Here is a situation that almost everyone has faced more than once- you are out on lunch with your friends, split the bill and well, you don’t have the cash to pay your share. Then someone foots the bill and you pay them later. But how? And that’s just one of many use cases where you might need to pay someone (generally small amounts) across the table or across the country. That’s where P2P payment apps come into the picture. These are just like regular banking apps except with much lower complexity.
What P2P apps are for?
Generally speaking,
P2P apps are most suited for non-cash micro-transactions. Like to split all
kinds of bills, rent, while keeping a tab on all your monthly expenses.
How can you use P2P applications?
These are just like
any other banking application where you initially seed your bank account and
then make requite transactions. There are, however, two points worth noting
here:
Most applications
transact through debit cards only. Some might offer credit card facility but
that would incur additional fees.
The recipient must
have a bank account.
How do P2P payments work?
If you are skeptic about peer-to-peer money transfers, here is a simplified version of the entire process:
1. Create an account
Both the sender and
recipient should have the app installed and created an account. Some
applications allow cross-platform transactions in which case the receiver
doesn’t need to have the app.
2. Seed debit card
Then you need to feed your debit card details
and the app would be linked to your concerned bank account.
3. Make payments
All you need to do
is enter the mobile number/email ID of the receipt to send funds. The amount
would be debited from your bank account and deposited in the recipient’s bank
account.
Venmo
This is the app with
the simplest interface for P2P money transfers. A product of PayPal, it also
has a social feature where it displays who your friends are paying and what
for- which can be disabled if you prefer privacy.
Google Pay Wallet
Like all other
Google’s services, this is a free product that integrates well with other
Google applications. For instance, it can be used with Gmail to transfer funds
via email without any additional charges.
Cash App
One of the most
popular and now known as “Square Cash”, can be used to transfer funds at no
additional cost. The application also has a wallet to store funds or you can
directly use your bank account. One of its key highlights is that it can also
be used to buy and sell Bitcoin.
Facebook Messenger
As most of your
friends would already be on Facebook Messenger, it is perhaps the most
convenient way to pay them. Sending money via this app is as simple as sending
a text. There is just one caveat- the receiver must also have linked a debit card
to their Facebook Messenger to be able to receive funds.
PayPal
Now, this is an app that doesn’t need an introduction. Being the pioneer in digital payments and wallets, the PayPal application is one of the best for P2P transfers. It has an in-built wallet and can even be used to send funds across international boundaries. So why isn’t this app on the top of our list? Well, it’s expensive to use. Along with the usual percent transaction fee, it also levies a flat fee for each of the transfers thus putting off many users.
Closing remarks
Apart from these popular apps in the US, there are also other markets like India where P2P payment apps have become immensely popular and extend to P2B transactions as well. In fact, it is currently one of the most revolutionary markets for the fintech sector. So if you wish to build a P2P app, hiring best Indian app developers would yield the best possible results.
Your website is likely to serve many purposes in one. If you have a website for your business purposes, then you will be aware of the importance of it being as good as possible, in order to ensure that the business benefits from it in the best way it can. Even if it is a personal website or it exists for some other purpose, you will need to make sure that it is carried out in the best possible way to get the fullest effect from it. But in order to be sure of that, we do need to be aware of what kind of elements the best websites have. As long as you are sure on that, you will find that you can develop and build your website much more successfully. With that in mind, let’s take a look at some of the most important elements of great websites.
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Clear Design
For a start, something that you will always need to be sure of is that a website is designed in a way which is clear. But what does this mean? Generally, it’s just about ensuring that any passing visitor will know immediately what the site is about, what they can expect to learn from it or use it for, and why they might want to take a further look. This clarity comes from a design that is easy on the eye and which makes sense, and it is something that is actually very hard to produce and come by. Marketing Automation The best way to ensure that you do have your website clearly designed in this way is to look into something like Red Spot Website Design, who will be able to help you do just that. As long as the design is clear, it will be a much more successful website.
Good Navigation
You should be sure that your website also has a navigation style that makes sense, as that is something that helps people to get around the website more easily and therefore to appreciate it all the more. To work on this, you will need to make sure that you are keeping the site index nice and simple, as that will make it much easier to keep the navigation simple too. This is one of those things which are a lot easier if you keep it simple, so make sure that you don’t have too many pages in the first place at all. As long as you do that, you will find that the website is going to be much more successful.
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Memorable Name
One of the more difficult and time-consuming elements is finding a URL which is going to be appropriate and memorable. You might well need to look around before you can find one that really works, and it could be that the one you really want is going to cost you some money. However, as long as you persist, and bring a little creativity to it, you should be able to find a domain name which works well.
7 Ways to Improve User Experience and Reduce Bounce Rate
User Experience is among the most important aspect of designing a website . This is made evident with how signals of user experience are considered ranking factors.
This really isn’t a surprise as a site that offers the commendable experience to its users lead to more satisfied users, and Google aims to make this the case and puts a site that is able to do this in the forefront of search results.
Other than improving site ranking, good user experience can also reduce your site’s bounce rate. Site abandonment is something you would like to avoid as this does not only harm your current potential since you lose possible opportunities, but high bounce rates further hurt your site’s future interaction because high bounce rates are further treated as a signal of bad user experience and can push your site down in search engine results page.
It is therefore important that you work on user experience to help boost your SEO initiatives, and to prevent losses due to the site abandonment.
The following are 7 ways on how you will be able to improve the UX of your site:
1. Provide a Better Overall User Experience
The first step for you take is to aim to provide a holistically better UX. It is best to look at the point of view that UX is the result of what you do with your site, so it is best for you to understand that every aspect of your site has a part to play on the quality of user experience that your site visitors will have.
2. Improve UX Design
With holistic UX in mind, you will then need to understand that you have the power to control UX by designing your site to provide a great user experience. Your site’s design has a huge role in the reception of your site, so you will need to make sure that your site is engineered to provide a great experience to your site visitors.
Design is not just about the visual appeal of your website, but also how each individual element of your site works as part of the whole. Make sure that all functions are delivered, and that this is coupled with great aesthetics.
The goal is to design a beautiful and working site that your audience will surely enjoy.
3. Optimize your Call to Action Placement
The placement of your CTA has a huge role to play in UX, and especially in preventing your users from abandoning your site. It is therefore crucial that you put something important in areas that you site visitors will see first and would grab their attention. Usually, what’s most effective is your CTA, as this is what you would want your customers to do anyway.
By showing it right where your site visitors just as they enter your site will allow you to grab their attention more effectively, luring them into your desired actions.
4. Ditch the “Above the Fold” Myth
While it has just been mentioned how important putting your CTA on top is, putting everything above the fold should not be done anymore. In the past, sites practice putting all content above the fold as it is believed that things that are not above the fold of the site will not be recognized.
Meanwhile, developments in technology and human behavior towards it will prove that users are now expected to scroll down so there is no point in cramping everything atop a virtual fold.
It is actually better if your site has enough white space so that it wouldn’t overwhelm your site visitors as compared to bombarding them with a huge pile of content in a small space.
Again, putting everything above the fold is just a myth
5. Work on your Funnel Conversion
The sales funnel refers to the customer journey from need recognition up until post-purchase evaluation. By being able to identify where your customers are right now, you will be able to properly make use of the appropriate strategy for your leads.
This would have been easy if you have the same type of customers all the time, but you are dealing with various types of customers, and you would need to track their progress in the sales funnel, and you will also need to know what kind of strategy would work on them, whichever stage they are on.
6. A/B Testing + Targeted Landing Pages
A combo strategy that you should practice is A/B Testing and making use of targeted landing pages.
A/B Testing is a step needed to make sure that you have the best version of the campaign you have in mind. Testing out your campaigns before full implementation will allow you to make changes that can improve your strategy.
Meanwhile, it is also a good idea to make use of personalized landing pages. You can come up with landing pages that are specific to the kind of audience, like in terms of location. Your website can detect the location of the user, and would return a tailored-fit landing page for him or for her.
7. Show your Credibility
Finally, it should be your mission to build on your audience’s trust. While that is not easy to do the first time you interact with a certain user, there are effective ways on how you can encourage trust such as by showing security measures you implement on your site to ensure that transacting with your site is not a bad idea, especially in consideration of all the cybercrime happening right now.
It is also a good idea to show reviews from actual buyers and users of your product offerings so that first-time buyers or users will feel more comfortable trying your products out.
Other ways to improve your credibility your site is by showcasing awards, certifications, and partners that your business has. By doing so, your site visitors would know that it is okay to trust your business more than others.
Final Word
User experience is a truly important aspect of your website so making sure that you work on it can help boost your business in general. But most importantly, the strategies enumerated above all aim to make your UX better so that you will have to enjoy its benefits, and limit any shortcoming.
There are only 53% of small businesses own a website. A staggering 18% of small and medium businesses admit that they avoid building a website due to the unaffordable cost of designing it.
But most of these businesses are not aware of the fact that it takes only or less than $100 to build as well as launch a website.
You heard it right! With the world’s most used content management system, WordPress, you can get your business online in the most convenient way. You can set up your own website with a proper domain name and website hosting within a few minutes.
Are you ready to set up a stunning looking WordPress website in just $100 or still thinking it as a lot of investment?
Now, you might be confused with the continuous appearing term: WordPress and wondering why the web development companies don’t mention it. Well, find all your questions and doubts addressed here.
First of all, what is WordPress?
According to Wikipedia, “WordPress (WordPress.org) is a free and open-source content management system (CMS) based on PHP & MySQL. Features include a plugin architecture and a template system.”
This robust content management system allows businesses to easily create, manage, edit, and publish content on the websites without any need to have expertise in programming.
According to Venture Beat, “WordPress now powers more than 25% of the Web”
Contrary to the assumption, WordPress isn’t just a blogging platform, you can leverage it for multiple purposes such as eCommerce sites, business websites, and set up professional portfolios.
Here are some of the best reasons why you should build your website with WordPress. Let’s have a quick glance.
Solves Biggest Problem: Money
If you are in no mood of spending $2000 to $25000 on a website by hiring a web developer then WordPress is for you. You can build an eye-catching website or just a blog section for your business without any prior web design knowledge. WordPress doesn’t charge extra if your business starts getting more traffic through the website.
Build a Website You Always Wanted
With WordPress’ amazing customized theme, you can make your website look the way you want. You can use any one of the many themes freely available or buy a premium one such as astra theme. You can also use plugins to add certain features to make your website function the way you expect.
No Designer/ Middleman Required
It requires a lot of efforts in maintaining a website. From keeping your website updated to optimizing it for multiple devices to implementing robust security in it, there is continuous work involved. In order to build a custom website, you need to hire an expert web developer who can handle all tasks, but this option is a bit costly.
On the other hand, building your website with WordPress doesn’t have such challenges. You can update your website, install plugins, and manage content on the webpages, everything on your own. It will help you save time and money.
Scale your Website with Plugins
WordPress plugins enable you to add functionality to your website. With the help of these plugins, you can add a checkout system, create a contact page for your website, improve SEO, create landing pages, and add an extra security layer, in just a few clicks.
There are more than 40,000 plugins available on the WordPress plugins database to help you scale your website.
Continuous Updates and Support
Being an open-source platform, WordPress delivers high-quality, premium user experience. Along with that, millions of users support WordPress across the world. In case you come across any issue, these experts are there to help you.
WordPress get at least 3 major updates in its software every year and your system will be automatically updated along with other minor updates for free. Isn’t it a big enough reason to choose WordPress for your website.
Optimizing your website and content for every search engine has become the crucial thing today. It requires a lot of resources, time, and efforts. Doing proper SEO on every web page can be a tedious task. WordPress has not only addressed but also solved this challenge with its plugin. Yes, there is a plugin that can take care of your SEO tasks: Yoast.
Yoast SEO plugin enables you to implement meta titles, description, and even optimize your content for keywords in a convenient and time-saving way.
Easy Content Management
With WordPress dashboard, you get to experiment with a lot of functions. Such as creating image galleries, uploading multimedia content with drag and drop interface, schedule posts for a fixed time, adding widgets, and customize sidebar. All can be achieved without having experience in coding.
To Sum Up,
WordPress is an easy-to-use, powerful website-building platform that allows everyone to create a responsive and wonderful website. It is changing and adapting continuously as per users’ requirements and expectations. This is one of the biggest reason to choose WordPress over other alternatives.
Interested in building your own website with WordPress? We help you with a wide range of shared web hosting plans that are optimized for reliability and speed when using WordPress.
Good luck. Hope you have a great website experience.
Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on mobile application. He works in a leading mobile app development company with skilled iOS & Android app developers that has developed innovative mobile applications across various fields such as Finance, Insurance, Health, Entertainment, Productivity, Social Causes, Education and many more and has bagged numerous awards for the same.
No matter the strength of any of your other form of digital marketing if your website isn't right, you won't be able to achieve the results that you want. In fact, you could say that your website is the very cornerstone of your digital marketing strategy. To that end, making it the best that it can be is essential. Luckily, you can find out exactly how to do this in the post below. Facebook Marketing Books
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Great visual design
First things first, the appearance of your website matters. In fact, it will be the very first thing that your clients will see. To that end, as webflow.com suggests achieving a cohesive aesthetic style and theme is crucial.
Luckily, there are several ways you can now do this, one of the most common is using a website creation service that allows you to select from a variety of style and colors and just fill in the essential information that your business needs to promote. In fact, this s a fantastic option for those just starting their business out because it usually cost effective as well.
However, if you are looking for something a tad more bespoke, and responsive then having a customized website build from scratch is a smart idea. Of course, this is something that you will need to engage a professional web design company to do because you will want it to look great on the customer-facing side, but also work effectively on the back end as well. After all, it will be the places that all of your other online marketing strategies direct potential customers to, and therefore is the cornerstone of all of you do online.
Content
Another essential of any effective website is that it must have well written, incisive, and even entertaining content, that is also optimized for SEO.
One way to do this to include clear, informative and optimized product descriptions, titles, and landing pages. Although, most websites benefit from creating a blog as well, where they can write longer articles from different points of view that will appeal to specific groups of customers.
Of course, starting a blog can be daunting if you don't have any professional writing experience, but it's possible to get some help with this from sites like bloglingo.com online. Such assistance being something that can help you get through the setup process, and to create the type of content that will not only engage your audience but work wonders for you SEO placements as well.
User-friendly
Remember too that while what your site looks like and contains is essential is also need to have an excellent user experience as well. Otherwise, readers can end up easily navigating away, and you will lose potential followers, and customers.
What this means is that the designneeds not only to be clear but thought about from the perspective of the customer and what information or actions they will want to access. The idea being that their experience is as smooth, and pleasant as possible, thus avoid frustrating and a negative experience that could reflect poorly on your brand.
When it comes to starting a website, there are so many different things that you need to be able to keep in mind. And if you’re a complete novice, you may not realize some of the things that can impact on your future success. For a lot of people, the launch of a website is all about selling something. Even if it's not about selling anything at first, it will be in the future. And this is why it’s so important for your web design to make the sales process as seamless and smooth as possible. In order to do this, you may feel as if you need to hire an expert web designer - but you don’t. While that may help, you may also be able to utilize some creative web design skills yourself.
These days, it’s much easier than ever before for you to be able to build a website yourself. However, just because you can do it, it doesn’t mean that you should rush it or do it half-heartedly. Instead, you’ll want to approach this as strategically as you can. And you’ll want to make sure that you’re bringing in all of the right elements that will make your website as strong as it can be, to help you land more sales. So let’s take a look at how you can do just that.
Being On Brand
First of all, it’s essential that you can brand your website correctly. If you want to look professional and make as many sales as possible, then you need branding in place. If you are working with a web designer, they should be able to do this for you. If not, you may want to hire a graphic designer to create some branding for you, so that you can keep it consistent throughout your site.
Using CTAs
Then, one of the best ways for you to utilize your web design and ensure that your sales benefit as a result, is to have the right calls to action on site. If you want your audience to buy from you, or to click a link, or sign up for something, you really need to encourage them to do that. It’s not enough to just hope that they will. Instead, you need to really make it obvious and ask for them to do what you want, with your web design.
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Collecting Data
And then, you my also want to make sure that you’re able to get to know your audience and serve them better. This can be quite to do without the right technical setup. It may be that you need to use software, such as Techfino, to get you to do this. Either way, when you’re collecting the data you need, it’s much easier to optimize your website going forward.
Keeping Users On Site
And then the next thing, is that you need to be able to keep the users on your website too. You can definitely use your web design to do this. Sure, some visitors may naturally want to take a look around, but some will read what they came to read and leave. And so, it’s handy to have a style of web design that keeps your users on the site, keeps them interested in what you have to say, and encourages them to make a purchase.
Providing Enough Information
Another thing that your web design can do to help you to make more sales, is to be informative. It’s important for you to think about what you should be putting out there into the world and what your audience may need to know - then ensure that your website design is as informative as it is pretty.
Connecting With Your Audience
You may also find that you can harness the power of web design to connect with your audience more too. Not only should you be able to serve them with information, but you may also want to think about how you can meet their needs with services like live chat or even asking for their feedback in a survey.
Building Trust
Finally, if you’re looking to make more sales in the future, it’s really important for you to also get your audience to trust you. And this can seem hard or feel as if it’s going to take time. And in some ways, it will. But, at the same time, you can do this with your website and via the web design that you use. It’s important for you to think about the content that you’re using, how you hook the attention of your users, and encourage them to click ‘buy’ with trust.
