Astute marketing is all about recognising the wants and needs of your core demographic and embodying certain elements in your marketing campaign. Today, the priorities of the younger generations have challenged marketing professionals to act and change the way they advertise quickly. Indeed the opportunity to rapidly transition to new social roles and channels can be of immense benefit to any business that caters to young people.
Not surprisingly, this ability to predict and adapt can be much harder to implement than it is to suggest. So,which marketing strategies will resonate with the younger generations and correlate with you business goals at the same time?
Social media is where you will find the younger demongrapbhic, but there is little point in wasting your time and spreading yourself thin across all of them, because some of the platforms will be more effective than others. Facebook used to be the key one to target, but a survey in 2020 found that Snapchat is the most widely used and important social network for younger people - 34% of US teens. The next most popular was TikTok, with 29% of US teenagers hanging out there. This is where you need to be concentrating your efforts primarily. Look at how similar brands and businesses advertise on tiktok and use that as inspiration.
Create fresh and relevant content
The younger generation don’t want tired content that has had no real thought put into it. They want relevant, up to date content that align with their beliefs and experiences. Going back to TikTok - what are the viral videos doing? Is there a way you can incorporate these into your own content? For example, if you are a clothing business, look at the dance trends (Fortnite style ones are big news still!) and look at having your models dancing while wearing your clothes.
Consider your brand reputation
For want of a better word, the younger generation is more ‘woke’ than ever before. They care greatly about equality and injustices, the environment and things going on around them. They are much more likely to purchase and feel represented by a brand who has the same beliefs and ethos. Again, look at your core beliefs - are you eco-concious or committed to racial equality? Can you really push this message in your marketing? Be careful not to ‘greenwash’ though; consumers are not stupid. They will see through any messages that are not authentic and you can come off worse.
Don’t discount influencers
While older generations often turn their nose up at influencers, they can be well, influential for the younger generation. Look at who they look up to and see if you can reach out to them. If you can’t, or your budget does not quite stretch that far, try to understand what it is that makes them so popular with your demographic and try to replicate that.
The younger generation are more demanding, more woke and have their eyes open to marketing. Make sure you understand their needs and beliefs and align your marketing strategy towards this.
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Outsourcing has numerous advantages for businesses that embrace it. It involves contracting outside parties for various practices instead of assigning tasks to other staff or hiring new employees. In the long run, a business becomes successful because it can save on operational costs as it streamlines operations and focuses on more important functions. Some of the reasons why it is a key ingredient for business success are:
As your business grows, there is an increase in functions. Some are core, while others are not. More focus on non-core functions when there is additional workload causes the business to suffer. By outsourcing non-core functions in such a scenario, employees focus on core functions to give quality output while third parties deal with the primary tasks.
Controls and lowers operational costs
In departments where costs rise over time, outsourcing ensures there are better management and control over costs. For example, you can have managed IT services through outsourcing, which ensures that you stay under budget when there are many projects and not enough personnel.
Outsourcing reduces the need to purchase new equipment and look for new locations when in need of more office space due to an increase in the number of employees. In comparison to the cost of hiring more personnel, expanding the office space, or relocating, outsourcing is by far the less expensive option.
Increases internal efficiency
Outsourcing allows you to make efficient use of internal staff when a third party shares their workload. Where you have large projects in a business, they may require skills that your employees do not have. Bringing in new contractors in your location to work beside your staff, your employees can gain new skill sets by learning from them.
Provides better risk management
Through outsourcing, you share any risks that may occur with your third-party partners. This way, you can reduce your burden. For example, outsourcing to a competent partner will reduce the risk of having the same task done by an employee who is not skilled in that area. When there are high levels of inconsistency and uncertainty, outsourcing provides continuity, thereby contributing to business success.
Promotes growth and business continuity
Outsourcing gives you the advantage of running your business 24/7, especially if it is online. Even when your employees go home after their 9 am to 5 pm shift, your outsourcing partners can keep working. Where there are critical and urgent tasks, they are available to perform and send them for review as soon as possible. With outsourcing, there will be hardly any concerns or absenteeism that will cause inconveniences, hence promoting continuity.
Where some overhead costs are very high but performing them will promote more customer satisfaction, outsourcing is an excellent option to evade high costs and inefficiencies.
Bottom line
If you're looking to grow your business, you can outsource for business success. Outsourcing has benefits such as promoting growth and continuity, providing better risk management, improving focus on core activities, increasing internal efficiency, and lower operational costs.
A lot of business owners are completely insular. Whether it’s because they don’t trust others to help or because they’re stuck in their ways. Some simply don’t think others will care as much as they do. They’re probably right. However, when you enlist someone else's software, or knowhow, you’re a customer...and they’re a business owner too, who cares about their own business. So technically they’re in the same boat. You can really bump your business up to new heights by using people who have a deeper expertise in a certain area than you. You know your business, your product and your services, but you won’t know too much about other areas. These tips can help you take that leap.
Software Solutions
You won’t know about all the different elements of software available to you and your business. There might be some out there you’ve never heard of. If you’re a teacher you might not know of software for teachers to manage classroom laptops, and if you work remotely you might not know of the viable and cheaper alternatives to microsoft Teams and Zoom. A business analyst will be able to help you here. They know what works best for businesses and if you haven’t spoken to one yet you might find there are tools and tricks out there which you can buy which will cut down on process time, or make things easier for you and your employees. More importantly, it can make things easier for your customers.
Doing taxes isn’t easy. If you’ve just started out and don’t have too much to think about then you might be fine. When you’ve got a lot of money running through your business, the problems begin to start. Think about hiring an accountant to properly formulate everything and ensure you won’t get into trouble with the relevant tax authority. In a similar vein, you can just hire a tax specialist right off the bat. It costs money but getting it all right is worth it. Plus, there may be some deductibles or grants that you’re entitled to which you don’t know much about. You could end up saving even more money. Even if you just have a consultation, it’s worth doing that bit of research to get there.
Market To Success
Marketing isn’t easy. A lot of business owners will take things into their own hands and to be fair, a lot of them are quite successful. But as your business takes off, marketing becomes a secondary to the actual work you’re trying to do. This applies to pretty much all businesses. You grow with the marketing you’ve done and take your foot off the gas to focus on the business, then the orders start to slow. The important thing to mention is that there are experts in every field from Amazon, to alibaba and beyond. Marketing is different in each niche, so it depends what you want to target and from which industry you’re operating from. Help marketing means you get to focus on your business while the orders still come in.
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