Bon Appé-Tweet! Why An Internet Presence is Vital for Your RestaurantNick Throlson
People often see restaurants as one of the few businesses that the Internet hasn’t damaged much. In fact, the Internet can be a massive boon to restaurants. With the right marketing techniques, your business could see dramatic increases in patrons. Much of this has to do with working on your Internet presence.
Getting friendly with mobile
So much Internet use now takes place on mobile phones. This isn’t just constrained to on-the-go use. You also need to consider the fact that a lot of people at home find it easier to get out their phones than to go over to their PC. When people are out and about, that’s when they often make the decision to go to a restaurant. So you need to make sure your website is mobile-friendly. The contact info on your website should be easily located. Your menu should be easy to read on a smaller screen. If people can’t get all the info they need on the mobile version of your website? Then you could find your restaurant being skipped in favor of one that does have a great mobile website.
Search engine optimization
Of course, in order for people to find you in the first place, you need search engine visibility. It doesn’t matter how bright and crazy the sign outside your restaurant is. Most of the people who find out about your restaurant will do so through an Internet search. So you need to be investing in SEO. You probably already know what SEO is, but may not have thought it applied much to a restaurant business. At the end of the day, the majority of people still turn to Google if they need to find anything, online or offline. Look further into a digital marketing restaurant strategy to get the exposure you need.
Personality and social media
Another thing you may not have considered when it comes to your restaurant. It is absolutely essential that you get yourself a Twitter account. As this infographic shows, an alarming amount of restaurants don’t have Twitter accounts. This will strike a lot of people as strange. After all, doesn’t every business have a Twitter account these days? Well, a lot of restaurant owners may not think it can do much for them. Maybe they believe that the food can speak for itself. And that anything the food can’t say for itself can be spread via word-of-mouth. But your business can still have a personality to show on Twitter. Getting fans to follow social media accounts is a great way to expand the business.
Email marketing is still a thing
You didn’t think that email marketing had gone away, did you? This isn’t just a misconception that restaurant owners have, to be fair. Business owners of most pursuits often forget that email marketing is still extremely effective. The fact is that people still use their email on a regular basis, and will open emails from companies they trust. Look into email marketing for your restaurant, and make sure to send your subscribers good content and deals!