Tag - Email Marketing

Think These Marketing Tactics Are Dead? Think Again

It’s easy to assume that certain marketing tactics should be forgotten. Perhaps you are entirely focused on new possibilities such as social media marketing or possibly the latest SEO trends. While main modern marketing tactics like this can be effective, it doesn’t mean that older options should be forgotten. There are plenty of great choices that serve your business well. So, let’s look at some of these choices and make sure you know how crucial they can be.

Flyers

You probably assume that if you’re running a business, you no longer need to hand flyers out on the street or post them through people’s doors. After all, these days you can provide the content that people want online in a way that is far less intrusive and potentially reach a much larger audience.

There are two reasons why flyer marketing should not be abandoned. First, don’t underestimate the importance of local customers. A loyal local base of customers can keep your company afloat when profits tumble in your company model.

As well as this, you can combine this marketing tactic with more modern trends such as hashtags. Include a hashtag on your flyer, and you could get a solid group of impressed customers using it. This will help a small company rise through the ranks online.

Email Marketing

You might assume that people always see email marketing as spam. But this isn’t the case at all. Ultimately it depends what emails you are sending people on your list. If you are constantly sending the same content repeatedly to all the people on the list, yeah it’s going to be junk. So, let’s start by making sure that you separate your list into groups. That way you can make the content is a little more personalized. For instance, you should be sending different emails to those who are just joining as a customer and those who haven’t bought anything from your business in a while.

Think about the actual content too. You need to give a good mix of different types such as newsletters. Software for newsletters can make this type of content creation easy and fast while still compelling.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Guerilla Marketing

Don’t underestimate the power of guerilla marketing. These days the aim of promoting your business is to go viral. You can do this quite simply by making sure that you are giving the media something to write about. That’s where guerrilla marketing comes in. This is something fresh and exciting which gives everyone from local journalists to international broadcasters a reason to take notice of your company brand.

Video

Finally, you probably don’t want to pay a fortune for TV ads anymore in your business, and that is certainly understandable. No one wants to waste a fortune on their marketing budget for ads most people will probably skip. But don’t dismiss video completely. It can still be useful and effective for you as a business owner.

Make sure you look at some of these possibilities that may seem old-fashioned but could provide your business the fantastic boost it needs.

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Why is Email Marketing Still The Key to Success?

For years email marketing remained the essential part of online marketing campaigns and the first priority of small business owners. It helps companies and businesses to market services and products to people who might be potential customers for them, but since email filters have become more intelligent it is harder for marketers to bypass the filters and reach inbox. But for some people email marketing is still one of the most successful marketing methods.

We will look at some reasons for email marketing campaigns still being one of the most successful marketing methods.

Access to a Huge Audience

Today almost every internet user has an email address because it is nearly impossible to make use of the internet to communicate with other users without having one. Email marketing provides direct access to internet users without borders and restrictions in between. A company or business can share the details and benefits of choosing their products or services straight with a user.

Today there are more than one social network platforms on the web and businesses are using extensively them to market their services and products, but users can easily customize their settings to choose what they want to see and hide. In contrast if emails reach users’ inbox they will more probably be viewed.

Create a Mailing List

Marketing on a social network platform has some drawbacks among which updates getting lost are most common. Most users over see new updates such as promotions, discounts and offers because they are often mixed with other updates which mean more to them. It is essential in marketing principle to get attention of a user to convert it into a customer.

Users and fans can subscribe to mailing lists to remain updated while webmasters and marketers can send mails containing information about promotions and offers which they might be interested in knowing. Creating and managing mailing lists has become a skill and companies often hire a social media manager to handle and manage email subscribers and pages on social networks.

Online service such as MailChimp is an example of a third-party email marketing company helping companies and businesses manage subscribers’ mailing list.

People Have More Time to Check Mails

Social networks are superb and they are one of the best ways to remain updated with friends and family, but it requires some spare time to upload your photos and tag some friends. Checking mails suits to office decorum and you only get information which is important to you. People subscribe to important mailing lists at their favorite websites and can easily read and forward them to others without getting in the social mess.

As a business owner you can send what is important for your readers and not spam them with emails to make email marketing campaign effective.

Customize and Show Your Business

With emails you are free to think creative as far as your imagination goes. You can think of creative ways to make emails more readable and user-friendly to express your business. You can use templates, your business logo and insert links to web pages which a user might be interested in.

Customize Your Campaign for Users

You can distribute mailing lists with interests and professions of users, and customize emails for different users, which is nearly impossible with social networks as you have limited resources. You can use a formal business language for emails you are sending to working professionals, while you can use more colors and a leisure talk for younger audience. Marketing campaigns designed for social networks work completely contrasts to that because each page is designed for all kinds of audience – email marketing campaigns give you more freedom.

Verdict

Social networks and other online platforms have made socializing much easier but email marketing is still the prime medium of marketing because it gives you freedom and you can manage email listings using your own tools and use it as you like.

Mark is an online counsultant expert in email marketing and on page optimization

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