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Your brand identity is important for reaching out to the right customers. Brand authenticity and consistency are crucial to creating a trustworthy image for your business. Your brand identity goes beyond your logo and visual content. Your language and tone of voice are part of it as well. In order to get your brand’s voice out there, you’ll need to define the personality of your brand, along with your story, mission statement, and core values. Once you’ve outlined these you can ensure they align with the interests and values of your target audience.

Define your brand’s personality

Firstly, you need to define your brand’s personality.  A digital marketing agency such as ceosocialmarketing.com can help you do that. You need to express the qualities, expressions, and emotions your brand embodies. Define the characteristics that appeal to your target market. You can then match your brand’s voice to its personality. Consistency is very important so keep your language the same across all content and platforms. 

Get your brand’s story out there

One of the benefits of social media marketing is that it’s another means to get your story out there. This is a great way to appeal to your audience’s emotions. It will also add more depth to your brand’s personality. Your story should include a challenge and how you overcame this ideally, or perhaps how you helped a particular customer solve a problem. If you want to reach out to your audience, your story should also be inspiring, engaging, and empowering. A humanitarian or environmental angle, for example, will boost your brand’s credibility and values.

Figure out your mission statement

Your mission statement gives your company purpose and communicates this to your target audience. Explain clearly what exactly you plan to accomplish and how you plan to do it. You can follow the example of inspiring company vision statements online. Find a way to use your mission statement to intrigue, inspire, and motivate both your customers and employees.

Unique selling point (USP)

In order to create a ferocious USP, you need to brainstorm what makes your business stand out above the rest. Think of a feature or benefit your business can offer that others can’t. This doesn’t necessarily need to be something radical, just focus on a feature of your brand that you can use to appeal to your target audience. 

Align your business with core values

To be able to get your brand’s voice out there, you need to align your business with your core values. Your values represent what your company stands for and these also need to align with those of your customers. These are key principles that define your business which include your message, identity, customer experience, buying journey, policies, and more. 

By expressing your values you’ll be able to appeal to more customers. Consumers are becoming more and more aware of where their products come from and brands need to communicate this. Consumers and investors look for transparency and key values when choosing a brand. 

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