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When you’re a startup business, trying to find the best way to reach ideal customers can be a bit of a minefield. You likely don’t know where to start and the best places to put your budget. You don’t have trial and error to fall back on just yet so you are starting afresh and hoping that what you do works. Luckily, nothing is permanent so you need to experiment and find what works best then adapt as you grow. There are also a number of other ways to market yourself which we will go through in this article. Keep on reading to find out more and get inspired.
Focus on your website
Your website is one of your most valuable marketing tools. It’s where you can sell your services, share your testimonials and write blog posts within your expertise. Suppose you can improve your SEO (search engine optimization). In that case, you are likely to bring in more viewers to your site, which you can then convert into customers, improving your revenue and profits. Why not give ChatGPT Search Optimization a go and see how that can help you?
Don’t shy away from social media
No business is a success without having a good social media presence. Just think about when you shop with new companies, there is a good chance you look up their social media before buying, to learn more about their offering and to see what other customers are saying about them. Make sure you have a social media plan with a content strategy in place. Ensure you are posting regularly and making the content you create engaging and interesting. Instagram and TikTok are two powerful channels that are gaining a lot of momentum at the moment. Hopefully, bringing in more money will help with your cash flow as a startup.
Pay attention to your analytics
Numbers say a lot about how you are doing. They create trends and say if something you are doing is working or if it is not. For example, you should be using Google Analytics on your site, as this will track how many people view your site and the time they spend on it. Pay attention to your analytics, as you can see if people are reading your blog posts when publishing, or whether you need to put some extra strategies in place to bring people to them. When launching a campaign, this is when you should have a keen eye on your numbers.
Consider throwing an event
Events are a consideration as you can use an event to make some extra income as well as market yourself, such as marketing the launch of your new salon or product. You can charge entry for an event, as long as it’s got a benefit to the people turning up, such as a sip and paint, in your new studio. Events are great fun as they bring people together and you can run them once or twice a month. It also gives people a chance to be hands-on with your offering, instead of seeing it online or over your social media channels.
Think outside the box
Thinking outside the box is where all the best results come in. Doing things the same or similar to your competitors may work, but it’s boring and means you have to work harder, to beat them. Instead, do something completely different which will capture the eyes of your audience. Try to use video, capture images and create new market trends that your competitors want to copy, as they know you’re doing well at it.
These are just a few things you can do that can help you to market yourself as a startup. Whether you have a plan in place already and are looking for a bit of inspiration, or if you are starting out completely fresh and don’t have a clue where to begin, this is sure to help. Remember, being a business includes a fair amount of trial and error, so don’t get too stuck in your ways and don’t be afraid to think of something new and give it a go.
What are some top tips you have for how you can market yourself as a startup? Which of the tips above did you find most useful and will be trying yourself? Is there anything missing in our guide on how to market yourself as a startup, that you think we should be adding? Let us know in the comments below, we’d love to hear from you.
