So you’ve been trying to get improved results from your Blog Posts for a while now.
You see others do it. And it seems like everyone makes it look so easy.
But for some reason, success keeps eluding you.
But now, you’re going to be armed with the same tips,
Tricks and secrets that other blogging experts know that get them great results.
So give these tips a try and see if they don’t work for you too…
- Write for your target audience
The first tip to getting improved results from your blog posts is to identify your audience, uncover their needs and write a blog post that solves that need.
The best way to uncover the needs of your audience is to perform a competitor analysis and industry research. Thus, you have a proven reason for writing on a specific title.
If this sounds complex to you, it isn't, here are my top four favorite tools that you can also use:
Find questions your audience are asking using this resource. It is similar to an online forum, but it's not an online forum.
- Twitter advanced search
This is another free resource that you can use. Just type in your keyword into twitter search and add the word “questions” to it. It will display all the questions being asked by your target audience.
This is a free tool; it displays the most popular keywords searched by your target audience.
With this tool, you can observe your competition and see how best you can modify their ideas to create a unique blog post for your audience.
- Use highly attractive headlines
Without a very attractive headline, it is highly likely that your blog post will neither be read nor be shared.
To find the emotional marketing value of your headline, I suggest you analyze it with EMV headline analyzer or Headline analyzer by CoSchedule. Coschedule's headline analyzer will even provide you with tips on what to do to improve your headline.
- Break the page with subheadings
Formatting your blog posts is very important, your audience will skip your blog posts if it's just one giant paragraph.
One major benefit of using subheadings to break your blog posts is that it entices skimmers (those who glance through a blog post before reading it) to read your blog posts.
Two other proven ways to format your blog posts are:
- Writing in easy-to-digest sentences
- Emphasizing key points in your sub-headlines
Apart from formatting your blog posts, they should also be easy to understand.
You can test your posts' comprehension level by using the readability test tool.
- Use bullet points to break up your content
You need to highlight your best information because most people (including your audience) skim before they read.
Bullet points and subheadings are perfect for creating content that can be “skimmed”
To write fascinating bullet points, here are three proven tips you should keep in mind:
- Each bullet point should express a clear benefit.
- Treat them like mini-headlines and write them as such
- Each of your bullets should not exceed two lines
- Use images to break up your content
It is a proven fact that visual content is more understanding for the human brain than written content. Hence, you can get improved results from your blog posts by adding captivating images.
You can design an image with Canva or purchase premium images from Shutterstock or any other similar website.
Another advantage of using images is that you can use it for SEO purposes on Pinterest, Instagram and other visual websites.
- Optimize for SEO
Though it doesn't make sense to write for SEO, it doesn't make sense to write without it as well.
Let me explain.
When you are writing for SEO, you will be ‘stuffing' your content with various keywords. But you can still optimize your content for Google's organic search by using these five proven tips:
- Interlinking your content
- Adding image alt attribute
- Optimizing for focus keyword
- Add proper meta description
- Add proper meta title
If your website is powered by WordPress, I recommend you use a free plug-in called WordPress SEO by Yoast to optimize your content for SEO. It will show you what you need to do and displays a ‘green' color when you've successfully optimized your content for SEO.
- Write an optimized first paragraph
The best way to do this is to use similar keywords in your headline and first paragraph. Don't use too much preamble in your first paragraph, make your point quickly. You should also provide a summary of your content in your conclusion.
- Include one call to action
Don't confuse your readers with many calls to action. Include just one to make it easy for them to take any action. A call to action can be:
- Leaving a comment. For example, leave a comment below to share the tip(s) that you use in getting improved results from your blog posts.
- Sharing your blog post
- Following you on your social media channels
- Or even, purchasing your product
- Be consistent
Simply put, you need to post more often.
After implementing all the tips above, you can still get better results by posting often.
But don't forget that your niche and your audience are key factors that will determine the frequency of your posts.
Apart from these key factors, other factors you should consider are:
- Frequency: the frequency at which your competitors publish their posts, you don't want to be left behind. Do you? You can use a tool called WhatRunsWhere for this purpose
- SEO traffic: the more the quantity and quality of your blog posts, the better your SEO traffic.
If you need help with any part of the content creation process, you can outsource some parts of it.
- Ask for contribution from other experts in your industry
This technique works because it boosts your credibility within your industry and the guest poster will also have a bio that links to his site.
If you don't know experts in your industry, you can use tools such as mention (this tool is not free, but you can use their 7-day trial version to test-drive their effectiveness) or Buzzsumo to find them.
And there you have it – 10 important tips to get improved results from your Blog Posts.
Now that you know these tips, there’s just one thing left for you to do: take action.
So get to it now.
Smith Andrew is a Jr.