Are you looking for the best types of videos for retaining customers? Once you have secured business, your work is not done. It is important to strengthen relationships with existing customers so that you can secure repeat business.
For most business types, repeat business is the most important. This part of the consumer life cycle phase is, of course, beyond the funnel. One Funnel Away can help you with creating a funnel for your ideas if you need further information on this. Below, we are going to take a look at the best types of videos for retaining customers in further detail.
Thank You Videos
One of the best ways to retain customers is to show your appreciation for them, and what better way to do this than with a thank you video? You need to show your consumers that they are just as important to you once they have purchased from your business as they were while you were trying to turn them into a customer.
A good example of a customer thank you is a video created by Constant Contact back in 2014. Why is it so effective? Well, not only does it show customers that they are special, but it also reminds them why they loved working with the brand. Another good example is the thank you video from Birchbox, which not only involves the company saying thank you to all customers, but also shares their favorite customer interactions from throughout the year. It is great because it shows employees talking about their favorite memories, which no doubt makes customers feel special.
As you have probably gathered, sharing these videos at the year-end is a good strategy, as you are reflecting on the year gone by. The aim of these videos should be to spread positivity; there should not be any overt selling purpose.
Show Additional Uses For Your Product
Once your customers have purchased your product, you can show them additional uses for it through a video. This adds value to the purchase the customer made, and it also shows your consumers that you still care about them.
This is something Oreo executed brilliantly in a 20-second video that shows followers how to make an Oreo banana cream pie using their biscuits. This is something that can easily be re-created for all food products, as well as other items, such as videos of different ways to wear a clothing garment or accessory, or different hairstyles that can be created with a hair styling product.
Embrace brand advocates
Use video production to give your customers a way of sharing their stories. By giving your customers a voice, you increase brand loyalty. This is something that Walt Disney Company did exceptionally well. They created a video of a father and daughter enjoying Disneyland, and they shared it on Facebook on Father’s Day, encouraging people to share the video with their ‘Disney Dad’ to remind him of how special he is.
Thousands of people shared the post, with many commenting on the video about the experience they had at Disneyland with their father. By doing this, Disney celebrated the experience their customers had, and, at the same time, they endeared themselves to other customers who wanted to have this experience.
To increase the chances of retaining customers and generating a loyal consumer base, incorporate the video content mentioned above into your marketing strategy. As they say, ‘work never ends’, and if you stop trying once you have turned a lead into a customer, you are going to find that they walk straight into the hands of the competition next time around.
If your business is reliant on your local community for sales, then finding ways to reach out to the people closest to you is a must. But even if your business isn't reliant on the community around you, you might still want to focus on them within your marketing, as the more people you have buying from you, the better. Right? We're sure you're nodding your head in agreement as you read this.
Of course, if you already have a local marketing strategy in place that works for you, then fine. Keep doing what you're doing. But if your marketing strategy sucks, you should do what you can to improve matters.
The following steps are recommended.
#1: Understand your target audience
The most important step in any marketing campaign is to know who your target audience is. You need to work out who your ideal customer is, what types of things interest them, and what marketing approach works best when targeting them. So, you might want to work out what social platforms they might use, what websites they might visit, and where they might spend time offline. Customer analysis can be carried out through market research, social media analytics, and the application of data science with the help of a data science agency. Checking out the marketing efforts of your nearest competitors can also help you in this regard.
#2: Target your audience
When you know who and where your key demographic is, you need to reach out to them. Build a marketing campaign around their primary interests. Focus on SEO and use those keywords that your audience will probably be entering into Google. And create advertisements and other promotional materials that explain why and how your product or service can fulfill the needs of your audience. Use a range of marketing strategies in your efforts to reach them, but focus on those that can be assumed will bring the best results.
#3: Get involved with your community
To really make an impression on your community, you need to increase the visibility of your business. When the local people know and trust the people behind the product or service they are being offered, the greater the chances of them using your business. So, get out there and do what you can to make yourself known. Attend community events, as both a business guru and as a friend of the community. Offer training courses and workshops to local people. Hold fundraising events for community causes. And follow these other ideas for getting involved with the local community, as the more you can do to engage with people, the greater the chances that they will engage with you.
#4: Track your marketing efforts
Which of your local marketing strategies are bringing in the most results? When you know what is working, you should devote most of your time to these areas. Check out these techniques for measuring local marketing and go back to our suggestions about data science and social media analytics to track your marketing efforts further.
By following these steps you will improve your local marketing strategy. So, if you haven't attained the sales you hoped for in your locale, consider our suggestions and commit to further research on each one of them.
There is more to your success than just a great looking and informative website. Even the best websites need the support of great marketing strategies.
Embrace email marketing
One of the ways to achieve this is through email marketing. Email marketing allows you to connect directly to potential customers and return visitors to your site. When done properly it provides that personal touch that you would normally only get in face-to-face marketing. However, when it is done poorly, it can become akin to spam; unwanted, unappreciated and unlikely to lead to anything positive.
Given this, it is important to understand the subtleties of email marketing. This includes elements such as the importance of making sure you have permission to use the individual’s email details for this purpose. When you capture an email address you must ensure the individual knows why you are asking and is giving permission to you to send such communications. You must also remember that this permission can be revoked at any time and that your emails must include an unsubscribe link.
You need to be aware of this and of the less obvious elements of designing a good email marketing campaign. Anything from the subject line, to the amount of time the email takes to open, will affect whether the email is even read, let alone whether the reader responds to it.
SEO is not something you can address once and then just forget about. The Internet is changing all of the time and you need to make sure that your business stays ahead of the curve. We recommend reading 2020 books on search engine optimization (SEO). This will make sure that you are using strategies that are effective in the modern-day.
One thing you definitely need to make sure you stay away from is black-hat techniques. These are strategies that try to manipulate search engines to get to the top. You will get penalised in the end.
Avoid PPC mistakes
Pay Per Click advertising can be a very useful tool in bringing new customers to your business website. However, this only remains true if you understand how it works and avoid some very costly mistakes along the way.
One of the major mistakes that businesses make when first using PPC is related to their links. It is important that the link you include in the advert takes the visitor to the right page, the page for the product or service that was included in their keyword search. If you instead send them to your home or contacts page, the visitor must work to get to where they want to be.
Unfortunately for you, it is easier for the visitor to click back and try a different link altogether, losing you a potential sale and costing you money into the bargain.
Another mistake to avoid is forgetting to split test your text. Failing to test any aspect of your campaign runs the risk of losing potential customers and your PPC adverts are no different. Your web design agency will take care of the testing phase for you ensuring that only the most appropriate wording is used.
Are you looking for ways to elevate the reputation of your law firm? In the highly competitive legal industry, it can be hard to make your business stand out from the many other law firms out there. Attracting high profile, more lucrative clients can feel like an impossible challenge when there are just so many different firms competing for the same business. However, with the right guidance, it is possible to raise your firm’s profile, here’s how:
Visibility
One of the first tasks to tackle is improving your firm’s visibility so that you reach a wider audience. Enhancing your visibility requires a website that showcases your services perfectly, and is also easy for potential clients to find.
Getting expert help with your SEO (search engine optimization) is essential to get your website noticed and ranked on the first page of the search engine results.
Reputation
In a perfect world, your reputation as a professional law firm offering expert advice to clients would be enough to get you noticed. However, in an increasingly competitive industry, it takes more than this to make your law firm stand out from the crowd.
To cement your reputation as a professional legal practice and to elevate your status above the many competing firms out there, you need to achieve expert status. Becoming an expert in your field will send your reputation soaring, and will add a significant amount of equity to your brand.
Achieving expert status requires guidance from a PR and talent agency such as Elite Lawyer Management. A PR and talent agency specializing in legal firms can secure you bookings for expert opinion slots on TV shows and radio phone-ins. Appearing in the media offering expert opinion will bring both yourself and your law firm kudos, making it easier to attract high profile and more lucrative clients.
First Impressions
First impressions are one thing that cannot be changed—making a positive first impression will always be integral to your business’s profile. First impressions are formed very quickly and are also extremely hard to shake off.
All the time and effort put into raising your profile will go to waste if you make a negative first impression when you meet your clients in person. First impressions are made based on a number of factors rather than one single element. Therefore, it is vital to be mindful of things such as the appearance of your business premises, your personal appearance, politeness, and time-keeping.
Clients are unlikely to be impressed if they arrive for their appointment with your firm and discover an untidy, disorganized office and are greeted 20 minutes after their scheduled appointment time by a scruffy looking lawyer.
In Summary…
Raising the profile of your law firm is essential in an increasingly competitive market. The profile of your law firm will be significantly enhanced by positioning yourself as an expert in your field. However, it is also vital to ensure that you have all the basics covered and create a positive first impression on clients.
Can you imagine investing in a marketing strategy and realizing that it just doesn't work? You would not be the only person in the business world to get to that point, and it does happen a lot! You want to try and avoid this, but it is possible that you are going to invest in a marketing plan that will eventually suck.
Most marketers understand that you need to keep a close eye on your strategy and watch it, but it will help you to know what signs to look for. Whether you are looking at your traffic and noticing things aren't going well, or you’re not posting enough on social media, you’re going to have a lot to learn! You need to make changes and so here are four signs your current marketing strategy just isn't working for you.
Engagement is so important, and if you’re not getting a high number of comments, likes or shares on your social media posts, it should raise a big red flag for you. You may have worried about how much traffic you were getting, but not know that it’s down to conversion rate optimization instead - like we said, a lot to learn. You need engagement on your website comment section as much as you do on your social media pages, and if you’re not online and getting those posts up, you’re going to have a problem.
You’re Not Increasing Your Conversions
It’s a clear sign for a business marketing strategy that things are going sour when there are fewer conversions than ever. If you’re not generating the right leads and making sales, you’re not making a profit. So, what is it about your website that is turning people off instead of on? You want people to invest in you, so check with your IT team about why your website isn’t doing it for the customers.
The Wrong Audience
Are you focusing your marketing efforts in the wrong places? There’s every chance that this is the case for your marketing strategy and the potential problem is that your engagement and traffic is all coming in from the wrong people. So, if your numbers are up but your conversions are not, then it’s important you check whether you have the right people even looking at your site. Create content that attracts the right people, and you’re on your way!
You’re Spending Too Much
You should be seeing results from the money you’re spending on marketing, and if you’re spending tons of your budget but not seeing anything come back, you need to reevaluate everything. You should have a clear strategy with your marketing budget so that you don't increase your spends with zero result from the first spend.
If any of these signs are true for your business, then it is time to look at your marketing strategy and redo it all. You want it all to come right for your business and that means paying close attention to your marketing strategy. Start now!
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