E-commerce

magento 2 for ecommerce

Why is Magento 2 the Ideal Choice for Mobile e-Commerce?

The use of the internet through mobile devices is increasing day by day. This is the reason why a lot of companies are investing in mobile e-commerce. To expand your business with mobile e-commerce, there are several platforms available like Magento, WooCommerce, Joomla, and many more. One can use them to build your e-commerce store. However, businesses prefer Magento 2 for building e-commerce websites for several good reasons.

And we shall discuss these reasons here.

Interesting Facts about Magento 2 and Mobile E-Commerce

  • If we go with the numbers, around 19,336 business websites today are using Magento 2 as per the e-commerce stats.
  • 42% of the mobile revenue for some top 500 retailers is captured by the retail apps.
  • Statistics reveal that by the end of the year 2021, around 53.9% of the total retail e-commerce is expected to be generated through mobile.
  • The mobile e-commerce revenues are summed up to 96.34 billion U.S. dollars in 2015 worldwide. And it is expected that it will surpass 693 billion U.S. dollars in 2019.

Why Choose Magento 2 For Mobile E-Commerce?

  • Enhanced Admin Panel

The most important aspect when it comes to the admin panel is its user-friendliness. The work of admin panel is complex and so the interface needs to be simple so that people can get accustomed with it. With Magento 2, the admin panel is simple yet effective and so it becomes easy to manage the whole website.

  • Maximized Sales

Most of the e-commerce sales today come from mobile devices. According to statistics, consumers are 51% more likely to buy from online stores having a fully optimized website for the mobile device.

There were days when people use to sit in front of their laptops or desktops to purchase something online. But those days are gone for sure as a mobile phone is a preferred choice today for buying anything online. Now this gives a loud and clear message to the owners and retailers to have their websites updated for mobile screens so that customers get uninterrupted shopping experience.

Magento 2 can help the store owners to build a mobile app that ultimately boosts the conversions and maximizes the sales.

  • Mobile Management

Magento 2 comes with some amazing features that can help a store owner to run the business smoothly. It is open source and has got pretty much everything to start the online store. Here’s what one can expect from Magento 2 for their business:

  1. Catalog Management
  2. Marketing/Promotion suite
  3. SEO functionality
  4. Site Management (CMS functionality)
  5. Order Management (invoicing)

This means, when a website is built using Magento 2, all the website functionalities are available on the mobile through admin extension in the e-commerce store. One can manage the website right from the mobile phone.

  • Google Friendly

As per the updates made by Google in 2015, the search algorithm gives more importance mobile-friendly websites. It penalizes or lowers the rank of websites that are not mobile-friendly.

With Magento 2, the store owners don’t have to worry about the mobile-friendliness of their websites. This functionality is already provided by Magento 2. Thus, their websites are responsive for any device and they don’t have to build different versions for them. This means, if a website is built with Magento 2 then one can target the e-commerce as well the m-commerce market.

  • Easy Checkout

The checkout interface is very important for an e-commerce store. If checkout is simple and safe; customers will likely come down to the store again. But if it is complicated and takes more time than required, surely it will demotivate the customers at the final step. And this isn’t something a store owner wants. Abandoned carts decrease the store sales.

However, Magento 2 platform offers easy and secure checkout interface to the e-commerce stores. What’s even better is having these benefits within the reach of fingertips! Customers can make a purchase within a short time with much ease and security. This can surely boost traffic and sales for e-commerce stores.

  • Reliable Caching

Caching serves as a reliable parameter of performance for the websites. This holds equally true for the mobile websites due to its unpredictable nature of connectivity. Magento 2 provides reliable caching through Vanish Full Cache support. It is easy to configure and developers can improve the performance of a website despite the fluctuations in connectivity.

  • Advanced Marketing Features

Magento 2 comes with advanced marketing features like:

  1. Optimized Product Category Pages
  2. Customer Segmentation
  3. Creating Wishlist
  4. Visual Merchandising
  5. Sharing Email
  6. Drag and Drop feature

It goes a long way in increasing the overall visibility of the website.

  • User-Friendly

The sales of a store are directly affected by whether or not the website is user-friendly. If it is easy to browse through the store and navigate to different items, users will definitely have a good experience while shopping. But if it is complex, users might not come to the store ever again. This means one loses several customers by missing out on the user-friendly nature of the store.

Magento 2 has a solution for this and it comes with easy to browse and navigate themes to resolve this problem. There are themes readily available to be used for an easy browsing and purchase of the products.

Conclusion

For any e-commerce business today, it is important to focus on the m-commerce market. If mobile e-commerce is what you are aiming at then Magneto 2 is the best choice provided it comes with a fully flexible, scalable and optimized solution. A full-featured Magento 2 website for mobile devices shall engage more customers and drive more revenue to the business.

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Migrating to Magento 2? Here are the Risks You Must be Aware of

Migrating to Magento 2Magento 2 is now almost three years old and despite the company pushing hard for businesses to migrate from Magento 1.x, there has been abysmal momentum till now. We’ll get into some of the reasons why businesses are so reluctant to move on to the next technology but it is worth noting at this point that as Magento 1.x reaches its end-of-life in 2019, they seem to have little choice but migrate. And while Magento has stepped in to alleviate any panic by announcing at least 18 months of additional support, the passive message it is sending is that it’s time businesses seriously start working on a migration plan.

After all, depending on the size of your business, the actual migration itself may take around 3-4 months and if you throw in the extra few weeks for prioritizing tasks, negotiating with Magento developers, and post-migration troubleshooting, the entire process would easily skew over six months.

Read Related: You Need to Know All About Magento 2

So what if you refuse to migrate?

Well, technically there is no compulsion for you migrate to Magento 2.x. It’s not like that other software that simply stops working unless you update them. But it has its implications. First of all, you would stop receiving security updates, thus making your platform not just vulnerable but the prime target for cyber-attacks. From active attacks on servers and websites to passive snooping, you will be essentially on your own. Then there will also be the gradual degradation in performance, spiraling into a mediocre if not bad user experience. At such point, the store essentially losses all its leverage of using a sophisticated platform like Magento. This should make it clear for any business that migrating to Magento 2.x is now a matter of when not if.

Why are businesses reluctant?

Upgrading an eCommerce store from Magento 1.x to Magento 2.x isn’t like updating your smartphone. It’s more like rebuilding your store with a new set of tools that comes with a whole lot of challenges:

Disruption

The first concern that most businesses have when they consider migration is the disruption that it would ensue into. Many of them have a perfectly fine store but migration would mean:

  • Building new themes from ground up
  • Building new extensions that aren’t supported in Magento 2
  • Discontinuity in business operations

Cost

Migrating from Magento 1.x to Magento 2.x isn’t just a matter and inconvenience but also comes with considerable overhead costs including:

Uncertainties

Along with the disruption and cost, migrating your well-running store to a new platform also involves some unforeseen risks which include:

  • Any change in indexing can cause problems in SEO with potential traffic and revenue loss.
  • Magento 2 is still a long way from being mature and there are still many stability related issues that will uncover only after you start using it.

So what should you do?

Knowing that you have to migrate your store one way or the other, there is no use waiting for the last moment. Plus given that almost all stores running on Magento will now move to migrate. The sooner you act, the more chances are that any top Magento development company would be available for your project.

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E-commerce Web Design Tips To Reinforce Sales In 2018

E-commerce Web Design Tips To Reinforce Sales In 2018

Is your store delivering lower conversions? Just crafting an eCommerce website is not sufficient. Whether you are new to the business or have already established it years ago, driving more conversions is always the goal.

Every business goes through declines and plateaus but that does not mean you will sit discouraged. Now, this is the time when you need to work out on your strategies and try something that is in sync with the upcoming designing trends.

As far as the eCommerce industry is concerned, consumer habits keep changing with each passing day. So, it is important to keep up with the changes that directly affect business revenue. Website design is also that important element which fits into the revenue generating category.

With this in mind, we have aggregated a list of some top ways to maximize eCommerce sales. These latest tips for modern web designing will definitely turn your store into a money generating machine.

More and more video

Videos belong to the most engaging type of content that can be produced to reinforce eCommerce sales. By acting as an effective communication method, videos can be shared across Instagram, YouTube, Twitter and multiple other platforms. With the increasing demand of videos seen to rise, more and more marketers are launching their websites around it. Videos can be used in multifarious ways, either by displaying people using your products or establishing a page that matches with the objective of your business.

As far as eCommerce websites are concerned, videos are getting popularized across on product pages as well. This is another way to drive conversions on your store.

It is expected that more videos will appear on eCommerce websites in the future. By inculcating videos, you will impart life to your products which definitely images cannot do to the same extent.

 

Use of Facebook and Instagram ads

facebook instagramWhen it comes to getting conversions on your eCommerce website, Instagram and Facebook is a great platform to opt for. Facebook ads can bring great number of leads and sales. Businesses must make the most from acquisition campaigns that drives cheap traffic to content. The use of dynamic product ads is also encouraged which helps in retargeting visitors who visit product pages. Use of carousel ads is also helpful in showcasing products from the top-selling collections.

Emojis and video content also attracts visitor attention and compels them to take an action. However, if you are not experienced, you must take assistance from a Facebook expert. You will definitely be able to make more money than you spend and also save on the lost revenues.

Have a Design That Blends Brand Story alongside

In order to distinguish them from the competitors, brands must reflect a story. This, in turn, will affect the design because the company’s story need to be as prominent as the product offerings. It can be either a video that reflects brand mission or a social cause or a write-up that reflects a small bio about the business offerings.

Consumers are more interested in the brand story. It strengthens relationship between shoppers and the business. This affects sales positively.

Use of minimalism in design

A modern eCommerce design believes in “less is more.” An expansive menu that runs across the page with 10 rows is a story of the past. To reflect higher level of authenticity, a less cluttered menu with fewer options should be the best choice. Oversized menus bring distraction in the mobile shopping. A menu that takes space of an entire smartphone screen results into a frustrating customer experience. This impacts both traffic and conversions.

If your website sells a large number of products, you must organize into a reasonable number of categories. So, it is important to have a website that offer pleasant shopping experience. It should increase engagement along with the total time spent on the website.  

Selecting the right design colors

The best way to implement right colors is by limiting colors to two or three. You must understand color psychology for implementing colors in the right way. Choose different colors for logo, store theme and branding. Each color must evoke emotions. The combination of colors should become a trademark for your brand. Also you must avoid distracting colors.

Large fonts and image background

Large fonts and backgrounds on eCommerce store is becoming the latest design trend. They help in positioning the product and text in an appealing way. These days, more and more eCommerce website are making use of real product photography. Images add authenticity to the product description. It also builds up visitor’s trust. Images directly convey, “what you see is what you get” idea. Some online websites even resize background images.

Ending notes!

Integrating these eCommerce website design trends into your online website will help to see a substantial improvement in sales and profit. Remember, the more seamless your store experience is, the better consumers will connect with your brand.

So, if you feel these eCommerce design tips helpful, please let us know in the comment section below.

 

Author bio:

Jacob Colleen is an experienced web designer working at Webby Central, renowned website design company and holding years of experience and has a special interest in writing on social media trends. Not just these, the writer enjoys writing for technology, IT, fashion and numerous other subjects too. He has got experience in producing reader-friendly content.

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How To Build A Lifestyle Around Your Brand

Introduction:

Branding is a vast field, it not only just resembles a logo design, the significance of branding is way more different than others. Lifestyle Brand is a component of branding which is implemented by the companies who want to inspire people in their day to day life. The company must initiate and implement innovative ideas to keep pace with everyday life and catch the attention of the users and the buyers in a fresh new way. Here are some suggestions to create a lifestyle brand identity agency despite belonging to profit or non-profit sector.

Focus on the potential audiences:

Before writing any content, we need to make sure that we have identified the target audience who are potential enough to deal with the content; rather they try to engage themselves more in it. The concrete establishment of the content should be crystal clear to that audience. We should share the initial basic educational information about the product or service. Then make that product the central base from where our lifestyle posts will branch out. As example we can cite “Kellogg” which a cereal. In the world full of junkies and obesity, this healthy cereal will help people to keep their figure well-maintained and that is the striking point where people will show interest! Especially, “Kellogg” wants to make sure that having this cereal will be a pure bliss for those people who will like to keep it in their daily routine.

Content making with business strategy:

In the advertising world, content marketing is an intrinsic part and especially when it comes to lifestyle branding. If we want to catch the attention of the regular customer, then it will be the best way to create and present a revolving story. This marketing strategy will briefly explain to the customers that why they need our product. As example we can cite the marketing strategy of “Maggie”. In this super busy world, people rely more on readymade foods rather than the foods which take longer time in making (though they are healthy). So, the main strategic strike will be when there will be assurance that Maggie can be prepared in 2 minutes amidst the busy schedule, which will quench hunger pangs of appetite and healthy too.

Upheave online presence:

Social media is such a platform where everybody showcases their activities or engagements in different fields. Only being online in social media does not indicate a good sign. The more an individual involves himself with positive activities, the more audience will appreciate it. We should keep eye on what the target audience uses most. As example we can go through the example of the project of NASA in 2016. The assignment was to make comparison of the effects of space on human bodies. In this mission, two astronauts were sent. One of them Scott Kelly had a twin on earth with whom he was supposed to be physically compared with after returning. This mission got viral due to social media presence of Kelly which was directly from space. It gained a million followers as it created deep interest in the global space science.

Spreading Brand Awareness:

Brand Awareness plays a pivotal role in business strategy. In this field a handsome amount of money is spent to make people recognize the brand of the product. In this context, promotional video with excellency, web design Perth, billboards etc play a massive role in marketing as this will make the audience notice and remember the brand by specialty. As example we can cite “Apple” brand. The visual branding of “Apple” is so famous that anyone can recognize it after having a look at the symbol.

The mentioned suggestions will definitely show light towards a better and broader world. Lifestyle brands will get success only when we will maintain the balance, listen to the audience and make them satisfied.

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how to shorten your ecommerce sales cycle

E-commerce Design Mistakes That Could Be Harming Your Business

There are now tools available to allow any budding entrepreneurs out there to put together their own e-commerce website without the need for any prior web design skills. While this has definitely lowered the barriers to launching such a business, it has also meant that many entrepreneurs dive in to the venture before they are truly ready for it. The following common mistakes harm businesses, and ultimately their sales.

Assuming Customers Will Find You

This is known as the ‘if you build it, they will come’ mentality. Simply starting an e-commerce business and getting a website online isn’t going to generate you any revenue. If you want to start turning a profit, you will need to make an effort to promote your website and let other people know of its existence. There are in excess of a billion websites on the internet today, meaning that, if you don’t actively advertise your website, it’s unlikely many people will stumble across it.

Even if you have the most elegantly designed website in the world, offering the most fantastic range of products, if you don’t tell anyone your website is there, they definitely won’t come. Launching your business is only the first step. But you should be thinking about how you will promote your business before your website has launched.

Going Without a Logo

When we arrive on a business’s website for the first time, we expect to see a logo prominently displayed. But a logo is much more than an aesthetic feature; there are in fact several purposes to a logo.

Of course, brand recognition is an important part of a logo’s purpose. You want people to come to associate your logo with your business. In this way, a logo behaves like a shorthand, where when people see your logo, they will instantly think of your business.

The absence of a logo can also make your website look a lot less professional. Many businesses make the mistake of assuming that a logo needs to be professionally designed in order to be worthwhile. There is nothing wrong with a simple placeholder logo to begin with, upgrading to something a little more impressive when you have the money to spend on it. Having even a basic logo is better than having no logo at all.

If you elect to use a tool such as webeden.co.uk to build your website, your logo will be important in setting your site apart from others made using the same service. Web Eden gives users plenty of ways to customise their website, but inevitably your tastes will overlap with someone else’s, and there’s always the possibility they will be one of your competitors.

No Organic Marketing

Organic marketing refers to things like customer reviews and testimonials. These are marketing materials which are designed to look as natural as possible. Consumers are more trusting of organic marketing, because it doesn’t trigger the same self-defence mechanisms that we tend to put up when we are faced with a normal advert.

When we know that what we are looking at are marketing materials, designed to part us with our money and encourage us to buy a product, we instantly become more sceptical of any claims that are made. For example, an advert on television which tells us that a product is “the best ever” doesn’t carry nearly as much weight as someone we know and trust telling us the same thing.

Difficult to Contact

If you have a well-designed website underpinning your e-commerce business, your customers shouldn’t run into too many problems when using it. However, it is inevitable that a customer will sooner or later either require your assistance or will have a query that needs answering. If they aren’t able to easily contact you through your website, it will reflect poorly on your business as a whole.

The simplest solution to this problem is to ensure that you either include your contact information in the footer of each page on your website, or you make a ‘contact us’ link clearly visible.

As you are putting your e-commerce website together, be sure to keep checking for any signs of the above mistakes. It is these mistakes more than any others that lead to e-commerce businesses underperforming, and in some cases folding completely.

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