Many people think that if they have a website, then this is enough for them to make their mark on the world. At the end of the day, you have to remember that a website is pretty worthless if it is not designed well enough to attract customers. We live in a very competitive world and at the end of the day, website design is now more important than ever. If you want to make sure that you stand out, then you need to avoid these top mistakes.
Your Website is Slow
Website speed often refers to how quickly your site is able to load when it is responding to a request. One of the main reasons why websites often fail is purely because they are not fast enough. It doesn’t matter what industry you work in either because a slow website or a slow service can be a huge obstacle to your success. You have to remember that most website users do not have the patience to sit around while the page loads, and they also visit your site with a very specific objective in mind. They may be trying to compare prices, or they may be trying to do research about a particular product. If you want to speed your site up, then you need to try and compress any big images you may have, and you also need to try and minimize the total number of redirects you have. Minimizing code, such as CSS and JavaScript is also essential.
Mobile Incompatibility
Statistics show that around half of the world’s traffic comes from people who are using a mobile device. If you do not take the time to optimize your site for your mobile users, then you could be missing out on a lot of visitors. Slow-loading sites when combined with poor navigation can make your business lose out on a lot of leads. There are many ways that you can improve how mobile-friendly your site is, and the most effective way would be for you to ensure that your site is responsive. If your site is responsive, then the layout can be adjusted accordingly, and this can really work in your favor. If you run a restaurant or if you work in the hospitality industry, it may be wise for your customers to order through an app. If this is the case, then investing in a restaurant food ordering system is the best thing that you can do.
You’re Ignoring Compliance
You have to make sure that your site is compliant when it comes to SEO. If you don’t then you could be missing out far more than you realize. Designing a good strategy is a complex process and you may find that it is ongoing as well. You have to make sure that you are doing your keyword research carefully and that you have a very focused campaign as well. This involves detailed linking as well as having a strategy to help you to convert. If you’re ignoring this, then you’re making a monumental mistake.
