7 Effective Digital Marketing Techniques Small Businesses Can Take Advantage Of This 2019Erin Feldman
If you're a small business owner, you might be thinking of practical ways how to gain more customers and promote your business. After all, generating and maintaining loyal customers can be a challenge to most brands.
That's why it's crucial that you position your business in a way that it offers your audience unique solutions to their problems.
To keep you headed in the right direction, we'll give you seven digital marketing techniques that you can take advantage of as a small business owner:
Build your website
Your website is the very foundation of your digital marketing strategy. It's where you will provide your audience with useful information, generate leads, and collect traffic. Setting up your business website doesn't have to be costly, and doesn't take a lot of time to manage. However, surprisingly, approximately half of the population of small businesses are still not online.
Here are the things to keep in mind when building your website:
It should represent your brand- Your site gives you the opportunity to show to your audience what, why, and how you do what you do. It should be a direct representation of your brand.
Create a powerful About page- Your About page is one of the most important pages on your website. It helps you build a stronger brand and will position yourself as one of the go-to experts in the industry.
Incorporate a business blog- Blogging is a necessary aspect when running a business. It makes a huge difference when it comes to boosting search visibility, leads, and sales.
Make it mobile-friendly- Over the last couple of years, Google changed its algorithm favoring more mobile-friendly sites, as more and more people are using their mobile devices on the go. So, if you want to land on the top results, make your website as mobile friendly as possible.
Encourage sharing on social media channels- Your site must have social sharing buttons, and compelling call-to-action buttons that encourage users to share your content on social media.
Starting your own business is a daunting task, but if you know where to start and how to take advantage of the technologies available out there, you can become successful.
Make a content calendar
Creating a content calendar will help you organize the way to create and curate your material, and assist you in developing a strong marketing strategy. An excellent content calendar makes it easier posts in one place, whether its blogs, emails or social media.
So, learn to allocate your time and resources wisely, so that it significantly reduces the time you spend researching and wondering what to post.
According to Little Giant Online Marketing, having a content calendar helps you leverage on evergreen content that will have a longer shelf life, rather than wasting your time and energy on creating one-hit wonders. Focusing on planning helps you integrate your content across a variety of platforms, thus boosting your reach, audience, and ROI.
Produce quality content
Creating the right kind of content is a vital aspect of your digital marketing strategy. A badly done content can badly hurt your reputation, while high-quality content improves your brand image and creates a strong relationship with your audience. As a result, you'll be boosting your revenues.
Ideally, you need to create content that has the power to:
- Reach your business' goals, and grow its reach.
- Helps your audience find solutions, and encourages them to share it.
Do not underestimate the power of social media
If you want to make the most out of social media marketing, then you need to utilize popular social media channels where most of your target audience frequent. But social media can be tricky ‒ some businesses find it difficult to integrate social media for their business.
You need to first identify what type of media should be used, and how should it be used (depending on the kind of business that you have.) The most crucial element of social media is to strengthen your customer base and get repeat sales.
Team up with influencers
Should you give influencer marketing a try? Well, for one thing ‒ influencer marketing is known to provide a decent return on investment. The ROI for influencer marketing is known to generate 11x higher ROI than the more traditional forms of marketing.
Partnering with influencers makes it easier for you to reach your target audience. Of course, it all depends on the finding the influencers your company chooses to works with, and who is their audience.
Start an email marketing strategy
Email marketing is important to digital marketing. People who will visit your site will not buy from you right off the bat. That's why it's crucial to get their contact info for “lead nurturing.”
Ideally, your email marketing funnel should start with a “lead magnet.” Offer something exciting to your website visitors in exchange for their email address. Possible options could be a free trial, free digital download, discounts, coupons, free webinars, and so on.
Once people have already subscribed to your email list, it's relatively easy for you to provide quality content through email.
Optimize your website for search engines
SEO gives you a chance to compete with larger organizations, by becoming more visible on search engines. Most people utilize search engines to find products both locally and online. That’s why it's vital for your site to place on the top results for the keywords that directly relate to what you're selling.
Wrapping It Up
Digital marketing can be complicated, but if you're going to turn your business into a success, it's all worth the time and investment. To help you get started, it’s never too late to ask for an expert’s advice.