How to Design an Effective WordPress Website for Generation Z

Born between the late 1990s and early 2000s, Generation Z can’t remember what life was like before the internet came into play. As true digital natives, Gen Z is the first to grow up with a wealth of information available at their fingertips. 

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While many people are quick to label Gen Z as anti-social smartphone addicts, marketers and designers would be making a massive mistake to ignore how influential they are in business success. To help increase traffic to your page, here are a few tips on how to design an effective WordPress website for Generation Z.

Understand Gen Z

Understandably, to create a website that appeals to Gen Z, you’re going to need to conduct research into who they are and what they like and dislike. If you don’t get a sound knowledge of Gen Z’s wants and needs, it’s likely that your website won’t do much to keep them interested. Generation Gurus may be able to assist you along the way, giving you useful tools on how to best connect with Gen Z. 

Keep Things Simple

As Gen Z has grown up with technology, they will be experts at sifting through the noise to find information that interests them. With attention spans decreasing, it’s important that your website does what it says on the tin from the moment they land on your page. Making the user experience simple and straightforward should be your top priority, so make sure not to bombard them with needless content.

Fast Loading Speeds

You will be hard-pressed to find a Gen Z who doesn’t use the internet on a day to day basis. In the modern world we live in, we’re all used to receiving information when and where we want it, making fast loading speeds a crucial component that you need to factor in when creating a WordPress website. Generation Z are used to getting constant information, so make sure that your website loads within a matter of seconds, otherwise, they may not respond well and go elsewhere.

Keep 100% Authenticity

Generation Z is known for demanding brand authenticity, so when creating an effective WordPress website, you need to keep things 100% real and honest. Cold robotic marketing strategies will not appeal to Gen Z, so it’s best to appeal to your audience in a more conversational manner which will create deeper and meaningful conversations with Gen Z. Also, you need to show that your business is not just about making cash, but that you care about making a positive change in the environmental or social landscape. 

Make It Accessible

To receive tons of traffic to your WordPress website, it’s important that you make your website accessible for all, meaning everyone can use it. Not only will doing so boost your SEO but increase your potential number of Gen Z customers. Many Gen Zs are always on the go. It’s vital that your website is optimized for smartphone users, so they can access your content while out and about.

In a nutshell, Generation Z wants information that is relevant and quick to grasp. For your website to gain traction, using all the advice above can be a great start in creating an effective website that is popular with Gen Z.

Start your WordPress Project With These 5 Steps

Start your WordPress Project With These 5 Steps

Be it Woo-commerce based blog website development, social media website development or any other form of development all of these can easily be archived by using one of the best and trusted web development framework in the domain. Yes, I am talking about WordPress. It is the best-known website development framework known to date. 

If you are already into yet and don’t know how to get started with woo-commerce website development services for your business or personal or practice purposes then you are at the right place. Well, today we are going to discuss the best tips to Start your WordPress project with ease. So let’s get started.

Select a Domain 

Never underestimate the importance of a domain name for website. It acts as an address for your website. By the address, we mean that this domain name will serve as the guiding path on the world wide web so that your users can easily reach your website. This path can be any random composition of variables and constants.

However, it is important that you make your domain name befit these guidelines.

• Make sure that your domain name is short as possible.

• Also, keep in mind that it is relative and self-descriptive. 

• It should not be complex and must be easy to remember. So that your user

won’t have a hard time remembering your website domain name. 

• Include your brand name or something relevant as a reference for your business. 

If you have not yet decided on your domain name or purchased your domain name for your business, then it is always recommended to do both of these tasks after your website has been completed. However, if you are having trouble developing your own woo commerce website then we would recommend you to consider woo-commerce development services. There are thousands of freelancers and we’ll establish companies they could get this done for you. 

Web hosting services 

Website hosting is simply a procedure for you to avail your website to everyone using the world wide web. All you need to do is shift from your local machine to an online server through hosting. Although there are many website hosting services available for free. However, if you are going to use your website for business purposes and are expecting large traffic, then we’d say go for the paid hosting services. They are much more reliable and faster than the free services as the quality of your hosting account for the maximum traffic your website can handle. And this is not something to be taken for granted in case of professional woo-commerce to website

Install WordPress 

Now since everything is set up and ready to go all you need to do is start working on your website. However, it would take years for you to create a website from scratch. Well, it would have been the case if it weren’t for the advance website development framework like WordPress. It provides you with a GUI interface for the smooth development of a website. With WordPress, you don’t have to worry about writing thousands of lines of codes or either the errors associated with the code. 

It’s just a drop and down interface that enables people without programming skills to make an extremely attractive and interactive website. You can even create an eCommerce website using the woo commerce plugin in WordPress. So if you want to gets things done quickly and with extreme precision then install WordPress in your development environment. To install WordPress you just to download it and add the path to the directory.

Create Pages and Content 

It is not that difficult to add content and new pages to your website on a regular basis, using WordPress. But before you start posting your new products or services and related content on your website. It’s important that you carefully plan out your sitemap structure. 

There are certain basic webpages that you must include on your website layouts such as a home page, an about page, a contact page, and then finally products and services pages. All these pages must be easily accessible to your users, so making a navigation system is equally important. So make sure that you create a menu tab and add the path to these pages.  

Utilize Plugins 

One of the best thing about this web development framework is the extensive library of the custom plugins that are highly compatible and can easily be imported from various online platforms. With these plugins, you can easily customize your website according to your business needs. 

However, before you do that you need to identify what you actually need on your website for it to successfully meet your business needs. For instance, whether you want to optimize your website for SEO, or in terms of CRM, etc. Like we said you need to specify in order to choose from this vast lake of plugins choice. However there are few plugins that you must have that would make your work a lot easier such as Woo-commerce, Total Cache, HubSpot, etc. 

Author Bio:

Hermit Chawla is a Marketing Manager at AIS Technolabs. Web-design & Development Company, helping global businesses to grow using unity game programming. He would love to share thoughts on Android & i-Phone App Development Services, Digital marketing etc.

For More:

LinkedIn: https://www.linkedin.com/company/ais-technolabs

Twitter: https://twitter.com/aistechnolabs

Facebook: https://www.facebook.com/aistechnolabs

Google+: https://plus.google.com/+AisTechnolabs

7 Helpful Tools to Design a Website

7 Helpful Tools to Design a Website

7 Helpful Tools To Design A Website 3

As referred by whatis site, a website is a related collection of World Wide Web (WWW) files that includes a beginning file called a home page. A company or individual tells you how to access your website by providing you with the address of your homepage. From the home page, you get to visit all other pages on their site. Websites help you grow business and is about being digital in this era where everything out there is on digital platforms. It is imperative to learn how to make a responsive website. 

Web design is the designing of how your website will look online, and what feelings does it give, is it justifying the product of the website, or is it totally out of context? Having an intelligent design for your website is the essential part of your site because your website is your brand, and that is what gives your business. Web design means having skills, discipline and art of maintaining it. Web designing and Web development are part of one tree; web design is a broader category of web development.  There are plenty of web design services available out there giving solutions. 

Here are a few helpful web design tools to help you: 

Photoshop 

Photoshop is a very all-around tool; although it is not free, it does give you an experience of having the whole device by yourself and explore it the way you want it to. Photoshop helps you build customized graphics from scrape. You can mix up multiple images and group them, apply filters in them or convert them, resize or do recolor. Photoshop is a very fantastic tool for making the design for your website attractive, but you need the skills and knowledge for the same. 

Sketch 

Everyone has almost heard about this, as it is also one the best in the web-designing tool list. Sketch offers a clean and manageable space to create amazing designs for your website. It is much easier compared to other web development tools. Sketch has a feature of small documents, which keeps the documents very much sorted and mess free. There is a built-in grid feature which makes sketch help us create great designs. The plugins that sketch has to offer which make the work fast and easy. It is also said to be the all-round winner for web design. 

Wirefy 

Wirefy is said to be one of the web design software for building a great responsive website. Creating wireframes without having any worry and without having any issues, it is easy to do it with Wirefy by having minimal knowledge of CSS and HTML. Wirefy has several snippets and templates to offer which are scaled as the browser is rephrased working across multiple devices. If for your content plays a significant role in your web design that Wirefy is the one the best professional web designing software. 

Additional Helpful Resources:

Figma

Figma is an interface design tool. It gives you the freedom to collaborate in real time with multiple users. Figma has both free, and a paid version depends on what you want to use it for. Both have their benefits. Creating icons for an article for the website is one of the most beautiful features of Figma, and it also offers you collaborating and sharing your design or graphics with others within the app. This app is a user-friendly app and easy to learn. It is a free website builder. 

Bootstrap 

Bootstrap is a front – end component library to build responsive web design css. Developing CSS, HTML, JS is a difficult task when you do it for the first time, but with bootstrap, it is easy as it is an open source toolkit. Building your web with their sass variables mixins, responsive grid system, extensive pre-built components, and powerful plugins makes it super attractive to even work on this tool, and also the output is excellent. It’s one, the best website development tools, providing a lot of components to build your website. 

Squoosh 

As innovative as its name, this google web designer free download tool is the most helpful for the web designers to compress or resize their images without the fear of losing on the quality of the image. It is an exciting way of operating this tool you have to drag and drop the image and keep swiping for the exact compression and size that is needed for your website. The best part about this tool is that it is available online and offline too. 

Canva

Canva is so far the best free website designing tool, which has impressive features to offer. People who are super keen on using infographics on their website as it attracts the audience much faster, and they can relate to it more. Canva provides the designers and non – designers both a fantastic experience in making a graphic, whether it is for digital or print. Images are like the lifeline for any website, and when you have a boon-full tool like Canva, it’s a win-win situation. 

Conclusion 

Having a responsive website tool for your website is so much essential to growing in the industry. We are becoming so advanced day by day that there are so many new devices, tools, apps being developed with brand new features, latest technologies that we do face challenges to cope up with these, but being provided by such great tools to help us, it becomes a cake walk.

Author Bio:

Maria Brown is Chief Content Editor, Blogger and maintaining Social Media Optimization for 21Twelve Interactive which is one the top Mobile App Development Company in India and USA. She believes in sharing her strong knowledge base with a leaned concentration on entrepreneurship and business. She also writes for Top Mobile App Development Companies. Follow her on @Twitter.

Web design is the designing of how your website will look online, and what feelings does it give, is it justifying the product of the website, or is it totally out of context? Having an intelligent design for your website is the essential part of your site because your website is your brand, and that is what gives your business. Web design means having skills, discipline and art of maintaining it. Web designing and Web development are part of one tree; web design is a broader category of web development.  There are plenty of web design services available out there giving solutions.

Here are a few helpful web design tools to help you:

Photoshop

Photoshop is a very all-around tool; although it is not free, it does give you an experience of having the whole device by yourself and explore it the way you want it to. Photoshop helps you build customized graphics from scrape. You can mix up multiple images and group them, apply filters in them or convert them, resize or do recolor. Photoshop is a very fantastic tool for making the design for your website attractive, but you need the skills and knowledge for the same.

Sketch

Everyone has almost heard about this, as it is also one the best in the web-designing tool list. Sketch offers a clean and manageable space to create amazing designs for your website. It is much easier compared to other web development tools. Sketch has a feature of small documents, which keeps the documents very much sorted and mess free. There is a built-in grid feature which makes sketch help us create great designs. The plugins that sketch has to offer which make the work fast and easy. It is also said to be the all-round winner for web design.

Wirefy

Wirefy is said to be one of the web design software for building a great responsive website. Creating wireframes without having any worry and without having any issues, it is easy to do it with Wirefy by having minimal knowledge of CSS and HTML. Wirefy has several snippets and templates to offer which are scaled as the browser is rephrased working across multiple devices. If for your content plays a significant role in your web design that Wirefy is the one the best professional web designing software.

Additional Helpful Resources:

Figma

Figma is an interface design tool. It gives you the freedom to collaborate in real time with multiple users. Figma has both free, and a paid version depends on what you want to use it for. Both have their benefits. Creating icons for an article for the website is one of the most beautiful features of Figma, and it also offers you collaborating and sharing your design or graphics with others within the app. This app is a user-friendly app and easy to learn. It is a free website builder.

Bootstrap

Bootstrap is a front – end component library to build responsive web design css. Developing CSS, HTML, JS is a difficult task when you do it for the first time, but with bootstrap, it is easy as it is an open source toolkit. Building your web with their sass variables mixins, responsive grid system, extensive pre-built components, and powerful plugins makes it super attractive to even work on this tool, and also the output is excellent. It’s one, the best website development tools, providing a lot of components to build your website.

Squoosh

As innovative as its name, this google web designer free download tool is the most helpful for the web designers to compress or resize their images without the fear of losing on the quality of the image. It is an exciting way of operating this tool you have to drag and drop the image and keep swiping for the exact compression and size that is needed for your website. The best part about this tool is that it is available online and offline too.

Canva

Canva is so far the best free website designing tool, which has impressive features to offer. People who are super keen on using infographics on their website as it attracts the audience much faster, and they can relate to it more. Canva provides the designers and non – designers both a fantastic experience in making a graphic, whether it is for digital or print. Images are like the lifeline for any website, and when you have a boon-full tool like Canva, it’s a win-win situation.

Conclusion

Having a responsive website tool for your website is so much essential to growing in the industry. We are becoming so advanced day by day that there are so many new devices, tools, apps being developed with brand new features, latest technologies that we do face challenges to cope up with these, but being provided by such great tools to help us, it becomes a cake walk.

Author Bio:

Maria Brown is Chief Content Editor, Blogger and maintaining Social Media Optimization for 21Twelve Interactive which is one the top Mobile App Development Company in India and USA. She believes in sharing her strong knowledge base with a leaned concentration on entrepreneurship and business. She also writes for Top Mobile App Development Companies. Follow her on @Twitter.

The Web Design Secrets Professionals Are Hiding From You!

The Web Design Secrets Professionals Are Hiding From You!

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In every industry, there will always be a few secrets hidden from the general public. Web design is no different; if you?re not in the loop, then there are plenty of things you?ll never know about. These secrets involve best practices and tips that professional web designer use every day to improve their product. Today, we reveal some of the best-kept secrets in this industry!

Speed is everything

Most people look at their website and focus on the way it looks. You want your site to appeal to the consumer, which means so much attention goes into trying to create a modern design that makes your business look professional. However, professional designers will always state that the speed of your site is arguably the most critical aspect of it. A slow website will lead to more people clicking off it before they even load up a second page. This creates a high bounce rate, which ultimately leads to an awful search ranking performance. As a result of this, you will struggle to bring in more traffic as your visibility is so low, and your site basically becomes dormant. But, a fast website instantly feels more professional to a consumer and makes their life easier as they?re not waiting for things to load. This reduces the bounce rate and improves the usability of the site, which can increase your search rankings!

Editing apps are essential

When you look at a website, you have no idea what goes on underneath the surface in all the written coding and scripts. Sometimes, if you use Google Chrome, you can accidentally bring up the page script to see, and it probably looks absolutely crazy to you. There are so many tiny details that go into writing a script, and one slight error can make a huge change. This is why web designers all have at least one editing app to call upon. They have one that can edit CSS, one that edits HTML, and so on. These apps make the whole process more streamlined and easier to manage as you can edit coding and then run samples to see what it looks like. This is how professional designers release sites with minimal problems, leading to a much smoother launch!

The best designs are built on psychology

Lastly, it?s well known by designers that websites need to be built based on human responses. Essentially, the psychological effect of different colors, fonts, and shapes will play a role in how a website looks. After all, the whole aim of a website is to appeal to your target audience, which will be some kind of human being! It?s pointless to design a site based on things you like as this won?t always have the desired effect. But, if you base it on scientific evidence that proves humans react in certain ways to specific things, then you will create an engaging website!

Hopefully, you?ve learned a few crucial web design lessons here. These three things are often not spoken about publicly as professional web designers like to keep them under wraps. But, by revealing them to you, you can put yourself in a better position to design your own website and save money.


5 Great Responsive Design Testing Tools

Consumer-grade computer devices come in many shapes and sizes nowadays. What they all have in common is the ability to access the internet, allowing consumers to browse the web whether they have desktop PC, a tablet, or a smart-watch. Add to that a variety of web browsing software, each with their own suite of add-ons, plug-ins, and extensions, and you get a digital ecosystem where everyone gets to surf the web in way they find most comfortable.

On the other side of the equation, things couldn't be more different. Web developers and designers now have to create websites that render equally well across the myriad of devices in use today. Methods of input, screen sizes, and bandwidth limitations, are only some of the factors?that make the professional lives of modern website creators more difficult than they used to be.

To address the issue of designing for an increasing variety of browsing configurations, a set of standards about what constitutes responsive web design were developed. These provide guidelines on how to adapt websites for optimal browsing on different devices and software. There are now various software packages on the market that allow you to test whether your website conforms to these principles. Here is a list of 5 of them that caught our attention recently.

Responsinator

Responsinator's main selling point is its ease-of-use. Simply type in a web-page URL, and Responsinator will give you a preview of how the page renders on a variety of common screen shapes and sizes. The page previews are fully functional as well, allowing you conduct rudimentary tests by clicking on links, filling out search fields, etc. Responsinator also has a handy feature in the form of a button for toggling between HTTPS and HTTP modes of previewing a site. This will give you an additional perspective for analyzing web pages. Responsinator is available for free online, and is used through a browser interface.

Google Resizer, DevTools Device Mode, and Mobile-Friendly Test

Google offers a variety of tools for helping web developers and designers create websites that display perfectly on a range of popular devices, with a focus on mobile browsing. Google Resizer offers the ability to test a web-page across multiple screen sizes. Google DevTools Device Mode provides software simulations of various common devices, thus providing an opportunity to see how a given website works in practice. Google Mobile-Friendly Test is not a design tool per se, but it nonetheless presents a handy tool for?analyzing whether a web site is mobile friendly. All of Google's tools are available for free online.

XRespond

The XRespond app markets itself as a “virtual device lab”. The app offers the standard preview features for this kind of software, giving users the ability to see how a website looks on a variety of devices. The app interface is based around scrolling sideways to see how a site displays on a variety of screens, side by side. At the top of the screen is a toolbar that displays relevant information, such as the exact screen size, pixel density, etc. Supported devices include popular smartphones, tablets, and laptops. There is the option to manually specify screen sizes as well, for conducting tests for specific devices. XRespond is available for free online as a browser app.

Ghostlab

Ghostlab is something of an industry standard when it comes to testing for responsive design. It offers the ability to test a site for multiple devices at the same time, side by side, giving you a clear overview on how well it renders on a variety of configurations. Actions in one browser sub-window, such as following links, clicking on buttons, or filling out forms, will get replicated on all others, giving you an unparalleled productivity boost. Sydney based web design agency?recommend Ghostlab as the definitive tool to use when creating responsive websites. Ghostlab is a paid app, with a 7-day trial being offered as well. It is a mid-point between free online apps, and expensive corporate solutions.

Am I Responsive?

If you need a quick and dirty way to check how responsive your website is, look no further than the Am I Responsive? browser app. It is not intended for serious design analysis, but it works really well for what it is intended for. You can choose between a generic desktop, laptop, tablet and smartphone display, which are good enough for giving you a rough estimate on a website runs on such devices. It has a handy screenshot feature that puts the various display modes all into the same frame, which is great for creating promotional screenshots. You are not limited to testing remote websites either ? just type in a localhost address into the search field, and get a preview of how a website in progress from your hard drive is panning out.

 

 

 

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