Tag - Web Design Tips

nail your webdesign and seo

4 Tips to Nail Your Website Design and SEO

nail your webdesign and seo

 

The most common advice for starting a business is to go step by step. While generally speaking this is the way to go, there are certain exceptions. We all know that in these digital times the core of every business is an attractive and engaging website that needs to be ranked high up on the first page of search results. The most common mistake the inexperienced business owners make is to design a website right away and worry about the SEO later. Well, these are the two steps you need to do simultaneously. As Sydney SEO experts constantly point out – there is an essential and natural link between the site’s design and it’s search performance. So let’s take a look how can you make this interplay happen and make the most of it.

1. Yellow Brick Road

In today’s ever-growing competition the battle for the user’s attention has never been greater and the result is that all of our senses are constantly under attack, our vision in the first place. In order to attract their audience, most of the business owners overload their websites with various eye candy because they think that will boost their engagement. But results are usually quite opposite because people easily get lost among this visual stimulus. If you want to build a spectacular Land of Oz you need to include the yellow brick road that will lead your customers to your sales funnel and CTA buttons. If your pages are confusing and difficult to use your customers will quickly get frustrated and look for the ones with greater usability factors. That’s why your design's navigation is crucial for SEO – with a proper guidance people will stay longer on your pages, share them with friends and you’ll get the higher volume of inbound links. All these factors are an indication of quality which is rewarded by search engines. When creating this navigation remember that your roads need to stretch to mobile devices, too.

2. The Cobweb

Your users are not the only ones who need to have open roads before them – you need to knit the cobweb for those little crawling spiders because they’re the ones who can make your website discoverable – or not. These search engine bots in charge of indexing are sophisticated, but their ability to discover content is not without limits. Their web consists entirely from links to your content and if these links are broken, buried, or simply don’t exist – your pages will be impossible to rank. The key is to make the architecture of your website intuitive from the perspective of design and crawlable from the perspective of SEO. That’s why you need to keep your most important content high up and then build subcategories from there.

3. The Wizard

At the end of their adventures in the land of Oz, Dorothy and her friends realize that the great wizard is just the man. Nonetheless, they don’t end up empty-handed. The presents are simple, but they’re just what they were looking for. In the same manner, beneath all that eye candy on your website, there’s a content. It is an indication to search engines of what your page is about and it needs to be just what your users are looking for. And only simplicity can produce real results – the times when you could stuff your landing page with keywords is over, for modern SEO the quality of the content is crucial. You need to know the purpose of every page, what is the information the users need or will want to know about every topic and what kind of content is necessary to get your message across. And you need to know all this before you bring your design ideas to life because they should be developed to assist the content, not to distract the users from it.

4. There’s No Place Like Home

Although we’ve promised you the tips for nailing the design and SEO, that doesn’t mean you won’t have to maintain the world you’ve created. The competition and the rapid evolution of technology can easily make your website outdated in only a couple of years, so redesign has become a normal procedure. Same as the SEO, the design is also an ongoing process. That doesn’t mean you’ve done anything wrong, things simply need to be updated to satisfy new standards. That’s why it’s important that all the elements and connections between them find a way to your new and improved look. This is the point where the connection between the design and SEO becomes indisputable – if you redirect things wrong all the SEO value you’ve been building will go down the drain. So before you start, get a really clear view of the current state so no pages and their content (along with rankings, title tags, and other relevant information) are left behind.

We live at the times of short attention spans so strong visuals are necessary, but they mustn’t become the distraction. You need to keep the navigation clear and the content visible and able to survive the winds of change. Only if both – spiders and searchers – can find their way around you’ll be open for business.

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6 Crucial Web Design Tips for a Professional Website

6 Crucial Web Design Tips for a Professional Website

An adorable and user-friendly website design is essential to keeping visitors on your site longer and to reduce your bounce rate. The longer a visitor stays on your website, the more chances of business and sales are there. In how much time your visitors determine what your company does? If the answer is over 5 seconds, then your website needs a lot of improvement. Web designing is an art, If you want to stay ahead of your competitors, you need to be constantly aware of the latest developments in technology and designing to make your website easier to explore and helpful for your visitors. In this article, I’ll reveal six crucial tips to make your web designing more professional and top notch.

 

Use Customized Logo

Having an attractive logo is very important to your website and for the branding of your business; your business logo is the icon that symbolically represents what your company is all about. An eye-catching logo will undoubtedly attract new customers. Make your logo visible prominently on the website; many business owners underestimate the importance of customized logo for their company. There are many freelancers and companies available on the internet that can provide you an incredible customized logo which will reflect your business.

Collect Requirements

After logo designing the second step is to collect the requirements of the website which you are going to design. This is an extremely important step since it requires a substantial understanding of the business and its goals. Many designers start the work with all good intentions but end up delivering a website which their client never wanted. So, it is necessary to ask for the requirements before starting the work. Here is the example of some questions you need to ask.

  • What your business is all about?
  • What features do you want on your website?
  • Do you have some specific colors that need to be used?

Use Easy to Read Fonts

A lot of time a font style is a thing which separates a professional website from an amateur look. Choosing the right font style doesn't take much effort or time, but can give a purposeful improvement to your website. Your first point to look when choosing a font for a website should be that it matches the theme of your website. The right and simple fonts will enhance the visitor experience.

Quality Navigation Menu

The navigation bar is among the most crucial elements of a website design, as it literally allows the user to navigate through your site. The navigation bar should be simple and same on all the pages of the website. If your website's navigation is poor, then customers can easily become frustrated and leave your website. The only thing to remember is to always make sure visitors understand what you have done. If users don't know how to navigate your navigation menu, it has failed.

Call to Action

A call to action is a marketing term which is used to direct your audience to take the action that you want. Highly focused calls to action will insanely increase your website's conversions. Make your call to action as simple as possible. Calls to action should be appropriate for a visitor's level of engagement with your company. If your website is new and emerging, only invite them to subscribe to the newsletter. Always remember to include a call to action at least once on every page.

Optimize Images

The longer it takes a website to load, the more likely you’ll lose an approaching customer. If you don’t want search engines to hate your website then you have to reduce your image’s file sizes to improve your website's loading speed. There are a lot of both free and premium tools and programs on the internet, which you can use to optimize your images on the website.

So, there are 6 crucial designing tips for a professional website, by working properly on them you can take your skills to the next level and provide your users with a better and pleasant experience.

Author Bio: Jessica Watson has been writing for websites and blogs for four years now, currently, she is working with Aurion International who is very famous for providing ISO certification in Sharjah and across all UAE.

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