Photo by Jeffrey F Lin on Unsplash

If you run a local sports team in your area then you probably already know how difficult it can be to get new members to join. Although you may have a few people join here and there, knowing how to market your sports team successfully could be incredibly beneficial. Whether it’s buying ad space in a local magazine or hiring an agency to help you with ads, there are lots of things you can do to ensure you’re getting lots of new recruits. With that in mind, here are 5 ways to promote your local sports team: 

  • Post Flyers In Local Neighborhoods

One of the best ways to drum up interest for your local team is to post flyers and leaflets through the doors of those that live in local neighbourhoods. Although they may have heard of you before, they may not know enough about you to make a decision as to whether or not they want to join. Make sure your flyer has lots of important information, sharing all of the benefits of joining the team. For a guide to making an effective flyer or leaflet, you can visit this site here. 

  • Advertise At A Local School

If your sports team is a team for kids, advertising at local neighbourhood schools could be a great idea. Whether this means attending a sports day to speak to both the children and their parents or whether you hand out flyers to go into kids bookbags – you want children to be excited about joining your team. 

  • Use Targeted Social Media Ads

If you want to reach a more targeted audience, social media advertisements can be incredibly beneficial. Whilst they can be expensive, you can set the exact parameters of who you want to see your advertisement, ensuring only those that would be interested see it. If you need help when it comes to setting them up, why not speak to a professional sports marketing agency? 

  • Buy Space In The Local Paper

Another great way to advertise and promote your sports team is to buy space in your local paper. If you know your target audience is going to be reading the paper, paying for an advertisement may be worth it. Depending on your budget you can choose to go for a full-page spread, a single page or for half a page. If you’re on a limited budget, you may even want to consider using the classifieds. For guidance when it comes to buying advertising space in your local paper, you can visit this site here. 

  • Advertise On Local Radio

When looking at your target audience, you may also want to consider whether or not they listen to the local radio. If you know what channels they’ll be listening to on a regular basis, it may be worth enquiring about prices for an advertising slot. 

Are you looking for a new way to advertise your local sports team? What could you do to ensure maximum visibility? Let me know in the comments section below. 

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