How important is personalization in email marketing?

How important is personalization in email marketing?

by | Dec 19, 2012 | Guest Post

Opt In Email ListThe average person receives such a multitude of marketing?messages every day that your message has to stand out from the crowd if it is to have even the slightest chance of being read. ?Personalization is a great way to achieve?this.A good Email Marketing platform will make this easy for?you.? You should be able to address the?email to each recipient in just a couple of click of the mouse.? A ?Dear Peter? email is bound to be better?received than an impersonal ?Dear Sir?.? Perhaps?including more personal data, like their location etc., could also serve to?boost their confidence in your brand.? As?time passes and you build your database you can incorporate clients? lifestyle,?professional and perhaps even personal history into your messages.? At which point the reader will not even?notice to start with that they are reading a bulk email, and if the content is?of interest to them, by the time they do?realize, they will continue reading?anyway.Data segmentationThe best email marketing services will allow you to easily?create dynamic content in just a few simple steps.? Imagine you have a clothes store and wish to?send out a campaign with your newest lines.?Data segmentation will allow different readers to receive different?content.? Perhaps the younger ladies?would be interested in the new party dresses while the more mature man would?certainly not be.? Instead of sending the?entire line to every one of your subscribers, each person can receive content?that they may be interested in, based on their age, location, past purchases?and any other data that you have gained from them as subscribers.Personal email = SalesBy sending this more personalized information out to your?clients, it is if you are showing an interest in them personally.? They will receive an email which includes?their name and products they are genuinely interested in, rather than generic?copy.? This kind of service can only help?to improve their loyalty to your brand and so ensure future sales and possibly?up sells?and cross sells as well.Personalized email marketing is basically the opposite of?spam, rather than unsolicited messages which the consumer never requested.? They receive genuine content, which they have?asked to receive which is tailored to them.?As well as being less likely to end up in the spam folder, these?messages are also three times more likely to be opened than a generic marketing?message.Author bio: Stuart Wooster writes on behalf of email marketing company Brother?Mailer, and enjoys writing about digital marketing topics.

I will wear your company’s T-shirt at Affiliate Summit West 2013

by | Dec 17, 2012 | Affiliate Marketing

ASW13 Las VegasI am auctioning myself to wear your company's shirt for 3 days during the Affiliate Summit West Event January 2013 in Las Vegas! I will wear your t shirt under my suit and to all the parties This will allow your company's brand get exposed and tons of traffic from my blog nickthrolson.comSo Why should you bid on this auction the real answer is why not Nick is one of the most hated and most loved in the affiliate industry. I have been doing affiliate marketing off an on since 2006 I have attended ASW since 2009 and know my way around affiliate marketing. Promoting Acai products and successful with dating offers. Now here is your chance to get your brand noticed at ASW13!Where will the money go most networks and friends in the industry know that I'm a full time college student and work part time for the college as IT guy and do affiliate marketing/blogging part time. The money mainly will go towards books and the rest I will end up donating! So what are you waiting for? Click Here To BidIF you win this auction you will be sending 3 XL t-shirts to me to wear at ASW13
List Building Tips for Affiliate Marketers

List Building Tips for Affiliate Marketers

by | Dec 14, 2012 | Affiliate Marketing, Guest Post

Building Your Email ListIf you want?to be a successful affiliate marketer, you need to build up a good mailing?list. If you don?t have an email list, then you are throwing away money.? A mailing list offers you an easy way to stay?in touch with interested customers and potential customers, keeping them?informed about your products and increasing the chances of them coming back to?your site to make a purchase.If you don?t?have a list, it?s much harder to bring visitors back to your site, and you will?be forced to rely on other (potentially expensive) forms of marketing just to?keep your traffic at its current level, let alone bring in new visitors.? Fortunately, modern list management tools?make it easy to stay in touch with your customers.The Basics of List Building To build your?mailing list, all you need is a good autoresponder service. Popular third party?services include Fluttermail, GetResponse and Aweber.? If you have the technical skills to run your?own list, you could try Infinite Responder, an open source mailing application that has a lot of useful features including scheduled mailing, newsletter style?mail bursts, and easy to configure bounce handling.Once you?ve?decided what you want to use to send your email messages, you need to get?people to sign up to your list.? If you?simply add an opt-in form to your website, you might get a couple of signups,?but it will take a long time for your list to get big enough for you to?effectively monetize it.? Consider?running a competition, or offering a free ebook download as an incentive to get?people to join your list.The Importance of Opt-InIt is vital that you require people to opt in to your list.?Do not add people to your list without obtaining their consent first of all.? Sending unsolicited emails is against the law in many parts of the world, and even in areas where the law?permits the sending of unsolicited emails, you could be breaching the terms of?service of your hosting agreement.? Do you really want to risk losing your domain name and hosting because you wanted?to cheat and make your mailing list subscriber figures look better?By using an opt-in mailing list, and making it easy for people to opt out or suspend their?subscription if they are going on holiday for a while, you keep your customers?happy, and promote your business as an honest and reputable one.Opt In Email ListWhat to Do With Your ListOnce you have a list, you need to make it work for you.?Send out regular emails (but don?t overload people?s inboxes by sending multiple mails per day!), with useful tips, interesting articles, and perhaps?even the occasional freebie or money off voucher.Don?t make every email a sales pitch.? Give out free?information, and make at least half of your emails entertaining or informative.? When you want to promote a product, start by adding some gentle pre-sells to your regular newsletter, and then send out a hard sell email. The pre-sells should have got your subscribers thinking about your product, and they?ll be more receptive to your final sales pitch.Be consistent with your newsletter. If you think you?ll struggle to write a newsletter every?week, spend a day or two preparing a large batch of emails, and schedule them?so that you don?t have to worry about doing any more writing for a few months.Once you have a good list of subscribers prepared, you?ll wonder how your site survived in?your pre-list days!?This guest post was written by the team at Twist Digital ? please?visit their affiliate directory??or join in the discussions at?the affiliate forum?.?
List Building Tips for Affiliate Marketers

A 10 Point Survival Guide for Tech Conferences

by | Dec 12, 2012 | Affiliate Marketing, Guest Post

CES is just?around the corner, and SXSW 2013 is due not long after that, as well as Affiliate Summit West so now is a good time to start planning next year?s conferences. Here are a few tips to help you?stay fit and healthy, have a good time, and get your money?s worth out of the?tech conferences you attend.1. Pack?PracticallyTry to keep?the amount of stuff you take with you on conference trips to a minimum.? If you can avoid checking bags for conferences that require flying to get to, then that will save you a lot of?time.Try to limit?your packing to the gadgets you actually need.?Do you really need to take your laptop or will a tablet PC do the job?Will you actually use your video camera? Is a Dictaphone necessary or can you?record conference sessions on your mobile? The less you have to carry, the?better.2. Dress?for a Long Day on Your FeetLooking smart?is important, but you don?t have to sacrifice comfort.? At most conferences, you would look out of?place if you dressed like you were heading to a wedding. A smart pair of?trousers, a clean shirt, and a pair of dark coloured, smart but comfortable?shoes is all you really need.Be sure to?break in the shoes you take well before the conference ? especially for events?such as CES, which have several halls full of exhibits to explore.3. Take?Hi and Low Tech EquipmentEven though?you?re going to a tech conference, you will inevitably end up needing to use an?old fashioned pen for something.? That something may be filling out entry forms for a competition, taking notes when?your tablet PC?s battery lets you down, or scrawling a reminder on the back of?a business card.4. Use?the Networking OpportunitiesWhile it?s?tempting to fill your entire day with conference sessions, that?s probably not?the best use of your time. It is a good idea to go to the keynotes, and the?conference sessions that are especially interesting to you, so that you can ask?questions and meet the speaker. If a session doesn?t particularly appeal to?you, don?t go just to fill up the day.There?s a good chance that the slides for the session will be available?online, so leave that session and spend that time exploring the booths or?meeting people.5. Take?BreaksBuild in some?time in your schedule to have a drink, eat, visit the bathroom, or just chill?out and read through the conference booklet. Remember that a lot of conference?sessions over-run, people are late for meetings, and trade shows are generally?chaotic.? If you try to fill your day with?back to back sessions, meetings and appointments, things will go wrong.6. Look?after Your HealthThe?post-conference flu is not something you want to come down with.? One look at any tech conference hashtag will?tell you how prevalent colds, flus and stomach bugs are. Some basic precautions?such as eating healthy, taking a multi-vitamin, and washing your hands?frequently will help to stave off bugs.?Carrying some painkillers in your conference bag will make you popular on the last day, too!7. Do?Your HomeworkBefore the?conference, make a list of sessions you want to go to, people you want to meet,?and stands you want to visit. On the opening morning of the conference, arrive?early and spend a few minutes checking the calendar for schedule changes sothat you can finalize your plans for the rest of the week.8. Charge?Your MobileIf you plan?on Tweeting from the conference, charge your mobile in your hotel room every?night, and bring the charger with you so that you can top-up from power outlets?at the venue.? You may want to consider?bringing a spare battery or a portable charger just in case.? Even if your phone lasts for several days?during normal use at home, there?s a good chance the extra use it will get at?the conference will drain the battery.9. Book EarlyIf you know?what conferences you want to go to next year, book the flights and hotels well?in advance.? If you leave booking until?the last minute, you could end up having to stay well out of town, and you?ll?pay far more for your flights. Booking early will let you take advantage of?cheaper prices, and a far better selection of hotels.10.? FollowUpWhen you get?home, sort through the stack of business cards that you collected, and send?emails to everyone that you spoke to.? If?you use LinkedIN or any similar services, send them a connection invitation.?It?s always a good idea to stay in touch with contacts that you make through?networking at conferences. Even a casual connection can? be valuable later in your career.?About the author:Crispin Jones writes for?Name Badges international??? experts in staff name badges and corporate name badges.
SEO Help You Need To Read Right Away

SEO Help You Need To Read Right Away

by | Dec 9, 2012 | SEO, Web Design

SEO work is a way to bring your website above your competition. Doing so means knowing the techniques to bring up your rank. This article will show you ways to make yourself visible, it will also tell you things you should stay away from.The way to do this is to make a robots text file and place it in your site's root directory. txt file and plugging it into your main directory. This tells the search engines that these files are not to be accessed.Take the time to consider what keywords would be associated with your content, and use these keywords throughout your website. Add keywords to both your title tag and main content, but keep your keyword density to a sane level to avoid getting the dreaded "keyword stuffer" label.Dedicate each page to highlighting one target keyword phrase. Confusion is the inevitable result when you try to cram a lot of different keywords into a single page. Your readers will get more out of a page that maintains focus on one topic. They will be more likely to return to your website, too. Search engines may help bring visitors to your site, but they will not endear it to readers. Search engine optimization is important, but the experience of your readers is even more crucial.Join as many prominent organizations as you can when you are working to optimize your search engine ranking. These organizations link to their member businesses, so you can get more local visitors. Plus, a good Better Business Bureau rating lets customers know that you are running a legitimate website.You should seek out ezines and online forums that focus on your target market and submit articles with imbedded backlinks that connect to your website. The great thing about eZines are that they are archived, so even if your article is found months later, it can still have usable links back to your site.If you want to rank higher on the search engines, aim to include content that delves into a wide variety of topics but still remains focused on your overall idea. If, for instance, you are blogging on a topic such as golf, include content dealing with the professional tour, course design and various types of golfing gear. By keeping your content diverse, you will attract the largest possible audience.Putting your website in a prime place to be found is what search engine optimization is all about. The article you have just read gave you multiple tips on how to make this happen for you. Applying these simple tricks will get your website noticed in no time, so increase your traffic today!Thanks for reading. For more great seo tips see?www.digitalcomposure.com??