Tag - social media

Facebook vs Instagram Marketing: What to Choose?

When it comes to social media marketing, it is really easy to get lost in this bottomless ocean of shares, likes, tweets, and news feeds. It seems like opportunities are everywhere, and young entrepreneurs try to get the most out of every single one of them. Facebook and Instagram are the first and the second most popular social network in the United States as of November 2016 (according to Statista). So, it's no wonder almost every brand plunges headlong into this Facebook/Instagram marketing battle for customers.

However, what is the difference between these two social networks and which one should you use for your business?

  • User base

facebook users statistics

Facebook is clearly a winner here. It can boast almost 2 billion active users of any gender, age, and nationality, and it looks like this number is only going to grow with time. This is why chances are high that you already have a Facebook business page and are actively using it to promote your brand. This is, definitely, not a mistake. Whether you sell socks or provide accounting services, Facebook won't let you down when it comes to exposure. Instagram, on the other hand, is being used by 600 million users monthly, and its demographics is not so diverse.

  • Demographics

Since Facebook is a place where people of all ages, professions, and income levels hang out, it is a universal platform with an extensive pool of potential customers for literary every business. However, according to Pixel Vulture, teenage use of Facebook decreased 45% in 2014. So, if you are trying to market your product to youngsters, better try Snapchat or YouTube. At the same time, Facebook is still effective when it comes to 30+ professionals, teachers, moms, entrepreneurs, etc.

Instagram, on the other hand, is a social network with the prevailing number of female users (38% vs 26% of male ones) aged under 34.

Instagram user demographics

This makes Instagram a perfect place to market fashion, design, travel, entertainment, and other things that make up “Instagram lifestyle”.

  • Engagement

Surprisingly, Facebook with all its billions of users lost this battle to relatively tiny Instagram, with the latter giving you up to 10 times more engagement (according to Jenn Herman's study). She put one and same post on both Instagram and Facebook in order to see how many likes each of them will collect. The study proved that though Instagram's audience is smaller, it is more willing to engage with brands. The post on Instagram won with almost 10 times more likes and comments within the same period of time.

It happened because Facebook is perfect for private use, while we use Instagram mainly for following celebrities, getting inspired, and keeping up with the latest trends. It means that when we are on Instagram, we are subconsciously prepared to like or comment on posts (since that's pretty much all we can do on Instagram). When we are on Facebook, we simply want to text out friends or read the latest news on Donald Trump.

  • Purpose

In essence, Instagram is a photo/video sharing platform with a simple interface and a limited number of sophisticated distracting options. It makes it really easy for businesses to bond with customers through sharing personalized, inviting pictures that reflect the philosophy of the brand. Such an approach allows brands to appear closer to customers. The lifespan of your Instagram post is short, however, so make sure to post regularly. Apart from that, choose only high-quality pictures in order to keep up with the competition.

If your products are more complex or highly specialized, Facebook is, undoubtedly, a better fit. You would probably want to write longer and more informative posts, join groups, create events, share valuable videos or blog articles. You should also focus on Facebook if you are doing content marketing, since, as we remember, Facebook is a place most turn to in order to satisfy their information hunger.

Facebook or Instagram?

Facebook and Instagram are two social media giants that are currently being owned by Mark Zuckerberg. They both allow targeting specific groups of people (e.g people of specific language or gender) and offer paid ads that can help to promote your business.

However, remember that if your customers would prefer to see your product, not read about it, Instagram will do a better job getting your message across. Fashion, style, travel and hospitality are industries that would definitely benefit from Instagram marketing.

If you target older audiences, however, or have very specific products and services that a picture cannot explain, then Facebook is your guy. It is also better for marketing more expensive products (since, again, the audience is more mature and solvent).

Author bio:

Jenna Brandon is a blogger, copywriter, and digital marketer at Writology.com.When she’s not busy writing articles and studying modern marketing trends, she cooks pizza or goes hiking with her friends. Jenna is also an avid traveler, and she is secretly Italian at heart.

 

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Three audiences that a social media have!

Whether you have a business or a product that you want to promote online, or you are a blogger who wants to target a certain type of audience to bring in the visitors to make his blog successful; it is very crucial to understand the type of audiences that one targets using the social media platform. The key term here is ‘traffic’. The amount of traffic that you get will help the popularity of your business grow, but what you should really target is a particular demographic (type of users). Random traffic will be as quick to disappear as quickly they appear; knowing your demographic will help your hard work ripe, and help retain potential traffic than simply having visitors who will quickly bounce off.

Types of Audiences

Most of the potential audiences of social media are scattered across various social media platforms like Facebook, Twitter, LinkedIn, and others preferring to read blogs. According to Forrester Research’s Groundswell team, they have categorized profiles of internet users into groups like spectators, joiners etc. The 3 major audience types, or in other terms target audiences, for simplicity, can be categorized as Passionate, Influencers and Ad-Hoc.

Passionate

Passionate are people who are dedicated and care deeply about topics that are too specific, too niche to impact the mainstream subjects. But within those specific areas of interest, they are respected, acknowledged, and their opinions are taken seriously, regardless of the size of their audiences. These people are often the original bloggers, who start off blogging on subjects they are close to, care about and are dedicated enough to keep it interesting.

Influencers

Influencers are group of people who have large pool of followers, across different online demographic. They usually start off as a Passionate, but then they usually evolve into a more mainstream arena, and can even end up as trend-setters. They can even be a part of the modern media, but not all the time.

Ad-Hoc

Ad-Hoc is the casual everyday folks. But they are equally important too, though this group is very hard to make sense of. But by being proactive and patient with as many folks as possible from this group, a brand marketer can gain respect targeting this group, which is eventually noticed by bigger entities. But at the same time, if one only pays attention to a select group that gets noticed too.

To understand and target these three specific types of social media audiences is not easy. To identify this audience in their social media channel is important, and it can be done through many analytic tools available, such as Google Analytics. It can determine the source of your audience by social media channels, which can help you to break down social media traffic from organic or paid search. This will help to further segment the type of audience you get, their source channel, and how they are reaching to you, helping one to successfully manipulate the information to make proper target decisions, and classify audiences that make up the social media what it is today.

 

About the author: Bethany is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of gadgets. Recently an article on Vending machines attracted her attention. She is loves photography and dreams of owning a 3D Camera.

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Three Things You Should Avoid Doing as a Blogger

As a blogger, you are always on the look-out for things to do in order to taste a rapid increase in growth. This is a very typical gesture of someone looking for success.  But the fact remains that there are many things you are not doing to the fullest. However, let’s focus on what you are doing which you are not supposed to do.

Those are the things A-list bloggers and success-aspiring bloggers want to avoid doing. They are the things that may undermine your efforts in turning your small blog into a big blog that every new blogger wants his or her blog become.

If you are a blogger dreaming to become the next Problogger, let me share those things you should avoid like pest with you in this article.

Living off other bloggers’ efforts

Relying on people’s efforts is one of the easiest ways to dwindle as a blogger. If you have other important works doing that require that others fill your position in your blog, you shouldn’t use guest bloggers or rely on another blogger for that. The best thing to do in that situation is hire writers for your blog. Presently, I hire some writers to keep my weight watchers discount and ediets coupons blog updated for me, but that doesn’t mean I do not put my efforts in it.

A lot of bloggers leave their blogs for guest writers and before a long period of time, their blog will lose its personality. Readers are reading your blog because they want to see things in your own light, if you can’t give this to them, they are off.

Being Discourteous to Guests

Honoring guest bloggers on your blog is one of the smartest ways to make your blog taste a rapid growth. There are many reasons for this: when a guest blogger contributes for your blog, you have an extra article on your blog without stress. The guest blogger will share his article on other sites – which means he’s also sharing your blog. These and many more is the reason you should avoid making your guests uncomfortable on your blog.

While you have to limit the rate of guest posts you allow on your blog, you shouldn’t disrespect anybody that wants to contribute to your site if you are not going to accept his article – many people do this (writing guest posts) out of good will and not only for the sake of backlinks.

Ignoring SEO

A lot of bloggers know the benefits of search engine optimization or SEO on their blogs. Getting your blog to rank in the top of search engines for competitive keywords can help you attract an eye-dropping amount of visitors to your blog.

But many bloggers have blatantly ignored SEO for their blogs and they fail to find out that their blog is suffering because of that. Imagine the amount of keywords your blog could rank for in search engines if you pay careful attention to SEO.

Conclusion

Avoid doing the things that are shared in this article and focus more on building a better blog by doing SEO and using Social Media to promote your blog and you’ll see your blog grow bigger.

 

John Edget is a blogger from coupon blog where he shares tips on getting latest discount coupons for weight watchers and ediets. He is giving away weight watchers online coupon code and ediet coupon on his blog.

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The Five Secrets to Marketing Your Blog (the Right Way)

With the world now more web savvy than ever before, it's no surprise that more and more people are creating their own blogs. And why not? It's quick, easy, and free. But look past those hugely popular blogs with thousands of readers and you'll find a more sobering reality: countless blogs that have been posted to once or twice, then left to remain unattended forevermore.

What did these people do wrong? Was it a simple matter of losing motivation and inspiration? Perhaps. But more likely is that these people simply failed to see the sorts of traffic they expected, due in large part to the fact that they didn't market their blog properly. So what can you do to avoid the blog graveyard? Well, lots, actually. Let's take a look at the five secrets of very successful bloggers (or how to market your blog the right way).

5. Launch a blogger outreach campaign

Networking is at the core of all successful business ventures, no matter what the industry. You can look at your blog in the same way, meaning you need to get the ‘feelers' out and get in touch with bloggers who you think have an audience that is relevant to your own. A blog outreach campaign can help you gain backlinks, as well as make valuable contacts within the blogosphere. Almost all of the most successful blogs on the web have been marketed this way, making it one of the most reliable means of boosting your profile and your traffic.

4. PPC campaigns can give you a jump-start

A lot of bloggers seem hesitant to open their wallets in order to make headway when marketing their blog, which is unusual. Consider the mantra: ‘you have to spend money to make money' – and the same goes for blogs. If you really want your blog to be a success, you need to stimulate that first flow of traffic. Once they're on your blog you can dazzle them with your quality content, but don't be afraid to use Pay Per Click solutions like Google Adwords to give your traffic a boost in the early days.

3. Get your SEO right

If there’s one language you need to speak in order to make a success of marketing your blog, it’s search engine optimisation. It’s absolutely vital for all blogs that want to maintain a good amount of organic traffic to optimise all of their content for SEO. That means that you should research keyword niches, find out which keywords and phrases have low competition, then target those. This doesn’t mean you should compromise on quality, of course, simply that you need to plan each of your posts to make the biggest splash with search engines.

2. Make your content easy to access

Before you even think about hitting the dizzy heights of blogging success, you need to be sure that all of your content is easily accessible. Part of this lies with our previous point, SEO, but it also depends on how you distribute your content, and how you let visitors know that there’s something new to read. That’s where RSS, or Really Simple Syndication, feeds come in. An RSS feed will allow your readers to subscribe to your blog, and be notified whenever you post something new. If you’re not too savvy on RSS, check out the Google-owned Feedburner – it can be incredibly useful when marketing your blog.

1. Harness the power of social media

Perhaps it goes without saying, but your blog will not succeed if you don’t make the most of social media. That means you’ll need a Twitter feed, a Facebook page, and even be prepared to post to user-edited sites like Digg and Reddit. You would also benefit from including an ‘Add This’ option so that users can share your posts with their friends. The future really is all about social media sharing, so make sure that your blog is fully prepared and you’ll be preparing for success.

So there you have it: the five secrets to marketing your blog the right way. If you can tick every one of these boxes, you’ll be well on your way to creating the next big thing in the blogosphere – just be sure that you remember the golden rule – quality content is king!

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Jimmy Fallon rocks the night with social media

Social media sites are a great way to stay in touch with friends, but celebrities are also discovering how useful they can be for promotional purposes. Jimmy Fallon, host of Late Night with Jimmy Fallon and former Saturday Night Live star, was one of the first to recognize the importance of social media sites such as Facebook and Twitter, and has embraced the use of Twitter hashtags to great advantage.

Hashtags came into use on Twitter as a way for those with similar interests to connect with one another. A hashtag is the pound symbol, and it’s placed in front of a specific word in a tweet. They’re searchable and can appear anywhere within the body of the tweet. Hashtags aren’t a feature that’s provided by Twitter, but the usage caught on and they're used regularly for trendy topics. They have no formal rules, but have their own set of etiquette.

Fallon has been using Twitter and hashtags to promote himself and his show with excellent results. Before his show aired, Fallon announced that he was getting started on Twitter, then began using it to promote the show in the hope that his Twitter followers would watch the Jimmy Fallon Show when it went on the air. The strategy worked, and the show received higher ratings than The Late Show with Jay Leno.

He regularly tweets on Twitter and checks comments, using those as a barometer of how sketches, guests and interviews have been received. The best use of hashtags on Twitter is his tweets for upcoming shows. His followers tweet back, using hashtags, about their favorite jokes, which are read on the show. It provides a unique way to interact with his audience and makes him accessible. It's also an excellent tool for increasing viewers and ratings.

Fallon’s used of the latest platforms and technology comes as no surprise. His background is in computing and his father worked at IBM. He was one of the first to have access to Prodigy and learned about chat rooms through a classmate in high school. As the Internet evolved, Fallon’s background made it easy for him to see the possibilities. Viewing blogs about Saturday Night Live in 1998 made him realize just how powerful it could be.

In a digital world where everyone is online, Fallon has found the perfect medium for engaging viewers, interacting with fans and making them feel as if they’re a part of the show – which in a way, they are. It’s a method that anyone in any industry can employ, and one that he’s using to good advantage to connect with millions of potential viewers.

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