Every good company needs to market themselves. But what if you?re on a tight budget and can?t afford to hire a marketing company to take care of your needs? Fortunately, there are lots of simple tricks largely using the internet that can allow you to market your business effectively for next to nothing.
Photo Credit: image from HTSABO
Build up your reputation with online reviewsOnline reviews have more power than ever before and are becoming increasingly harder to avoid. Stop hiding from them and start embracing them. Get all your satisfied past clients to leave reviews on Google or Trip Advisor (you can even get your friends and family to leave a few positive reviews ? no-one will know). You can also collect positive testimonials and put them on your website. Occasionally you may get negative reviews ? respond to these politely or report them if you genuinely believe they are spam.Outsource on a budgetYou may be able to outsource some tasks without shelling out thousands on a marketing campaign. Sites such as Fiverr are full of freelancers offering their services for cheap. These services could involve SEO, product reviews, Facebook banner building, Press release writing and even advanced analytics. Check that freelancers have a website or testimonials to back up what they say they can do so that you know you?re getting a reliable service.Share this:
