Web Site Design Tips

Top 6 Email Marketing Tools for Ecommerce

Top 6 Email Marketing Tools for Ecommerce

Selecting the right email marketing tool is essential to the success of your business. Aweber has been an industry standard for years, but Aweber alternatives are popping up everywhere. Many are proving to be more and more beneficial to the consumer.

Ecommerce business owners are discovering that they may have outgrown Aweber. They are now searching for aweber alternatives that provide a more comprehensive solution.

Email service providers are now including the following functions:

  • SMS Campaigns
  • Email Campaigns
  • Email Reports
  • Segmentation and Targeting
  • Forms
  • Automated Messages
  • Drag and Drop Visual Editors
  • Discount codes

Let’s examine the top 6 Aweber alternatives and their features to help you discover the best possible email marketing tool for your business.

The Top Six Aweber Alternatives

#1. Omnisend: The Perfect Ecommerce Aweber Alternative

Omnisend is perfect for ecommerce. It was built specifically with the ecommerce merchants in mind. Omnisend facilitates easy and effective communicate with customers through multiple channels..

As Omnisend allows you to communicate via SMS, Facebook Messenger, Facebook custom audiences, and Google retargeting ads, this allows you to reach customers in multiple ways.

Omnisend features an intuitive drag and drop email builder which makes it simple to create professional looking emails in no time.  

With Omnisend’s visual automation workflow, you can automate messages and send them through a variety of channels. This will help to ensure that your customers get the messages.

Omnisend also makes it easy to build your email list with dynamic exit-intent and timed popups. They also have landing pages for email capture.

Omnisend also includes some time saving marketing features such as the Product Picker, which will add products from your website straight to your emails. This will increase the speed of creating email campaigns.

Sales are extremely important to your business and Omnisend has solutions to increase your click through rates - the Scratch card and gift box. These are interactive tools that engage your customers and encourage click throughs.

The Automated Product Recommender is another excellent feature. All you have to do is add the Product Recommender block in your campaign. Your subscribers will automatically see the bestselling or newest products.

Omnisend is the top choice for Aweber alternatives, especially for the ecommerce store owner. Omnisend is easy to get started with and offers customers a free plan with a 2000 email/day limit (or 15,000 emails/month).

#2. Mailchimp: Great Aweber Alternative for Newsletters

Mailchimp is a popular contender in email marketing. It features an easy to use drag and drop email builder, which is similar to Omnisend.

Mailchimp also allows you to create landing pages, segment your lists, integrate your ecommerce platform, and offer product recommendations.

Mailchimp is a great tool if you’re simply looking to send out newsletters to a subscriber base. They don’t offer SMS messaging.

Unfortunately, Mailchimp does not have customer support for its free subscribers. Therefore, if you are just getting started building your email list and may have questions, you should look elsewhere.

#3. Drip: A Beginner’s Aweber Alternative

As far as Aweber alternatives, Drip sets itself apart simply for its visual composer. Visual platforms are great for beginners. They are very simple and intuitive.

When you sign up, Drip focuses directly on creating an automated workflow from the start, proposing a few different automated campaign templates to modify.

The email builder itself is a bit dated compared to the other email marketing platforms. Most builders focus on creating “blocks,” but Drip separates an email into the header, body and footer. There is little room for customization.

For a beginner who doesn’t need anything fancy, Drip is a great alternative to Aweber. It is simple and will send out a basic email campaign.

#4. SmartrMail: A Basic Aweber Alternative

SmartrMail makes email marketing easy without any bells or whistles. If sending emails is all you really need, this may be a great option for you. SmartrMail works for beginner email automation with automatically updating segments that are set up for you upon joining the platform.

SmartrMail has a simplified drag and drop email campaign builder that enables you to create the most basic newsletter campaigns.

SmartrMail can’t be connected to your store. Therefore, you will need to manually add your products into your emails. This can be very time consuming.

SmartrMail has the most basic functions for email marketing. It is geared towards the beginner. SmartrMail is perfect for those who don’t need any service beyond email.

#5. SendinBlue: A Simple Aweber Alternative

SendinBlue is one of the simpler email campaign builders. While SendinBlue does not have the extensive number of features that Omnisend has, it does feature a great visual composer. This allows you to create professional looking campaigns in minutes.

SendinBlue stands out by allowing you to use SMS campaigns in your email workflows. This is not something that most email marketing providers allow you to do.

SendinBlue offers a few different workflows that can inspire merchants to create multiple campaigns and segments for their subscribers. They offer templates and HTML editors for professional emails.

SendinBlue enables you to monitor your performance with real time statistics and click through reports.

SendinBlue is missing sophisticated elements of email marketing, but it is a decent service for beginners. It is simple and easy to use.

#6. ActiveCampaign: Advanced Aweber Alternative for CRM Users

ActiveCampaign is the most advanced and sophisticated email marketing service on this list. It does function and feel more like a CRM. This is great for businesses focused on sales

ActiveCampaign features a centralized space for your contacts. It allows you to create campaigns around those contacts. With the strong emphasis on the contacts, the learning curve for this tool is steep.

ActiveCampaign is highly recommended if you have multiple domains to manage. Their segmenting allows you to create campaigns targeting each list.  

Seasoned marketers will be the ones to make the most out of ActiveCampaign. They will appreciate the CRM features. However, if you are looking for simplicity, you may want to skip this one.

Conclusion

This is not a comprehensive list of all the aweber alternatives that are available to you. However, these are our top picks for empowering ecommerce tools that optimize results. These companies provide a more comprehensive solution for email than Aweber.

It can be quite time-consuming to sift through all the email marketing providers out there. Hopefully, this list has provided you with a head start in discovering the perfect email marketing solution for your ecommerce business.

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9 cutting-edge web design trends for 2019

9 Cutting-Edge Web Design Trends For 2019

Nowadays most of the people shops online. According to a survey half of the total purchase are made online.

And it is growing day by day, so if you don't have a business website – or if your current site looks dull – it's a time to hire web design agency and put resource on it.

In this cutting edge of business without website can’t target customers. This is particularly valid for new private ventures and startups attempting to contend in an undeniably uproarious world. But it also not valid for even established companies.

According to the survey 97% of consumers research about the product online before they buy it.

Your website is a crucial component of your advertising and branding strategy. Customers visit your site because they have a specific reason at the top of the priority list – they require something from you – and your site should make them feel great to purchase an item or get your services.

If you have an inadequately designed website, the odds are high that you're losing an opportunity to transform researchers into steadfast customers. Ensure you're not surrendering a large number of dollars in revenue and get your website working the manner in which you require it to.

A dated or poor looking website design can make even the best businesses show up non-professional and inconsistent.

Look at the 2019 website composition trends here.

If you need your business to flourish, you need to emerge and one excellent approach to do as such is to exploit hot website design trends to give your website or landing page a sharp, contemporary feel.

80s-impacted design

Brands are taking elements of 80s form and design and joining them into their websites. This adoption mirrors what's going on in mould and other design-related fields all through the western world; what's old is new once more.

By and large, this attempts to the benefit of brands: numerous elements of the 80s style (and Memphis Design) function admirably in illustration consideration:

Patterns and shapes,

Lively colours,

Level, vectorised designs, and

High contrast typography.

Clean layouts and bold typography

Splendid colours, wild geometry, and heaps of wavy and straight lines all over: like it or not, the development of 80s-affected design has arrived.

In contrast to design from the 90s, however, (we're getting you out, corrosive wash denim!) clean layouts that utilisation typography in creative ways can look stunning, and transparency will dependably be in style.

Surprising colour combinations

Websites that ran with bold, strange colour decisions and combinations flooded in 2018 and this trend hopes to proceed in 2019.

The motivations driving these choices are regularly down to business, and it keeps on being difficult for websites to differentiate themselves. Brilliant colour palettes offer brands an approach to emerge from their rivals while making a unique and memorable visual experience.

Picking a beautiful colour plan can be testing. Luckily, there is a lot of tools accessible to encourage designers and business proprietors to create colour ideas quickly and effortlessly. Locales like Colors and Colormind stir up combinations for you and are valuable to see a lot of alternatives rapidly.

Open, magazine-like layouts

The square shaped, grid-based designs seen wherever a few years prior were well known partly because of the limitations of web development technology.

Numerous locales likewise depended on unsurprising, unmistakably spread out designs to guarantee that they were receptive to capricious screen sizes like tablets and mobile phones.

A lot of change in 2019

In recent dates, layouts have unmoored themselves from the grid and run with looser, more magazine-style designs. We will see significantly a more significant amount of this in 2019 as brands experiment all the more straightforwardly with grid-less designs.

Brutalism

2018 saw the ascent of websites that took the majority of the trends we've just referenced — clean designs, unusual colour combinations, and open layouts — hurled them together, and added a sudden turn to make something new.

Designers bunch these websites into same classification from the Brutalism architecture wave of the 1950s-70s, comparably featuring a crude, purposefully rough look.

Websites considered a piece of the Brutalism style is portrayed by:

layouts that cover in some of the time indiscriminate ways,

obvious colour palettes, and

a bold utilisation of typography.

A large number of these locales take into account more youthful gatherings of people, and the look may be unreasonably restless for a few brands.

Vast numbers of the elements from front-line destinations advance into standard businesses, and we anticipate that this should happen all the more regularly in 2019.

Full-screen backgrounds

As the idiom goes, words usually can't do a picture justice, and websites are stating significantly more with less utilising pictures and recordings as a foundation element.

Websites have utilised full-screen backgrounds for some time, but a large number of these targeted crowds with access to more up to date technology and quicker Internet associations. Since the speed and responsiveness of mobile networks have made up for lost time to the locally established Internet, this design style is on the ascent.

The more great accessibility of high calibre, shoddy stock photographs and video has additionally powered this change. They're a lot simpler to discover, and adding them to a page is direct.

Cinemagraphs

At the point when is a photograph not by any stretch of the imagination only a photograph? Cinemagraphs, or "living photographs," are still photographs that consolidate a minor piece of movement, and they're being utilised in website design to an ever increasing extent.

Made by Kevin Burg and Jamie Beck in 2011, cinemagraphs are incredible to a limited extent because they can shock and joy the viewer.

What appears as though a still photograph at first can draw a client's consideration when they see the development, and as everybody online knows, consideration is the cash of the web.

The blast of vivified GIFs as both fine art and a method for communicating is another primary driver of cinemagraphs in design. This is another trend empowered by quicker mobile networks and cell phone use.

Author Bio -

Sunny Chawla is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow. I would love to share thoughts on web design agency usa and Game Design Development etc.

For More:

LinkedIn: https://www.linkedin.com/company/ais-technolabs

Twitter: https://twitter.com/aistechnolabs

Facebook: https://www.facebook.com/aistechnolabs

Google+: https://plus.google.com/+AisTechnolabs

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web, design, layout, sketch

The Web Design Secrets Professionals Are Hiding From You!

Pixnio

In every industry, there will always be a few secrets hidden from the general public. Web design is no different; if you’re not in the loop, then there are plenty of things you’ll never know about. These secrets involve best practices and tips that professional web designer use every day to improve their product. Today, we reveal some of the best-kept secrets in this industry!

Speed is everything

Most people look at their website and focus on the way it looks. You want your site to appeal to the consumer, which means so much attention goes into trying to create a modern design that makes your business look professional. However, professional designers will always state that the speed of your site is arguably the most critical aspect of it. A slow website will lead to more people clicking off it before they even load up a second page. This creates a high bounce rate, which ultimately leads to an awful search ranking performance. As a result of this, you will struggle to bring in more traffic as your visibility is so low, and your site basically becomes dormant. But, a fast website instantly feels more professional to a consumer and makes their life easier as they’re not waiting for things to load. This reduces the bounce rate and improves the usability of the site, which can increase your search rankings!

Editing apps are essential

When you look at a website, you have no idea what goes on underneath the surface in all the written coding and scripts. Sometimes, if you use Google Chrome, you can accidentally bring up the page script to see, and it probably looks absolutely crazy to you. There are so many tiny details that go into writing a script, and one slight error can make a huge change. This is why web designers all have at least one editing app to call upon. They have one that can edit CSS, one that edits HTML, and so on. These apps make the whole process more streamlined and easier to manage as you can edit coding and then run samples to see what it looks like. This is how professional designers release sites with minimal problems, leading to a much smoother launch!

The best designs are built on psychology

Lastly, it’s well known by designers that websites need to be built based on human responses. Essentially, the psychological effect of different colors, fonts, and shapes will play a role in how a website looks. After all, the whole aim of a website is to appeal to your target audience, which will be some kind of human being! It’s pointless to design a site based on things you like as this won’t always have the desired effect. But, if you base it on scientific evidence that proves humans react in certain ways to specific things, then you will create an engaging website!

Hopefully, you’ve learned a few crucial web design lessons here. These three things are often not spoken about publicly as professional web designers like to keep them under wraps. But, by revealing them to you, you can put yourself in a better position to design your own website and save money.


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eCommerce

What Does 2019 Hold For eCommerce Platforms?

Today's business world is all about eCommerce – about you being able to do business and to buy whatever you want, from the comfort of your own home. Instead of waddling through stores, losing your time and energy, harassing salespeople, you can just sit back and do everything with just a couple of clicks. And of course, any good company should take advantage of this.

These eCommerce platforms exist online, and so, like everything on the internet, they are subject to change and evolution at a rapid pace. You need to keep your ears to the ground and watch for any new trends, functionalities, and options that may show up. Below you can see some trends that may appear for 2019.

Focus on mobile

A great deal of online shopping is done via mobile. This plays nicely into the notion that eCommerce is all about the comfort of the customer. In fact, in the USA, for example, mobile commerce brought in over 450 billion dollars! Now, mobile optimization for websites and platforms is nothing new. In fact, these options have been present for some time now. The difference here is that before they were a nice bonus. Now, and especially in 2019, this will simply be a must. There is little chance that you can be successful if you don’t optimize your website. The competition will, simply put, burry you. However, there is another point here that needs to be made – Google’s algorithms.

You want your platform name to be as close to the top of Google’s first page as possible. The way you can achieve this is by utilizing Google’s algorithms. The thing here is that slowly but surely, Google has been implementing mobile-first indexing.

What this means is that mobile optimization will carry a great deal of weight and power for the relevant algorithms. The main issue here is that even if people search your company and services without using their phones, you will still see a drop in your rankings.

So the takeaway here is that you need to prioritize mobile optimization as soon as possible. And do not do it halfheartedly. Set up proper load times, check if your design responds to mobile properly, and optimize all images and other elements as soon as possible.

Creating communities of buyers

The internet has been a place for communities to grow and expand for a long time. You can find forums and websites dedicated to certain brands and products. However, for 2019, you want to have a hand in doing this, not just letting things go their own way. You should aim at creating a community for your company’s brand, you want fans and followers, not just regular consumers. Then, you want to give them the ability to buy products from you easily. You can accomplish this in several ways.

First of all, set up your social media networks. Writing the best blog posts you can go a long way, but focusing on other media, such as videos and infographics, is also a good idea. Create interesting content, or at least post it on your social media. You should also try to contact and communicate with existing forums and groups.

Google updates

Any good SEO company, like GWM agency, will tell you that SEO is paramount if you want to get your company or platform out there. But, they will also tell you to search for changes and movements in the market, seek out new trends and ideas. One of these changes that we should all prepare for when 2019 comes around are updates Google makes that will be relevant to SEO. Namely, Google, as is custom, continually tweaks and refines its algorithms. The new focus seems to be time on page, and bounce rates.

Clickbait has unfortunately been king for some time now. But, it seems things are moving towards how much time users spends on a certain page. This, in turn, means that pages with better and more informative content will prosper, while clickbait will, hopefully, become weaker and weaker. You also want to keep your site as fast as possible. Minimalism and quality content is key here.

New tech

Having all spheres of your website development in line is, of course, important. Getting the basics down will not be useful. However, looking at new and exciting technology can be just as important. One of the things that have been talked about the most for some time now is AR. Augmented reality has incredible and varied functionality. For example, IKEA has an app where you use their dedicated AR app to place furniture and other items into your own home. This gives you an unprecedented insight into a product. The same goes for clothing or accessories. A customer can then know exactly whether a product is right for them or not, instead of spending time browsing items offered by other companies.

Conclusion

The future is no! Yes, corny, we know – but true nonetheless. If you want to be and stay competitive, you need to follow all the trends that are right there, behind the corner. Speak with influencers and people in the field, educate yourself as much as you can. Google is continually updating its algorithms, focusing on time on page and bounce rates. New technology, led by AR, is going to change the eCommerce landscape. Mobile optimization is not an advantage anymore, but a must. And of course, communities of buyers are here to stay.

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Catering For The Modern Consumer: How To Ensure Your Online Store Is Up To Speed

We live in an age where technology is omnipresent. The role of tech is becoming increasingly important by the day, and as a business owner, it’s crucial to recognize that consumer demands are changing in line with technological advances. If you run an online store, here are some simple ways you can ensure you’re up to speed.

Payment options

When you think about going shopping now, what kinds of images do you conjure up? Increasingly, we rely on the web and online stores to provide us with the products we’re searching for rather than going into stores. As the Internet has evolved, and online shopping has become more popular, the range of payment options and the methods we use to acquire new products have also become more diverse. You can still walk into a store, hand over coins and notes, and walk out with your goods, but if you choose to place an order online, you may be greeted with a host of options. Most recently, the option to pay using cryptocurrencies has been added to the payment page. If you’re a store owner, and you’re keen to ensure that you’re moving with the times, you may wish to consider thinking about accepting this kind of digital payment. Cryptocurrencies facilitate instant payments, they can make it easier to trade with clients overseas, and they can be an attractive option for new customers. If you are thinking of modernizing your online shop, it’s wise to do some research, learn about litecoin and other types of cryptocurrency, and find out more about the benefits of offering this payment option. Relatively speaking, this is a new trend, but it is gathering pace.

User experience

Some of us shop with the sole aim of buying a product, but increasingly, consumers are looking to enjoy an experience. If you’re not pushed for time, and you’re not under pressure to find a product as quickly as possible, you may be actively searching for a store that offers more than the chance to process a transaction. Consider a clothing store, for example. Yes, you can go straight to the dresses page, and add the dress you want to your cart and pay, but you could also browse the latest trends, have a look at outfit inspiration, get some advice about sizing based on your previous orders or read more about the brand. As a store owner, it’s your job to give your clients something a little different and to ensure they enjoy the time they spend with you. If you’re new to online business, it’s a good idea to take an hour or so to look around your site, and get an idea of what kind of experience you offer your customer. Take notes, make changes, and try and be original.

If you have an online store, it’s vital to respond to emerging trends and changing consumer habits. If you’re stuck in the past, you might struggle to attract new buyers, and you could end up losing existing customers to competitors who are a step ahead.

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