We all know what a great website has. It has an aesthetically pleasing landing page that draws your visitor in. It’s a site that has user design in mind and is easy and simple to use. It is a website with great content, stunning visuals, and perhaps even a few videos. Today, great websites are powerful, clean, and modern, but that’s not all. There is so much more to a great website than what is on the page. That is why the greatest-looking website in the world will still not be good enough if it doesn’t have these five elements:
- A Strong Team
A website simply wouldn’t exist without someone behind it. Similarly, a great website won’t exist nor could it run without a great team. That is why you should focus on other areas of your business, aside from just the business aspects. Hire HR advisory services to ensure that your entire business is optimized and ready, creating a greater business value.
- A Focus on SEO
If your website does not have a focus on SEO, then you might as well stop now. Having a website that cannot be found is a website that has minimal organic reach. This means that you will likely have to continue to pay advertising costs to get new people onto your site, only without any guarantee that they will buy from your site, subscribe, or do anything other than click on and off.
- A Focus on Security
Though it might seem like your website is secure, there’s a chance that your website is un-secure, putting both you, your business and your customers at risk. That’s because hackers can access your simple security protocols and can either completely lock you out, hijack your computer, and so much more. They will then either sell the information you have, like names, emails, and passwords, or they will blackmail you. Avoid this by increasing your security, keeping your website updated, and using the appropriate software to keep your hardware and even the cloud secure.
- Organized and Backed-Up Data
If you want your website to be a success, you need to have your data backed up. The better you organize and categorize your data that is on your website, the better you’ll be able to protect your company and your content. Do this, and you at least have a backup option if your website goes down, is hacked, or damaged. Similarly, having this organized and backed-up data will provide better customer service.
- The Human Element
Customer service should always be at the top of every single company’s focuses because without great customer service you have no customers. Even great products can suffer if the service offered by your company fails, which is why it’s important to keep a human element to your website. Contact information, respond to comments and even have a pop-up chat that people can use to get real answers from real people.
A website is your global doorway to your company, no matter how big or small it is. To have a truly successful website, however, you need to make sure your company is running smoothly because a great company has a website that reflects it.