How to Protect Your Site from Cyber Crime – Avoiding Hacker Attacks
When you have a website, the last thing you want to deal with is a hacker. There are few things that can cause more frustration than a hacker attack. They can cause many problems for you such as deleting or altering your files, putting malicious content that spreads malware on your site and getting your site blacklisted by search engines, not to mention threatening all of your hard work. This is why it is detrimental that you learn how to protect your site from cyber crime. You need to therefore take defensive action on a daily basis so that you can strengthen your website against any unauthorized intrusions.Have Security Programs in PlaceYou?ll need security plugins such as malware scanners and firewalls so you can prevent an intrusion. Keep all of these virus protection programs up to date, and if you run a business your employees should run a total virus scan each day from their own workstation. Anyone responsible for LAN should also be doing this daily on the server.Update Your Website Software on a Regular BasisYou should be regularly updating the website platform software that you use, as updates become available. Drupal, WordPress and Joomla are commonly used platforms and they all release security software updates periodically. Many times these updates are to fix the vulnerabilities in the versions that are already being used. Plugin software should also be updated whenever new releases become available.Be aware of plugins made by third parties. Most of them are useful and helpful programs, however hackers have made their own versions which once installed on your website?s server will create much trouble with your files. You should only be using accredited plugins and themes which have been checked for any malicious content beforehand.Made Access to Your Website DifficultWhen learning how to protect your site from cyber crime, you should also learn how to make access to your website difficult. You need to replace the admin default username, and then make a very complicated password that contains a combination of numbers, letters and symbols. Hackers will look for simple logins weaknesses on your site, and the more advanced bots will search the Internet to look for default login data. Make sure your file permissions are restricted for administrators only and limit the permissions for any other authorized users. You should also consider a security key if your site does not automatically have one, as this will further encrypt your website data in cookies, which are the temporary text files that will have your browsing and login data in them.Keep Up-to-Date with Your Computer and Network SecuritySince hackers are finding less ways to attack a website directly, they have created flank attacks by making viruses which will infect computers or local area networks. These viruses will go through the networks and computer looking for FTP login weaknesses, getting the FTP user information and then indirectly accessing the websites. When a hacker has gotten in to your server files by FTP, they get past the file permissions and then act as the administrator and change your existing files or delete files. Plus, they can also upload malicious links or software to your website?s server.To avoid this sort of attack you need to update your software on a regular basis and install anti-virus and firewall software. Plus, you should scan your computer regularly for malware. Don?t click on any links that seem suspicious, or any files in emails from anyone you don?t know because they can take your computer to sites that are infected and which will download the malware without you even knowing it.Directory ListingLastly, check to see if your server allows directly listing, as this will let anyone see what the contents of your directory by typing in the web address and folder name. If you can type in your website name and a folder name and see the contents, you need to talk to the web host right away and get it disabled.?Yim Virak is an experienced web marketer, he show people how to get exposure to the blog and make money from the website and he also provides InMotion Hosting review and bonus on his blog . ?
In an ever evolving digital landscape it is important for businesses, and individuals to maintain a proper online reputation. Such a task is often made difficult in a world shaped by facebook pictures, user reviews and disgruntled employee's taking to the twitter-sphere.It can become almost impossible not only to keep track of what is being said
about your company,?never mind?trying to respond to it all!This is where Google's new "Me on the Web" tool comes in play, this new tool included ?on your Google Dashboard, allows you to monitor what is being said about your business (or related search term), and with this?google reputation management?option allowing you to gather your results in nearly real time you can finally have a competitive edge in tackling the otherwise staggering task of managing your
online reputation."Your online identity is determined not only by what you post, but also by what others post about you ? whether a mention in a blog post, a photo tag or a reply to a public status update," Google explains, gone are the days when the information about your brand was a controlled and well crafted marketing piece, in this modern age you are an open dialogue between users everywhere with minimal control over your own identity.Luckily however Google's been sure to provide links to help you deal with unwanted content, and to give you further insights into how you can manage your online identity; and with a 
If you have logged into your WordPress and found an alert to update, then this article is one you might want to read.You see, WordPress gets updated a lot. Sometimes the updates are small security fixes. However, once a year or so, there is a major update.Before we continue, I want you to think about something. When you see that WordPress released an update, what do you do?
Without going into too much nerdy details, WordPress changed some of the code that many themes and plugins relied on. So in turn, development had to be made (by many companies) to add a workaround. In addition to the development time for the workaround, we had to do a lot of internal testing on various environments, and then release an update to all of our users.That short story is pretty much what sparked the question I stated above. So I went on Quora and Google Plus to ask communities the same question I just asked you. Here are some of the answers I received.
The average person receives such a multitude of marketing?messages every day that your message has to stand out from the crowd if it is
to have even the slightest chance of being read. ?Personalization is a great way to achieve?this.A good Email Marketing platform will make this easy for?you.? You should be able to address the?email to each recipient in just a couple of click of the mouse.? A ?Dear Peter? email is bound to be better?received than an impersonal ?Dear Sir?.? Perhaps?including more personal data, like their location etc., could also serve to?boost their confidence in your brand.? As?time passes and you build your database you can incorporate clients? lifestyle,?professional and perhaps even personal history into your messages.? At which point the reader will not even?notice to start with that they are reading a bulk email, and if the content is?of interest to them, by the time they do?realize, they will continue reading?anyway.Data segmentationThe best email marketing services will allow you to easily?create dynamic content in just a few simple steps.? Imagine you have a clothes store and wish to?send out a campaign with your newest lines.?Data segmentation will allow different readers to receive different?content.? Perhaps the younger ladies?would be interested in the new party dresses while the more mature man would?certainly not be.? Instead of sending the?entire line to every one of your subscribers, each person can receive content?that they may be interested in, based on their age, location, past purchases?and any other data that you have gained from them as subscribers.Personal email = SalesBy sending this more personalized information out to your?clients, it is if you are showing an interest in them personally.? They will receive an email which includes?their name and products they are genuinely interested in, rather than generic?copy.? This kind of service can only help?to improve their loyalty to your brand and so ensure future sales and possibly?up sells?and cross sells as well.Personalized email marketing is basically the opposite of?spam, rather than unsolicited messages which the consumer never requested.? They receive genuine content, which they have?asked to receive which is tailored to them.?As well as being less likely to end up in the spam folder, these?messages are also three times more likely to be opened than a generic marketing?message.Author bio: Stuart Wooster writes on behalf of email marketing company Brother?Mailer, and enjoys writing about digital marketing topics.
If you want?to be a successful 
What to Do With Your ListOnce you have a list, you need to make it work for you.?Send out regular emails (but don?t overload people?s inboxes by sending
multiple mails per day!), with useful tips, interesting articles, and perhaps?even the occasional freebie or money off voucher.Don?t make every email a sales pitch.? Give out free?information, and make at least half of your emails entertaining or informative.? When you want to promote a product, start by adding some gentle pre-sells to your regular newsletter, and then send out a hard sell email. The pre-sells should have got your subscribers thinking about your product, and they?ll be more receptive to your final sales
pitch.Be consistent with your newsletter. If you think you?ll struggle to write a newsletter every?week, spend a day or two preparing a large batch of emails, and schedule them?so that you don?t have to worry about doing any more writing for a few months.Once you have a good list of subscribers prepared, you?ll wonder how your site survived in?your pre-list days!
