Web design should not be taken for granted if you want to optimize your website better to crawl up in the search engine rankings. Your business website is one of the crucial marketing tools you can rely on for your success.
You cannot imagine the growth of your business without the support of online marketing. Statistics show that around 90% of customers rely on online business websites before they make a decision about buying something.
Most consumers consider reliability, easy accessibility of a site instead of artistic websites that load and respond slowly to the queries of them. Many of them also have an eye on the reputation of the business website online before making a purchase.
Don’ts of web design
Website design for online business is not a cake walk. You may hire a website designer to design your site or design a website by yourself, but take care that you don’t do the following blunders that hurt your website rankings badly.
- Lack of planning
Lack of planning is a serious error that impacts your website rankings. The website that starts without serious planning or fails to address the targeted audience will prove to be a white elephant for your business.
You should know your targeted audience and should intend to address their needs, preferably by visual media. You should have an idea about social needs and social media behavior of your customers or your targeted audience.
You can make a study of top 10 or top 5 business websites to plan your website design in a better way and thus, succeed to enhance your website rankings.
- Too artistic
Most of the website designers commit the mistake of designing their website in an artistic approach. This may decrease the chance of easy access for the users. Don’t be too clever to design your website. You should address the needs of the users without showing your aesthetic sense to them.
Everyone makes use of the internet to gain knowledge according to their requirement. Customers may not fall to your artistic approach but they rely on the value of the content you provide them on your website.
- Less scope for development in near future
If your website does not have the scope for development according to the future needs, your website will move down in the search engine rankings for sure. Regular modifications and updates in the mobile version of your site is an important thing you should focus on to enhance the traffic to your website. Otherwise, your customers will start ignoring your site. For example, if you have updated your website a year ago, the number of unsubscribes will be 5 percent more than expected, according to statistics.
- Poor content
Poor content may badly affect your business. If you and your staff do not have good writing skills, you can hire a writer or use content services like Caffeinated to get the work done for you. Poor content or keyword mashup in the content is a serious issue that badly hurts your website’s rankings.
- No Terms of Service
If you do not provide any terms of service on your website, legal issues may affect your performance. Generally, the terms of service are included on the last page of the website.
Generally, content on the internet faces threats of malware and hacking. To prevent legal issues related to the content and the individuals or firms that use your content, you must include terms of service on your website.
Indicating the terms of service on your website is helpful to prevent the legal issues a large extent.
- Contact details not included
Not including proper contact details on your website may impact your goodwill and SEO rankings. This will be a sign of negligence on your part. Remember to check your emails regularly.
It is also a good idea to maintain a blog to contact your users regularly. Keep in mind to post only relevant content on the website to gain more customers as well as to maintain the existing number of loyal customers.
- Poor image quality
Poor image quality is a big no if you really wish to enhance your website rankings. An image can communicate more than a written post of 1000 words. It is better to use your own images than to use stock images.
The stock images are not considered good for SEO and may also cause legal issues sometimes. In fact, your own images can convey the real identity of your website better than the stock images used by someone. However, if you use stock images, you should purchase them to stay away from any legal issues.
To conclude, rapid changes in the technology, increase in competition at massive levels, and loading speed of your website may impact your website rankings. Avoiding common mistakes and quick adaptability to the changes in the market trends is the key to success in the improvement of your business website rankings.