Web Site Design Tips

7 Effective Ways Designers Must Know If A Design Looks Great

Which color is the best? Which designs would look the best? What theme should be for the café’s menu card design or for the visiting card design? Layout, extents, fonts, colors, and content, all are the features on which everyone has their different opinions. But then again, how do designers ensure that their work looks great, that it influences the viewers?

Designers trust their visual instincts, to check whether the design is up-to-the-mark and impressive or not. Since every mind has its own ideas, every individual has different choices, too. Hence, it becomes difficult to please your client sometimes, especially if you are an aspiring designer. All it takes is the knack for constant practice. Well, there is no hard and fast formula to achieve the best output. Therefore, here are a few effective ways of how you can ensure that your design looks great.

Create A Focal Point

Regardless of the content used, in every café’s menu designs or any page of the magazine, designers try to create a focal point. It attracts the readers and serves the purpose of promotion. Usually, the design cleverly illustrated is with vibrant colors, photographs, in position and the visual weight as well. Various elements together form a highlight or the spotlight of the graphic design. It ensures that the final output emphasizes each share of the design.

Look For A Different Angle

Most of the time, while creating symmetry between the focal point and the text, designers must make sure that the central axis is essentially used. Moreover, the major amount of content has to be on the intersection using the grid feature. This not just helps in making the design look good but also the layout turns out to be hierarchical. The organized alignment of the design looks text-rich and comfortable.

Let It Speak Visually

Apart from the focal point, the visual flow that maintains the comfortable layout and hierarchy of the design is also important. It allows the viewer’s eye to navigate comfortably. On the other hand, the hierarchy helps the viewers to understand the design, effortlessly. Designers should make proper use of even the white space and the headlines that builds up the concentration to focus on the crux of the point.

Repeat What Has Started

Repetition of a design, such as the company logo, bullets, or specifically a pattern, guides the eye to the intended destination. In simple words, you should stick to a single design for a particular, be it simply straight lines or curved. Over and above, communicating the message productively also makes the design visually appealing.

How Well Can One Understand?

You wrote a perfect explanation for your audience, but the design turned out to overshadow it. It defeats that purpose. You definitely want customers to find it very comfortable, reading about your business. Hence, do not use much of jargons and explain modestly. When it comes to size, it is always deceptive. Size is usually different on paper and on screen. Hence, make sure the size of the font is readable and practical. Before the actual mass printing begins, get a test print and ensure its readability before you finalize.

In a similar way, color and contrast should also be in unity. If the font is very bright or extremely sharp, or the text color and background color are similar, it can cause slight difficulty to read. So, if you have come far enough to make the design look good, select an appropriate font to balance the function as well. If it does not turn out to be right, the design might lose its sight of the message.

Does It Match The Requirements?

While making a perfect design, crosscheck with the brief of the design. A trail of creativity is good, but do not go off the brief. Make it visually appealing and aesthetically beautiful.

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Responsive Website vs. Native App: Unique Solutions for Unique Needs

There isn’t much our phones can not do. It starts with the morning alarm, checking up on the calendar, catching up on news, navigating through traffic, a bit of shopping and entertainment, connecting with friends, and more. While it all brings convenience for users, it also represents limitless opportunities from a business’s perspective. After all, if you look at some of the most prominent brands in the market, most of them are either built around mobility or have mobility as a major business component. And that precisely what we are going to explore here- whether to build your application only for mobile, i.e native application or to keep mobile devices only one of the many possible dimensions.

Native App vs Responsive

It has been more than two years now since the traffic from mobile devices outstripped that of originating from desktops and the growth curve has only been rising ever since. To accommodate such swelling audience, developers devised a new method- responsive websites. Let’s take a look at some of the most important factors and decide when each of those solutions is more suitable:

Usability

To access a responsive website, all you need is a device with a browser, working internet connection and the corresponding URL. For a native application, that list is quite long- a compatible device, enough data, and storage to download the application, willingness to share a host of data, and more often than not, creating an account.

The point here is, if you have a responsive website for your business, all the 3.5 billion smartphone users in the word are your potential customers. With a native application, that number is highly fragmented. If you have a native iOS application, your business would remain out of reach to eight out of ten smartphone users. If you choose to go with Android, you would miss out on the most lucrative set of users.

On a similar note, as easy it is for users to land on a responsive application, equally frictionless it is for them to bounce off. After all, the temptation to open a new tab is much higher and immediate than closing an application and launching a new one. But on the contrary, once they leave by the closing tab or uninstalling the app, the friction shifts on the side- making it more tempestuous to launch the website than installing the app.

Related Post-  React Native: Building Native Mobile Apps with JavaScript

User experience

Because responsive applications are basically websites displayed appropriately on a smaller screen without custom navigation and other UI elements, the user experience they offer is average at best. Native applications, on the other hand, are built from ground-up to create a perfect user experience with custom elements suited for small screens. This is perhaps also the reason why native mobile applications offer much higher conversions- even more than desktops, followed by responsive websites.

Features

Web applications have evolved a lot over the years with many features like location access, notifications and more but there are still some features that can only be offered in a mobile app. Things like TouchID or mobile payments simply aren’t compatible with responsive websites. Though these obviously are drawbacks, their importance depends largely on how critical they are to your product or service. If your service needs to have a robust payment system, the mobile application is the only viable choice as responsive websites can offer limited payment options.

Cost

You may already know that building responsive websites costs is significantly less than developing native apps. Plus if you factor in their wider availability, it becomes even more appealing. So what you need to decide is how much worth is the user experience and performance for your service. If that cost exceeds, the monetary benefits of hiring website development services, native mobile apps will still be a better choice. If not, a responsive website will be better suited for your purpose.

Read Also- 6 Key Statistics That Show the Importance of Responsive Web Design

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Wix VS WordPress

WIX VS WORDPRESS: Opt the best one for your website!

The website plays an important role to boost your business performance. Creating a website has never been a burden. If you create a website, it will take time, money and so on. Therefore, you need to spend your budget and time in a right way.

Are you planning to decide between Wix vs WordPress? Both content management platforms are wonderful. But, to select the perfect one is your choice. In this blog, we will compare the Wix and WordPress and mark the pros and cons.

Let's take a look at the comparison of two platforms.

1. Expenditure to build a website:

The main factor which comes into your mind while creating a website is the cost of a website. The total cost of a website will completely depend on your necessity.

Wix:

Wix is a free content management platform which offers basic website constructor for free. But, you cannot customize your domain name for your website so, the address will be username.wix.com.

The basic plan of Wix does not offer any advanced functionality. To add some additional features, you need to upgrade your basic plan to the premium plan. According to bandwidth, you can select the perfect plan for monthly or yearly. If you want e-commerce store, then you will have to pay additional charges for your store.

WordPress:

 WordPress is free for anyone. The main advantage of WordPress is that you need your own domain name and hosting. There are many hosting providers available in the market, you can choose anyone according to your budget. If you choose Bluehost, then it will cost you $2.75 per month and also includes the free custom domain.

According to WordPress themes or premium plugins, your website can increase but if you select free plugins then you can save more money. So, there many plans available which WordPress provides. According to your need, you can select any plan and you are free to use your WordPress websites in any way.

2.Websites Plugins:

As we know, plugins are the third party extensions which we can use with our website to add more functionality. In wix, we call it apps and in WordPress, we call it plugins.

Wix:

Talking about Wix, it comes with nearly 150+ apps that you can add to your website to increase the performance of your website. Through this app, you can add new emailing list, gallery, comment features and so on. Wix provides both free and premium apps.

WordPress:

There are almost 50,000+ free plugins available on the WordPress official website. For using premium plugins, you can go through the third-party websites. But, by using free plugins, you can also build a membership, creating a form, new email list, for security purpose and so on.

3. For Online business:

Selling products online is an important feature for creating a website.

Wix:

If you choose wix then you will have to pay some amount as Wix offers paid plans to run e-commerce store. With a basic plan, you cannot run your website with e-commerce development platform, you should update it with a paid plan. It allows limited payment gateway for your e-commerce store.

WordPress:

If we choose WordPress for your e-commerce store, then it becomes easy to create your online store. There any many platforms available which you can use for your WordPress website such as Woocommerce, Magento and so on. But, Woocommerce is the perfect platform for your WordPress website to create an online store.

WordPress provides many plugins to sell your product, subscription and more.

4. Easy to use:

If you do not have much time to learn new things then you can go for any platform Wix or WordPress as both offer flexibility to create a website without having programming language knowledge.

Wix:

Wix is easy to use to create your own websites. It offers a drag and drop interface where you can insert in your website and start editing. You can easily rearrange all the things on your website.

WordPress:

WordPress does not offer any built-in environment to edit any content. For this, you need to use a visual editor to write your content. And to customize your theme, there is a theme customizer. There are navigation menus, visual editor, etc also present in the WordPress platform. To get the full control on your website, you need to learn these fields.

Conclusion:

After reading all the above points carefully, you would be able to know which platform is better Wix or WordPress.

WordPress is much higher-ranking to Wix for creating a website. Although Wix is also easy to use for creating a website but to use the more functionality in your website and to make it more attractive, WordPress is better.

We hope this blog is helpful for you to compare Wix and WordPress and to learn about what WordPress and Wix offer.

If you choose a perfect platform, then you can save your money and generate more leads to increase your revenue and growth of your business.

Author Bio:

Tom Hardy is a renowned WordPress developer at  Sparx IT Solutions: PSD to WordPress Conversion Company and keeps on searching the innovative ways to improve the speed of websites. He also likes to share the researched knowledge with the audience through engaging blogs.   

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5 Reasons You Need To Rebrand Your Business

As a business owner you must be always thinking of staying up to date with new processes, changes and advancements in your industry so that you can evolve to better meet consumer expectations.

With passing time, your business evolves and so you may want to improve your brand image.Rebranding is a costly affair. Simply changing the logo design of your business is not enough, rebranding involves a whole lot of brainstorming activities.Take the example of Nearbuy, a service commerce platform that was earlier known as Groupon India, which has grown five-fold since its rebranding in 2015.
You may not be sure if it’s the right move for your company and may want to compare the pros and cons for rebranding. Check out these reasons why a rebrand could be a smart move:

1. Your Brand Is Outdated

What was appealing to the customers 5-10 years back or more, may not be the case in current times. The customer’s taste is changing everyday. The customer today is more inclined towards intuitive design and user experience and so it is necessary for businesses to give their brands a facelift every now and then according to changing customer needs and demands.

There might also be a case that your business has seen some major changes in terms of mergers and acquisitions in its operational area, rebranding becomes absolutely necessary in such cases of designing brands identity. It lends a new identity to your business and reassures consumers about what they should expect and what benefits can they reap out of these changes.


2. You Want To Facilitate Growth.

You may have expanded your business and incorporated new products and services. If your current brand still focuses on your core business as to what it was previously, it will give a wrong signal to your customers.You may go for entire new rebranding in such situations, which will help communicate these changes to customers with a fresh new look and overhaul in messaging.

Example of this can be UPS which went for a total rebranding in 2001, to tell everyone that they are not just a package delivery service, but rather an innovative company who cares about their customers and strives to efficiently manage a hub of activity to provide quality service.

3. You’re Trying To Reach A New Audience.

After having run your business for many years, a need may arise to target newer audience.The reasons to do so can be many – a decrease in sales, the desire to diversifying, and other factors may lead to your decision to reach out to new customers. It is quite obvious that when your target new audience, the branding strategy also has to change. For instance, you cannot hope to attract the older generation with a branding strategy that incorporates all things young and hip.

4. You Want Your Brand To Rise Above Competitors.

Usually customers perceive middle-tier businesses in most industries in a similar fashion. There is hardly any differentiating factor among the many business and customers opt for the most readily available products and services, without exercising their own choice.

If you feel that the branding of your business is quite similar to that of your competitors, it is time for you to break that image and rebrand for a better future. This will help establish your brand in a different light in front of your customers, in comparison to your competitors, and they will get a good enough reason to seek out your products or services.

5. For The Sake Of Innovation


Your brand is the face of your business that is seen to public.If you want to showcase the technical and social innovations that your business has achieved, rebranding becomes a necessity. Brands that continuously rebrand their products and services could potentially outperform you in terms of reputation and profitability. A classic example of this is the fact that towards the end of the 80s, most businesses changed their ‘westernised’ tone of communication to a more rooted Indian tone to attract the growing middle-class.

Rebranding can be the biggest turning point in your company’s success story, if done rightly. Take a cue from predecessors in your industry who have rebranded successfully, but also make sure that you retain your company’s original spirit even in the makeover.

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Logo Placement Best Practices: 7 Places To Use Your New Logo Design

You have an excellent logo and a strong brand, however, how well would you say you are utilising them?

Once your high-quality logo is designed and prepared to go, it ought to show up on all your branded material, including your WordPress site. Usually, there are three schools of thought as to where logos can go: in the upper left, top-centre, or top right corners of a page.

Here's our short list of logo placement best practices which will enable you to lift your brand and your business visibility.

Logo Placement Guidelines for the best Logo placement best practices

Attire

Placing logo in your staff uniform is one of the logo placement best practices, coats and other garments that features your brand hues as well as your logo. This strengthens your Best Brand Development and makes it simple for the audience to distinguish representatives. It's likewise shrewd to wear logo attire to occasions and exchange shows to expand your brand past your four dividers.

Logo Positioning in Business Cards

People still love to exchange business cards, so ensure you have some embellished with your logo, slogan and contact data. It's smarter to offer even a straightforward card than none by any stretch of the imagination.

Logo Placement in Business Forms

It sounds self-evident, however, ensure your logo shows up on business forms like invoices, packing slips, receipts, and many more.

Use Company Logo in Mugs, Water Bottles and Koozies

Everybody's centred around remaining hydrated nowadays, and espresso fills work environments. Get some additional promoting oomph with logoed items like mugs and water jugs to use as expressions of gratitude or as giveaways in your public expo or expo stall. What's more, bear in mind the koozies, as well!

Use Logo in Corporate Branding

Your signs and banners are presumably the most evident spots to put your logo. Ensure the picture is sufficiently massive to be discernable at separation, and that you pick textual styles and hues that can without much of a stretch be perused when cruising by. Bear in mind to hang signs and banners in noticeable sight lines.

Stationery and Mailing Labels

Letterhead, envelopes and mailing names are pure vehicles for passing on your brand. Past the logo, pick a paper stock that is by your brand esteems, as reused paper in case you're eco-cognizant. This shows you walk your discussion.

Logo Placement in Ads

If you go to public expos, you'll require a lot of promotional giveaways. Pick choices in light of what your customers and prospects can utilise or need, and how incredible your logo looks on the item.

Totes

There's no telling what number of shabby totes get left at scenes or in lodging rooms after occasions, yet a high-quality tote or protected pack dependably gets brought home since it confronts rehashed utilise. That makes it an announcement for your business.

Take Your Branding to the Next Level

Here are three more approaches to expand your brand

1. Themed Items: Jason Parks, proprietor of Columbus, OH-based digital promoting organisation The Media Captain, utilises branded amplifying glasses is counted as logo placement best practices. “Since we're a pursuit office, this strengthens our centre message. An amplifying glass is additionally a remarkable thing that not many individuals have any longer, so they'll be less disposed to hurl it.”

2. Office Décor: “If you have an open confronting business that is regularly visited by customers, it's an awesome plan to mirror the brand hues all through,” clarifies Juily Gite, an outline specialist for Staples® Design Services. “Little touches — like having the greater part of the espresso mugs in brand hues, or a complementing floor covering in the door — demonstrate cohesion and polished methodology over the business are counted as logo placement best practices. At the point when a customer strolls through an office space and sees the brand hues rehash, they get a feeling that everything is in agreement. Try not to try too hard, however. A few businesses go somewhat insane and paint their office dividers in brilliant hues to mirror their logo, and it can overpower for guests and representatives alike.”

3. Social Media Profiles: Don't neglect to brand your digital business. Utilize your logo as your social media symbol or company profile picture to guarantee that each customer presented to your social media page sees that logo. Furthermore, use the headers on Facebook, Twitter and YouTube, which enable you to share pictures. “By utilising the space accommodated a bigger header picture, brands can join their hues as well as logo, a little advance that transforms their social profile into a branded channel,” Gite clarifies.

Conclusion

Following above logo placement best practices will help you to manufacture your brand more in public. Feel free to share your thoughts on the given below comment box.

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