Having high website traffic is the necessary condition of success for small businesses specializing in online-based services. Without a steadily-increasing stream of visitors, internet-based companies have little room for growth. However, drawing in new consumers is not a simple task in today's marketplace. There are over 1 billion websites registered in the world today, meaning there is a lot of competition to be had between online businesses.
Coming out on top is not easy, but there are steps each company can take to improve their chance at success. Specifically, companies need to utilize a wide variety of marketing tactics in order to reach out to more and more potential customers. Choosing the right approach can be difficult, in no small part due to the abundance of low-quality online articles which tend to promise wonders, but deliver only trifles. So instead of pretending to sell you marketing panacea, we will use the rest of this article to outline what are some of the most commonly used methods of increasing online traffic.
Despite what some naysayers have been telling you, traditional media hasn't quite gone the way of the dinosaur yet. They are dwindling, however, which means they are more likely to support themselves through advertising. This is where your website comes in. Advertising your website through newspaper and magazine ads has never been cheaper. Use this opportunity to introduce people to your company logo, tag-line, and website URL.
Stickers, Leaflets, Business Cards
Don't underestimate the advertising potential of small bits of paper with your logo and website address on them. Printing and distributing paper-based materials is an inexpensive way to infiltrate the pockets of your fellow city-dwellers. Make sure to include these materials in your official press-kits, as local media can be a powerful ally for getting your name heard.
People are taught to pay attention to moving vehicles from an early age. And if you know where their eyes will be looking, why not put an ad there? A single line of text such as a web address can easily be put on a bike, a car, or on the side of a train, thus ensuring your brand is circulating on the streets.
Placing a Display Me lightbox with your company logo and a QR code pointing to your website at the entrance of your business office, combines both online marketing and offline marketing as well for maximum impact. Passersby who regularly move through your area will have many opportunities to check out your ad, and some might even scan the code out of curiosity. This will lead them to your website irrespective of how popular it might be online.
Search Engine Optimization
People are not going to visit your website if they can't find it. Your service might be excellent and your site might be a masterpiece of design, but if no one comes across it while browsing online, all your effort will go to waste. SEO works by making your site more visible on search engine result pages. Optimization is achieved through the tactical use of keywords and keyword phrases throughout your site's content. The better your site is optimized, the greater the likelihood of it appearing among top search results on Google or Bing, which makes it easier to find through while browsing the web.
Incorporating a company blog in your website ensures that you have a means of expanding your content on a regular basis. Blog posts are very versatile when it comes to increasing traffic. First, they are ripe for SEO because they can incorporate trending keywords as they become popular. Second, they are a free source of content for your social media page. Finally, quality blog posts can be valuable sources of information for other blog writers, who will in turn link to them, further spreading your online presence.
Social media marketing
By creating a social media profile for your business, you are setting it up to become a part of the online conversation. If they like your social media content, your soon-to-be followers will check out your profile, which should contain a link to your website, which is where you want to lead them. The best part comes from the fact that your followers are likely to share your content with their friends, potentially creating new followers at no extra cost to you.
The popularity of video-based services like Twitch and YouTube in recent years has brought about the rise of a new kind of entrepreneur: the celebrity streamer. These individuals make living by creating video content for their massive audiences. Having your website featured in one of these videos is sure to give a boost to your traffic. While it can be difficult to get a hold of top-level streamers, there are plenty of young, eager celebrity-wannabes that would be willing to promote your content at a fair price.
Causing a Traffic Jam Online
Increasing online traffic is often presented as something achievable only through esoteric means. The reality is that increasing website traffic is not as difficult as it seems. Understanding the basic principles behind online (and offline) advertising allows companies to expand their traffic quickly, conveniently, and at very little extra cost.
Are you into web design? Maybe you have been designing websites for a while now, or you are new to this creative world, but you have probably already heard about people calling certain websites ?sticky?. What this basically means is that someone has made a website that makes visitors want to stick around, and quite probably bookmark and visit again. Every web designer aims at following contemporary trends and making their websites like this. However, there is also a lot of mistakes that they make that have a totally opposite effect. In this article, we are going to discuss some of those mistakes.
A whole bunch of graphics on your website creates clutter. This is when two things happen. First, people that have a slower internet connection will take forever to load the page. The fact is that it takes about 30 seconds for people to become annoyed and leave in order to check another website. Today, everything is immediate, so if you don?t get the attention of your users right away, you are going to lose them. Second, a cluttered page is a mess that makes it hard for people to navigate your website and decide what they even want to do.
Disabling the back button
A while ago, some web designers found out the way to override the browser?s back button. When a user clicks on it, instead of going back to where they were, they are redirected to an undesired location, a new window pops up and covers the screen, or the browser simply stays put because the designer decided that they don?t want you to simply leave. Don?t be that web designer. There are so many creative ways to keep users on your website, without annoying them.
Creating poor navigation
Everything that?s happening online is fast. So if a visitor comes to your website and can?t find out where they should go next in a few easy steps, they?ll look for what they need somewhere else. People tend to get frustrated if they have to backtrack a bunch of pages in order to get to another area of your business website. Your every page needs a navigation bar that intuitively leads users to where they want to go. It should be positioned along the top of the page, or along the left side, so that it?s always clearly in sight, no matter what the resolution is.
Too many different font styles and colors
If we take a look at some of the best web design in Sydney, we will see that the main goal of your every page is to have a consistent and unified look. Unexperienced web designers tend to get overwhelmed with the possibilities of using so many cool looking fonts and a variety of colors, that they make their web pages into visual hell. Your main task is to make your users aware of how stable and solid your design is, not show them wild artistry. It is also essential that your fonts and colors look proper on all available devices, such as desktops, smartphones, and tablets.
Too many ads
If you?re building a content website or a blog, the fact is that you will be making money off ads and not products that you are selling. However, a mistake that web designers often make is that they put in so many ads that the user can no longer tell the difference between what the content and what the advertisement is. If your user has to search your site in order to find the article, or the rest of the article that they were reading, then it means that you have just way too much advertising on your page. A couple of ads on your page is fine ? more than that is probably going to annoy people.
If web design is something that you like doing, then you need to make sure that you avoid some of the pitfalls of bad web design. This includes using too many graphics on your pages, creating poor and unintuitive navigation, disabling the back button in order to force your visitors to stay, and overcrowding your website with different fonts and colors, as well as advertisements. The idea is to follow good web design practices that will entice your users and make them want to revisit your website.? Try to invest in your knowledge, find relevant courses online and do a lot of practice and research. It will be worth your time and money.
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