Taking Your Blog as Far as It Can Go

Taking Your Blog as Far as It Can Go

So, you own a blog, but you want to do more than just own it, don’t you? You want to do more than just leave it sitting on the Internet. You want to do more than only upload a few pieces to it every so often. Yes, you want to take your blog as far as it can go, don’t you? Well, if you do, then you’ve come to the right place because comprehensive advice on doing so can be found below.

Run an e-commerce site concurrently with your blog

Yes, blogging success is not just about blogging. Yes, you have to offer more than just your blog if you want to take it as far as it can go. What this means is that you should offer more, and this more should come in the form of another site. And, there is a little better site to run concurrently with your blog than an e-commerce site.

By running an e-commerce site concurrently with your blog you will give your blog a genuine stamp of approval, a genuine stamp of approval being that the audience will see your blog as being professional. And, your blog is seen as professional in this sense is what it needs if it is going to be taken as far as it can go. But where will this feeling of professionalism stem from? Well, first of all, it will show your audience that you not only interested in informing and entertaining them with blog posts but that you are interested in offering them something to take away from their experience with you too. This will show that you value your audience and are not interested in them as traffic numbers, and that will make you seem as professional as a fully-functioning company as that is what the best ones do.

So, if you want to get your quest in taking your blog as far as it can go to the next level, make sure to focus on more than the blogging by opening up an online store. By doing so, you will even make some extra cash on the side through the selling of whatever it is that you sell.

Engagement is your best metric, so use it

No matter how big or small your blog is if you want to take it as far as it can go you need to be using engagement as its best metric. Why? Well, because a blog that is not engaging is not something the audience will want to go out of their way to click on, and a lack of a clicking audience in this sense will do nothing for you in your quest for blogging superstardom.

When it comes to engagement, first of all, you should be ensuring that you are uploading pieces to your blog frequently and that it never turns into a barren, post-less wasteland. Whether this means you writing and uploading the blog pieces yourself, or whether this means delegating it to contribute writers if you simply do not have the time, you simply must be ensuring your blog is always active. And, the pieces you do upload should always be thought-provoking or informative in some sense or another, and they should never be a repeat of any pieces you’ve uploaded before.

Something else that you should be doing when it comes to boosting your blog’s engagement performances as far as they can do is to work on your SEO. By doing so, and by doing so alongside a professional in the field of doing so such as SEOJet.net, you would be able to get your blog right to the front of every search engine search that takes place in your blog’s field or market. And, only when this happens will you blog be attracting the high volumes of audience numbers it needs to see itself go as far as it can go.

Keep your blog up at all times

Something that is just as detrimental to your blog as uninspiring content and a lack of content is it going down and becoming inactive. You see, when it does this, quite simply, those that clicked on it with the attention of scouring it for entertainment and information purposes will bounce right back off it, and them bouncing right back off it as a cardinal sin that must be avoided. So, make sure your blog is up and running and is accessible at all times.

To do this, you should enlist the assistance of something known as an uptime operator. What such an operator would do is watch your blog at all conceivable points for instances of downtime, and would alert you to it happening via SMS or email. It would then be your task, as the owner of your blog, to do everything in your power to get the blog back up again before anybody else clicks on to it and bounces away from it due to a lack of patience with it.

One of the best uptime operators on the market is UptimeRobot, and it would be wise of you to use it.

Blogs are precarious things. One moment they can be fruitful and attracting, the next they can be a wasteland that doesn’t offer anybody anything. So, first things first in your quest to taking your blog as far as it can go, make sure you are avoiding that fate! Second of all, make sure you are taking heed of all of the advice above and implementing it into your blogging practices — when you do, your blog will flourish in no time.

For more advice on how to make your blog better, make sure to head here.


5 Web Design Trends For New Ecommerce Sites 2018

2017 was a year for bold, brutalist web design.

Take a brand like Balenciaga.

The use of negative space and clean lines makes for a highly functional web environment. It looks immaculate on all devices.

However, this year, trends are evolving towards the bold and immersive. Picture bright, saturated colors, pattern, and artful typography.

Whether you’re looking to draw users into your opt-in pages, or show off your products, this post will talk you through five web design trends for new ecommerce sites in 2018.

Making The Most Of Customer Reviews

88% of customers check out reviews online before deciding to buy. You need to make sure that you are doing what you can to maximize the increased traffic customer reviews can bring.

Sites like AO.com use layered review options, optimizing for the user’s preferences in the features of the products. Dynamic bars also animate to show the ratings. This is a useful design feature that adds a sense of authenticity to the user-generated reviews.

The data collected in survey content can help you structure your data for easier consumption on your website. Highly technical reviews can be separated from everyday ‘happy customer’ comments, satisfying different audience segments.

Reviews can also be thought of as a form of social proof. Developments over the last year within Facebook have enabled business pages to leverage all social media interactions towards their star rating. All comments, likes, and check-ins can count towards your site’s online clout. And so to encourage interaction across platforms, social plugins can help draw in new responses.

One-On-One Recommendations

Chatbots and voice command A.I are starting to become mainstream. In the year ahead, ecommerce brands should be looking for ways to incorporate machine learning wherever there’s a fit. Chatbots are one of the easiest ways to make your site feel more personable and customer-service oriented.

There’s a lot that goes into marrying UX, personalization and live chat, and it starts with a brainstorming session. List all of the possible commands and questions your website could pose. Next, consider how they may be rephrased using different terms and start creating your own chatbot responses to common questions.

On-site chatbots are commonly seen on the bottom right-hand side of a website. However, the best ecommerce brands are using Facebook Messenger and unique hooks to encourage the user to interact long-term.

Typefaces: The Bolder The Better

Many brands are embracing the bold, serif typeface trend. In many cases, the header text spans across the length of the hero banner.

However, for a fresh new look, headers are also being scattered throughout landing page designs.

Left, right, center justification, or entirely animated — bold text is being used in modern designs to create more immersive scanning patterns across the landing page copy.

Unconventional scanning patterns can keep visitors interested and reduce bounce rates.

Further, bolding certain words and phrases can help your messages sink in and trigger specific emotions in the reader.

In all of your on-page copy, you can use exciting typefaces to draw attention to the subheadings and keywords that you want your customers to focus on.

Easy-To-Scale Social-Friendly Sites

The number of selling channels is ever-increasing. Running a website that can evolve with the ecommerce trends is key to staying afloat in the saturated online market.

Open source CMS systems are enabling more brands to experiment with bespoke design elements, while maintaining scalable functionality.

Subscription as Service (SaaS) models allow you to create an online store, customize it, and access all of the backend features to keep it running it smoothly.  For those who are new to ecommerce and web design SaaS hosts offer useful 24/7 support. You can even buy one that’s already set up & running.

As a reflection of the domination of social media in ecommerce marketing, many sales sites are mirroring the aesthetics of networks like Instagram. A simple product grid can easily match that of an Instagram profile, in the case of the Nick Mayer art store site:

Homepages that focus on the products make for a layout that’s easy-on-the-eye for smartphone users. The nested menu options are also easy to navigate on any device..

Inclusive Design

Designing websites for accessibility is not a new thing. But, it is undoubtedly becoming more normalized as awareness of Inclusive Design Principles grows.

“The days of making assumptions about how, where, and why people consume content in the ways they do, are over. The need for inclusion is now ubiquitous.” —  Leonie Watson, Brand Consultant @ Heydon Pickering 

Accessible Design gives people of all ages and abilities a clear path to conversion on any given webpage. As just one small example, if you are supplying video, you must ensure you include closed caption subtitles.

Bold and graphically exciting landing pages may look interesting. But, if the mix of fonts and colors is inconsistent, many users may have difficulty finding what they need from you.

Also, trends like parallax screens may have been trendy in the past. However, according to the outlined principles for web designers to follow, parallax sites can make some users feel nauseous.

Bear this in mind when considering your scroll options, on-screen animations, and use of video. You also need to present controls for turning these features off.


There you have five web design trends for new ecommerce sellers to look out for in 2018. One of the key takeaway points to consider is how you can use your layout, typography, and imagery to create a visual brand narrative. As long as your site is accessible and scaleable with the latest customer interaction trends, there’s plenty of creative leeway for businesses looking to push the aesthetic envelope.

Set Up Your Own E-commerce Website?

Do You Have What It Takes To Set Up Your Own E-commerce Website?

The world of e-commerce is exciting and filled with possibilities. You’ll have read many success stories about people who’ve made their fortune with an online store and perhaps even felt inspired to give it a go. If you’ve always wanted to work for yourself, e-commerce could be a great option, a venture that allows you to call the shots and reap the rewards. It sounds great, but it’s not exactly easy. Think you’ve got what it takes to make it big in e-commerce? Take a look at the following before you dive in.

Getting started

Getting set up with an e-commerce website isn’t as simple as just having an idea and building a website. It has to be a great idea and an outstanding website to stand any chance of success. This 7 part guide on how to get started in e-commerce explains the step-by-step processes you need to go through to build a successful online store. You’ll need to do a lot of research and testing to find out if people even want to buy your product. The initial research is worth it, however, to make sure you don’t invest a lot of time and money into something that won’t pay off.

You’re going to need help

An e-commerce business has a lot happening behind the scenes. Not only does someone need to manage orders and deal with queries, but there are also people responsible for the website maintenance, marketing, finance and other areas. This may all sound like something you can do yourself, but you’ll soon find that it takes a team to get this working. To get a team in place, you might need to source investment or take out a business loan – something that could be a gamble if your venture doesn’t take off.

It could be a long time before you see any profit

There’s a misconception that the money to be made online is instant, and sadly this couldn’t be further from the truth. Your success depends on many different things, and you could go months or even years without seeing real profit. Many people have to retain their income from elsewhere to get by during the launch phase of an e-commerce venture, so don’t think about quitting the day job just yet. There are many mistakes that people make with e-commerce at the beginning, so if you make sure that all bases are covered before you begin – you could see a profit sooner than expected.


E-commerce is a great money-maker if you know how to play it, and could be the start of a profitable new adventure for you. At the heart of every great e-commerce venture is a fantastic website, and there are a lot of elements you need to make sure your website is a success. Do your research, ask others how it’s done and make sure you know what you’re doing before you throw yourself into the world of e-commerce.


How to give your retail website a makeover

No matter how big, or small, your retail business, it’s important that your website is fully functioning and provides an optimal user experience if you want to obtain those all-important sales. With events such as Cyber Black Friday, Thanksgiving and Christmas if you have a slow and poorly designed website, then potential customers won’t even give your company a second thought – even if you are cheaper than your competitors.  Often, your website won’t need a complete redesign, but by using a few tips and tricks you can give your retail site a much-needed makeover right in time for one of the busiest times of the year.


Check your branding

This is a relatively simple fix to start with. Your company’s branding, such as your logo and colors, don’t just need to be rolled out across stationery and merchandise. If you haven’t made sure that your company’s website is consistently branded then you could be letting yourself down. A customer is less likely to trust a site that looks unprofessional and dated. Factors such as an obvious logo, imagery, and a consistent color scheme are easy to update – plus, they will have a huge impact on any potential spending power. So if your branding isn’t consistent, then chances are that you have confused customers who cannot fully commit to your business.



Blog posts, long-form articles, and social media posts are all important items of content that you should include in your editorial calendar. Remember, when you put content on your site, you can’t forget about it. Any responsible business will make sure that content is updated and checked regularly, to ensure that it continues to meet with business goals and key retail targets. You could even get any budding writers from your workforce involved too, and ask if they would like to help you create new content for your site. So if you aren’t posting relevant, timely content, then your disinterest will be wearing off on your customers. Make sure you implement a monthly editorial calendar and stick to it if you want to see results.


Easy to use

If you want to ensure that your customers continue to come back to your site, time and time again, then you will want to make sure that it is easy and simple to use. Complex and confusing sites are an instant no-go for potential customers. Similarly, if a user is after a specific item or piece of information, then they will want to be able to find it quickly and easily. Sites such as www.ticketsales.com provide a great example of a simple user interface. So if you are seeing sales drop, and you aren’t sure why then your site could be overcomplicating matters.


It’s easier than you might think to give your retail website a makeover. First, check that your company branding is consistent and used across your site. Next, focus on relevant and interesting content for your website visitors to enjoy and consume. Finally, check how easy it is for a visitor to navigate around your site. Once you have all three of these factors in good shapes, your sales are sure to rise.

Why Your Web Design Never Works Out the Way You Plan

Why Your Web Design Never Works Out the Way You Plan

We all know that a professional and user-friendly website has the ability to boost brand exposure and sales for your business. In this day and age, your website is (or should be) your most qualified salesperson. If it fails to generate leads on a regular basis, then it isn’t doing its job.

When embarking on a web design (or redesign) project, there is a tendency to focus very much on the superficial – how the website looks. Some business owners believe that a ‘fresh lick of paint’ is all that’s needed to attract more customers and improve conversions. But that really only scratches the surface.

Here are four reasons why your new web design might not generate the profitable results you were hoping for. It should come as no surprise that #1 on the list is:

You didn’t think about your users

Listen – your web design can have all the image carousels, parallax scrolling, and Flash animated load screens you want. But these ‘impressive’ effects are the last thing you should be thinking about when designing or redesigning your website. First off, you should be thinking about the needs of your users.

Even if your website looks the part, your users will soon become tired of it if essential components, such as being able to find things easily, are overlooked. When people visit websites, rarely do they spend their time gushing over how beautiful it is. They’re not here to linger and admire, they’re here to a) find something, b) read something, c) buy something.

It may sound boring, but the truth is that people like familiarity. Your attempt to create something that deviates from the norm may actually put them off, particularly if it makes the website hard to navigate. So the take-home truth is this: don’t try to reinvent the wheel. Build a website that meets the needs of your users in a pleasant and efficient way.

You went for style over substance

We’re often led to believe that creativity is the holy grail of marketing. I’m certainly not here to dispute that. However, when it comes to designing a website, creativity actually isn’t the be-all-and-end-all. “What an unfashionable thing to say,” I hear you cry. Stay with me.

Let’s consider the following statistics:

  • Nearly 8 in 10 of consumers will stop engaging with content that doesn’t display well on their device (Adobe)
  • 39% of people will stop engaging with a website if images won’t load or take too long to load (Adobe)
  • 88% of online consumers are less likely to return to a site after a bad experience (Econsultancy)

In other words, we need to focus on usability if we want to please our customers. That means having a responsive website that displays well across devices, optimizing the website for speed so that pages load quickly, and ensuring that users have a good overall experience so they are more likely to come back.

A good web designer already knows all of this. What’s more, they also know the importance of having quality content. Whether you create the content yourself, bring a copywriter in-house, or hire a freelancer, you need to be thinking about your content alongside your web design.

Why? Because at the end of the day, content is what drives traffic. It’s the food of SEO. Search engines need ample information about the what, where, how, why and when of your business in order to determine your rank in SERPs. Content is the ideal way to position yourself as an expert worthy of the top spot.

You went ahead and made it yourself

Note: you may ignore the following point if you’re a web designer.

However, if you’re not a web designer and you have no experience in web design, then designing your website yourself is a big reason why it may not work out the way you plan. The truth is it takes years to perfect the art of making beautiful, functional websites. The same result is virtually impossible to achieve in a few hours using a DIY web design tool.

Nothing beats good old-fashioned experience, and while a website builder can give you something very passable for a reasonable budget, you may find it hard to recreate exactly what you’re after. By contrast, working with a professional gives you much more flexibility, not to mention saving you the headache of doing it yourself.

Web designers not only understand the principles of design, they also know how to create a website that will bring targeted traffic and high conversion rates. Everything from layout and hierarchy to color and iconography has a role to play.

Read more: Web Design Services That You Need.

Tips for ensuring a successful web design

It’s clear that design has the power to make or break your digital brand. Here are the elements that a good web designer will focus on to build a website that will benefit you and your business:

  • Intuitive navigation – making it easy for users to find what they’re looking for
  • Responsiveness – automatic adjustment to different screen sizes
  • Considered presentation and placement of CTAs for maximum impact
  • Simplicity over clutter – everything needs to justify its presence
  • Form and function over frivolity – UX is paramount
  • On-brand aesthetics – optimal use of color, graphics, and copy

So whether you’re out to create a new website, update one or two key pages, or overhaul your existing design, remember that it pays to go pro. Cutting corners may save you money in the short-term, but could lose you business in the long-term. With the right professional on board, you have the best chance of building a web design that works out exactly the way you planned.