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There is more to your success than just a great looking and informative website. Even the best websites need the support of great marketing strategies. 

Embrace email marketing

One of the ways to achieve this is through email marketing. Email marketing allows you to connect directly to potential customers and return visitors to your site. When done properly it provides that personal touch that you would normally only get in face-to-face marketing. However, when it is done poorly, it can become akin to spam; unwanted, unappreciated and unlikely to lead to anything positive. 

Given this, it is important to understand the subtleties of email marketing. This includes elements such as the importance of making sure you have permission to use the individual’s email details for this purpose. When you capture an email address you must ensure the individual knows why you are asking and is giving permission to you to send such communications. You must also remember that this permission can be revoked at any time and that your emails must include an unsubscribe link. 

You need to be aware of this and of the less obvious elements of designing a good email marketing campaign. Anything from the subject line, to the amount of time the email takes to open, will affect whether the email is even read, let alone whether the reader responds to it. 

Make SEO a hobby

SEO is not something you can address once and then just forget about. The Internet is changing all of the time and you need to make sure that your business stays ahead of the curve. We recommend reading 2020 books on search engine optimization (SEO). This will make sure that you are using strategies that are effective in the modern-day. 

One thing you definitely need to make sure you stay away from is black-hat techniques. These are strategies that try to manipulate search engines to get to the top. You will get penalised in the end.

Avoid PPC mistakes

Pay Per Click advertising can be a very useful tool in bringing new customers to your business website. However, this only remains true if you understand how it works and avoid some very costly mistakes along the way. 

One of the major mistakes that businesses make when first using PPC is related to their links. It is important that the link you include in the advert takes the visitor to the right page, the page for the product or service that was included in their keyword search. If you instead send them to your home or contacts page, the visitor must work to get to where they want to be. 

Unfortunately for you, it is easier for the visitor to click back and try a different link altogether, losing you a potential sale and costing you money into the bargain. 

Another mistake to avoid is forgetting to split test your text. Failing to test any aspect of your campaign runs the risk of losing potential customers and your PPC adverts are no different. Your web design agency will take care of the testing phase for you ensuring that only the most appropriate wording is used. 

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