Nowadays, the companies that succeed are those that remain with their finger firmly on the pulse of their customers. Competition is fierce across more and more industries, and it’s the companies that engage and maintain their customer's interest who are those most likely to stand on top. Here, we’re going to look at some of the techniques you can use to ensure that you’re able to maintain that connection, as well as how you can turn it into sales.
Get On Social Media
The internet is, in a way, becoming increasingly smaller. The number of sites that the average user visits has decreased, with more and more people consuming most of their online content through their preferred social media platforms. Ensure that you are on the right social media platforms, as well as using them effectively, creating content that engages, asks questions of the users, and prompts them to respond and share, rather than just passively read.
Write Great Content
Content plays a leading role in driving interest. Not only are more people likely to land on your site if they see a piece of content that answers a question or provides useful insights, but it can incorporate calls to action and advice that naturally leads them closer to the point of sale. With the help of content marketing professionals, you can ensure that you’re regularly putting out valuable content that grabs the attention of your audience. It can also be vital for positioning you as an expert in your field.
Personalize Customer Interactions
When you have the opportunity to interact with customers directly, you should ensure it feels personal. This can even be done online, such as with personalized emails that not only address them by name but deliver content and deal offers that are specific to their interests and history with the business. Live product recommendations on the site can also prompt them to spend more time browsing, which also makes them more likely to browse.
Gamify Your Relationship
Human psychology responds positively to gamification, and there are plenty of ways to incorporate this in your marketing place. You can introduce a reward program, for instance, the build points towards real and valuable goals, from exclusive items to more generous deals. Other methods, such as contests and challenges are popular on social media, allowing you to expand your reach while getting more direct engagement, as well.
Take Feedback Seriously
Communication has to be a two-way street. Even if you’re delivering great content and promising offers to your customers, if you’re not open to feedback, you will lose them to attrition. Take the time to ensure customers that they are being heard by publicly collecting feedback through surveys and reviews. If there are recurring concerns, then you also address them publicly with a case study and illuminate what you’re doing to fix any problems customers have.
Aside from winning the attention of your customers, you have to be sure that you can convert it to sales. Follow the techniques above to ensure that you’re closing
