Tag - Digital Marketing

Ipad & Keyboard

Digital Marketing For Small Businesses That Doesn’t Cost The Earth

The value of digital marketing for any type of business isn't something that can be debated any longer. We all know that millions of people use the internet, including social media regularly. However, the cost of digital marketing can seem prohibitive for smaller companies as they don't have the capital behind them to launch huge, flashy campaigns. But, in actual fact, you don't have to break the bank to get you digital marketing up to speed, just read on to find out more.

Chat boxes

Bubble Quote
First of all, why not consider installing a chat box on your website? Why? Well, they actually perform several marketing roles for you. Firstly they offer help to visitors of the sites, usually potential customers that need certain information before their visit turns into a sale. By providing this quickly and easily, you have a much better chance of gaining a sale than you would if you had no chat box.

Secondly, chat boxes personalize an impersonal thing. Yes, it could be a bot on the other end and not a real person, but your customer doesn't know that. Instead, they see a company that is providing services tailored to them and their needs, and a way of getting the reassurance they need during the interaction. Something that less IT savvy customers can definitely appreciate.

 

Charity donations

A very simple way of raising your digital marketing game without it costing you very much at all is to include the option for you customers to provide a charity donation. You will see many successful companies doing this, including famous airlines.

What this does is create a positive image around your company. It shows that you are concerned by things other than you own workings and profits, and it associates the said charity, and some of the good feelings your customer have about them, with you as well.

The cost is minimal, because it the customer that is making the donation. So it's just the administration and web development fee to add a button to your site.

 

Ipad & KeyboardInteractive and usable website

Both of the above suggestions are dependent on your company having a website, something that demonstrates just how important websites actually are. They aren’t just another line of communication or a catalog of items. In fact, they really are the hub of all of your customer contact and your chief point of sale.

All that means having an ugly, static, un-navigable website is very bad new for your businesses. So it's worth investing in the initial cost to have one built for you.

You also need to think carefully about who you choose to host your website online. As poor hosting can result in all sort of problems like your site being unreachable, or it crashing if you have a lot of customers. Something that can directly affect your profit margins.

 

Placement

Lastly, a super cheap and easy way of getting some great digital marketing for free online is to send your products out to bloggers that appeal to your target audience. Then hopefully they will review your items (usually in a positive way, as no one wants to stop getting free products) and this reaches all of the people that follow them.

Read more...
Digital Marketing

Heal Those Digital Marketing Woes with This Essential Guide

Digital MarketingYou’d think, by now, that everyone would have nailed digital marketing. After all, we’ve been running businesses on the world wide web for decades now. But it’s not that simple, is it? Digital marketing is always changing. And it’s easier than some professionals may think to get it wrong.

Are you having digital marketing woes? Then check out this guide. Here are some common reasons why digital marketing campaigns aren’t as effective as desired.

Marketing Ideas

What the heck are you doing?

Many marketing campaigns suffer from vague goals. You may think that people surely couldn’t get the goal of digital marketing wrong. Isn’t in just as simple as getting your message out there in front of as many people as possible?

It’s actually nowhere near as simple as that. When you have a digital marketing campaign going, you can’t just spam your advertising everywhere. You have limited marketing resources. So you have to be what economists would call al locatively efficient. You have to figure out exactly what kind of user is more likely to click through to your website. Work out what websites that demographic frequents and what content they enjoy. Then allocate your resources accordingly.

rabbit_goes_to_your_head-_hat_manufacture_in_britain_1940_d1297Is that a black hat?

One of the biggest killers of digital marketing efficacy is black hat SEO techniques. If you’re not sure what those are, they’re the little tricks web developers and marketers play to trick search engines.

Keyword stuffing is a popular one. So are invisible keywords and tiny fonts that allow to you use keywords repeatedly without disturbing text flow. Cloaking, once very popular, is now severely cracked down against. (This was showing a search engine one page but directing users to another.) It’s possible that your website is filled with black hat SEO techniques without you realizing it. Basically, they need to be avoided because Google will penalize you for it. You should be working with trustworthy professional SEO services to avoid this risk.

3649959481_4132e29b09_oWhere’s the content?

Search engines, and users, love websites that are filled with content for them to check out. They also like websites that will deliver them new content on a regular basis. You probably already know this. But you may think that such content-related advice doesn’t apply to you.

The fact is that pretty much any business can create new content for their website. It’s not a case of having to update your design every couple of months. You just need to keep your website up-to-date with news and blog posts. If those methods don’t quite fit your website, then ensure that something new is being offered in terms of sales. Outside of your website, make sure you’re staying active on social media. Instagram and Twitter are great ways of sharing content with your fans. The more

Wresponsive-web-design-concepthat is up with that design?

A lot of people don’t know that the design of your website affects your digital marketing. Search engine algorithms can tell when a website is a confusing mess or loads way too slowly. That can see your website being throttled when it comes to search results. Don’t forget to ensure that your website has a great design.

Read more...