When we talk about web development, WordPress pop up first in our mind. 27% of the top brand, like TechCrunch, CNN, and UPS, use WordPress. It's easy to understand which makes it easy for novice website services to make little updates to their webpage, for example, text changes and blog entries. WordPress additionally offers an extensive library of plugins to its clients, making it customizable to any web development need. All WordPress websites are likewise mobile and SEO-accommodating.
WordPress trends are driven by in general web design trends, notwithstanding new features given by the organization itself. A year ago, WordPress gave us adaptation 4.8, which included as good as ever widgets for including images, sound, and video to your website. On the propelled development site, the update added the capacity to perform multi-site refreshes and improved its text editor.
Usually, we need to stay aware of the most recent WordPress trends so we can keep on conveying amazing websites to our clients. This is what we can anticipate from WordPress in 2019:
Latest Features and Improvements of WordPress
WordPress 4.9 is as of now in beta, and the full version will launch soon. This variant incorporates fixes and improvements to the 4.8 launches. Clients can hope to see improvements in editing code, managing themes, managing plugins, and simpler customizations. These improvements will help designers notwithstanding website services. These improvements are energizing as convenience is a standout amongst the most significant parts of WordPress for our clients. As a WordPress website development company when we make a website, we need to enable our clients to make website changes individually as their business develops.
Intuitive WordPress Themes
While WordPress offers numerous fundamental layout themes for nothing, customizable ideas are frequently worth the cost. Since WordPress prides itself on being easy to understand, there are themes that run from easy to complex at different value focuses. A year ago, we saw an ascent in the measure of "intuitive" themes, which enable clients to make and customize websites without composing any code. These themes are easy to use for both web engineers and non-coders alike. Intuitive makes experimentation with different layouts and plugins easy too. Need to try different things with video headers? Intuitive a video header widget and check whether it builds time nearby! Here are a few instances of simplified WordPress themes:
Foundry – Foundry is a rich, outwardly staggering responsive subject that is adaptable and easy to customize.
Uplift – Uplift's intuitive developer features 54 components to customize your website easily.
BeTheme – BeTheme is an easy-to-utilize, responsive and quick stacking subject that is extraordinary for fledglings!
WordPress Video Headers
Its a well-known fact that video will command web design in 2018. Video headers and backgrounds might not be "new", but it is getting to be in vogue in the web design world. Fortunately, WordPress makes it easy to get energetic about this pattern by offering themes that highlight video headers. Here are a couple of models:
Inspiro – This subject features a full-screen video that is extraordinary for flaunting a video portfolio.
Naila – Naila is a single page subject with a discretionary full-screen video foundation show.
Balzac – Balzac is a responsive topic with full video support. It incorporates numerous layouts inside the subject, so it's amazingly adaptable.
Virtual Reality WordPress Plugins
Web engineers and designers on poised to begin including virtual reality and expanded reality in web designs. WordPress completely underpins virtual reality content just as 360° recordings and images. There are a few plugins officially accessible. Hope to see more WordPress websites utilized this substance in 2018. Here are a couple plugins that are as of now accessible:
MomentoPress – MomentoPress is a free module for showing 360° photographs and recordings.
360° Panoramic Image Viewer – 360° Panoramic Image Viewer is a responsive module that enables you to include "hotspots" to static images, making a vivid encounter for your guests.
WP-VR View – WP-VR View is a well-known module that enables you to show PhotoSphere images and 360° video on your WordPress site. Cell phone clients can even get the virtual reality experience utilizing Google Cardboard!
Improved Ecommerce Websites
The online business makes up a huge part of WordPress websites with WooCommerce being the most well-known module by a wide margin. Other web-based business stages, for example, PayPal and Google Checkout incorporate effectively with WordPress too, settling on it a mainstream decision for online stores. Online business trends, for example, mobile shopping, membership-based administrations, and personalized shopping, are effectively tended to by WordPress in its more current internet business themes:
Uncode – Uncode offers a vast amount of options to upgrade your online store. It offers a lot of customizable shop formats and easy alternate routes for store-related features, for example, estimating plans. It's responsive and integrates with WooCommerce.
Divi – Divi charges itself as "The Ultimate WordPress Theme and Visual Page Builder" and it is accurate! This is a comprehensive, completely customizable topic for any website, but it's particularly incredible for online business websites. It incorporates smooth product pages and is totally responsive, dynamic, and integrates seamlessly with WooCommerce.
Handmade – Handmade incorporates incredible web-based business features, for example, a single tick demo merchant, product channel widgets, and a lot of options to customize your online store.
About The Author
Code Wilson is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by WordPress Website Development Company Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.
Whether you are a web designer or a business owner, you should know by now that website design and content go hand in hand. How you can combine the two has a massive impact on your customers’ experience and conversion rate.
Knowing how to design your website to enhance the content is of crucial importance for business success. That is why you should take a look at the following most common website design mistakes that can have a negative effect on your content.
1. Disregarding whitespace
That empty space between text, graphics, or margins can be fundamental for good web design.
If you overcrowd the website, the users won’t be able to recognize what they should focus on and will quickly lose interest.
Some of the benefits of using whitespace are:
Increasing interaction by eliminating distractions
Highlighting call to actions
Improving legibility
Separating unrelated elements
Adding a sense of elegance to the website
The next time you think of overlooking whitespace, just remember all these benefits.
2. Making typography mistakes
You may think that this should go without saying, but it is surprising how many times I have come across typography mistakes on active websites.
Here is what you shouldn’t do when it comes to typography:
Overusing capitals – Capitals are often used for emphasizing certain information. However, if you abuse them it will signify shouting and anger to the reader.
Using illegible font – Even you love how a certain font looks if it’s hard to read, forget about it. You should never sacrifice readability for aesthetics.
Mixing fonts – If you use more than one or two fonts it will distract the readers from the message. Consistency is the key to clear content.
Forgetting to proofread and edit – No one should even upload any type of content before checking it first. With the help of some online tools such as WowGrade, you can get this done quickly and professionally.
Now that you are aware of these “typography gone wrong” cases, you’ll know what to pay attention to.
3. Using the same size for all elements
Applying the same size font, images, and photo boxes for each website element will kill the users’ interest.
Consistency should have its limits and this is where the line should be drawn.
Of course, this doesn’t mean that you should go overboard with different sizes but you don’t want to lose the users because of content monotony.
Different size fonts or images help the user to determine what is more important and it emphasizes visual hierarchy.
When it comes to images, you don’t even have to change the website template if you want to play with their sizes. All you need to do is to zoom in or zoom out the image in the picture box and that will create different effects.
4. Applying a confusing color scheme
Colors can be the design’s best friend of its biggest enemy. The color scheme is a vital factor in visual processing.
Just think about how many times you have made a decision based on the color of the product? People gravitate towards visually pleasing things and the website design is no exception.
Avoid chaotic color schemes, as well as too many neon or bright colors if you don’t want to chase the users away.
When picking the color combo, think about what will enhance the content and make it easier to understand.
For inspiration, take a look at these color schemes from award-winning websites.
5. Not paying attention to the navigation
There is more to a website than how it looks. It needs to be usable as well.
Users want to have a certain type of experience once they come across a website. Without clear navigation, they will quickly give up on their pursuit.
You’ll know that the website’s navigation is good if it’s easy for user’s to find what they need. They should also be able to go through the website’s pages without being misled or distracted.
Do a navigation test by asking someone to try out the website. Give them a task to find something on it and watch how much time they’ll need.
6. Adding low-resolution, irrelevant images
The images should complement the content. If they don’t, they are not suitable for your website.
Don’t add images just for the sake of having some visuals. Their use is to clarify and enhance the text. You won’t be able to accomplish that with low-resolution or irrelevant images.
A random, poor resolution image will send the message that you aren’t credible and you don’t care about providing quality.
What can also negatively affect the site’s performance is too many images. Crowding the website with symbols, images, or graphs can confuse the users.
7. Using a non-responsive website design
If your website isn’t responsive, the users will get discouraged from the very start and leave the site.
Take into consideration that up to 70% of web traffic happens on a mobile device. Not to mention that 89% of people are likely to recommend a brand after a positive brand experience on mobile.
As you can tell, a mobile-friendly experience plays a huge role when it comes to user experience.
Without responsive design, your content won’t be presentable and you won’t be able to show the users what you have to offer.
Conclusion
Even if you are guilty of making some of these mistakes, don’t beat yourself up. The important thing is that you want to learn and improve your website design.
With a few simple changes such as these, you can remove all the bad and keep all the good elements. Keep in mind that the content and design should always complement each other.
Adriana Veasey is a content writer and editor atStudy Ton. She has years of experience in different writing niches. Adriana uses her knowledge to help web designers and business owners to perfect their website content.
Succeeding as an online retailer is tough. The market is dominated by huge marketplaces such as Amazon and eBay, as well as firmly-established sellers with a lot of momentum in specific niches. If you’re going to thrive as a merchant, you need to use every tool at your disposal — and one of the key tools is SEO and facebook advertising agencies.
SEO, or search engine optimization, is the practice of tweaking your website and your content to improve your chances of ranking highly for relevant searches. Since most online shopping journeys start out with searches, this is immensely valuable.
So what does ecommerce SEO specifically involve, and how can you use it to bring in more qualified leads and sell more products? Let’s take a closer look:
On-page and off-page SEO
There are two main branches to SEO: work you do to the pages on your website, and work you do elsewhere to bring in more traffic. On-page SEO involves a variety of things including (but not limited to) the following:
Meeting speed and mobile responsiveness standards.
Including high-quality and digestible content.
Providing useful links and features.
Offering consistent product information.
Off-page SEO, however, includes things such as the following:
Earning links to your pages.
Building brand awareness.
Being communicative on social media.
Networking with influencers.
Because the value of a visit to an ecommerce site is so high, there’s a huge benefit to covering all possible SEO angles. By bringing in the most relevant visitors and impressing them with your content, you can achieve optimal results. And since most SEO work has lasting effects, you’ve every reason to invest in it early on.
Covering the basics
The first key to meeting SEO standards is choosing a solid ecommerce CMS, because much of the on-page SEO will depend heavily on the platform. It’s strongly advisable that you set aside funding for a paid hosting solution: you’ll get vastly superior results out of the box using a popular one like Shopify than if you try to cut costs with something like Zen Cart or OpenCart.
All of the key on-page elements will be flagged up by a site analysis tool like Sitechecker, so run your store through it and see how it rates. Any issues that are identified are worth addressing — if you don’t know how to do things like update meta descriptions, and you’re not comfortable learning, then get some assistance from someone who can help.
Off-page SEO is essentially just about doing good marketing. Create good content for your brand, establish company expertise, and remember to ask for (but not demand) links to your site. The more links you build up from trustworthy sites, the better you’ll rank.
Targeting the right search terms
A big mistake that many online sellers make is trying to rank for the wrong terms. Extremely popular terms like “tablet computers” or “games consoles” have already been targeted heavily by massive retailers with huge budgets, and you can’t possibly hope to compete with them. A business with a modest budget has to use it smartly, and the key to that is finding ways to rank for terms that are much less popular but still valuable.
For example, if you sell shoes, don’t just try to rank for “shoes” by writing generally about shoes. Try ranking for something very specific, like “comfortable long-lasting shoes for distance running” — look at what pages already rank for long search terms, and find top pages that you’re sure you can outperform.
Committing to improvement
Plenty of things go into ecommerce SEO, as we’ve seen, but the biggest piece of advice you can follow is to keep making improvements. The SEO world moves quickly: ranking factors change, and competitors come and go. Your store may be optimized for search traffic today, but things could be totally different several months from now. Keep your eyes on industry updates, and make SEO an ongoing priority.
Most professional businesses now have websites from which they can base their commerce, attract new customers, and act as a source of the necessary information. However, many companies aren’t taking the required steps to ensure that they’re making the most of their websites and actually ensuring that the traffic to their websites converts into sales.
How Can I Make the Most of My Website?
If you are unsure of what steps you should take to optimize your website, you should consider hiring a digital marketing agency that can discuss with you how to make the best use of your website and the steps that you can take to improve it.
DMG is a digital marketing company that can help you to make the most of your website through aspects such as targeted marketing and SEO. Not only will they be able to advise and implement improvements to your website, but they’ll ensure that you can convert this into real website traffic.
Do I Have a Professional Website Design?
Your business and the content on your website might be of high quality and provide real value to your market. However, if your website design is unprofessional, potential clientele visiting your website will click away from it within a matter of seconds.
To ensure your website looks as if your brand provides a valued service to your customers, you should ensure that you use professional design elements. Using website builders such as WordPress can create a simple foundation.
However, if you want to spice up your design, you should ensure that elements such as your fonts and graphics both stand out and are professional at all times.
Am I Engaging with Customers?
Your website is an excellent opportunity to engage with customers, providing you with an easy platform from which customers can comment, express their opinions, and leave reviews, and from which you can answer any queries.
To optimize this, you should consider installing a chatbot to your website, as well as comment boxes and a simple-to-use contact section where customers can engage with you and your brand.
Is My Website Mobile-Optimised?
With 40% of transactions now performed on mobile phones, it’s crucial that you consider how you can optimize your website for easy viewing on this vast platform. For instance, most mobile users will click away from your site if it doesn’t load efficiently within 10 seconds.
To optimize your website for mobiles, you should ensure that your website is easily converted to a mobile format, that the graphics load properly, and that the mobile website loads at a fast pace.
Is My Site Updated Regularly?
If you create stellar content but you haven’t updated your website in a long time, not only will this affect your Google ranking, but your website will look inactive to potential clients. Instead, you should begin to write a blog or change your homepage regularly to ensure that you add constant new content and up-to-date information to your business website.
The internet is outstanding if you’re a user. On site after site, there is more excellent content than you can shake a stick at. It is medium that just keeps on giving! Alas, that’s only one side of the coin. The other side, which is from a content creator’s perspective, is that there is too much good -- and bad -- stuff out there, and that it’s becoming more and more difficult to get content noticed. Indeed, sometimes just getting people to look at what you’ve produced is as difficult as creating it in the first place.
Source: Pexels.com
Social Media Channels
If you want to get noticed, you better go to where everyone’s hanging out. In the digital world, that’s social media. This is where content comes to life; it goes viral, it’s shared, the creators are followed. It’s an out and out machine. Of course, simply posting a tweet or Instagram photo with a link is not going to get you very far. You need to first, focus on tags, and then second, spend time building up your list of followers. If you have enough people behind you, then you’ll have an increased chance of spreading your content far and wide.
The Big Players
Your website depends on other websites for its success, and by that, we mean the search engines, and by that, we more or less exclusively mean Google. To make sure that your content is getting noticed by people, you need to first ensure that it’s getting noticed by Google. If you haven’t put all that much effort into the SEO and linking side of your website, then the search engine will have a hard time finding it. Don’t know how you’re currently doing? Test website crawlability, and find out. Making your site easy for Google to find isn’t the most difficult thing in the world, but does require some time and energy.
Other Websites
It can take years to build up a website that receives thousands of monthly visitors. While you may eventually reach that level, in the meantime it may be a good idea to work with other, more successful websites, in order to get your content seen by other internet users. Guest posting is an awesome tool that can serve all parties well; the other site gets great content, you get exposure on another website. If you’ve got great content but, thus far, only a small audience, use this method to expand your reach.
Various Mediums
What’s so great about your content, anyway? Is it the information, the design, the relatability? You’ll need to have a level of flexibility when it comes to your content. For example, you might love writing blog posts, but video is the latest trend -- it accounts for something like 80% of internet traffic. As such, it might be worthwhile adapting your content to different mediums. Some people love blogs, some love podcasts, others love infographics. The research is already there -- just mix up the vehicle, and potentially reach a new audience.
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