What is Conversion Rate Optimization?Nick Throlson
Conversion Rate Optimization (CRO) is a systematic process of increasing the performance of your website.
It is a process that is designed to increase the percentage of website visitors who take a desired action when on your site. This desired action may be as simple as filling out a form, subscribing to a service or becoming a customer by clicking ‘confirm order.'
Building a fully working website is one thing, but making it work for you is a completely different task. In order to find out how to optimize your website to its full potential, you should use Convertica optimization specialists. They will walk you through the whole process of CRO making your website very profitable.
CRO is a method that relies on user feedback and analytics to improve any metric on your website that will be beneficial to business.
It turns your visitors into active consumers, which is a great way to attract traffic and help increase your profits online.
What is CRO Useful For?
Conversion rate optimization can be used on various online platforms to improve the performance of certain aspects of your business.
Some of the most popular uses for CRO include:
- Online surveys
- Acquiring new customers
It is a process that is designed to figure out what your customers are looking for when they visit your website and finding ways to give it to them.
CRO will encourage customers to continually use your website and services.
What is a Conversion Rate?
The conversion rate of your website is the figure given to the number of times a user does what you want them to.
The number of times a user completes a goal that you have set to increase site traffic, such as filling out a form or signing up to mailing lists, will contribute to the conversion rate of your website.
Conversion rate optimization occurs after someone simply visits your site.
People will be drawn to your website based on what you offer them, and it is their reaction to this that makes all the difference.
What is Conversion Rate Optimization used for?
CRO is a vital business tool that can help make you more money and attract customers.
The higher conversion rate you have on your site, the better return on investment you will be making from this platform.
It is considered to be a much more cost-effective plan to convert the percentage of visitors you already have into a profit, rather than trying to attract new ones.
CRO can also be beneficial to customers as it gives them what they want quickly. This is essential when being faced with the competition from other online platforms and the short attention span of customers.
Examples of CRO
There are a variety of different ways you can apply conversion rate optimization to your website.
- Micro Conversion
These are smaller actions that you can get your customer to do, such as:
+ Signing up to mailing lists
+ Adding something to the cart
+ Creating an account
+ Filling out a survey
- Macro Conversion
These are bigger actions of your customers that can directly result in a profit, such as:
+ Purchasing a product
+ Subscribing to a service
+ Requesting a price/quote
+ Contacting directly