help you choose the credit option that?s right for your situation, but don?t resort to borrowing if you have any concerns about your ability to pay it off. If you see it as an advance that you can cover with no problem, it could be a good way of getting yourself started more quickly.How will blogging help me find happiness?It?s a fact backed up by scientific study, that writing or otherwise expressing your thoughts is beneficial to your health. Journaling has become all the rage in the last few years; a journal is just a kind of diary, and a blog is a form of online diary. Getting something off your chest, describing events that happen in your life, and sharing your passion and knowledge about a topic close to your heart, are all functions of your blog that will help you express your feelings. This will improve your mental health, connect you with like-minded people, and give you a sense of satisfaction.How will blogging help me achieve wealth?This could happen in one of several ways. First, you could use your blog to talk about a hobby, craft, or another subject you are particularly interested in. This will help establish your position as someone who is knowledgeable and potentially authoritative on a specific topic. That can then help you secure a new job, advance your career, or branch out into writing or coaching in that specialist subject. You can also use your blog to create an online portfolio of your work, publishing your poetry or photography for example so that it reaches a wider audience. If you want to find opportunities to work in any kind of freelance capacity, then it?s always valuable to have a site which acts as a repository for your best work to which you can refer prospective clients. If you collect enough followers, you can also begin to monetize your site, for example making a commission on sales placed, including affiliate links, and accepting certain forms of advertising. What should you write about?You can write about whatever inspires you or you feel passionate about. It?s worth having a look at what other blogs are out there, so you can find something that makes yours special enough for people to want to read and engage with it regularly. If you want to write a beauty blog that people will read, you need to offer them something new and fresh, which could be a challenge in a sector that has so many existing blogs and websites devoted to it. Good writing is essential too, so if you don?t rate your skills very highly look at the advice available from support groups and professional organizations, take courses, and keep practicing until you become an effective wordsmith.For a modest investment, you could be opening up many doors to increased wealth and happiness, so it?s worth seeing whether a blog could help you improve your life. by Nick Throlson | Aug 27, 2018 | Web Design
The debate of hybrid vs native applications has been around for a really long time- dating even before Android and iOS achieved a virtual duopoly and Symbian, Blackberry, among others were considered an essential mobile platform. But now that all those platforms are lost in oblivion and there are only two platforms to bridge (Android and iOS), hybrid apps are finally starting to take lead and is widely considered to be the future of mobile apps.For that reason, a wide range of sophisticated hybrid app development tools like Xamarin, React Native, among which Flutter are available. A product of Google, Flutter is a lot like those other tools in terms of functionality but is quite different in terms of procedure. Now before we get further into specifics, there are two key concepts of Flutter that must be introduced:Drawing
Using Flutter, developers can directly create UI on canvas of both iOS and Android- the Dart code of which is then compiled to machine code. This ensures a smooth UI and transition- a feature most of the hybrid frameworks lack.Bridge
While it can work independently, it can also source and export components to the native platforms of both iOS and Android SDKs. This makes the code highly reusable and enables it to use features beyond its core SDK.What?s special about Flutter
When a developer actually gets down to building an app, there are three broad considerations:The Initial Barrier
This includes the aspects like familiarity with the language and corresponding process, creating packages, managing states and all the boilerplate code before the actual production phase begins. Flutter simply excels in this regard except for one problem. When building Android apps or even iOS apps for that matter with Flutter, there are no packages or layouts to be created, no states to be managed, and no boilerplate code to insert. The developers can start real productive work right from the start by creating stateless widgets- to which, parameters can be later added as the application takes shape.The one problem is that it uses a new language- Dart, which nobody is familiar with! But given that it loosely resembles C, that gap is expected to disappear soon.Ease Of Development
Once actual development begins, the next consideration is the simplicity and includes factors like modularity, available components, and more. Flutter is reasonably good in this regard as well- particularly owing to its Bridge that helps it source components from native SDKs and gives a major boost to code reusability and by extension, the speed of development.Cost Of Development
This includes not only the financial costs involved in hiring Android app developers but also the cost of the application itself including factors like the size and speed of app, the time of development, and even the cost of components. As Flutter is an open source tool, there are no additional financial costs involved while in terms of app costs; applications developed in Flutter are known to have fewer lines of codes- translating into better performance and maintenance.Now given all these benefits, Flutter is definitely a feasible option but to count it among the best, you would need to evaluate it not in a vacuum but keeping competition in mind. And if you look at the current market trends, React Native is considered the best hybrid app development platform. The point being, when we pitch Flutter vs React Native, the one that comes out on the top will eventually rule the hybrid app development space. In that aspect,- Flutter is simple to set up and applications are relatively faster.
- It has built-in navigator and data management solutions
- It also offers better animation- a detrimental factor for many app projects.
- Flutter uses a relatively unknown language Dart.
- It misses out on key features of JSX- that a wide community of developers relies upon.
Overall when you have to build an app, Flutter is by all regards, a reasonably good option. And if you are building your project from scratch with no strict preferences in terms of language, it can be easily counted among the best.
by Nick Throlson | Aug 20, 2018 | Business, Web Design
Introduction:Branding is a vast field, it not only just resembles a logo design, the significance of branding is way more different than others. Lifestyle Brand is a component of branding which is implemented by the companies who want to inspire people in their day to day life. The company must initiate and implement innovative ideas to keep pace with everyday life and catch the attention of the users and the buyers in a fresh new way. Here are some suggestions to create a lifestyle brand identity agency despite belonging to profit or non-profit sector.Focus on the potential audiences:Before writing any content, we need to make sure that we have identified the target audience who are potential enough to deal with the content; rather they try to engage themselves more in it. The concrete establishment of the content should be crystal clear to that audience. We should share the initial basic educational information about the product or service. Then make that product the central base from where our lifestyle posts will branch out. As example we can cite ?Kellogg? which a cereal. In the world full of junkies and obesity, this healthy cereal will help people to keep their figure well-maintained and that is the striking point where people will show interest! Especially, ?Kellogg? wants to make sure that having this cereal will be a pure bliss for those people who will like to keep it in their daily routine.Content making with business strategy:In the advertising world, content marketing is an intrinsic part and especially when it comes to lifestyle branding. If we want to catch the attention of the regular customer, then it will be the best way to create and present a revolving story. This marketing strategy will briefly explain to the customers that why they need our product. As example we can cite the marketing strategy of ?Maggie?. In this super busy world, people rely more on readymade foods rather than the foods which take longer time in making (though they are healthy). So, the main strategic strike will be when there will be assurance that Maggie can be prepared in 2 minutes amidst the busy schedule, which will quench hunger pangs of appetite and healthy too. Upheave online presence:Social media is such a platform where everybody showcases their activities or engagements in different fields. Only being online in social media does not indicate a good sign. The more an individual involves himself with positive activities, the more audience will appreciate it. We should keep eye on what the target audience uses most. As example we can go through the example of the project of NASA in 2016. The assignment was to make comparison of the effects of space on human bodies. In this mission, two astronauts were sent. One of them Scott Kelly had a twin on earth with whom he was supposed to be physically compared with after returning. This mission got viral due to social media presence of Kelly which was directly from space. It gained a million followers as it created deep interest in the global space science.Spreading Brand Awareness:Brand Awareness plays a pivotal role in business strategy. In this field a handsome amount of money is spent to make people recognize the brand of the product. In this context, promotional video with excellency, web design Perth, billboards etc play a massive role in marketing as this will make the audience notice and remember the brand by specialty. As example we can cite ?Apple? brand. The visual branding of ?Apple? is so famous that anyone can recognize it after having a look at the symbol.The mentioned suggestions will definitely show light towards a better and broader world. Lifestyle brands will get success only when we will maintain the balance, listen to the audience and make them satisfied.
by Nick Throlson | Jul 28, 2018 | E-commerce, Web Design
There are now tools available to allow any budding entrepreneurs out there to put together their own e-commerce website without the need for any prior web design skills. While this has definitely lowered the barriers to launching such a business, it has also meant that many entrepreneurs dive in to the venture before they are truly ready for it. The following common mistakes harm businesses, and ultimately their sales.Assuming Customers Will Find You
This is known as the ?if you build it, they will come? mentality. Simply starting an e-commerce business and getting a website online isn?t going to generate you any revenue. If you want to start turning a profit, you will need to make an effort to promote your website and let other people know of its existence. There are in excess of a billion websites on the internet today, meaning that, if you don?t actively advertise your website, it?s unlikely many people will stumble across it.Even if you have the most elegantly designed website in the world, offering the most fantastic range of products, if you don?t tell anyone your website is there, they definitely won?t come. Launching your business is only the first step. But you should be thinking about how you will promote your business before your website has launched.Going Without a Logo
When we arrive on a business?s website for the first time, we expect to see a logo prominently displayed. But a logo is much more than an aesthetic feature; there are in fact several purposes to a logo.Of course, brand recognition is an important part of a logo?s purpose. You want people to come to associate your logo with your business. In this way, a logo behaves like a shorthand, where when people see your logo, they will instantly think of your business.The absence of a logo can also make your website look a lot less professional. Many businesses make the mistake of assuming that a logo needs to be professionally designed in order to be worthwhile. There is nothing wrong with a simple placeholder logo to begin with, upgrading to something a little more impressive when you have the money to spend on it. Having even a basic logo is better than having no logo at all.If you elect to use a tool such as webeden.co.uk to build your website, your logo will be important in setting your site apart from others made using the same service. Web Eden gives users plenty of ways to customise their website, but inevitably your tastes will overlap with someone else?s, and there?s always the possibility they will be one of your competitors. No Organic Marketing
Organic marketing refers to things like customer reviews and testimonials. These are marketing materials which are designed to look as natural as possible. Consumers are more trusting of organic marketing, because it doesn?t trigger the same self-defence mechanisms that we tend to put up when we are faced with a normal advert.When we know that what we are looking at are marketing materials, designed to part us with our money and encourage us to buy a product, we instantly become more sceptical of any claims that are made. For example, an advert on television which tells us that a product is ?the best ever? doesn?t carry nearly as much weight as someone we know and trust telling us the same thing.Difficult to Contact
If you have a well-designed website underpinning your e-commerce business, your customers shouldn?t run into too many problems when using it. However, it is inevitable that a customer will sooner or later either require your assistance or will have a query that needs answering. If they aren?t able to easily contact you through your website, it will reflect poorly on your business as a whole.The simplest solution to this problem is to ensure that you either include your contact information in the footer of each page on your website, or you make a ?contact us? link clearly visible.As you are putting your e-commerce website together, be sure to keep checking for any signs of the above mistakes. It is these mistakes more than any others that lead to e-commerce businesses underperforming, and in some cases folding completely.
by Nick Throlson | Jul 25, 2018 | Web Design
Web design & development requires brainstorming on different aspects and consider multiple factors including layout design, website objective, SEO, budget and more. With the introduction of GDPR, now there is a new entry on the web developer?s list which they have to keep in mind when creating websites. But, what everyone is concerned about, whether this new law will affect the way developers design & build websites.GDPR law requires that you become more thoughtful about the websites and services you build as well as more transparent about the methods of collection and use of personal data. That?s why, owners of varied digital platforms are required to become more diligent and stringent about how they collect, use and store personal information of their customers. GDPR (General Data Protection Regulation) is designed to ensure data safety of European Union citizens, but it is also applicable for organizations that are outside of the EU which capture data from EU residents. So, eventually, every business is covered under this law. ?Measures to cope with the General Data Protection RegulationIf any organization (whether operating inside or outside the European Union) infringes GDPR legislation, it is liable for a hefty fine of 20 million euros or 4% of company?s global annual turnover (whichever is higher). In order to avoid this huge loss, companies must comply with this law. Hence, the company?s websites should be built in a way that they fulfill all the requirements of this new data security regulation.To make your business compliant with the new law, first, you need to understand it. According to this regulation, individuals are granted with 8 essentials rights as follows:- Right to information: This right requires you to be transparent about how you use the information collected from customers or users. Usually, you provide this information in the privacy policy of your website, update this document to provide clear and concise information about your usage of the personal data.
- Right to access data: When a customer or user requests you to send their data, you should send it them in commonly used format like CSV.
- Right to correct or rectify data: In case of inaccurate data, you must let your clients or users rectify it.
- Erasure of data or Right to be forgotten: When there is no compelling reason to continue processing of the data, your clients or users may request to remove or delete it. ?
- Restrict data processing: As per this right individuals can request companies to stop processing their data. In that situation, companies can store the data but not allowed to process.
- Right to portability: Individuals should be allowed to access and reuse their personal information for their own purposes.
- Right to object: Individuals can object on their data usage including in fields like research, marketing, and statistics.
- Right pertaining to automatic decision making, including profiling: This defines the conditions in which you can use automated decision making and profiling. Plus, it also explains about the requirements to be met such as explicit consent of individuals.
These are the essential rules that should be followed by every business unit in order to abide by the GDPR law. While designing & building a website, developers need to pay attention to these regulations and then create the website that fulfills these rules. The following steps should be taken to make sure that your website is GDPR compliant:- Conduct a data audit: To make sure that you are safely handling the data from your customers or users, you should figure out a different aspect of this process.
- Define a clear and precise privacy policy: This document is where you describe the procedure on data collection, usage, storage and other processes. Define everything clearly pertaining to individuals? data handling. ?
- Implement SSL certification: Those websites that use HTTPS send data through an encrypted connection. So, if you have a SSL certificate, you have taken a step ahead to adhere to GDPR. In absence of HTTPS, your website sends encrypted data which may be intercepted in transit. ??
- Determine and document a clear process in case of a data breach: The new law requires that data controlled should establish a procedure to be followed in case of data breach. According to the regulation, data controller is obliged to report the data breach within 72 hours to authorities.
- Processing of data collected from children: Organizations which collect information from children need to take consent from their parents or guardians before processing their data legally. According to the law, children with a minimum age of 16 years can give their own consent for data processing. Mention information in your privacy policy precisely and in a way that 16 year child can understand.
ConclusionIn this digital era, data safety should be assured to the customers and users of your online services. It is an ethnic way that every business should consider while rendering their services. GPDR compliance requirement has made it essential for companies to ensure data safety. Now, it?s time to adhere to this legislation as failing to comply with this may have adverse effects on your business. ???? ???Author Bio:Tom Hardy has hands-on experience as a digital marketing consultant. He currently works at Sparx IT Solutions: GDPR Compliance Solution Provider and offers exceptional website auditing services to prepare a business for GDPR readiness. Also, he writes informative blogs to let users know how much it is important to comply with GDPR for websites to get better data security. 
When it comes to getting conversions on your eCommerce website, Instagram and Facebook is a great platform to opt for. Facebook ads can bring great number of leads and sales. Businesses must make the most from acquisition campaigns that drives cheap traffic to content. The use of dynamic product ads is also encouraged which helps in retargeting visitors who visit product pages. Use of carousel ads is also helpful in showcasing products from the top-selling collections. Emojis and video content also attracts visitor attention and compels them to take an action. However, if you are not experienced, you must take assistance from a Facebook expert. You will definitely be able to make more money than you spend and also save on the lost revenues. Have a Design That Blends Brand Story alongsideIn order to distinguish them from the competitors, brands must reflect a story. This, in turn, will affect the design because the company?s story need to be as prominent as the product offerings. It can be either a video that reflects brand mission or a social cause or a write-up that reflects a small bio about the business offerings. Consumers are more interested in the brand story. It strengthens relationship between shoppers and the business. This affects sales positively. Use of minimalism in designA modern eCommerce design believes in ?less is more.? An expansive menu that runs across the page with 10 rows is a story of the past. To reflect higher level of authenticity, a less cluttered menu with fewer options should be the best choice. Oversized menus bring distraction in the mobile shopping. A menu that takes space of an entire smartphone screen results into a frustrating customer experience. This impacts both traffic and conversions. If your website sells a large number of products, you must organize into a reasonable number of categories. So, it is important to have a website that offer pleasant shopping experience. It should increase engagement along with the total time spent on the website. ?Selecting the right design colorsThe best way to implement right colors is by limiting colors to two or three. You must understand color psychology for implementing colors in the right way. Choose different colors for logo, store theme and branding. Each color must evoke emotions. The combination of colors should become a trademark for your brand. Also you must avoid distracting colors. Large fonts and image background Large fonts and backgrounds on eCommerce store is becoming the latest design trend. They help in positioning the product and text in an appealing way. These days, more and more eCommerce website are making use of real product photography. Images add authenticity to the product description. It also builds up visitor?s trust. Images directly convey, ?what you see is what you get? idea. Some online websites even resize background images. Ending notes!Integrating these eCommerce website design trends into your online website will help to see a substantial improvement in sales and profit. Remember, the more seamless your store experience is, the better consumers will connect with your brand. So, if you feel these eCommerce design tips helpful, please let us know in the comment section below. Author bio:Jacob Colleen is an experienced web designer working at Webby Central, renowned website design company and holding years of experience and has a special interest in writing on social media trends. Not just these, the writer enjoys writing for technology, IT, fashion and numerous other subjects too. He has got experience in producing reader-friendly content. 
The debate of hybrid vs native applications has been around for a really long time- dating even before Android and iOS achieved a virtual duopoly and Symbian, Blackberry, among others were considered an essential mobile platform. But now that all those platforms are lost in oblivion and there are only two platforms to bridge (Android and iOS), hybrid apps are finally starting to take lead and is widely considered to be the future of mobile apps.For that reason, a wide range of sophisticated hybrid app development tools like Xamarin, React Native, among which Flutter are available. A product of Google, Flutter is a lot like those other tools in terms of functionality but is quite different in terms of procedure. Now before we get further into specifics, there are two key concepts of Flutter that must be introduced:
