Web Site Design Tips

Building A New Website? 9 Things You Should Give To Your Web Designer

We believe you are not a web designer or if you are a designer, we believe you are a fresher and we consider this post is especially written for you people to help you understand what the necessary things you need to know to build a new website and important things you should provide to your website design service provider for better as well as efficient design. This post will help you with some tips as well as resources to expedite the alpha and omega of the web design process.

There would likely be some questions in your mind along the way, so it is better to manage them prior the meter is running. Here are nine most important things you should provide to your website designer prior to start a web design project.

  1. Website Design in Detail – When you search your website typing a keyword, would you see your site on the 1st page? While building a website, you should see this thing, because ranking is important. You are building as website not just for building a website, but for many things you should keep in mind. You discuss with your website design team or the website designer in detail about the CMS or which in which to understand the appropriate design functions.

  2. Visual Sitemap – A visual sitemap is nothing but a thing that helps you organize what pages you need or wish to have on your website, and in which order you want. This type of sitemap not only allows web designers as well as developers quickly and efficiently plans a website project by showing a flowchart of the total project but also other things, like page trees, web content and pages.

  3. Main Menu – The main menu is no other than a menu that needs to have in a website. A navigation structure that you wish to have on your website, which should be with a page name that typically hovers across the top of the home page of your website.

  4. Logo – Important thing no doubt. A logo is nothing but a mark or stigma that says something in short about your company, products or services you are offering. It is an emblem that your business name or brand use that helps recognizes you quickly with a graphic as well as typeface style.

  5. Theme Colors – When you are designing a website, or you are hired a website design company to design it, you should consult with them about the color of the website or the theme of the website which is the primary concern of a website, be it for an individual or business website.

  6. Fonts – Fonts of a website is no doubt important, because visitors visit a website not just to see the design of the website, but to see and read the products and services. Your product description should be written with good fonts, so that your visitors can understand them quickly.

  7. Page Copy – Page copy denotes many things, yes it denotes blog, article review and anything that you wish to write about or for your website. This is one of the most important tips next to the spelling checker to your copy that helps overcome your visitors to understand to speak and rewrite. Much software available to page copy, you can discuss with your designer to make it simple and lucid.

  8. Videos or Page Images – A successful website these days use images as well as videos that speak to the customers and help them understand what products or services they are going to get. Tell your website designer to use relevant images or videos on your website to boost your website user-friendliness.

  9. Contact Form – It is essential to know about contact form, what would be the form structure and other essential things. The kind of form you want to see appear in your website for the visitors. Exempli gratia, you have in mind some fields that you want to show on your contact form, Mr. or Mrs. or Ms etc. You can say your designer using the following things on your contact form.

  • First and last name

  • Email and contact number (if necessary)

Putting these all together you will be able to design a wonderful user-friendly and search-engine friendly website that your visitors will certainly appreciate. You can give your web designer these tips to help them to develop and design the site in such a way that could be useful and serve your purpose. When you show or discuss these important 9 things with your website designer, your website would be launched in a reasonable time frame for sure. It would not cost that much high to share the details, better you show or discuss with them beforehand.

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nail your webdesign and seo

4 Tips to Nail Your Website Design and SEO

nail your webdesign and seo

 

The most common advice for starting a business is to go step by step. While generally speaking this is the way to go, there are certain exceptions. We all know that in these digital times the core of every business is an attractive and engaging website that needs to be ranked high up on the first page of search results. The most common mistake the inexperienced business owners make is to design a website right away and worry about the SEO later. Well, these are the two steps you need to do simultaneously. As Sydney SEO experts constantly point out – there is an essential and natural link between the site’s design and it’s search performance. So let’s take a look how can you make this interplay happen and make the most of it.

1. Yellow Brick Road

In today’s ever-growing competition the battle for the user’s attention has never been greater and the result is that all of our senses are constantly under attack, our vision in the first place. In order to attract their audience, most of the business owners overload their websites with various eye candy because they think that will boost their engagement. But results are usually quite opposite because people easily get lost among this visual stimulus. If you want to build a spectacular Land of Oz you need to include the yellow brick road that will lead your customers to your sales funnel and CTA buttons. If your pages are confusing and difficult to use your customers will quickly get frustrated and look for the ones with greater usability factors. That’s why your design's navigation is crucial for SEO – with a proper guidance people will stay longer on your pages, share them with friends and you’ll get the higher volume of inbound links. All these factors are an indication of quality which is rewarded by search engines. When creating this navigation remember that your roads need to stretch to mobile devices, too.

2. The Cobweb

Your users are not the only ones who need to have open roads before them – you need to knit the cobweb for those little crawling spiders because they’re the ones who can make your website discoverable – or not. These search engine bots in charge of indexing are sophisticated, but their ability to discover content is not without limits. Their web consists entirely from links to your content and if these links are broken, buried, or simply don’t exist – your pages will be impossible to rank. The key is to make the architecture of your website intuitive from the perspective of design and crawlable from the perspective of SEO. That’s why you need to keep your most important content high up and then build subcategories from there.

3. The Wizard

At the end of their adventures in the land of Oz, Dorothy and her friends realize that the great wizard is just the man. Nonetheless, they don’t end up empty-handed. The presents are simple, but they’re just what they were looking for. In the same manner, beneath all that eye candy on your website, there’s a content. It is an indication to search engines of what your page is about and it needs to be just what your users are looking for. And only simplicity can produce real results – the times when you could stuff your landing page with keywords is over, for modern SEO the quality of the content is crucial. You need to know the purpose of every page, what is the information the users need or will want to know about every topic and what kind of content is necessary to get your message across. And you need to know all this before you bring your design ideas to life because they should be developed to assist the content, not to distract the users from it.

4. There’s No Place Like Home

Although we’ve promised you the tips for nailing the design and SEO, that doesn’t mean you won’t have to maintain the world you’ve created. The competition and the rapid evolution of technology can easily make your website outdated in only a couple of years, so redesign has become a normal procedure. Same as the SEO, the design is also an ongoing process. That doesn’t mean you’ve done anything wrong, things simply need to be updated to satisfy new standards. That’s why it’s important that all the elements and connections between them find a way to your new and improved look. This is the point where the connection between the design and SEO becomes indisputable – if you redirect things wrong all the SEO value you’ve been building will go down the drain. So before you start, get a really clear view of the current state so no pages and their content (along with rankings, title tags, and other relevant information) are left behind.

We live at the times of short attention spans so strong visuals are necessary, but they mustn’t become the distraction. You need to keep the navigation clear and the content visible and able to survive the winds of change. Only if both – spiders and searchers – can find their way around you’ll be open for business.

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Web design Mistakes

7 Common Web Design Mistakes to Avoid in 2018

Web design should not be taken for granted if you want to optimize your website better to crawl up in the search engine rankings. Your business website is one of the crucial marketing tools you can rely on for your success.

You cannot imagine the growth of your business without the support of online marketing. Statistics show that around 90% of customers rely on online business websites before they make a decision about buying something.

Most consumers consider reliability, easy accessibility of a site instead of artistic websites that load and respond slowly to the queries of them. Many of them also have an eye on the reputation of the business website online before making a purchase.

Don’ts of web design

Website design for online business is not a cake walk. You may hire a website designer to design your site or design a website by yourself, but take care that you don’t do the following blunders that hurt your website rankings badly.

  1. Lack of planning

Lack of planning is a serious error that impacts your website rankings.  The website that starts without serious planning or fails to address the targeted audience will prove to be a white elephant for your business.

You should know your targeted audience and should intend to address their needs, preferably by visual media. You should have an idea about social needs and social media behavior of your customers or your targeted audience.

You can make a study of top 10 or top 5 business websites to plan your website design in a better way and thus, succeed to enhance your website rankings.

  1. Too artistic

Most of the website designers commit the mistake of designing their website in an artistic approach. This may decrease the chance of easy access for the users. Don’t be too clever to design your website. You should address the needs of the users without showing your aesthetic sense to them.

Everyone makes use of the internet to gain knowledge according to their requirement. Customers may not fall to your artistic approach but they rely on the value of the content you provide them on your website.

  1. Less scope for development in near future

If your website does not have the scope for development according to the future needs, your website will move down in the search engine rankings for sure. Regular modifications and updates in the mobile version of your site is an important thing you should focus on to enhance the traffic to your website. Otherwise, your customers will start ignoring your site. For example, if you have updated your website a year ago, the number of unsubscribes will be 5 percent more than expected, according to statistics.

  1. Poor content

Poor content may badly affect your business. If you and your staff do not have good writing skills, you can hire a writer or use content services like Caffeinated to get the work done for you. Poor content or keyword mashup in the content is a serious issue that badly hurts your website’s rankings.

  1. No Terms of Service

If you do not provide any terms of service on your website, legal issues may affect your performance. Generally, the terms of service are included on the last page of the website.

Generally, content on the internet faces threats of malware and hacking. To prevent legal issues related to the content and the individuals or firms that use your content, you must include terms of service on your website.

Indicating the terms of service on your website is helpful to prevent the legal issues a large extent.

  1. Contact details not included

Not including proper contact details on your website may impact your goodwill and SEO rankings. This will be a sign of negligence on your part. Remember to check your emails regularly.

It is also a good idea to maintain a blog to contact your users regularly. Keep in mind to post only relevant content on the website to gain more customers as well as to maintain the existing number of loyal customers.

  1. Poor image quality

Poor image quality is a big no if you really wish to enhance your website rankings. An image can communicate more than a written post of 1000 words. It is better to use your own images than to use stock images.

The stock images are not considered good for SEO and may also cause legal issues sometimes. In fact, your own images can convey the real identity of your website better than the stock images used by someone. However, if you use stock images, you should purchase them to stay away from any legal issues.

To conclude, rapid changes in the technology, increase in competition at massive levels, and loading speed of your website may impact your website rankings. Avoiding common mistakes and quick adaptability to the changes in the market trends is the key to success in the improvement of your business website rankings.

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Here’s How You Can Start Your Own Ecommerce Store from Scratch

Here’s How You Can Start Your Own Ecommerce Store from Scratch

There is quite possibly nothing worse than having an e-commerce store that has thousands of products but with no clear focus or direction. There is a high chance that the store will have around a hundred categories as well, and this just makes things way more confusing for your customers. If you ever want to be able to get the best result from your customers then you will want to have a store that is clearly set out and easy to use. This is also way easier to do than you’d think!

Choosing a Niche

This is quite possibly the most important step when you open up your own online business. You can start this whole process by identifying any successful companies who are working in the space. It also helps to make sure that you are being competitive as well. If you don’t have any competition then there is a high chance that there is no market for what you are selling, so some competition is always a good thing. The main thing that you have to remember here is that you won’t want to choose a niche that is overly crowded. You also need to make sure that you take into account the size of your competition as well. If you have a lot of competition and they are huge companies then consider trying to narrow down your niche a little and be more specific.

Your Business Model

There isn’t one business model or structure that works for everyone. If you have a focus on physical products for example, that doesn’t mean that you have to fill your entire warehouse with products because this will make it harder for you to track your inventory and you may even find it hard to source products as well. If you want to make a profit then it helps to invest in drop shipping. If you want to have a warehouse then you will want to have a full warehouse model and a business idea to support it.

 

 

Persona!

Now you have your niche and you also have how you are going to identify your business model, you may think it’s time to search for products that you can sell. You should avoid doing that, and if you want to find out more about this process then check out this guide to running an online store. Right now, you need to focus on who you are trying to sell to. You need to think about who your online customer is and you also need to make sure that your branding is very consistent. For example, if you pride yourself on being organic then you won’t want to start selling products that are full of pesticides, even though you may be getting a great deal on this product, it will compromise your brand, customer trust and the people you are trying to target.

After you have done that, you can then start to look into a ton of new products and this is a great way for you to get started with your new-found store.

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A step-by-step guide to the book cover design

Have you heard the phrase not to judge the book by its cover? Well, it never works with a book cover design, does it? Even if the way the book is designed is not the crucial element that influences your choice, it is still significant.

The main purpose of any book cover design is to attract the right audience, which means it would be well-perceived and, therefore, well-sold. Everything depends on the readers, so they should be the starting point of your book cover design. Let’s take a look at the main readership examples to understand what books they will most definitely buy.

Books For Children

Strangely enough, this is the most sophisticated audience. Not because the little ones are extremely picky (though, sometimes they might be) but due to the fact that parents want to get the best for their kids. Thus, they will be very meticulous about the books they buy. So, how to create a perfect book cover design for children?

  1. Pay attention to the colors. Such book covers need to be bright and engaging. Have you ever seen any dark books for children? No, because none will buy things like those. What is more, kids love it when they see the rivet of colors, the splash of emotions. Make your book warm so that it could share the right emotions with children and their parents. For instance, take a look at the book cover design created by Sara Wafik. It reflects the whole spectrum of mother’s love, making the book look “cozy”.
  1. Think of the characters. Your book cover design aimed at kids needs to have a character the little ones will adore. Unique characters will be a half of your book’s success. That is why they need to be captivating and memorable. In this case, every detail matters. Look at the way a graphic designer Savina has turned her 3D small Hophops into superb characters of the books for children. These original characters help children learn more about colors, which makes them even more interesting.

Books For Teens And Young Adults

Сontrary to popular opinion, teens and young adults love reading. It helps them to grow up and to understand themselves. As a Spanish novelist Carlos Ruiz Zafón once wrote,

“Books are mirrors: you only see in them what you already have inside you.”

That is why a book cover design for teens and young adults should look brave, adventurous, and filled with love and friendship. What should you never forget when you create a book cover for this audience?

  1. Teens and young adults will appreciate it if you add action. A lot of action to your book cover design. To make them interested in your product, they need to realize it is worth their attention and that they can find something for themselves. That is why the hardest part would be to create a story filled with adventures and place it entirely on the cover. Think of Dienel and the book cover this graphic designer created. This very cover contains fire, struggle, and fight. If you are familiar with the concept of the horizon of expectations in literature, you will understand that this cover accepts the rules of this phenomenon and makes you play according to these rules.
  2. Play with fonts. Make sure the fonts you use on the book cover design are clear but not trivial or boring. This will distinguish your book from all the rest on the shelf and, at the same time, won’t scare people away.

Books For Adults

Indeed, the range of this particular type of audience is quite wide. However, there are several common points that always should be taken into account.

  1. Avoid clichés. You design a book cover to make your product better, to help it get distinguished and get remembered. Such clichés as, for example, lovers for a love novel book cover will not assist your book in getting sold. Think different, think outside the box. Try coming up with several concepts and then choose the best one. Perhaps, you will even need to conduct a survey to find out which cover will be the most beneficial option.
  2. Show emotions. Your book cover design needs to be emotional. It has to reflect anticipation, trust, joy, sadness, fear etc. Emotions are the key that connects people to your product. For example, look at the book cover design created by Xenia Voronicheff. Love, support, and closure: this is what a random person can feel while looking at this graphic design entry. You will want to look closer at this book and, perhaps, you will want to keep it, due to the tenderness it carries inside.

Bottom Line

Books and imagination always go hand by hand. If there is no design without imagination, creating your next book cover will be much easier for you. Just get inspired, and you will be awarded by the readers who adore your book!

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