E-commerce

Top 6 Email Marketing Tools for Ecommerce

Top 6 Email Marketing Tools for Ecommerce

Selecting the right email marketing tool is essential to the success of your business. Aweber has been an industry standard for years, but Aweber alternatives are popping up everywhere. Many are proving to be more and more beneficial to the consumer.

Ecommerce business owners are discovering that they may have outgrown Aweber. They are now searching for aweber alternatives that provide a more comprehensive solution.

Email service providers are now including the following functions:

  • SMS Campaigns
  • Email Campaigns
  • Email Reports
  • Segmentation and Targeting
  • Forms
  • Automated Messages
  • Drag and Drop Visual Editors
  • Discount codes

Let’s examine the top 6 Aweber alternatives and their features to help you discover the best possible email marketing tool for your business.

The Top Six Aweber Alternatives

#1. Omnisend: The Perfect Ecommerce Aweber Alternative

Omnisend is perfect for ecommerce. It was built specifically with the ecommerce merchants in mind. Omnisend facilitates easy and effective communicate with customers through multiple channels..

As Omnisend allows you to communicate via SMS, Facebook Messenger, Facebook custom audiences, and Google retargeting ads, this allows you to reach customers in multiple ways.

Omnisend features an intuitive drag and drop email builder which makes it simple to create professional looking emails in no time.  

With Omnisend’s visual automation workflow, you can automate messages and send them through a variety of channels. This will help to ensure that your customers get the messages.

Omnisend also makes it easy to build your email list with dynamic exit-intent and timed popups. They also have landing pages for email capture.

Omnisend also includes some time saving marketing features such as the Product Picker, which will add products from your website straight to your emails. This will increase the speed of creating email campaigns.

Sales are extremely important to your business and Omnisend has solutions to increase your click through rates - the Scratch card and gift box. These are interactive tools that engage your customers and encourage click throughs.

The Automated Product Recommender is another excellent feature. All you have to do is add the Product Recommender block in your campaign. Your subscribers will automatically see the bestselling or newest products.

Omnisend is the top choice for Aweber alternatives, especially for the ecommerce store owner. Omnisend is easy to get started with and offers customers a free plan with a 2000 email/day limit (or 15,000 emails/month).

#2. Mailchimp: Great Aweber Alternative for Newsletters

Mailchimp is a popular contender in email marketing. It features an easy to use drag and drop email builder, which is similar to Omnisend.

Mailchimp also allows you to create landing pages, segment your lists, integrate your ecommerce platform, and offer product recommendations.

Mailchimp is a great tool if you’re simply looking to send out newsletters to a subscriber base. They don’t offer SMS messaging.

Unfortunately, Mailchimp does not have customer support for its free subscribers. Therefore, if you are just getting started building your email list and may have questions, you should look elsewhere.

#3. Drip: A Beginner’s Aweber Alternative

As far as Aweber alternatives, Drip sets itself apart simply for its visual composer. Visual platforms are great for beginners. They are very simple and intuitive.

When you sign up, Drip focuses directly on creating an automated workflow from the start, proposing a few different automated campaign templates to modify.

The email builder itself is a bit dated compared to the other email marketing platforms. Most builders focus on creating “blocks,” but Drip separates an email into the header, body and footer. There is little room for customization.

For a beginner who doesn’t need anything fancy, Drip is a great alternative to Aweber. It is simple and will send out a basic email campaign.

#4. SmartrMail: A Basic Aweber Alternative

SmartrMail makes email marketing easy without any bells or whistles. If sending emails is all you really need, this may be a great option for you. SmartrMail works for beginner email automation with automatically updating segments that are set up for you upon joining the platform.

SmartrMail has a simplified drag and drop email campaign builder that enables you to create the most basic newsletter campaigns.

SmartrMail can’t be connected to your store. Therefore, you will need to manually add your products into your emails. This can be very time consuming.

SmartrMail has the most basic functions for email marketing. It is geared towards the beginner. SmartrMail is perfect for those who don’t need any service beyond email.

#5. SendinBlue: A Simple Aweber Alternative

SendinBlue is one of the simpler email campaign builders. While SendinBlue does not have the extensive number of features that Omnisend has, it does feature a great visual composer. This allows you to create professional looking campaigns in minutes.

SendinBlue stands out by allowing you to use SMS campaigns in your email workflows. This is not something that most email marketing providers allow you to do.

SendinBlue offers a few different workflows that can inspire merchants to create multiple campaigns and segments for their subscribers. They offer templates and HTML editors for professional emails.

SendinBlue enables you to monitor your performance with real time statistics and click through reports.

SendinBlue is missing sophisticated elements of email marketing, but it is a decent service for beginners. It is simple and easy to use.

#6. ActiveCampaign: Advanced Aweber Alternative for CRM Users

ActiveCampaign is the most advanced and sophisticated email marketing service on this list. It does function and feel more like a CRM. This is great for businesses focused on sales

ActiveCampaign features a centralized space for your contacts. It allows you to create campaigns around those contacts. With the strong emphasis on the contacts, the learning curve for this tool is steep.

ActiveCampaign is highly recommended if you have multiple domains to manage. Their segmenting allows you to create campaigns targeting each list.  

Seasoned marketers will be the ones to make the most out of ActiveCampaign. They will appreciate the CRM features. However, if you are looking for simplicity, you may want to skip this one.

Conclusion

This is not a comprehensive list of all the aweber alternatives that are available to you. However, these are our top picks for empowering ecommerce tools that optimize results. These companies provide a more comprehensive solution for email than Aweber.

It can be quite time-consuming to sift through all the email marketing providers out there. Hopefully, this list has provided you with a head start in discovering the perfect email marketing solution for your ecommerce business.

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eCommerce

What Does 2019 Hold For eCommerce Platforms?

Today's business world is all about eCommerce – about you being able to do business and to buy whatever you want, from the comfort of your own home. Instead of waddling through stores, losing your time and energy, harassing salespeople, you can just sit back and do everything with just a couple of clicks. And of course, any good company should take advantage of this.

These eCommerce platforms exist online, and so, like everything on the internet, they are subject to change and evolution at a rapid pace. You need to keep your ears to the ground and watch for any new trends, functionalities, and options that may show up. Below you can see some trends that may appear for 2019.

Focus on mobile

A great deal of online shopping is done via mobile. This plays nicely into the notion that eCommerce is all about the comfort of the customer. In fact, in the USA, for example, mobile commerce brought in over 450 billion dollars! Now, mobile optimization for websites and platforms is nothing new. In fact, these options have been present for some time now. The difference here is that before they were a nice bonus. Now, and especially in 2019, this will simply be a must. There is little chance that you can be successful if you don’t optimize your website. The competition will, simply put, burry you. However, there is another point here that needs to be made – Google’s algorithms.

You want your platform name to be as close to the top of Google’s first page as possible. The way you can achieve this is by utilizing Google’s algorithms. The thing here is that slowly but surely, Google has been implementing mobile-first indexing.

What this means is that mobile optimization will carry a great deal of weight and power for the relevant algorithms. The main issue here is that even if people search your company and services without using their phones, you will still see a drop in your rankings.

So the takeaway here is that you need to prioritize mobile optimization as soon as possible. And do not do it halfheartedly. Set up proper load times, check if your design responds to mobile properly, and optimize all images and other elements as soon as possible.

Creating communities of buyers

The internet has been a place for communities to grow and expand for a long time. You can find forums and websites dedicated to certain brands and products. However, for 2019, you want to have a hand in doing this, not just letting things go their own way. You should aim at creating a community for your company’s brand, you want fans and followers, not just regular consumers. Then, you want to give them the ability to buy products from you easily. You can accomplish this in several ways.

First of all, set up your social media networks. Writing the best blog posts you can go a long way, but focusing on other media, such as videos and infographics, is also a good idea. Create interesting content, or at least post it on your social media. You should also try to contact and communicate with existing forums and groups.

Google updates

Any good SEO company, like GWM agency, will tell you that SEO is paramount if you want to get your company or platform out there. But, they will also tell you to search for changes and movements in the market, seek out new trends and ideas. One of these changes that we should all prepare for when 2019 comes around are updates Google makes that will be relevant to SEO. Namely, Google, as is custom, continually tweaks and refines its algorithms. The new focus seems to be time on page, and bounce rates.

Clickbait has unfortunately been king for some time now. But, it seems things are moving towards how much time users spends on a certain page. This, in turn, means that pages with better and more informative content will prosper, while clickbait will, hopefully, become weaker and weaker. You also want to keep your site as fast as possible. Minimalism and quality content is key here.

New tech

Having all spheres of your website development in line is, of course, important. Getting the basics down will not be useful. However, looking at new and exciting technology can be just as important. One of the things that have been talked about the most for some time now is AR. Augmented reality has incredible and varied functionality. For example, IKEA has an app where you use their dedicated AR app to place furniture and other items into your own home. This gives you an unprecedented insight into a product. The same goes for clothing or accessories. A customer can then know exactly whether a product is right for them or not, instead of spending time browsing items offered by other companies.

Conclusion

The future is no! Yes, corny, we know – but true nonetheless. If you want to be and stay competitive, you need to follow all the trends that are right there, behind the corner. Speak with influencers and people in the field, educate yourself as much as you can. Google is continually updating its algorithms, focusing on time on page and bounce rates. New technology, led by AR, is going to change the eCommerce landscape. Mobile optimization is not an advantage anymore, but a must. And of course, communities of buyers are here to stay.

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Catering For The Modern Consumer: How To Ensure Your Online Store Is Up To Speed

We live in an age where technology is omnipresent. The role of tech is becoming increasingly important by the day, and as a business owner, it’s crucial to recognize that consumer demands are changing in line with technological advances. If you run an online store, here are some simple ways you can ensure you’re up to speed.

Payment options

When you think about going shopping now, what kinds of images do you conjure up? Increasingly, we rely on the web and online stores to provide us with the products we’re searching for rather than going into stores. As the Internet has evolved, and online shopping has become more popular, the range of payment options and the methods we use to acquire new products have also become more diverse. You can still walk into a store, hand over coins and notes, and walk out with your goods, but if you choose to place an order online, you may be greeted with a host of options. Most recently, the option to pay using cryptocurrencies has been added to the payment page. If you’re a store owner, and you’re keen to ensure that you’re moving with the times, you may wish to consider thinking about accepting this kind of digital payment. Cryptocurrencies facilitate instant payments, they can make it easier to trade with clients overseas, and they can be an attractive option for new customers. If you are thinking of modernizing your online shop, it’s wise to do some research, learn about litecoin and other types of cryptocurrency, and find out more about the benefits of offering this payment option. Relatively speaking, this is a new trend, but it is gathering pace.

User experience

Some of us shop with the sole aim of buying a product, but increasingly, consumers are looking to enjoy an experience. If you’re not pushed for time, and you’re not under pressure to find a product as quickly as possible, you may be actively searching for a store that offers more than the chance to process a transaction. Consider a clothing store, for example. Yes, you can go straight to the dresses page, and add the dress you want to your cart and pay, but you could also browse the latest trends, have a look at outfit inspiration, get some advice about sizing based on your previous orders or read more about the brand. As a store owner, it’s your job to give your clients something a little different and to ensure they enjoy the time they spend with you. If you’re new to online business, it’s a good idea to take an hour or so to look around your site, and get an idea of what kind of experience you offer your customer. Take notes, make changes, and try and be original.

If you have an online store, it’s vital to respond to emerging trends and changing consumer habits. If you’re stuck in the past, you might struggle to attract new buyers, and you could end up losing existing customers to competitors who are a step ahead.

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magento 2 for ecommerce

Why is Magento 2 the Ideal Choice for Mobile e-Commerce?

The use of the internet through mobile devices is increasing day by day. This is the reason why a lot of companies are investing in mobile e-commerce. To expand your business with mobile e-commerce, there are several platforms available like Magento, WooCommerce, Joomla, and many more. One can use them to build your e-commerce store. However, businesses prefer Magento 2 for building e-commerce websites for several good reasons.

And we shall discuss these reasons here.

Interesting Facts about Magento 2 and Mobile E-Commerce

  • If we go with the numbers, around 19,336 business websites today are using Magento 2 as per the e-commerce stats.
  • 42% of the mobile revenue for some top 500 retailers is captured by the retail apps.
  • Statistics reveal that by the end of the year 2021, around 53.9% of the total retail e-commerce is expected to be generated through mobile.
  • The mobile e-commerce revenues are summed up to 96.34 billion U.S. dollars in 2015 worldwide. And it is expected that it will surpass 693 billion U.S. dollars in 2019.

Why Choose Magento 2 For Mobile E-Commerce?

  • Enhanced Admin Panel

The most important aspect when it comes to the admin panel is its user-friendliness. The work of admin panel is complex and so the interface needs to be simple so that people can get accustomed with it. With Magento 2, the admin panel is simple yet effective and so it becomes easy to manage the whole website.

  • Maximized Sales

Most of the e-commerce sales today come from mobile devices. According to statistics, consumers are 51% more likely to buy from online stores having a fully optimized website for the mobile device.

There were days when people use to sit in front of their laptops or desktops to purchase something online. But those days are gone for sure as a mobile phone is a preferred choice today for buying anything online. Now this gives a loud and clear message to the owners and retailers to have their websites updated for mobile screens so that customers get uninterrupted shopping experience.

Magento 2 can help the store owners to build a mobile app that ultimately boosts the conversions and maximizes the sales.

  • Mobile Management

Magento 2 comes with some amazing features that can help a store owner to run the business smoothly. It is open source and has got pretty much everything to start the online store. Here’s what one can expect from Magento 2 for their business:

  1. Catalog Management
  2. Marketing/Promotion suite
  3. SEO functionality
  4. Site Management (CMS functionality)
  5. Order Management (invoicing)

This means, when a website is built using Magento 2, all the website functionalities are available on the mobile through admin extension in the e-commerce store. One can manage the website right from the mobile phone.

  • Google Friendly

As per the updates made by Google in 2015, the search algorithm gives more importance mobile-friendly websites. It penalizes or lowers the rank of websites that are not mobile-friendly.

With Magento 2, the store owners don’t have to worry about the mobile-friendliness of their websites. This functionality is already provided by Magento 2. Thus, their websites are responsive for any device and they don’t have to build different versions for them. This means, if a website is built with Magento 2 then one can target the e-commerce as well the m-commerce market.

  • Easy Checkout

The checkout interface is very important for an e-commerce store. If checkout is simple and safe; customers will likely come down to the store again. But if it is complicated and takes more time than required, surely it will demotivate the customers at the final step. And this isn’t something a store owner wants. Abandoned carts decrease the store sales.

However, Magento 2 platform offers easy and secure checkout interface to the e-commerce stores. What’s even better is having these benefits within the reach of fingertips! Customers can make a purchase within a short time with much ease and security. This can surely boost traffic and sales for e-commerce stores.

  • Reliable Caching

Caching serves as a reliable parameter of performance for the websites. This holds equally true for the mobile websites due to its unpredictable nature of connectivity. Magento 2 provides reliable caching through Vanish Full Cache support. It is easy to configure and developers can improve the performance of a website despite the fluctuations in connectivity.

  • Advanced Marketing Features

Magento 2 comes with advanced marketing features like:

  1. Optimized Product Category Pages
  2. Customer Segmentation
  3. Creating Wishlist
  4. Visual Merchandising
  5. Sharing Email
  6. Drag and Drop feature

It goes a long way in increasing the overall visibility of the website.

  • User-Friendly

The sales of a store are directly affected by whether or not the website is user-friendly. If it is easy to browse through the store and navigate to different items, users will definitely have a good experience while shopping. But if it is complex, users might not come to the store ever again. This means one loses several customers by missing out on the user-friendly nature of the store.

Magento 2 has a solution for this and it comes with easy to browse and navigate themes to resolve this problem. There are themes readily available to be used for an easy browsing and purchase of the products.

Conclusion

For any e-commerce business today, it is important to focus on the m-commerce market. If mobile e-commerce is what you are aiming at then Magneto 2 is the best choice provided it comes with a fully flexible, scalable and optimized solution. A full-featured Magento 2 website for mobile devices shall engage more customers and drive more revenue to the business.

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Migrating to Magento 2? Here are the Risks You Must be Aware of

Migrating to Magento 2Magento 2 is now almost three years old and despite the company pushing hard for businesses to migrate from Magento 1.x, there has been abysmal momentum till now. We’ll get into some of the reasons why businesses are so reluctant to move on to the next technology but it is worth noting at this point that as Magento 1.x reaches its end-of-life in 2019, they seem to have little choice but migrate. And while Magento has stepped in to alleviate any panic by announcing at least 18 months of additional support, the passive message it is sending is that it’s time businesses seriously start working on a migration plan.

After all, depending on the size of your business, the actual migration itself may take around 3-4 months and if you throw in the extra few weeks for prioritizing tasks, negotiating with Magento developers, and post-migration troubleshooting, the entire process would easily skew over six months.

Read Related: You Need to Know All About Magento 2

So what if you refuse to migrate?

Well, technically there is no compulsion for you migrate to Magento 2.x. It’s not like that other software that simply stops working unless you update them. But it has its implications. First of all, you would stop receiving security updates, thus making your platform not just vulnerable but the prime target for cyber-attacks. From active attacks on servers and websites to passive snooping, you will be essentially on your own. Then there will also be the gradual degradation in performance, spiraling into a mediocre if not bad user experience. At such point, the store essentially losses all its leverage of using a sophisticated platform like Magento. This should make it clear for any business that migrating to Magento 2.x is now a matter of when not if.

Why are businesses reluctant?

Upgrading an eCommerce store from Magento 1.x to Magento 2.x isn’t like updating your smartphone. It’s more like rebuilding your store with a new set of tools that comes with a whole lot of challenges:

Disruption

The first concern that most businesses have when they consider migration is the disruption that it would ensue into. Many of them have a perfectly fine store but migration would mean:

  • Building new themes from ground up
  • Building new extensions that aren’t supported in Magento 2
  • Discontinuity in business operations

Cost

Migrating from Magento 1.x to Magento 2.x isn’t just a matter and inconvenience but also comes with considerable overhead costs including:

Uncertainties

Along with the disruption and cost, migrating your well-running store to a new platform also involves some unforeseen risks which include:

  • Any change in indexing can cause problems in SEO with potential traffic and revenue loss.
  • Magento 2 is still a long way from being mature and there are still many stability related issues that will uncover only after you start using it.

So what should you do?

Knowing that you have to migrate your store one way or the other, there is no use waiting for the last moment. Plus given that almost all stores running on Magento will now move to migrate. The sooner you act, the more chances are that any top Magento development company would be available for your project.

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