Customer engagement is the number one thing your business needs right now; you’ve researched your competitors, you’ve gathered a following on social media, you’ve made your first sale, and now you need to boost your numbers for continued success. To help you do that, we’ve covered a few of the best ways to bring customers to your door, with a smile on their face and something nice to say about your business.
Good customer service is the best way to build brand loyalty. (Pexels Image – CC0 Licence)
Incentivize Them
One of the best ways to get customers involved in your company and any marketing campaign you’re putting together is to give them an incentive. Something that’ll both draw them in and ensure they stick around until the end, such as when the new product goes on sale.
And one of the best ways to incentivize an audience is via competitions and giveaways. You’ll see these a lot on social media; a lot of brands like to give people the chance to win by simply tagging two or three friends in the comments under a post. Why not give this a try yourself, and see if your numbers ratchet up?
Personalize Their Experience
Next up is the idea of personalizing a customer’s experience, on a case by case basis. Of course, this is hard to do when approaching your customer base as a whole – even just asking for feedback after a customer service phone call can cause some people to immediately put the phone down!
But if you give them a platform to use, that they can tailor to their own needs, which then feeds information back to you, you’ll be able to meet them more than halfway. One of the best ways to provide this option is via the development of your own app; it’s easier to hire app developers than ever before, if you don’t have your own IT department.
The main benefit here is giving customers a way to customize how you approach them; they can save searches, allowing you to better recommend products to them, and a higher user count is very impressive if you want to attract further investment. This’ll help your app to become better in the future.
Offer Something More
Be sure to offer something unusual or different to your usual service, especially if you already have an established customer base, and you’re looking to capitalize on repeat custom. You need to be able to bring them back, even if you sell ‘one time’ products,
One of the best ways to offer more is via collaborating with other small businesses, both in and out of your niche, to provide product bundles or new features that’ll be very beneficial to the person on the other end. Above all else, you’ll want to work with companies that provide products your customers already want to buy, to ensure the collaboration is worth it.
Customer engagement is a tricky game; make sure you’re playing with the stakes above.
