In every industry, there will always be a few secrets hidden from the general public. Web design is no different; if you’re not in the loop, then there are plenty of things you’ll never know about. These secrets involve best practices and tips that professional web designer use every day to improve their product. Today, we reveal some of the best-kept secrets in this industry!
Speed is everything
Most people look at their website and focus on the way it looks. You want your site to appeal to the consumer, which means so much attention goes into trying to create a modern design that makes your business look professional. However, professional designers will always state that the speed of your site is arguably the most critical aspect of it. A slow website will lead to more people clicking off it before they even load up a second page. This creates a high bounce rate, which ultimately leads to an awful search ranking performance. As a result of this, you will struggle to bring in more traffic as your visibility is so low, and your site basically becomes dormant. But, a fast website instantly feels more professional to a consumer and makes their life easier as they’re not waiting for things to load. This reduces the bounce rate and improves the usability of the site, which can increase your search rankings!
Editing apps are essential
When you look at a website, you have no idea what goes on underneath the surface in all the written coding and scripts. Sometimes, if you use Google Chrome, you can accidentally bring up the page script to see, and it probably looks absolutely crazy to you. There are so many tiny details that go into writing a script, and one slight error can make a huge change. This is why web designers all have at least one editing app to call upon. They have one that can edit CSS, one that edits HTML, and so on. These apps make the whole process more streamlined and easier to manage as you can edit coding and then run samples to see what it looks like. This is how professional designers release sites with minimal problems, leading to a much smoother launch!
The best designs are built on psychology
Lastly, it’s well known by designers that websites need to be built based on human responses. Essentially, the psychological effect of different colors, fonts, and shapes will play a role in how a website looks. After all, the whole aim of a website is to appeal to your target audience, which will be some kind of human being! It’s pointless to design a site based on things you like as this won’t always have the desired effect. But, if you base it on scientific evidence that proves humans react in certain ways to specific things, then you will create an engaging website!
Hopefully, you’ve learned a few crucial web design lessons here. These three things are often not spoken about publicly as professional web designers like to keep them under wraps. But, by revealing them to you, you can put yourself in a better position to design your own website and save money.