The Importance of Website Design for Successful Blogging

The Importance of Website Design for Successful Blogging

What does it take to run a successful blog?


Needless to say, quality content is the number one priority – but it won’t be enough on its own in order for a blog to reach a wide following. Naturally, it’s important that a blogger is consistent with the content they create and post, keeping a regular pace and ensuring they’re not overwhelming the blog in short surges or letting it go dormant for periods of time. Blog marketing is another point of successful blogging that we’re now used to seeing in a matter-of-fact kind of way – for example, any blogger will dedicate their time and effort to marketing their blog on at least one social media platform (and that’s just a piece of the marketing puzzle).


All of these points are directed at content creation, but the question arises: if design is so important for websites, shouldn’t it be important for blogs as well? Considering the emphasis on content, design seems to be further down the list of priorities on many blogs, as bloggers usually opt for generic layouts and themes. But the exceptions – beautifully designed blogs – show us that any blog can greatly benefit from effective and innovative web design. Read on to see just how great website design can contribute to blogging success.




Branding is important for blogs as much as it is for business websites, and successful branding calls for using design to your advantage – in order to define your blog’s identity and convey a message without using words. After all, first-time visitors will get a feel for your blog’s identity, style, and values from first glance while skimming over the content. This first impression can encourage or discourage them to stay on your blog and fully dedicate their attention to your posts.



From choosing the right color scheme to designing an impactful logo and placing it effectively on the webpage, web design is what will essentially help you showcase your authenticity and establish a relationship with your audience at first contact.


Readability and effortless navigation


Readers come to your blog for useful and interesting content. No matter how beautiful the design is, content is the only thing that will keep them coming back as well. But this doesn’t suggest that website design plays no role whatsoever in this aspect – in fact, its role is significant and helpful in engaging the readers, but only if the design is unobtrusive.


Good website design ensures that the content is emphasized and easy to read and that there are no hiccups in the blog navigation that can potentially cause a visitor to abandon the blog in frustration. This entails:


  • A neat, uncluttered layout and tasteful use of white space that brings attention to the content and encourages visitors to explore the options on the blog
  • Efficient categorizing
  • Proper formatting so that blog posts grasps the reader’s attention visually and make reading effortless
  • Carefully choosing fonts and font sizes to improve readability
  • Strategic ad placement so that it can resonate with visitors and does not hinder the importance of content


Maintaining a fresh appearance


Here’s the thing: blogs have much more repeat traffic than traditional websites (as the point is to establish a wide base of subscribers), and the visitors are expected to stay on the pages longer as they read the content. When a blog has a reader base that follows the posts regularly, design plays an important role in keeping things fresh. Many bloggers change the themes often so that the blog doesn’t look stale and stagnant to the people who visit it regularly.


Regardless where the blog is hosted, changing themes allows bloggers to keep up with the latest website designs, learn from them, constantly improve their design, and keep things interesting both for the readers and themselves. WordPress, for example, offers a wide array of themes, many of which are free, which allows bloggers to experiment and stay updated on trends.


Fast loading

The Importance of Website Design for Successful Blogging



The modern web changes and operates at an amazing pace, and standards are simply higher than ever. Visitors can turn to something better, faster, more effective with just a single click, and that very first point of contact plays a crucial role. Research shows that visitors expect webpages to load within 3 seconds: anything more than that, and you’re risking high bounce rates and a low SEO ranking. Not only that, but fast-loading websites help build trust and reach organic traffic.


That’s why bloggers and website owners seek help for optimizing web pages for fast loading, where web design will have a decisive role (or loading time will have a decisive role for design choices – whichever way you choose to look at it). For example, things such as steering clear of clutter and avoiding the overuse of heavy images per page are where popular website design and loading time optimization intertwine.


Encourage social media sharing


All bloggers aspire to have their posts shared on social media to help them gain visibility and reach relevant audiences. The success of a blog largely depends on the shareability of its posts and how much engagement they encourage. Considering that this is a big goal on the path to blogging success, it’s important that the blog is provided with all the necessary tools to achieve it. That’s where web design comes in: it’s necessary to integrate social media sharing buttons and widgets, but also to place them strategically to encourage their use. A well-designed blog will have these buttons standing out clearly but in good taste, usually at the top of a post or at the very bottom so that it suggests to the readers to share the post the moment they’ve finished reading.




Search engine optimization is an important tool for a successful blog, as higher search engine rankings will help gain visibility and improve traffic. Quality of content is crucial for SEO rankings, and so is the website design – from the design’s navigation, to formatting the content, to redirecting things properly and keeping up with evolving SEO guidelines.




Essentially, website design is in service of the blog’s content, but it can bring much more to the table. When done right, it helps the ultimate goal, and when done wrong, it’s likely to turn visitors away in frustration or present you in a bad light. Great design and great content go hand-in-hand – and constantly improving and evolving will lead the way to a successful blog.



Meaghan Yorke is a content writer for, specializing in website design. These days she is all about researching various IT related topics. When she is not working she enjoys dancing classical ballet.

Marketing Stratigies

Marketing Trends To Make Your Mark In 2018

January might mean the time to be making new resolutions personally, but it may also be time for businesses to do the same. One resolution all businesses should pin to their office wall is revisiting and refreshing their current marketing strategy. To continue to grow as a thriving business in today’s busy modern world, keeping track of the newest trends can make the difference between making that 1000th sale or missing out altogether. Below are a few trends that are key to watch out for this upcoming year:  

Hello Siri, Alexa, and Google

Voice-activated search is becoming increasingly popular in 2018, especially with the introduction of devices such as the Google Home Hub and the Amazon Echo to our homes. These devices have revolutionized the home by allowing consumers set alarms, play music and order shopping using their voice alone. The smart technology means marketers now have the power to create a specialized copy using advanced keywords to help consumers find even more services and products related to their voice command.     

Smartphone Traffic

As millennials become the focus more of marketing in 2018, it’s safe to say traffic sources are currently to be found primarily from smartphones, rather than desktop computers, as they grew up with the power of the internet at their hands. Traffic from smartphones is predicted to continue to rise in 2018, meaning creating engaging, yet concise, copy that’s small-screen friendly is key. Your current content on-site and your search engine optimization strategy may need to be revisited to allow your consumers to read your copy easier on the small screen. It’s time to move away from chunks of paragraphs, each heavy with keywords, and instead craft content people can read and view on the go. This could mean turning more towards videography and infographics, rather than text-centered articles.  

Social Media and Live Videos

Tapping into social media isn’t a new idea or a new trend, but it’s arguably one of the fastest growing marketing platforms for the digital age. Nearly 800 million users log on and post to Instagram every month. Social media channels are ideal for sharing a variety of rich-media posts, including videography. Live Videos came into their own in 2017, but in 2018, the trend continues to grow. They provide real-time engagement with visitors to your social media channels, with Facebook and Instagram being the ones to watch regarding Live Videos. They can target potential audiences as consumers chose to watch a Live Stream and continue to scroll past advertisements.   

Augmented and Virtual Reality

The popularity of smartphone game Pokémon Go was able to show marketers that there is a channel waiting to be tapped into for their next step in their strategy. Pokémon Go was one of the first that used AR content to create an immersive game by tracking the users’ locations and time-zone to adapt their experience. Augmented Reality offers consumers the opportunity to experience immersive story-telling from their favorite brands, and it’s one to watch in 2018.

Best startup spots in the world

4 Startup-Friendly Spots around the Globe You Should Know About

First things first, think about who is your target audience. Wisely analyzing even the slightest details is crucial when building a start up at certain destination to make it good for the business. The fact is – if you know exactly what you want to build, with right preparation, you can easily do it at any location. The following destinations are great places to start developing your own business so take a look, find what suits you, what is needed for your start up, and just go for it!

Do your homework. Depending on your needs make a list of thing you are searching for and that are necessary for your start up, and do your research. Go through these examples and tips, compare them to your list of needs and write down the pros and cons. It can help you decide if you are ready to turn your life upside down and move to a whole new country but unsure of the exact location.


ChinaChina is the world’s most populous country and second largest state by land area, which can be a bit difficult for making a breakthrough start up. But it can also be great for adventure seekers ready to make an all-out effort and the ones who love the difficulty of the task. It is challenging but it can give you much more joy after achieving you goal and starting up your business in China. Besides, if you are fond of Asian culture and their way of life, this change can be inspirational and fulfilling. Plus the food is awesome!


Imagine owning a small Parisian café. Having the opportunity to enjoy the smell of fresh cup of espresso mixed with the smell of breakfast croissant every morning from your own venue in a place that you've always wanted to live in. Imagine spending your free time exploring the city of your dreams, feeling like a tourist but still being a part of this wonderful society. If starting business in France was your dream and you are ready to finally make it happen then it is great news for you that since 2015 France has made it easier for foreigners to set up a business in a city of choice. So read through forums and see what others are saying about this topic to help you decide. And start making your dreams comes true!


Phi Phi Islands Thailand It is a great idea to visit the country first if you are planning to star your business there. There are many amazing hotel deals that you can choose from before coming to see the Thailand and discover it’s stunning beauty. That way you can see first hand if it really meets your needs to build a startup and make a living. Thailand is the second-largest economy in Southeast therefore the possibilities are endless if it matches your targeted audience and can fulfil the demands of your plans. Be prepared to experience something completely new and unexpected but make sure that you have though about it thoroughly and that you will not give up as soon as you find a bump in the road. If creating your own business in this exotic country was your plan since you can remember then just go ahead and make that first step.


Germany is the perfect country where you can put an excellent business idea into practice.The German infrastructure will make it easy for you to start as long as you are certain that you've done a good research of the needs for you new line of work. The positive economical climate makes this country start up friendly and not only you will be efficient but also enjoy building it. As an entrepreneur you are well aware of the fact that the progress of a country gives you good grounds to start developing your ideas. The capital of Germany, Berlin, a vibrant city is a appreciable place to make a great base to operate from. It evolved to one of the Europe's friendliest start up hubs. You should consider putting an effort into planning and researching Berlin for your future business development.

Well, now that you have seen these options, and compared them with your list of needs and wishes, all you have to do is make a decision. Pick a place, don’t think too much, you have been preparing yourself to take this step your whole life. Sometimes all you need is a little push and this is it! Put your words into action and start packing your suitcases!



How Easy Is it to Become an Entrepreneur?

One of the best things about living the dream is the fact that you have the opportunity go into business for yourself.  The number of people that want to own and operate their own business has been on the rise for many years.  From the outside, becoming an entrepreneur seems to be an easy task, one you feel might not even require an online bachelor degree, but if you sit down with an entrepreneur, they might have another story to tell.  Here we are hopefully going to answer the question “how easy is it to become an entrepreneur?” once and for all.  

Overall Increase In Stress Should Be Expected

In most cases, the desire to become an entrepreneur is driven by a few things.  First, you might not be happy with your current employment.  It is a common feeling and there is nothing wrong with feeling that way.  You might have a great business idea and want to take the plunge, but the amount of stress that it will put on you and your family should be considered.  Second, you may have earned an online BSIS degree and feel like you need to put that BSIS degree online to good use.  Third, a chance to own your own business has fallen into your lap seemingly out of nowhere.

Never Ending To-Do Lists

They say that once you become an entrepreneur, it will become a neverending day of work for you.  Owning a business is hard work and nobody has ever been able to take the easy street to their first million dollars.  Getting up early, staying up late and working every day of the year is a requirement in order to keep things flowing toward your goal of owning your own business.  Make a list of things that you need to accomplish and realize that list is going to always be there.  Until you get a firm hold on your new business, that to-do list is going to be there reminding you there is more work to do.

Frustration Becomes Part Of Your Day

Just like with all the stress related to becoming an entrepreneur, you are also going to experience frustration a little more often than you might be used to.  This could come from a new partnership or even the fact that a delivery was not on time and now you are trying to explain to a customer why that happened.  Learning to deal directly with frustration is a new skill that you will need.

It Can Be Rewarding

There is no sense in talking only about the bad things.  Becoming an entrepreneur can also be rewarding for you.  You get to work for yourself, set your own hours and only answer to you.  Getting information from satisfied customers is a great feeling and one that can carry you through the next bit of stress that comes along.  Keep the rewards and goals in mind.

It’s not easy to become an entrepreneur, but the hard work will pay off and as long as you have the determination to make your own business grow, you will see the rewards.  Good luck!

digital nomad lifestyle

Life Of A Digital Nomad: Sounds Amazing, But Is It Right For You?

The very idea not having to go to the office every day is exciting for almost anyone. Also, you will often hear people explaining that work at home but not be such a great idea after all. But what about working remotely from anywhere? This type of work is being popular by the day and many psychologists believe that is actually quite beneficial since it lets you do your job from any part of the world. This digital nomad lifestyle sure sounds wonderful, and even perfect, but before you decide it’s the perfect way for you, make sure you’ve taken into consideration all that comes with it.

If you don’t take this manner of working seriously, your performance will suffer and you may lose the job altogether. That’s why you should have a look at these several factors important for any digital nomad and figure out if they’re right for you.

  1. No close attachments

Being digital nomad doesn’t mean you have to travel all the time, but you won’t be spending a long time in one place either to build any close relationships. Sometimes you might feel lonely and you have to be prepared to feel alone too, but you’ll also meet a lot of new people and that experience can trump that. At least to some extent. However, there are many ways to stay in touch with your family and friends back home via Skype or any other apps and similar software.

After all, there is always a chance that you'll like someplace so much that you decide to stay there and grow roots. And nothing like that would be possible unless you take a leap of fate.

  1. Be flexible

You can't be a digital nomad and hate surprises and unpredictability. If you decide to work on the road, you have to accept the fact that you can't control your environment 100%. Anything can happen to rattle your cage, from the Internet being bad or non-existent to your laptop being stolen. These are the worst case scenarios of course but are known to happen to digital nomads before. The best way to deal with these types of possibilities is to have a backup plan what to do if it ever comes to them.

It may not be what you want to hear, but the job is the most important element in those situations so securing that it’s not affected by this misfortune is your priority. So if you can accept that and not stress over the mere possibility of being exposed to these unnerving situations, you’re good to go.

  1. No working hours

Working remotely is usually a freelancing job, although sometimes it may be the case of having the exact working hours even though you're in the different time zone. As a freelancer, you have to prepared to work even during the weekends, more than 8-hours a day and during times when everyone else is enjoying the sun on the gorgeous beach. This is something that won't happen all the time, but it can come to having to choose between fun and work. If you can't choose the job as your priority, then it’s better not to tempt yourself with exotic and inviting landscapes at all.

Or you can just make a compromise and choose a similarly nice spot which can be good for work and fun during the breaks.

  1. Always on the road

Since you’ll be always travelling, you will have to be very efficient about what you take with you on the road. First and foremost, rent boxes for moving and relocation and pack all your valuable and important belongings. That way you can leave them in a safe place and not worry about them, or even think about carrying them with you. You’ll have to be ready to wash your clothes by hand or wear the same thing several times. When you’re a digital nomad, it’s all about the work and travelling, and little things like makeup and fancy clothes may have to go.

Of course, you can always buy some in the new place, or borrow something from a new friend. But being rid of material attachments is something you have to learn and live by while on the digital nomad lifestyle.

  1. You already have a job

This one is really important and will determine if you can be a digital nomad or not. Before you start working and travelling, you already must have a client. Going on the road without an employer is not only foolish but can cause a lot of financial and existential trouble. One secure source of income is mandatory so you can pay for the adventure, and attaining more during the travelling is advisable. The whole point of digital nomad lifestyle is based on you working remotely for at least one client, and not having that will only be financially challenging and irresponsible.

Final thoughts

Being prepared is not something easily done when you're a digital nomad, but you can prevent some inconveniences from happening with avoiding small places since they tend to have a problem with the Internet connection and fewer visitors. Also, organize your daily tasks and fun time so you'll avoid procrastination – the biggest enemy of all freelancers. If you're unsure of any aspects related to the digital nomad lifestyle, consider working from your home office or sticking to your regular desk job.

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