January might mean the time to be making new resolutions personally, but it may also be time for businesses to do the same. One resolution all businesses should pin to their office wall is revisiting and refreshing their current marketing strategy. To continue to grow as a thriving business in today’s busy modern world, keeping track of the newest trends can make the difference between making that 1000th sale or missing out altogether. Below are a few trends that are key to watch out for this upcoming year:
Hello Siri, Alexa, and Google
Voice-activated search is becoming increasingly popular in 2018, especially with the introduction of devices such as the Google Home Hub and the Amazon Echo to our homes. These devices have revolutionized the home by allowing consumers set alarms, play music and order shopping using their voice alone. The smart technology means marketers now have the power to create a specialized copy using advanced keywords to help consumers find even more services and products related to their voice command.
As millennials become the focus more of marketing in 2018, it’s safe to say traffic sources are currently to be found primarily from smartphones, rather than desktop computers, as they grew up with the power of the internet at their hands. Traffic from smartphones is predicted to continue to rise in 2018, meaning creating engaging, yet concise, copy that’s small-screen friendly is key. Your current content on-site and your search engine optimization strategy may need to be revisited to allow your consumers to read your copy easier on the small screen. It’s time to move away from chunks of paragraphs, each heavy with keywords, and instead craft content people can read and view on the go. This could mean turning more towards videography and infographics, rather than text-centered articles.
Social Media and Live Videos
Tapping into social media isn’t a new idea or a new trend, but it’s arguably one of the fastest growing marketing platforms for the digital age. Nearly 800 million users log on and post to Instagram every month. Social media channels are ideal for sharing a variety of rich-media posts, including videography. Live Videos came into their own in 2017, but in 2018, the trend continues to grow. They provide real-time engagement with visitors to your social media channels, with Facebook and Instagram being the ones to watch regarding Live Videos. They can target potential audiences as consumers chose to watch a Live Stream and continue to scroll past advertisements.
Augmented and Virtual Reality
The popularity of smartphone game Pokémon Go was able to show marketers that there is a channel waiting to be tapped into for their next step in their strategy. Pokémon Go was one of the first that used AR content to create an immersive game by tracking the users’ locations and time-zone to adapt their experience. Augmented Reality offers consumers the opportunity to experience immersive story-telling from their favorite brands, and it’s one to watch in 2018.