5 Expensive eCommerce Mistakes You Should AvoidNick Throlson
The rise of the internet and the effect it has had on business as a whole is truly remarkable and astonishing. The online marketplace is constantly expanding to meet the needs of an increasingly large pool of customers. Additionally, you can now buy just about any product or service available on the market online This rising connectivity means that customers expectations in the online market are constantly changing and falling behind in staying ahead of the times with your e-commerce will surely lead to a sorry end for your business. As a result, it’s incredibly important to make sure that your e-commerce solutions are on point and to your customer’s liking. It’s important to sell things online in the correct manner. In this article, we’re going to outline several common e-commerce mistakes that you should avoid in your company.
1. Website Woes
Considering that your website is the representation of your business online, then it should be an absolute top priority in order to improve your e-commerce numbers. We recommend by first making sure that your website has a strong, appealing, and most importantly clear design. This isn’t to say that your website should just be pretty in design, it should also be precise in its functional design. An example of a functional design to consider is to try and reduce the number of clicks-to-buy on your website. The fewer clicks a customer needs to spend to purchase from you, the more likely you are to complete the sale! Make your website a pleasure to behold and use. Additionally, do not skimp on investing to make sure that your website continues to function smoothly after you’ve made it. Your customers will immediately flock to your competitors if they have technical problems in trying to complete a sale with you, so make sure that your multi vendor marketplace works properly.
2. Customer Service Anguish
Assuming that a customer successfully completes their purchase, a very easy way to lose that customer permanently is to fail to support them sufficiently. It is a well-established fact that repeat customers are far more valuable to any business than new customers. So, make sure that you provide as excellent a customer service experience as you can. If you can prove to a customer that their time and money is extremely valuable to you by showing them support, that customer is going to stick around. Additionally, happy and loyal customers will spread the good word about your business through reviews. If you can prompt customers to leave reviews, preferably positive reviews, of their experiences with your company then your business will be a sure winner.
3. Failure To Research
It should almost go without saying, but research is and always will be a key foundation in any successful business. Unless your business is a true innovator and standalone in a market space, which is extremely unlikely, then you have to make sure to be aware of what your competition is up to. Researching your competitor’s e-commerce solutions is remarkably quick and easy. Just try to buy a product or service from them and carefully observe how they do it. What you’re specifically looking for are ways that you feel you can improve your own e-commerce experience for your customers. Another excellent route of research is to read customer reviews for your competition and look for common complaints. Thus, the ultimate goal of researching the competition is not to create an exact copy of their e-commerce solution, but to build an improvement of it. Build on your competitors' weaknesses and their customers should find it easy to filter to you for their needs.
4. Shipping Shockers
If you’re providing physical products purchased online to customers, then you will inevitably have to deal with the difficult realm that is shipping. Failure to build solid shipping logistics system will surely spell the end of any business. The range of problems to consider within shipping is vast, but ultimately the whole problem winds down to two simple points: Make sure that customers receive their products with as little hassle as possible, and make sure to give customers the choice of their preferred shipping. Any customer that has ordered a product from your company expects that product to arrive promptly and safely. You should be striving to make sure that the customer’s experience with shipping is as simple as possible with as few hassles as possible. An easy purchasing and shipping experience both come together to help build confidence and trust in any customer. While it seems counter-intuitive to complicate the shipping process by giving customers a choice in shipping, we strongly recommend that you still do since it allows the customer to convenience the purchasing experiences in their lives. If your company deals in digital products and services, then these two principles still apply. For instance, make sure that customers receive program activation keys promptly in the manner of their choosing.
5. An Inability To Let Go
One of the greatest annoyances that consumers experience in the online marketplace are companies that flood the customer with marketing that’s not been asked for. Particularly, it’s important to treat customers email and information with extreme due diligence and not to abuse it. Make sure that customers always have an easy out from dealings with your companies and absolutely make sure not to try and hold on to them. This is particularly true with email since nobody appreciates receiving spam email. So make sure that you aren’t the generator of that spam for your customers! Operating in a clear, open, and honest manner will build trust in a customer that’s leaving and they’re more likely to come back in the future.
In conclusion, then, the ultimate mistake that any business can make with their e-commerce solutions is to make them too complicated and cumbersome for their customers to use. You should always be striving towards a simple process that is efficient and ultimately easy for any customer to use. Research your competition, build your website clean and functional, support your customers adequately, make sure your logistics are solid, and respect your clients. Lookout in your business for the mistakes we discussed here, and you should find success in the online marketplace.