E-commerce

E-commerce Web Design Tips To Reinforce Sales In 2018

E-commerce Web Design Tips To Reinforce Sales In 2018

Is your store delivering lower conversions? Just crafting an eCommerce website is not sufficient. Whether you are new to the business or have already established it years ago, driving more conversions is always the goal.

Every business goes through declines and plateaus but that does not mean you will sit discouraged. Now, this is the time when you need to work out on your strategies and try something that is in sync with the upcoming designing trends.

As far as the eCommerce industry is concerned, consumer habits keep changing with each passing day. So, it is important to keep up with the changes that directly affect business revenue. Website design is also that important element which fits into the revenue generating category.

With this in mind, we have aggregated a list of some top ways to maximize eCommerce sales. These latest tips for modern web designing will definitely turn your store into a money generating machine.

More and more video

Videos belong to the most engaging type of content that can be produced to reinforce eCommerce sales. By acting as an effective communication method, videos can be shared across Instagram, YouTube, Twitter and multiple other platforms. With the increasing demand of videos seen to rise, more and more marketers are launching their websites around it. Videos can be used in multifarious ways, either by displaying people using your products or establishing a page that matches with the objective of your business.

As far as eCommerce websites are concerned, videos are getting popularized across on product pages as well. This is another way to drive conversions on your store.

It is expected that more videos will appear on eCommerce websites in the future. By inculcating videos, you will impart life to your products which definitely images cannot do to the same extent.

 

Use of Facebook and Instagram ads

facebook instagramWhen it comes to getting conversions on your eCommerce website, Instagram and Facebook is a great platform to opt for. Facebook ads can bring great number of leads and sales. Businesses must make the most from acquisition campaigns that drives cheap traffic to content. The use of dynamic product ads is also encouraged which helps in retargeting visitors who visit product pages. Use of carousel ads is also helpful in showcasing products from the top-selling collections.

Emojis and video content also attracts visitor attention and compels them to take an action. However, if you are not experienced, you must take assistance from a Facebook expert. You will definitely be able to make more money than you spend and also save on the lost revenues.

Have a Design That Blends Brand Story alongside

In order to distinguish them from the competitors, brands must reflect a story. This, in turn, will affect the design because the company’s story need to be as prominent as the product offerings. It can be either a video that reflects brand mission or a social cause or a write-up that reflects a small bio about the business offerings.

Consumers are more interested in the brand story. It strengthens relationship between shoppers and the business. This affects sales positively.

Use of minimalism in design

A modern eCommerce design believes in “less is more.” An expansive menu that runs across the page with 10 rows is a story of the past. To reflect higher level of authenticity, a less cluttered menu with fewer options should be the best choice. Oversized menus bring distraction in the mobile shopping. A menu that takes space of an entire smartphone screen results into a frustrating customer experience. This impacts both traffic and conversions.

If your website sells a large number of products, you must organize into a reasonable number of categories. So, it is important to have a website that offer pleasant shopping experience. It should increase engagement along with the total time spent on the website.  

Selecting the right design colors

The best way to implement right colors is by limiting colors to two or three. You must understand color psychology for implementing colors in the right way. Choose different colors for logo, store theme and branding. Each color must evoke emotions. The combination of colors should become a trademark for your brand. Also you must avoid distracting colors.

Large fonts and image background

Large fonts and backgrounds on eCommerce store is becoming the latest design trend. They help in positioning the product and text in an appealing way. These days, more and more eCommerce website are making use of real product photography. Images add authenticity to the product description. It also builds up visitor’s trust. Images directly convey, “what you see is what you get” idea. Some online websites even resize background images.

Ending notes!

Integrating these eCommerce website design trends into your online website will help to see a substantial improvement in sales and profit. Remember, the more seamless your store experience is, the better consumers will connect with your brand.

So, if you feel these eCommerce design tips helpful, please let us know in the comment section below.

 

Author bio:

Jacob Colleen is an experienced web designer working at Webby Central, renowned website design company and holding years of experience and has a special interest in writing on social media trends. Not just these, the writer enjoys writing for technology, IT, fashion and numerous other subjects too. He has got experience in producing reader-friendly content.

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How To Build A Lifestyle Around Your Brand

Introduction:

Branding is a vast field, it not only just resembles a logo design, the significance of branding is way more different than others. Lifestyle Brand is a component of branding which is implemented by the companies who want to inspire people in their day to day life. The company must initiate and implement innovative ideas to keep pace with everyday life and catch the attention of the users and the buyers in a fresh new way. Here are some suggestions to create a lifestyle brand identity agency despite belonging to profit or non-profit sector.

Focus on the potential audiences:

Before writing any content, we need to make sure that we have identified the target audience who are potential enough to deal with the content; rather they try to engage themselves more in it. The concrete establishment of the content should be crystal clear to that audience. We should share the initial basic educational information about the product or service. Then make that product the central base from where our lifestyle posts will branch out. As example we can cite “Kellogg” which a cereal. In the world full of junkies and obesity, this healthy cereal will help people to keep their figure well-maintained and that is the striking point where people will show interest! Especially, “Kellogg” wants to make sure that having this cereal will be a pure bliss for those people who will like to keep it in their daily routine.

Content making with business strategy:

In the advertising world, content marketing is an intrinsic part and especially when it comes to lifestyle branding. If we want to catch the attention of the regular customer, then it will be the best way to create and present a revolving story. This marketing strategy will briefly explain to the customers that why they need our product. As example we can cite the marketing strategy of “Maggie”. In this super busy world, people rely more on readymade foods rather than the foods which take longer time in making (though they are healthy). So, the main strategic strike will be when there will be assurance that Maggie can be prepared in 2 minutes amidst the busy schedule, which will quench hunger pangs of appetite and healthy too.

Upheave online presence:

Social media is such a platform where everybody showcases their activities or engagements in different fields. Only being online in social media does not indicate a good sign. The more an individual involves himself with positive activities, the more audience will appreciate it. We should keep eye on what the target audience uses most. As example we can go through the example of the project of NASA in 2016. The assignment was to make comparison of the effects of space on human bodies. In this mission, two astronauts were sent. One of them Scott Kelly had a twin on earth with whom he was supposed to be physically compared with after returning. This mission got viral due to social media presence of Kelly which was directly from space. It gained a million followers as it created deep interest in the global space science.

Spreading Brand Awareness:

Brand Awareness plays a pivotal role in business strategy. In this field a handsome amount of money is spent to make people recognize the brand of the product. In this context, promotional video with excellency, web design Perth, billboards etc play a massive role in marketing as this will make the audience notice and remember the brand by specialty. As example we can cite “Apple” brand. The visual branding of “Apple” is so famous that anyone can recognize it after having a look at the symbol.

The mentioned suggestions will definitely show light towards a better and broader world. Lifestyle brands will get success only when we will maintain the balance, listen to the audience and make them satisfied.

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how to shorten your ecommerce sales cycle

E-commerce Design Mistakes That Could Be Harming Your Business

There are now tools available to allow any budding entrepreneurs out there to put together their own e-commerce website without the need for any prior web design skills. While this has definitely lowered the barriers to launching such a business, it has also meant that many entrepreneurs dive in to the venture before they are truly ready for it. The following common mistakes harm businesses, and ultimately their sales.

Assuming Customers Will Find You

This is known as the ‘if you build it, they will come’ mentality. Simply starting an e-commerce business and getting a website online isn’t going to generate you any revenue. If you want to start turning a profit, you will need to make an effort to promote your website and let other people know of its existence. There are in excess of a billion websites on the internet today, meaning that, if you don’t actively advertise your website, it’s unlikely many people will stumble across it.

Even if you have the most elegantly designed website in the world, offering the most fantastic range of products, if you don’t tell anyone your website is there, they definitely won’t come. Launching your business is only the first step. But you should be thinking about how you will promote your business before your website has launched.

Going Without a Logo

When we arrive on a business’s website for the first time, we expect to see a logo prominently displayed. But a logo is much more than an aesthetic feature; there are in fact several purposes to a logo.

Of course, brand recognition is an important part of a logo’s purpose. You want people to come to associate your logo with your business. In this way, a logo behaves like a shorthand, where when people see your logo, they will instantly think of your business.

The absence of a logo can also make your website look a lot less professional. Many businesses make the mistake of assuming that a logo needs to be professionally designed in order to be worthwhile. There is nothing wrong with a simple placeholder logo to begin with, upgrading to something a little more impressive when you have the money to spend on it. Having even a basic logo is better than having no logo at all.

If you elect to use a tool such as webeden.co.uk to build your website, your logo will be important in setting your site apart from others made using the same service. Web Eden gives users plenty of ways to customise their website, but inevitably your tastes will overlap with someone else’s, and there’s always the possibility they will be one of your competitors.

No Organic Marketing

Organic marketing refers to things like customer reviews and testimonials. These are marketing materials which are designed to look as natural as possible. Consumers are more trusting of organic marketing, because it doesn’t trigger the same self-defence mechanisms that we tend to put up when we are faced with a normal advert.

When we know that what we are looking at are marketing materials, designed to part us with our money and encourage us to buy a product, we instantly become more sceptical of any claims that are made. For example, an advert on television which tells us that a product is “the best ever” doesn’t carry nearly as much weight as someone we know and trust telling us the same thing.

Difficult to Contact

If you have a well-designed website underpinning your e-commerce business, your customers shouldn’t run into too many problems when using it. However, it is inevitable that a customer will sooner or later either require your assistance or will have a query that needs answering. If they aren’t able to easily contact you through your website, it will reflect poorly on your business as a whole.

The simplest solution to this problem is to ensure that you either include your contact information in the footer of each page on your website, or you make a ‘contact us’ link clearly visible.

As you are putting your e-commerce website together, be sure to keep checking for any signs of the above mistakes. It is these mistakes more than any others that lead to e-commerce businesses underperforming, and in some cases folding completely.

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Magento Trends That Will Shape E commerce in 2018

Magento Trends That Will Shape E-commerceMagento is by accounts, the most popular and powerful eCommerce development platform available on the market. It is feature-rich, secure, scales seamlessly, and houses ample diversity in itself. In fact, even if there are thousands of virtual stores built using Magento, there are so many themes and plugins available that none of them would look or feel similar. This is also perhaps the reason why irrespective of goals, Magento development services do a pretty fine job of fitting-in in every industry and meet unique business requirements for all.

That said, Magento isn’t just a static tool but an evolving technology that partly owing to its open-source tag is consistently endowed with new features. Those features when implemented, ultimately define the course of eCommerce as a whole. That is if you wish to gauge at the larger picture, just follow up with the trends on Magento. Here are the latest ones:

Personalized Shopping

This has been in making for a very long time and has finally started to gain traction. Earlier online stores used to be somewhat like a warehouse where each customer was bombarded with the same set of products. And customers had to simply browse through countless number of products until they found what they were looking for.

That onus now falls on businesses. With personalized shopping, eCommerce businesses now take into account the past purchases, general interests, budget considerations, among many other factors to finally curate a handful of products displayed uniquely to each customer. This is like walking into a store that may have countless number of products stored but only a few- the most meaningful to them are on display.

Related: Vital Tips to Hire the Experienced and Reliable Magento Developers

Enriched Content

Images, though important, aren’t appealing enough to persuade customers on their own. What businesses need to sell is not just a product but a story around it. Magento development is feature-rich to match that as well. Be it through animation, videos, or cutting-edge AR incorporation, we can expect more of these content to feature in eCommerce as we move further into 2018.

Enhanced User Experience

From overall navigation theme to the time it takes to load a page, every aspect of an online store plays a crucial role in customer engagement and retention. For instance, if your site takes more than 3 seconds to load, chances are they won’t hang around. If they do not find their preferred payment option during checkout, they might abandon the cart.

Magento development service now takes into account all these tidbits that are as important as core functionalities to improve not just the engagement but also overall business prospects. That is, as we move further, you will find Magento applications to be more engaging, faster, and all-inclusive.

Notifications and Opt-in Forms

Businesses realize that people can’t and will not shop every day. But if they let them loose, they might not ever come back. To ensure engagement and nurture a business-customer relationship, notifications are newsletters are a fantastic channel.

More and more Magento services are now incorporating notifications on their platform to consistently keep nudging their customers and occupy an exclusive mind-space.

Opt-in forms are another sustainable channel to keep users informed by not acting just a destination for shopping but also the source of information.

Mobile Commerce

Yes, there is the responsive design and the mobile-first strategy but we aren’t just talking about how the eCommerce looks and feel on mobile devices but how it works. And with the rise of wireless broadband and mobile wallets, the integration couldn’t be any easier for eCommerce to exploit. Magento, having full range of features for mobile devices, is guaranteed to fuel this segment in coming days

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Here’s How You Can Start Your Own Ecommerce Store from Scratch

Here’s How You Can Start Your Own Ecommerce Store from Scratch

There is quite possibly nothing worse than having an e-commerce store that has thousands of products but with no clear focus or direction. There is a high chance that the store will have around a hundred categories as well, and this just makes things way more confusing for your customers. If you ever want to be able to get the best result from your customers then you will want to have a store that is clearly set out and easy to use. This is also way easier to do than you’d think!

Choosing a Niche

This is quite possibly the most important step when you open up your own online business. You can start this whole process by identifying any successful companies who are working in the space. It also helps to make sure that you are being competitive as well. If you don’t have any competition then there is a high chance that there is no market for what you are selling, so some competition is always a good thing. The main thing that you have to remember here is that you won’t want to choose a niche that is overly crowded. You also need to make sure that you take into account the size of your competition as well. If you have a lot of competition and they are huge companies then consider trying to narrow down your niche a little and be more specific.

Your Business Model

There isn’t one business model or structure that works for everyone. If you have a focus on physical products for example, that doesn’t mean that you have to fill your entire warehouse with products because this will make it harder for you to track your inventory and you may even find it hard to source products as well. If you want to make a profit then it helps to invest in drop shipping. If you want to have a warehouse then you will want to have a full warehouse model and a business idea to support it.

 

 

Persona!

Now you have your niche and you also have how you are going to identify your business model, you may think it’s time to search for products that you can sell. You should avoid doing that, and if you want to find out more about this process then check out this guide to running an online store. Right now, you need to focus on who you are trying to sell to. You need to think about who your online customer is and you also need to make sure that your branding is very consistent. For example, if you pride yourself on being organic then you won’t want to start selling products that are full of pesticides, even though you may be getting a great deal on this product, it will compromise your brand, customer trust and the people you are trying to target.

After you have done that, you can then start to look into a ton of new products and this is a great way for you to get started with your new-found store.

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