Companies are always at risk of groupthink. It’s the idea that when a set of people get together, they tend to all veer toward the same conclusions.
Mainly this process occurs slowly over time. People feel that others around them share the same views on a particular topic and gravitate towards them. Eventually, the mirror neurons in their brains start firing, and they take on the views of others – merging if you will.
While this might sound all nice and “kum-ba-yah,” it’s actually bad news for marketing departments. You always need some kind of dissent in your organization waiting in the wings, pointing out how futile or stupid your efforts are. You need that critical voice on your team who tells everyone that they’re wrong.
Now think about your current setup. Does anyone push back against what the majority thinks? If so, you’re in trouble.
In this post, we take a look at some of the ways you can improve your marketing that nobody on your team is talking about. Check them out below.
Using Old-Fashioned Mobile Technology
With the level of fuss about local SEO and regional marketing, you’d think that the old world of dumb mobiles was squarely in the rear-view mirror. But that’s not the case at all. If you look at some of the most successful medium-sized businesses, they’re all using SMS and QR code generator tools to create old-school adverts people want to consume.
Customers remember the good old days when phones first came out. All they did was text and call – and that idea is still popular for many people. So when they get a regular text, they are much more likely to open it compared to, say, yet another spam email.
Using Social Proof
The concept of social proof is a little tricky to get your head around. Essentially, you’re leveraging the favorable opinion of your company held by existing customers to sell to their peers.
The reasoning goes something like this: people are much more likely to trust customers who they perceive to be like themselves than the company selling the product itself.
Firms, therefore, need to focus their marketing on building social proof through social media and reviews. Right now, those are the two primary channels for constructing a brand that appeals to today’s hyper-skeptical consumer.
Simple Content Techniques
You can’t ignore SEO completely. It’s essential. But spending hours worrying about the minor details probably doesn’t represent a good bang for your buck.
When it comes to SEO, common sense prevails. If you can create valuable content others on the internet want to link to, you’ll see your rankings in SERPs rise. It can take a lot of effort and careful planning, but the rewards are often spectacular.
Organic traffic is very lucrative, and many firms try to take shortcuts by keyword stuffing and producing mountains of thin content. But if you can produce something that genuinely appeals to your customers, you can see runaway success. Everyone will be talking about your product.