E-commerce

Magento Trends That Will Shape E commerce in 2018

Magento Trends That Will Shape E-commerceMagento is by accounts, the most popular and powerful eCommerce development platform available on the market. It is feature-rich, secure, scales seamlessly, and houses ample diversity in itself. In fact, even if there are thousands of virtual stores built using Magento, there are so many themes and plugins available that none of them would look or feel similar. This is also perhaps the reason why irrespective of goals, Magento development services do a pretty fine job of fitting-in in every industry and meet unique business requirements for all.

That said, Magento isn’t just a static tool but an evolving technology that partly owing to its open-source tag is consistently endowed with new features. Those features when implemented, ultimately define the course of eCommerce as a whole. That is if you wish to gauge at the larger picture, just follow up with the trends on Magento. Here are the latest ones:

Personalized Shopping

This has been in making for a very long time and has finally started to gain traction. Earlier online stores used to be somewhat like a warehouse where each customer was bombarded with the same set of products. And customers had to simply browse through countless number of products until they found what they were looking for.

That onus now falls on businesses. With personalized shopping, eCommerce businesses now take into account the past purchases, general interests, budget considerations, among many other factors to finally curate a handful of products displayed uniquely to each customer. This is like walking into a store that may have countless number of products stored but only a few- the most meaningful to them are on display.

Related: Vital Tips to Hire the Experienced and Reliable Magento Developers

Enriched Content

Images, though important, aren’t appealing enough to persuade customers on their own. What businesses need to sell is not just a product but a story around it. Magento development is feature-rich to match that as well. Be it through animation, videos, or cutting-edge AR incorporation, we can expect more of these content to feature in eCommerce as we move further into 2018.

Enhanced User Experience

From overall navigation theme to the time it takes to load a page, every aspect of an online store plays a crucial role in customer engagement and retention. For instance, if your site takes more than 3 seconds to load, chances are they won’t hang around. If they do not find their preferred payment option during checkout, they might abandon the cart.

Magento development service now takes into account all these tidbits that are as important as core functionalities to improve not just the engagement but also overall business prospects. That is, as we move further, you will find Magento applications to be more engaging, faster, and all-inclusive.

Notifications and Opt-in Forms

Businesses realize that people can’t and will not shop every day. But if they let them loose, they might not ever come back. To ensure engagement and nurture a business-customer relationship, notifications are newsletters are a fantastic channel.

More and more Magento services are now incorporating notifications on their platform to consistently keep nudging their customers and occupy an exclusive mind-space.

Opt-in forms are another sustainable channel to keep users informed by not acting just a destination for shopping but also the source of information.

Mobile Commerce

Yes, there is the responsive design and the mobile-first strategy but we aren’t just talking about how the eCommerce looks and feel on mobile devices but how it works. And with the rise of wireless broadband and mobile wallets, the integration couldn’t be any easier for eCommerce to exploit. Magento, having full range of features for mobile devices, is guaranteed to fuel this segment in coming days

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Here’s How You Can Start Your Own Ecommerce Store from Scratch

Here’s How You Can Start Your Own Ecommerce Store from Scratch

There is quite possibly nothing worse than having an e-commerce store that has thousands of products but with no clear focus or direction. There is a high chance that the store will have around a hundred categories as well, and this just makes things way more confusing for your customers. If you ever want to be able to get the best result from your customers then you will want to have a store that is clearly set out and easy to use. This is also way easier to do than you’d think!

Choosing a Niche

This is quite possibly the most important step when you open up your own online business. You can start this whole process by identifying any successful companies who are working in the space. It also helps to make sure that you are being competitive as well. If you don’t have any competition then there is a high chance that there is no market for what you are selling, so some competition is always a good thing. The main thing that you have to remember here is that you won’t want to choose a niche that is overly crowded. You also need to make sure that you take into account the size of your competition as well. If you have a lot of competition and they are huge companies then consider trying to narrow down your niche a little and be more specific.

Your Business Model

There isn’t one business model or structure that works for everyone. If you have a focus on physical products for example, that doesn’t mean that you have to fill your entire warehouse with products because this will make it harder for you to track your inventory and you may even find it hard to source products as well. If you want to make a profit then it helps to invest in drop shipping. If you want to have a warehouse then you will want to have a full warehouse model and a business idea to support it.

 

 

Persona!

Now you have your niche and you also have how you are going to identify your business model, you may think it’s time to search for products that you can sell. You should avoid doing that, and if you want to find out more about this process then check out this guide to running an online store. Right now, you need to focus on who you are trying to sell to. You need to think about who your online customer is and you also need to make sure that your branding is very consistent. For example, if you pride yourself on being organic then you won’t want to start selling products that are full of pesticides, even though you may be getting a great deal on this product, it will compromise your brand, customer trust and the people you are trying to target.

After you have done that, you can then start to look into a ton of new products and this is a great way for you to get started with your new-found store.

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Taking Your Blog as Far as It Can Go

Taking Your Blog as Far as It Can Go

So, you own a blog, but you want to do more than just own it, don’t you? You want to do more than just leave it sitting on the Internet. You want to do more than only upload a few pieces to it every so often. Yes, you want to take your blog as far as it can go, don’t you? Well, if you do, then you've come to the right place because comprehensive advice on doing so can be found below.

Run an e-commerce site concurrently with your blog

Yes, blogging success is not just about blogging. Yes, you have to offer more than just your blog if you want to take it as far as it can go. What this means is that you should offer more, and this more should come in the form of another site. And, there is a little better site to run concurrently with your blog than an e-commerce site.

By running an e-commerce site concurrently with your blog you will give your blog a genuine stamp of approval, a genuine stamp of approval being that the audience will see your blog as being professional. And, your blog is seen as professional in this sense is what it needs if it is going to be taken as far as it can go. But where will this feeling of professionalism stem from? Well, first of all, it will show your audience that you not only interested in informing and entertaining them with blog posts but that you are interested in offering them something to take away from their experience with you too. This will show that you value your audience and are not interested in them as traffic numbers, and that will make you seem as professional as a fully-functioning company as that is what the best ones do.

So, if you want to get your quest in taking your blog as far as it can go to the next level, make sure to focus on more than the blogging by opening up an online store. By doing so, you will even make some extra cash on the side through the selling of whatever it is that you sell.

Engagement is your best metric, so use it

No matter how big or small your blog is if you want to take it as far as it can go you need to be using engagement as its best metric. Why? Well, because a blog that is not engaging is not something the audience will want to go out of their way to click on, and a lack of a clicking audience in this sense will do nothing for you in your quest for blogging superstardom.

When it comes to engagement, first of all, you should be ensuring that you are uploading pieces to your blog frequently and that it never turns into a barren, post-less wasteland. Whether this means you writing and uploading the blog pieces yourself, or whether this means delegating it to contribute writers if you simply do not have the time, you simply must be ensuring your blog is always active. And, the pieces you do upload should always be thought-provoking or informative in some sense or another, and they should never be a repeat of any pieces you've uploaded before.

Something else that you should be doing when it comes to boosting your blog’s engagement performances as far as they can do is to work on your SEO. By doing so, and by doing so alongside a professional in the field of doing so such as SEOJet.net, you would be able to get your blog right to the front of every search engine search that takes place in your blog’s field or market. And, only when this happens will you blog be attracting the high volumes of audience numbers it needs to see itself go as far as it can go.

Keep your blog up at all times

Something that is just as detrimental to your blog as uninspiring content and a lack of content is it going down and becoming inactive. You see, when it does this, quite simply, those that clicked on it with the attention of scouring it for entertainment and information purposes will bounce right back off it, and them bouncing right back off it as a cardinal sin that must be avoided. So, make sure your blog is up and running and is accessible at all times.

To do this, you should enlist the assistance of something known as an uptime operator. What such an operator would do is watch your blog at all conceivable points for instances of downtime, and would alert you to it happening via SMS or email. It would then be your task, as the owner of your blog, to do everything in your power to get the blog back up again before anybody else clicks on to it and bounces away from it due to a lack of patience with it.

One of the best uptime operators on the market is UptimeRobot, and it would be wise of you to use it.

Blogs are precarious things. One moment they can be fruitful and attracting, the next they can be a wasteland that doesn’t offer anybody anything. So, first things first in your quest to taking your blog as far as it can go, make sure you are avoiding that fate! Second of all, make sure you are taking heed of all of the advice above and implementing it into your blogging practices — when you do, your blog will flourish in no time.

For more advice on how to make your blog better, make sure to head here.

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5 Web Design Trends For New Ecommerce Sites 2018

2017 was a year for bold, brutalist web design.

Take a brand like Balenciaga.

The use of negative space and clean lines makes for a highly functional web environment. It looks immaculate on all devices.

However, this year, trends are evolving towards the bold and immersive. Picture bright, saturated colors, pattern, and artful typography.

Whether you’re looking to draw users into your opt-in pages, or show off your products, this post will talk you through five web design trends for new ecommerce sites in 2018.

Making The Most Of Customer Reviews

88% of customers check out reviews online before deciding to buy. You need to make sure that you are doing what you can to maximize the increased traffic customer reviews can bring.

Sites like AO.com use layered review options, optimizing for the user’s preferences in the features of the products. Dynamic bars also animate to show the ratings. This is a useful design feature that adds a sense of authenticity to the user-generated reviews.

The data collected in survey content can help you structure your data for easier consumption on your website. Highly technical reviews can be separated from everyday ‘happy customer’ comments, satisfying different audience segments.

Reviews can also be thought of as a form of social proof. Developments over the last year within Facebook have enabled business pages to leverage all social media interactions towards their star rating. All comments, likes, and check-ins can count towards your site’s online clout. And so to encourage interaction across platforms, social plugins can help draw in new responses.

One-On-One Recommendations

Chatbots and voice command A.I are starting to become mainstream. In the year ahead, ecommerce brands should be looking for ways to incorporate machine learning wherever there’s a fit. Chatbots are one of the easiest ways to make your site feel more personable and customer-service oriented.

There’s a lot that goes into marrying UX, personalization and live chat, and it starts with a brainstorming session. List all of the possible commands and questions your website could pose. Next, consider how they may be rephrased using different terms and start creating your own chatbot responses to common questions.

On-site chatbots are commonly seen on the bottom right-hand side of a website. However, the best ecommerce brands are using Facebook Messenger and unique hooks to encourage the user to interact long-term.

Typefaces: The Bolder The Better

Many brands are embracing the bold, serif typeface trend. In many cases, the header text spans across the length of the hero banner.

However, for a fresh new look, headers are also being scattered throughout landing page designs.

Left, right, center justification, or entirely animated — bold text is being used in modern designs to create more immersive scanning patterns across the landing page copy.

Unconventional scanning patterns can keep visitors interested and reduce bounce rates.

Further, bolding certain words and phrases can help your messages sink in and trigger specific emotions in the reader.

In all of your on-page copy, you can use exciting typefaces to draw attention to the subheadings and keywords that you want your customers to focus on.

Easy-To-Scale Social-Friendly Sites

The number of selling channels is ever-increasing. Running a website that can evolve with the ecommerce trends is key to staying afloat in the saturated online market.

Open source CMS systems are enabling more brands to experiment with bespoke design elements, while maintaining scalable functionality.

Subscription as Service (SaaS) models allow you to create an online store, customize it, and access all of the backend features to keep it running it smoothly.  For those who are new to ecommerce and web design SaaS hosts offer useful 24/7 support. You can even buy one that’s already set up & running.

As a reflection of the domination of social media in ecommerce marketing, many sales sites are mirroring the aesthetics of networks like Instagram. A simple product grid can easily match that of an Instagram profile, in the case of the Nick Mayer art store site:

Homepages that focus on the products make for a layout that’s easy-on-the-eye for smartphone users. The nested menu options are also easy to navigate on any device..

Inclusive Design

Designing websites for accessibility is not a new thing. But, it is undoubtedly becoming more normalized as awareness of Inclusive Design Principles grows.

“The days of making assumptions about how, where, and why people consume content in the ways they do, are over. The need for inclusion is now ubiquitous.” —  Leonie Watson, Brand Consultant @ Heydon Pickering 

Accessible Design gives people of all ages and abilities a clear path to conversion on any given webpage. As just one small example, if you are supplying video, you must ensure you include closed caption subtitles.

Bold and graphically exciting landing pages may look interesting. But, if the mix of fonts and colors is inconsistent, many users may have difficulty finding what they need from you.

Also, trends like parallax screens may have been trendy in the past. However, according to the outlined principles for web designers to follow, parallax sites can make some users feel nauseous.

Bear this in mind when considering your scroll options, on-screen animations, and use of video. You also need to present controls for turning these features off.

 

There you have five web design trends for new ecommerce sellers to look out for in 2018. One of the key takeaway points to consider is how you can use your layout, typography, and imagery to create a visual brand narrative. As long as your site is accessible and scaleable with the latest customer interaction trends, there’s plenty of creative leeway for businesses looking to push the aesthetic envelope.

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Set Up Your Own E-commerce Website?

Do You Have What It Takes To Set Up Your Own E-commerce Website?

The world of e-commerce is exciting and filled with possibilities. You’ll have read many success stories about people who’ve made their fortune with an online store and perhaps even felt inspired to give it a go. If you’ve always wanted to work for yourself, e-commerce could be a great option, a venture that allows you to call the shots and reap the rewards. It sounds great, but it’s not exactly easy. Think you’ve got what it takes to make it big in e-commerce? Take a look at the following before you dive in.

Getting started

Getting set up with an e-commerce website isn’t as simple as just having an idea and building a website. It has to be a great idea and an outstanding website to stand any chance of success. This 7 part guide on how to get started in e-commerce explains the step-by-step processes you need to go through to build a successful online store. You’ll need to do a lot of research and testing to find out if people even want to buy your product. The initial research is worth it, however, to make sure you don’t invest a lot of time and money into something that won’t pay off.

You’re going to need help

An e-commerce business has a lot happening behind the scenes. Not only does someone need to manage orders and deal with queries, but there are also people responsible for the website maintenance, marketing, finance and other areas. This may all sound like something you can do yourself, but you’ll soon find that it takes a team to get this working. To get a team in place, you might need to source investment or take out a business loan – something that could be a gamble if your venture doesn’t take off.

It could be a long time before you see any profit

There’s a misconception that the money to be made online is instant, and sadly this couldn’t be further from the truth. Your success depends on many different things, and you could go months or even years without seeing real profit. Many people have to retain their income from elsewhere to get by during the launch phase of an e-commerce venture, so don’t think about quitting the day job just yet. There are many mistakes that people make with e-commerce at the beginning, so if you make sure that all bases are covered before you begin – you could see a profit sooner than expected.

 

E-commerce is a great money-maker if you know how to play it, and could be the start of a profitable new adventure for you. At the heart of every great e-commerce venture is a fantastic website, and there are a lot of elements you need to make sure your website is a success. Do your research, ask others how it’s done and make sure you know what you’re doing before you throw yourself into the world of e-commerce.

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