With almost 2 billion websites online, and with 71% of those belonging to businesses, every business needs to make use of the techniques that will ensure their product, business, and site gets seen by the right people.
In this case, the right people are the ones that are most likely to be interested in your product. These people are known as your target audience, and the most effective way of making sure your product gets in front of your target audience online is via digital marketing. Indeed, there are four forms of digital marketing in particular that every business should be using in 2024. Keep reading to find out what they are, and why.
PPC
PPC or pay-per-click is the first type of marketing your business should be using in 2024. This is because there is a wide range of benefits associated with it. First of all., PCC marketing can be incredibly cost-effective because you only pay for the leads that click through to your site. Additionally, PPC marketing can be very effective because it places adverts for your business above the organic search results. This means your business always appears before others in the search results and so it gives you the best chance of being seen by interested people.
In many ways, PPC is like SEO, because it's concerned with using the right keywords and phrases. However, because PPC is a paid form of marketing, most businesses choose to work with a professional PPC company rather than do it themselves. After all, when you pay for every click you want every click to add value to your business.
Social media marketing
Another form of digital marketing that every business should be making use of in 2024 is social media marketing. Social media marketing is all about having a consistent and engaged presence on one or more social media platforms.
The prime reason that social media marketing can be so impactful is that social media is a major part of many people’s lives. What this means is if you develop your own presence on a platform that people are regularly interacting with, you can also make your brand into something that becomes a daily part of people’s lives as well.
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However, unlike other forms of marketing, too much direct product marketing on social media channels can be poorly received. Instead, users will be looking for entertaining and informative content with which they can interact. Videos in particular are a very popular effective form of social media marketing.
Making sure a representative from your company interacts back when people leave comments and ask questions can be great for engagement too. It's also crucial that you select the right platform/s for your business's social media marketing. Remember you need to pick the platforms that your target demographic uses the most because those are the platforms that will give you the best results.
Chatbot marketing
Ever asked a chatbot a question when visiting a website, or using an app? Then you have experienced chatbot marketing. This form of marketing is particularly useful for helping people to get two things they may need to make a purchase. The first thing is reassurance that they are choosing the right products for their needs. The second is providing them with any additional information they may need on your product or business.
Chatbots mean that people can receive first-class customer service at all times of the day and night, so they can help you reach and convert more customers. They can also offer a more personalized experience to any customers visiting your site, meaning that each customer gets exactly what they need.
Lastly, Chatbots can also capture data from customers including email addresses which can be used to remarket specific products to them later.
Affiliate marketing
The last form of marketing that every business wanting to thrive in 2024 should be using is affiliate marketing. An affiliate is a blogger, vlogger, or influencer that teams up with your business to promote your product. When someone buys a product through their link they are rewarded with a small percentage of the sale.
One of the best things about affiliate marketing is that it's easy to get a great match with your target audience. You just pick influencers with the same target audience. Also, affiliate marketing can be a very cost-effective way of marketing your business, because it involves only minimal financial outlay. Instead, the costs are only incurred when a sale is made, and so easily offset.
