Marketing Stratigies

Marketing Trends To Make Your Mark In 2018

January might mean the time to be making new resolutions personally, but it may also be time for businesses to do the same. One resolution all businesses should pin to their office wall is revisiting and refreshing their current marketing strategy. To continue to grow as a thriving business in today’s busy modern world, keeping track of the newest trends can make the difference between making that 1000th sale or missing out altogether. Below are a few trends that are key to watch out for this upcoming year:  

Hello Siri, Alexa, and Google

Voice-activated search is becoming increasingly popular in 2018, especially with the introduction of devices such as the Google Home Hub and the Amazon Echo to our homes. These devices have revolutionized the home by allowing consumers set alarms, play music and order shopping using their voice alone. The smart technology means marketers now have the power to create a specialized copy using advanced keywords to help consumers find even more services and products related to their voice command.     

Smartphone Traffic

As millennials become the focus more of marketing in 2018, it’s safe to say traffic sources are currently to be found primarily from smartphones, rather than desktop computers, as they grew up with the power of the internet at their hands. Traffic from smartphones is predicted to continue to rise in 2018, meaning creating engaging, yet concise, copy that’s small-screen friendly is key. Your current content on-site and your search engine optimization strategy may need to be revisited to allow your consumers to read your copy easier on the small screen. It’s time to move away from chunks of paragraphs, each heavy with keywords, and instead craft content people can read and view on the go. This could mean turning more towards videography and infographics, rather than text-centered articles.  

Social Media and Live Videos

Tapping into social media isn’t a new idea or a new trend, but it’s arguably one of the fastest growing marketing platforms for the digital age. Nearly 800 million users log on and post to Instagram every month. Social media channels are ideal for sharing a variety of rich-media posts, including videography. Live Videos came into their own in 2017, but in 2018, the trend continues to grow. They provide real-time engagement with visitors to your social media channels, with Facebook and Instagram being the ones to watch regarding Live Videos. They can target potential audiences as consumers chose to watch a Live Stream and continue to scroll past advertisements.   

Augmented and Virtual Reality

The popularity of smartphone game Pokémon Go was able to show marketers that there is a channel waiting to be tapped into for their next step in their strategy. Pokémon Go was one of the first that used AR content to create an immersive game by tracking the users’ locations and time-zone to adapt their experience. Augmented Reality offers consumers the opportunity to experience immersive story-telling from their favorite brands, and it’s one to watch in 2018.

Best startup spots in the world

4 Startup-Friendly Spots around the Globe You Should Know About

First things first, think about who is your target audience. Wisely analyzing even the slightest details is crucial when building a start up at certain destination to make it good for the business. The fact is – if you know exactly what you want to build, with right preparation, you can easily do it at any location. The following destinations are great places to start developing your own business so take a look, find what suits you, what is needed for your start up, and just go for it!

Do your homework. Depending on your needs make a list of thing you are searching for and that are necessary for your start up, and do your research. Go through these examples and tips, compare them to your list of needs and write down the pros and cons. It can help you decide if you are ready to turn your life upside down and move to a whole new country but unsure of the exact location.


ChinaChina is the world’s most populous country and second largest state by land area, which can be a bit difficult for making a breakthrough start up. But it can also be great for adventure seekers ready to make an all-out effort and the ones who love the difficulty of the task. It is challenging but it can give you much more joy after achieving you goal and starting up your business in China. Besides, if you are fond of Asian culture and their way of life, this change can be inspirational and fulfilling. Plus the food is awesome!


Imagine owning a small Parisian café. Having the opportunity to enjoy the smell of fresh cup of espresso mixed with the smell of breakfast croissant every morning from your own venue in a place that you've always wanted to live in. Imagine spending your free time exploring the city of your dreams, feeling like a tourist but still being a part of this wonderful society. If starting business in France was your dream and you are ready to finally make it happen then it is great news for you that since 2015 France has made it easier for foreigners to set up a business in a city of choice. So read through forums and see what others are saying about this topic to help you decide. And start making your dreams comes true!


Phi Phi Islands Thailand It is a great idea to visit the country first if you are planning to star your business there. There are many amazing hotel deals that you can choose from before coming to see the Thailand and discover it’s stunning beauty. That way you can see first hand if it really meets your needs to build a startup and make a living. Thailand is the second-largest economy in Southeast therefore the possibilities are endless if it matches your targeted audience and can fulfil the demands of your plans. Be prepared to experience something completely new and unexpected but make sure that you have though about it thoroughly and that you will not give up as soon as you find a bump in the road. If creating your own business in this exotic country was your plan since you can remember then just go ahead and make that first step.


Germany is the perfect country where you can put an excellent business idea into practice.The German infrastructure will make it easy for you to start as long as you are certain that you've done a good research of the needs for you new line of work. The positive economical climate makes this country start up friendly and not only you will be efficient but also enjoy building it. As an entrepreneur you are well aware of the fact that the progress of a country gives you good grounds to start developing your ideas. The capital of Germany, Berlin, a vibrant city is a appreciable place to make a great base to operate from. It evolved to one of the Europe's friendliest start up hubs. You should consider putting an effort into planning and researching Berlin for your future business development.

Well, now that you have seen these options, and compared them with your list of needs and wishes, all you have to do is make a decision. Pick a place, don’t think too much, you have been preparing yourself to take this step your whole life. Sometimes all you need is a little push and this is it! Put your words into action and start packing your suitcases!



How Easy Is it to Become an Entrepreneur?

One of the best things about living the dream is the fact that you have the opportunity go into business for yourself.  The number of people that want to own and operate their own business has been on the rise for many years.  From the outside, becoming an entrepreneur seems to be an easy task, one you feel might not even require an online bachelor degree, but if you sit down with an entrepreneur, they might have another story to tell.  Here we are hopefully going to answer the question “how easy is it to become an entrepreneur?” once and for all.  

Overall Increase In Stress Should Be Expected

In most cases, the desire to become an entrepreneur is driven by a few things.  First, you might not be happy with your current employment.  It is a common feeling and there is nothing wrong with feeling that way.  You might have a great business idea and want to take the plunge, but the amount of stress that it will put on you and your family should be considered.  Second, you may have earned an online BSIS degree and feel like you need to put that BSIS degree online to good use.  Third, a chance to own your own business has fallen into your lap seemingly out of nowhere.

Never Ending To-Do Lists

They say that once you become an entrepreneur, it will become a neverending day of work for you.  Owning a business is hard work and nobody has ever been able to take the easy street to their first million dollars.  Getting up early, staying up late and working every day of the year is a requirement in order to keep things flowing toward your goal of owning your own business.  Make a list of things that you need to accomplish and realize that list is going to always be there.  Until you get a firm hold on your new business, that to-do list is going to be there reminding you there is more work to do.

Frustration Becomes Part Of Your Day

Just like with all the stress related to becoming an entrepreneur, you are also going to experience frustration a little more often than you might be used to.  This could come from a new partnership or even the fact that a delivery was not on time and now you are trying to explain to a customer why that happened.  Learning to deal directly with frustration is a new skill that you will need.

It Can Be Rewarding

There is no sense in talking only about the bad things.  Becoming an entrepreneur can also be rewarding for you.  You get to work for yourself, set your own hours and only answer to you.  Getting information from satisfied customers is a great feeling and one that can carry you through the next bit of stress that comes along.  Keep the rewards and goals in mind.

It’s not easy to become an entrepreneur, but the hard work will pay off and as long as you have the determination to make your own business grow, you will see the rewards.  Good luck!

digital nomad lifestyle

Life Of A Digital Nomad: Sounds Amazing, But Is It Right For You?

The very idea not having to go to the office every day is exciting for almost anyone. Also, you will often hear people explaining that work at home but not be such a great idea after all. But what about working remotely from anywhere? This type of work is being popular by the day and many psychologists believe that is actually quite beneficial since it lets you do your job from any part of the world. This digital nomad lifestyle sure sounds wonderful, and even perfect, but before you decide it’s the perfect way for you, make sure you’ve taken into consideration all that comes with it.

If you don’t take this manner of working seriously, your performance will suffer and you may lose the job altogether. That’s why you should have a look at these several factors important for any digital nomad and figure out if they’re right for you.

  1. No close attachments

Being digital nomad doesn’t mean you have to travel all the time, but you won’t be spending a long time in one place either to build any close relationships. Sometimes you might feel lonely and you have to be prepared to feel alone too, but you’ll also meet a lot of new people and that experience can trump that. At least to some extent. However, there are many ways to stay in touch with your family and friends back home via Skype or any other apps and similar software.

After all, there is always a chance that you'll like someplace so much that you decide to stay there and grow roots. And nothing like that would be possible unless you take a leap of fate.

  1. Be flexible

You can't be a digital nomad and hate surprises and unpredictability. If you decide to work on the road, you have to accept the fact that you can't control your environment 100%. Anything can happen to rattle your cage, from the Internet being bad or non-existent to your laptop being stolen. These are the worst case scenarios of course but are known to happen to digital nomads before. The best way to deal with these types of possibilities is to have a backup plan what to do if it ever comes to them.

It may not be what you want to hear, but the job is the most important element in those situations so securing that it’s not affected by this misfortune is your priority. So if you can accept that and not stress over the mere possibility of being exposed to these unnerving situations, you’re good to go.

  1. No working hours

Working remotely is usually a freelancing job, although sometimes it may be the case of having the exact working hours even though you're in the different time zone. As a freelancer, you have to prepared to work even during the weekends, more than 8-hours a day and during times when everyone else is enjoying the sun on the gorgeous beach. This is something that won't happen all the time, but it can come to having to choose between fun and work. If you can't choose the job as your priority, then it’s better not to tempt yourself with exotic and inviting landscapes at all.

Or you can just make a compromise and choose a similarly nice spot which can be good for work and fun during the breaks.

  1. Always on the road

Since you’ll be always travelling, you will have to be very efficient about what you take with you on the road. First and foremost, rent boxes for moving and relocation and pack all your valuable and important belongings. That way you can leave them in a safe place and not worry about them, or even think about carrying them with you. You’ll have to be ready to wash your clothes by hand or wear the same thing several times. When you’re a digital nomad, it’s all about the work and travelling, and little things like makeup and fancy clothes may have to go.

Of course, you can always buy some in the new place, or borrow something from a new friend. But being rid of material attachments is something you have to learn and live by while on the digital nomad lifestyle.

  1. You already have a job

This one is really important and will determine if you can be a digital nomad or not. Before you start working and travelling, you already must have a client. Going on the road without an employer is not only foolish but can cause a lot of financial and existential trouble. One secure source of income is mandatory so you can pay for the adventure, and attaining more during the travelling is advisable. The whole point of digital nomad lifestyle is based on you working remotely for at least one client, and not having that will only be financially challenging and irresponsible.

Final thoughts

Being prepared is not something easily done when you're a digital nomad, but you can prevent some inconveniences from happening with avoiding small places since they tend to have a problem with the Internet connection and fewer visitors. Also, organize your daily tasks and fun time so you'll avoid procrastination – the biggest enemy of all freelancers. If you're unsure of any aspects related to the digital nomad lifestyle, consider working from your home office or sticking to your regular desk job.

Why Your Web Design Never Works Out the Way You Plan

Why Your Web Design Never Works Out the Way You Plan

We all know that a professional and user-friendly website has the ability to boost brand exposure and sales for your business. In this day and age, your website is (or should be) your most qualified salesperson. If it fails to generate leads on a regular basis, then it isn’t doing its job.

When embarking on a web design (or redesign) project, there is a tendency to focus very much on the superficial – how the website looks. Some business owners believe that a ‘fresh lick of paint’ is all that’s needed to attract more customers and improve conversions. But that really only scratches the surface.

Here are four reasons why your new web design might not generate the profitable results you were hoping for. It should come as no surprise that #1 on the list is:

You didn’t think about your users

Listen – your web design can have all the image carousels, parallax scrolling, and Flash animated load screens you want. But these ‘impressive’ effects are the last thing you should be thinking about when designing or redesigning your website. First off, you should be thinking about the needs of your users.

Even if your website looks the part, your users will soon become tired of it if essential components, such as being able to find things easily, are overlooked. When people visit websites, rarely do they spend their time gushing over how beautiful it is. They’re not here to linger and admire, they’re here to a) find something, b) read something, c) buy something.

It may sound boring, but the truth is that people like familiarity. Your attempt to create something that deviates from the norm may actually put them off, particularly if it makes the website hard to navigate. So the take-home truth is this: don’t try to reinvent the wheel. Build a website that meets the needs of your users in a pleasant and efficient way.

You went for style over substance

We’re often led to believe that creativity is the holy grail of marketing. I’m certainly not here to dispute that. However, when it comes to designing a website, creativity actually isn’t the be-all-and-end-all. “What an unfashionable thing to say,” I hear you cry. Stay with me.

Let’s consider the following statistics:

  • Nearly 8 in 10 of consumers will stop engaging with content that doesn’t display well on their device (Adobe)
  • 39% of people will stop engaging with a website if images won’t load or take too long to load (Adobe)
  • 88% of online consumers are less likely to return to a site after a bad experience (Econsultancy)

In other words, we need to focus on usability if we want to please our customers. That means having a responsive website that displays well across devices, optimizing the website for speed so that pages load quickly, and ensuring that users have a good overall experience so they are more likely to come back.

A good web designer already knows all of this. What’s more, they also know the importance of having quality content. Whether you create the content yourself, bring a copywriter in-house, or hire a freelancer, you need to be thinking about your content alongside your web design.

Why? Because at the end of the day, content is what drives traffic. It’s the food of SEO. Search engines need ample information about the what, where, how, why and when of your business in order to determine your rank in SERPs. Content is the ideal way to position yourself as an expert worthy of the top spot.

You went ahead and made it yourself

Note: you may ignore the following point if you’re a web designer.

However, if you’re not a web designer and you have no experience in web design, then designing your website yourself is a big reason why it may not work out the way you plan. The truth is it takes years to perfect the art of making beautiful, functional websites. The same result is virtually impossible to achieve in a few hours using a DIY web design tool.

Nothing beats good old-fashioned experience, and while a website builder can give you something very passable for a reasonable budget, you may find it hard to recreate exactly what you’re after. By contrast, working with a professional gives you much more flexibility, not to mention saving you the headache of doing it yourself.

Web designers not only understand the principles of design, they also know how to create a website that will bring targeted traffic and high conversion rates. Everything from layout and hierarchy to color and iconography has a role to play.

Read more: Web Design Services That You Need.

Tips for ensuring a successful web design

It’s clear that design has the power to make or break your digital brand. Here are the elements that a good web designer will focus on to build a website that will benefit you and your business:

  • Intuitive navigation – making it easy for users to find what they’re looking for
  • Responsiveness – automatic adjustment to different screen sizes
  • Considered presentation and placement of CTAs for maximum impact
  • Simplicity over clutter – everything needs to justify its presence
  • Form and function over frivolity – UX is paramount
  • On-brand aesthetics – optimal use of color, graphics, and copy

So whether you’re out to create a new website, update one or two key pages, or overhaul your existing design, remember that it pays to go pro. Cutting corners may save you money in the short-term, but could lose you business in the long-term. With the right professional on board, you have the best chance of building a web design that works out exactly the way you planned.

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