Web Site Design Tips

Using Your Blog To Impact The World

Using Your Blog To Impact The World

Why did you create a blog? Was it something you wanted to use as a means to make money? Did you create a blog to give people an insight into your personal life? Is your blog a means to express interest in a particular hobby? Whatever the reason, your blog doesn't only have to stand as a means to provide you with wealth. It can go beyond an insight into your life, or a few tips and tricks on a particular topic. Your blog could stand for something truly meaningful. This could be your platform to make a positive impact in the world around you.

One blog can make a difference. And that blog could be yours!

But where do you start?

 

It starts with an idea. What is that really stirs up your emotions? When you switch on the news, which stories provoke a strong reaction from you? What topics are impacting your life? There are people who blog about social change, raising awareness about hot topics – how black lives matter, police brutality, transgenderism, the #me too movement, as examples – giving a voice through their experiences, or giving a voice for others, promoting change and disruption. There are people who blog about global issues – world poverty, the environment, and global warming – looking to make a difference to the world through the power of the written word. You can do the same.

 

Research the issue you are interested in. The more honest your blog is, the more credible it will become. Find out more about the topic that is driving your heart by reading other blogs (check our previous links for a start), watching the news, and picking up news journals. Don't rely on half-truths you may have heard elsewhere, but use genuine sources to gather hard facts about the matter at hand. Of course, you may have direct experience with certain issues, so the truth can also come from you and what you have been subject to first hand.

 

Create posts that will raise awareness. With the knowledge you have received, focus your writing on stirring up the passions of others. Provide links to news sources and articles based on research and study. Write with conviction and courage and from the heart. You may not be popular in certain quarters with your writing, but if it really is an issue that means something to you, then providing there is truth and you aren't being libelous, go for it, and write with positive intent.

 

Share your posts. After writing your posts, you need to spread the word about them, using marketing fundamentals to boost your readership. Your social media networks are a start, but also consider the issues you have been writing about. There are bound to be forums online that relate to your blog, so add your voice to the many and provide a link to what you have written. You may also want to connect to charities directly – if your blog could help their work, they may be willing to share what you have written on their websites. And speak to anybody you know who can get behind you, especially if they share your passion for change. Ask them to share the word with people and networks they are involved in.

 

Provide actionable steps. People have read your posts, but what can they do next? They need actionable steps to help the cause. Therefore, link to any charities that are connected to your posts. Point them in the direction of fundraisers, such as globalfacesdirect.com.  Give them ideas on how they can provide support. Create boycott forms or petitions that your readers can sign up to or link to similar online. And encourage people to share their stories, giving their opinion on the issues that matter. They can do this on their blogs or even contribute to yours. It's about paying it forward and ensuring your words make an impact beyond your corner of the internet.


One blog can make a difference. Can yours?

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Top 9 Plugins That Any WordPress Site Should Install

Top 9 Plugins That Any WordPress Site Should Install

WordPress owns almost 30% of the websites present over the internet today. It is one of the most popular website builder offering dozens of plugins and features. If you are planning to build a WordPress website, then here are some of its popular plugins that will be beneficial for your website:

 

  • Yoast SEO:

Yoast SEO for everyone

SEO can make your website discoverable over the internet and it is a compulsion to make your target audience find you. Yoast SEO plugin helps in auditing your website content to make it SEO-friendly. It is one of the best SEO plugin provided by WordPress with over 5 million installations. Although the basic version is free, the premium version costs you some money but it also provides you with a good return. You get one-year access to the support team plus expand the SEO scope to News, Video, Local and WooCommerce.

 

  • Akismet Anti-Spam:

Akismet Anti-Spam

Spam can be anything that comes from a very unreliable source and it generally degrades your website. This can be avoided through WordPress’s Akismet Anti-Spam plugin. It automatically deletes unhealthy content that comes in the form of comments and content form submissions. Another anti-spam plugin which is popular for its intelligent filtering is Spam combat. It allows the website owner to manually flag the content as Spam or Not Spam.

 

  • JetPack:

JetPack

Another must-have plugin for each and every WordPress website is JetPack and it also comes by default. It has ample of features to support your website from customization tools to site analytics and spam protection. Some of the other features include lazy image loading, high-speed CDN, and downtime-monitoring. This plugin has got everything to help you from the beginning until the very end.

 

  • Broken Link Checker:

Broken Link Checker

As the name suggests, Broken Link Checker is a plugin offered for WordPress sites to fix broken links. Dead or broken links are the links that do not redirect your visitor to a useful site page. And it is in the best interest of SEO to resolve such links as it impacts user experience. This plugin makes sure there are no more such links in your website by finding them and notifying you through email.  

 

  • WP-Optimize:

WP-Optimize

WP-Optimize works for cleaning and maintaining your site database. It runs an automatic clean-up at a fixed time scheduled by you to remove unnecessary data occupying your database. This ultimately helps your website run smoothly and efficiently.

 

  • WP Smush:

WP Smush

Image optimization is another part of SEO. Images with large dimensions are usually slow in loading and it creates a bad impression if your website if such images take forever to load. But the case is altogether different if you have WP Smush installed. It resizes and compresses your images to make it load faster and save up space.

 

  • WordFence Security:

WordFence Security

To ensure the integrity of the site, WordPress comes up with the WordFence Security plugin. It has some of the very important features like:

  • Malware scanning
  • Core file, themes, plugins, and backdoors scanning
  • SEO spam protection
  • Malicious redirect support
  • Code injection identification

It identifies any hacking attempts by providing information like the IP address of the hacker, origin and time of hacking.

 

  • W3 Total Cache:

W3 Total CacheCaching improves both your website’s SEO as well as user experience. It enhances site performance and reduces download time. W3 Total Caches comes is with all the features to improve your site’s overall performance.

 

  • Sassy Social Share:

Sassy Social Share

The uniqueness of this plugin is the aesthetic looks of social sharing icons that can help anyone stand out from the rest. Its lightweight code helps in loading icons quickly. Apart from this, it also allows you to display the count if your social shares. With the support of over 100 social media platforms, this is a must-have plugin for websites.

Conclusion:

Though there are several other options alternatives available, the above-mentioned plugins are a must for efficient website setup. What’s your thought regarding the above-mentioned plugins? Share your thought in a comment section.

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Why use NodeJS? The Transformative Web Development Technology

The rise of NodeJS can be summed up in a single statement- what PHP was in the last decade, NodeJS is today. For a detailed review, we’ll need to dig deeper.

Internet, since its inception, has come a long way both in terms of how users connect and the services they use. If we talk about connectivity, dial-up connections and privately managed servers have been replaced by broadband and cloud while a similar seismic shift can be observed in services. But until recently, one aspect largely remained untouched- how those services worked. The browser sends a request to the server, to which server responds and waits for another request. While this architecture worked well in the early days, it now poses a two-edged problem:

  • Clients have to wait for server response despite their fast connectivity
  • The server is highly underutilized given their huge multi-core processing power

NodeJS is popular and widely adopted primarily because it solves both of these problems. Plus the fact that it doesn’t cause any additional overhead by using an already popular language- JavaScript, makes it an appealing choice for even smaller projects that don’t necessarily face those problems.

How NodeJS works?

Technically speaking, NodeJS works in a non-blocking I/O mode. If that sounds cryptic, consider this- the browser requests the server, the server while processing that request, doesn’t block other connections and keeps listening for any other requests. The first request when processed is sent back to the browser. This not only reduces the latency for many clients but also maximizes server utility.

Now add to this the fact that NodeJS bridges the gap between the server and client-side programming languages, thus drastically reducing the rendering time for the browser, you’ll get the full picture of how NodeJS makes web applications faster and scalable.

NodeJS at its Best

While these capabilities serve basically all categories of web applications, there are some cases where it is instrumental in enabling those services.

Real-time applications

Services that need to work with data in real-time have minimal tolerance for latency and as discussed above, NodeJS excels in this regard. The fact that applications like Uber and PayPal use NodeJS at their backend is a testimony to that claim.

Streaming application

Owing to its non-blocking mode with minimal rending, NodeJS enables applications to offer seamless streaming experience. If you ever used Netflix, you are already familiar with its underlying power and efficiency.

Single-page applications

Single page apps are the new trend in web development due to its better user experience. And because such applications rely heavily on client-side, the minimal rendering ensured by NodeJS makes it a good fit for building such apps.

Dashboard

NodeJS is capable of tracking and visualizing user action on an application and thus makes an excellent option for creating dashboards.

Now if we sum it all up, we are sure you’ll get a definite answer to the question we begun with- why use NodeJS?

  • It’s easy to learn
  • There are tons of third-party tools for JS, that make a highly productive development environment
  • It offers cross-platform support
  • Its use of Google's V8 engine ensures high performance
  • Excellent for modern apps like chatting and streaming
  • Open source tag and corporate backing guarantees consistent improvement
  • Cheap development and hosting solutions

Overall, if you wish to build a robust, scalable web application, just hire a NodeJS developer and you won’t possibly regret your choice. In fact, even the long-standing web development companies who have experience working with all technologies are resorting to NodeJS as their goto technology for new projects.

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E-commerce Web Design Tips To Reinforce Sales In 2018

E-commerce Web Design Tips To Reinforce Sales In 2018

Is your store delivering lower conversions? Just crafting an eCommerce website is not sufficient. Whether you are new to the business or have already established it years ago, driving more conversions is always the goal.

Every business goes through declines and plateaus but that does not mean you will sit discouraged. Now, this is the time when you need to work out on your strategies and try something that is in sync with the upcoming designing trends.

As far as the eCommerce industry is concerned, consumer habits keep changing with each passing day. So, it is important to keep up with the changes that directly affect business revenue. Website design is also that important element which fits into the revenue generating category.

With this in mind, we have aggregated a list of some top ways to maximize eCommerce sales. These latest tips for modern web designing will definitely turn your store into a money generating machine.

More and more video

Videos belong to the most engaging type of content that can be produced to reinforce eCommerce sales. By acting as an effective communication method, videos can be shared across Instagram, YouTube, Twitter and multiple other platforms. With the increasing demand of videos seen to rise, more and more marketers are launching their websites around it. Videos can be used in multifarious ways, either by displaying people using your products or establishing a page that matches with the objective of your business.

As far as eCommerce websites are concerned, videos are getting popularized across on product pages as well. This is another way to drive conversions on your store.

It is expected that more videos will appear on eCommerce websites in the future. By inculcating videos, you will impart life to your products which definitely images cannot do to the same extent.

 

Use of Facebook and Instagram ads

facebook instagramWhen it comes to getting conversions on your eCommerce website, Instagram and Facebook is a great platform to opt for. Facebook ads can bring great number of leads and sales. Businesses must make the most from acquisition campaigns that drives cheap traffic to content. The use of dynamic product ads is also encouraged which helps in retargeting visitors who visit product pages. Use of carousel ads is also helpful in showcasing products from the top-selling collections.

Emojis and video content also attracts visitor attention and compels them to take an action. However, if you are not experienced, you must take assistance from a Facebook expert. You will definitely be able to make more money than you spend and also save on the lost revenues.

Have a Design That Blends Brand Story alongside

In order to distinguish them from the competitors, brands must reflect a story. This, in turn, will affect the design because the company’s story need to be as prominent as the product offerings. It can be either a video that reflects brand mission or a social cause or a write-up that reflects a small bio about the business offerings.

Consumers are more interested in the brand story. It strengthens relationship between shoppers and the business. This affects sales positively.

Use of minimalism in design

A modern eCommerce design believes in “less is more.” An expansive menu that runs across the page with 10 rows is a story of the past. To reflect higher level of authenticity, a less cluttered menu with fewer options should be the best choice. Oversized menus bring distraction in the mobile shopping. A menu that takes space of an entire smartphone screen results into a frustrating customer experience. This impacts both traffic and conversions.

If your website sells a large number of products, you must organize into a reasonable number of categories. So, it is important to have a website that offer pleasant shopping experience. It should increase engagement along with the total time spent on the website.  

Selecting the right design colors

The best way to implement right colors is by limiting colors to two or three. You must understand color psychology for implementing colors in the right way. Choose different colors for logo, store theme and branding. Each color must evoke emotions. The combination of colors should become a trademark for your brand. Also you must avoid distracting colors.

Large fonts and image background

Large fonts and backgrounds on eCommerce store is becoming the latest design trend. They help in positioning the product and text in an appealing way. These days, more and more eCommerce website are making use of real product photography. Images add authenticity to the product description. It also builds up visitor’s trust. Images directly convey, “what you see is what you get” idea. Some online websites even resize background images.

Ending notes!

Integrating these eCommerce website design trends into your online website will help to see a substantial improvement in sales and profit. Remember, the more seamless your store experience is, the better consumers will connect with your brand.

So, if you feel these eCommerce design tips helpful, please let us know in the comment section below.

 

Author bio:

Jacob Colleen is an experienced web designer working at Webby Central, renowned website design company and holding years of experience and has a special interest in writing on social media trends. Not just these, the writer enjoys writing for technology, IT, fashion and numerous other subjects too. He has got experience in producing reader-friendly content.

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How Blogging Can Help You Achieve Happiness and Wealth

How Blogging Can Help You Achieve Happiness and Wealth

We tend to associate websites with businesses and organizations, and as places to find information. It’s not a resource that springs to mind as a way of improving our individual lives or increasing our personal wealth. It’s true that some people set up their own website to promote their creative efforts or if they have a cause they want to promote, but for most of us, a couple of social media pages are all we worry about when it comes to having an online presence. If you don’t have your own website or blog, you could be missing out on an opportunity to further your career, achieve your goals, and create additional income, so if you have something to say, why not see how blogging could help.

What is blogging?

The distinction between a blog and a website has become less clear in recent years, and many blogs look just like websites now. Originally a blog (which is short for web log), was an online record of someone’s thoughts, ideas, comments and so on, just like a traditional written diary. A website could have all kinds of different pages for articles, shopping, information, perhaps a picture gallery, and any other relevant topics. Now websites often have a blog page on them, and blogs often have additional pages for articles, shopping, and other information.

Blog or website?

If you’re wondering which is more appropriate for you, have a browse around other people’s sites and see which platforms offer the kind of functionality and layout you like. A simple WordPress blog site can be set up in no time at all and is very easy to get the hang of, so if you want something straightforward and effective, this is a good bet. If you’re comfortable with the use of technology and want a more sophisticated site, there are many website builders available to choose from with which you can create your own site without needing any expertise in HTML or advanced page construction techniques. If you’re a bit of a whizz with web design, then you can always create your own site from scratch, but you do need to know what you’re doing to make this option work.

How much will it cost?

This is a how long is a piece of string question. You can basically spend as much or as little as you please. A standard blog or website will cost around $75 to $150 per year, plus the charge for your domain name. These can cost as little as a few bucks a year, or many thousands, depending on how popular they are likely to be. You need to check exactly what you are going to get for your money before signing up. Some deals sound almost too good to be true, and that’s usually because you discover that the advertised price is for a basic package, and all the pages and functions you want to add will cost extra. Before you look at committing yourself to a contract that will often extend to two years, work out how much you’re willing to invest. If you’re really committed, you might want to consider getting some form of credit, so you can afford the more expensive packages. Websites like Bonsai Finance can help you choose the credit option that’s right for your situation, but don’t resort to borrowing if you have any concerns about your ability to pay it off. If you see it as an advance that you can cover with no problem, it could be a good way of getting yourself started more quickly.

How will blogging help me find happiness?

It’s a fact backed up by scientific study, that writing or otherwise expressing your thoughts is beneficial to your health. Journaling has become all the rage in the last few years; a journal is just a kind of diary, and a blog is a form of online diary. Getting something off your chest, describing events that happen in your life, and sharing your passion and knowledge about a topic close to your heart, are all functions of your blog that will help you express your feelings. This will improve your mental health, connect you with like-minded people, and give you a sense of satisfaction.

How will blogging help me achieve wealth?

This could happen in one of several ways. First, you could use your blog to talk about a hobby, craft, or another subject you are particularly interested in. This will help establish your position as someone who is knowledgeable and potentially authoritative on a specific topic. That can then help you secure a new job, advance your career, or branch out into writing or coaching in that specialist subject. You can also use your blog to create an online portfolio of your work, publishing your poetry or photography for example so that it reaches a wider audience. If you want to find opportunities to work in any kind of freelance capacity, then it’s always valuable to have a site which acts as a repository for your best work to which you can refer prospective clients. If you collect enough followers, you can also begin to monetize your site, for example making a commission on sales placed, including affiliate links, and accepting certain forms of advertising.

What should you write about?

You can write about whatever inspires you or you feel passionate about. It’s worth having a look at what other blogs are out there, so you can find something that makes yours special enough for people to want to read and engage with it regularly. If you want to write a beauty blog that people will read, you need to offer them something new and fresh, which could be a challenge in a sector that has so many existing blogs and websites devoted to it. Good writing is essential too, so if you don’t rate your skills very highly look at the advice available from support groups and professional organizations, take courses, and keep practicing until you become an effective wordsmith.

For a modest investment, you could be opening up many doors to increased wealth and happiness, so it’s worth seeing whether a blog could help you improve your life.

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