Now that mobile phones have become the most commonly used device to access the internet, responsive design has become more important than ever. This has completely changed the website game for businesses all around the world. While before they had plenty of room to get all their messages across, now they must do it in a limited amount of space. As well as opening up challenges for business owners, it has also created a host of new challenges for web developers.
Depending on what business it is, some prefer to establish a separate mobile site while others go for the responsive option. While both approaches have numerous pros and cons, if SEO is an issue, there are a number of reasons why responsive is the best way to go.
Search Engine Recommended
Responsive design sites have one URL and the same HTML making it easier for search engines to crawl, index and organize content. More and more businesses are finding that SEO is the way to go, and are channeling their resources into creating sites that are well optimized. If people are planning on sharing content off the site on social media, it is easier to do from one source.
One Site For All Devices
The cleverness of a mobile responsive site is that it still provides a great user experience regardless of what device it is accessed on. For business owners, this really forces them to think about the essence of their company and the key messages they are trying to get across. There are plenty of places to turn if they need help with web developers. For the website developers themselves, responsive sites make them think about features that work across all devices. Ultimately, if a person likes a particular website, they will access it from numerous different devices. If they can enjoy a consistent experience across all of these devices, all the better.
Easier to Manage
Purely in SEO terms, having separate websites requires separate campaigns to manage. One site and one campaign is significantly easier to manage than two. That’s not to say that the two campaigns can’t both be effective, and indeed many people use their laptops and phones for two different types of searches. Having said that, for smaller businesses, it is much easier just to focus time and attention on one campaign.
With new devices being released all the time and different screen sizes being preferred, a responsive site is always ready to adapt to trends as they happen. For now, this is likely to be a significantly smaller investment than creating separate sites. This means that once a website is created, it won’t need to be constantly updated which is a relief considering the speed in which technology moves.
Ultimately, responsive sites are one of the main trends for businesses, brands and developers up and down the country. This is something which shows no signs of slowing down anytime soon.