Nick Throlson — AI Builder & Entrepreneur

Building in public since 2007

I Build Things With AI.

Websites. Automations. Content. Businesses. Experiments.

I'm Nick Throlson, a developer and entrepreneur exploring what happens when AI, automation and online business collide—and documenting what actually works.

AI BuilderWeb DeveloperEntrepreneurCreator
Nick Throlson, developer and entrepreneur
Current modeShipping experiments, breaking workflows, writing it down.
What I'm testing this week

Can AI run an entire faceless YouTube workflow?

One end-to-end experiment—from the first idea to a published video—with every tool, failure and result documented.

● Active experiment
ResearchScriptVoiceVideoThumbnailPublish
Follow the experiment
Selected builds

What I'm building.

Businesses, content systems and small tools built to answer one question: does this actually work?

Open experiments

The AI Lab.

Free tools for founders, creators and people with more ideas than time.

First release

AI Website Roast

Drop in a URL and get a direct, practical critique of the positioning, UX, speed and conversion opportunities.

Coming nextFaceless YouTube Idea Generator

Niches, formats and repeatable content angles.

In the queueAutomation Idea Generator

Find the busywork your business should stop doing manually.

Daily drivers

My AI stack.

Tools I use in real workflows—not a directory copied from a launch feed.

AI assistantChatGPT

Research, planning, coding and everyday problem-solving.

★★★★★
DevelopmentClaude

Long-context thinking, code review and complex builds.

★★★★★
AI videoRevid AI

Fast faceless video production and content repurposing.

★★★★☆
AutomationMake

Connecting apps and turning repetitive work into systems.

★★★★★
WebsitesWordPress

Content publishing, client sites and flexible business builds.

★★★★★
HostingHostinger

Affordable hosting for experiments and production sites.

★★★★☆
InfrastructureCloudflare

DNS, security, performance and edge deployment.

★★★★★
Full directorySee every tool →

Reviews, workflows, alternatives and honest tradeoffs.

A long time online

Building on the internet since 2007.

2006Throlson LLC

The first business and the start of the builder journey.

2007WordPress & blogging

Publishing, experimenting and learning in public.

2013IT & digital work

Websites, multimedia, marketing and hands-on support.

2020Web Guy Nick

A clearer home for professional web services.

2023Generative AI

Testing how AI changes content and online business.

2026Agents & AI businesses

Building systems that research, create and operate.

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