Having an excellent site design isn't just about the awards you've won. It isn't about having a colorful web design either.
The truth is, it's about the experience users encounter the moment they step foot in your site and accomplish what you want them to do.
The primary goal of your site must be to create new leads and drive revenue to your business.
Increasing your site's conversion rates is crucial. After all, having an excellent conversion rate is the very foundation of having an increased sales volume.
In this post, we'll discuss easy to execute design tips that have the power to drive conversions to your business.
Are you ready?
Let's dive in.
1. Be Clear on What You Are Selling
One of the most crucial aspects of web design is to be clear to your customers on what you are selling.
You also must have a unique selling proposition that's evident in your design.
After all, having a unique selling proposition is what will differentiate your business from the rest.
That's also what you're trying to sell to prospective customers ‒ creating a unique service experience that will make you stand out from the rest of the crowd.
2. Website Navigation Should Be Simple and Understandable
Ideally, create a site that has a simple user interface with a navigation design that's simple.
Navigating through your entire website should be easy and straightforward ‒ devoid of any complexities.
If you have a site that's complicated to navigate, most users will find it stressful on their part. As a result, they're less likely to make a purchase.
So, ensure that you make your navigation scheme simple. Try to lessen the total number of clicks a user has to make to be able to make a purchase.
3. Perfect Your Call-To-Action
If you want users to complete specific actions, then you need to tell them to do so. Just see to it that you know when, where, and how to tell them.
Because of the wealth of information online, web users don't go over information thoroughly anymore. What users do is to scan pages and look at the key elements.
That's exactly why it's crucial to have a call-to-action that stands out from the rest of the competition.
For your CTAs to convert, ensure that they're user-friendly. Try to stay away from aggressive tactics that frustrate your visitors before even trying your products and services.
Moreover, utilize action-oriented language while giving users explicit instructions like how to download, learn, or check. Provide a sense of urgency.
For instance, a limited time offer is a powerful CTA tool as it triggers the fear of missing out phenomenon.
As a result, it encourages visitors to take action immediately. Some words that are included in limited time offers are ‒ today, now, limited, while, and so on.
4. Limit Form Boxes that have to be Filled
Some sites require too much information from prospects. It doesn't matter if users have to fill several pages of short forms or a single long form. Demanding too much information is inconvenient.
In planning your site design, don't implement a rigorous process in the sign-up process and completing an order. Try to tone down the user input as much as you can.
When customers complete an order, require only the most crucial details. The payment details from the previous transaction should be remembered, or based on what's set previously on the user's profile.
Do whatever you can in making business with your site convenient ‒ from signing up to making a purchase.
5. Color Coordination is a Must
When it comes to your site design, choosing the right colors is essential for your business.
Select hues that are easy on the eye, and be consistent with the colors that you pick throughout your site.
You've probably heard about the psychology of colors. It is often believed that colors can influence specific actions and behaviors.
Ideally, choose the colors that will best represent the personality of your business. Create a standard color scheme and then stick with it.
Being consistent with your color palette is not only aesthetically pleasing, but it's also a clear indication that you're consistent with your products and services.
Over to You
So there you have it. You probably know by now how your site's design can make a significant difference in boosting your conversions.
In fact, according to study from the Standford University, 46.1% say that a website's design is their top criteria on deciding whether a company is credible or not. That's why it's crucial that you have a site design that looks professional.
So whether or not site design is your forte, you need to do whatever it takes to have an effective site design. By working closely with professionals in Web Design Northern Ireland, not only that you'll come up with a site engaging and informative, but it will also serve its purpose into turning those visitors into leads and conversions.
