Magento Trends That Will Shape E commerce in 2018

Magento Trends That Will Shape E-commerceMagento is by accounts, the most popular and powerful eCommerce development platform available on the market. It is feature-rich, secure, scales seamlessly, and houses ample diversity in itself. In fact, even if there are thousands of virtual stores built using Magento, there are so many themes and plugins available that none of them would look or feel similar. This is also perhaps the reason why irrespective of goals, Magento development services do a pretty fine job of fitting-in in every industry and meet unique business requirements for all.

That said, Magento isn’t just a static tool but an evolving technology that partly owing to its open-source tag is consistently endowed with new features. Those features when implemented, ultimately define the course of eCommerce as a whole. That is if you wish to gauge at the larger picture, just follow up with the trends on Magento. Here are the latest ones:

Personalized Shopping

This has been in making for a very long time and has finally started to gain traction. Earlier online stores used to be somewhat like a warehouse where each customer was bombarded with the same set of products. And customers had to simply browse through countless number of products until they found what they were looking for.

That onus now falls on businesses. With personalized shopping, eCommerce businesses now take into account the past purchases, general interests, budget considerations, among many other factors to finally curate a handful of products displayed uniquely to each customer. This is like walking into a store that may have countless number of products stored but only a few- the most meaningful to them are on display.

Related: Vital Tips to Hire the Experienced and Reliable Magento Developers

Enriched Content

Images, though important, aren’t appealing enough to persuade customers on their own. What businesses need to sell is not just a product but a story around it. Magento development is feature-rich to match that as well. Be it through animation, videos, or cutting-edge AR incorporation, we can expect more of these content to feature in eCommerce as we move further into 2018.

Enhanced User Experience

From overall navigation theme to the time it takes to load a page, every aspect of an online store plays a crucial role in customer engagement and retention. For instance, if your site takes more than 3 seconds to load, chances are they won’t hang around. If they do not find their preferred payment option during checkout, they might abandon the cart.

Magento development service now takes into account all these tidbits that are as important as core functionalities to improve not just the engagement but also overall business prospects. That is, as we move further, you will find Magento applications to be more engaging, faster, and all-inclusive.

Notifications and Opt-in Forms

Businesses realize that people can’t and will not shop every day. But if they let them loose, they might not ever come back. To ensure engagement and nurture a business-customer relationship, notifications are newsletters are a fantastic channel.

More and more Magento services are now incorporating notifications on their platform to consistently keep nudging their customers and occupy an exclusive mind-space.

Opt-in forms are another sustainable channel to keep users informed by not acting just a destination for shopping but also the source of information.

Mobile Commerce

Yes, there is the responsive design and the mobile-first strategy but we aren’t just talking about how the eCommerce looks and feel on mobile devices but how it works. And with the rise of wireless broadband and mobile wallets, the integration couldn’t be any easier for eCommerce to exploit. Magento, having full range of features for mobile devices, is guaranteed to fuel this segment in coming days

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The Continually Evolving E-Commerce Space

As the generational gap widens from seniors who have never used a computer in their lives to infants who are born toting iPads everywhere they go, the current shift in E-commerce focus is palpable. Technology impacts today’s generation at every turn, and everything from keeping up with close relatives halfway across the world to ordering your lunch is either done online or right from your mobile phone.

The broad shift in traditional market economies has seen a departure from the brick-and-mortar focuses of old, as increasing numbers of business transactions are carried out without ever setting foot in a physical “store.” Breaking down various aspects of the e-commerce focus show how companies are trending and just what portions will continue to be digitized and moved online.

Customer Service

The days of outsourced customer service are certainly upon us, as more often than not you’re left dealing with a call center halfway around the world to facilitate your customer interaction. More companies are recognizing the impact this has on their customer service as it’s generally not good, so many have begun to employ “smart” systems which make human interaction easier to facilitate.

Online automation softwares like chatbots have been a giant leap in this space, as it enables a real customer service representative to handle multiple inbounds in the time it used to take to resolve one incident. Also by logging interactions on an individual basis, all pertinent information becomes available to all members within the organization so that there is no drop-off or miscommunication through the life of the interaction.

Delivery Optimizations

From the market-changing delivery drones being worked on by larger corporations like Wal-Mart and Amazon to simply providing expedited shipping options and accountability, delivery services are certainly leaps ahead of where they used to be. New technology is constantly being tested to optimize shipping methods, storage, and optimization across the entire process. From flat-rate shipping boxes which make it easier to optimize the space within delivery trucks to marketplaces condensing shipments, the entire delivery system has made leaps and bounds to accommodate the shift to e-commerce focused entities.

Digital Wallets

The introduction of digital wallets have changed the way you pay, and for the majority of the population it began right on the iPhone. PayPal has been around for quite some time, Apple Pay was really the first to optimize the payment experience within native applications, really removing the checkout “step” altogether. As any e-commerce company knows, the drop-off at checkout is one of the most frustrating aspects of a transaction flow to deal with. It’s often incredibly difficult for an e-commerce company to identify which aspect of a check-out flow causes the most discomfort and work to improve their conversion rate can be exhausting. With seamlessly integrated options like ApplePay, it standardizes the process for all apps using it and streamlines the interaction for the user.

The Roadblocks

For many E-commerce converts, the most frustrating aspects still revolve around ordering something which you’ve never physically seen or held yourself. With this notion in mind, it’s quite obvious that the brick-and-mortar retail experience will never die as it’s incredibly important for the customer to be able to try things on and experience a product for themselves before they buy. This portion of the population will do well to keep the physical stores alive, but the numbers don’t lie; the numbers reveal how e-commerce has quickly carved a demand among consumers. The introduction of new e-commerce technology that will make the process faster and more efficient will encourage a new generation of shoppers to purchase online as well.

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Online Shopping: Are These Barriers Stopping Your Customers From Buying?

Woman On ComputerOnline shoppers are becoming increasingly picky about the businesses they buy from. This is primarily due to the extensive choice they have and their wariness of online scams. But if you’re continually driving traffic but failing to convert visitors to customers, skepticism may not be to blame. If your e-commerce site contains too many barriers or issues, this could be off-putting to potential clients. From difficult navigation to slow loading times, there are multiple reasons why they may be leaving your site empty handed. So to start getting the sales and results you desire, consider whether your site contains the following barriers.

No information about shipping costs

Many business owners think that not revealing shipping information will help them secure more sales. But in fact, this can be detrimental to your business. Customers will often want to know how much shipping fees are before committing to a purchase. Especially if they are overseas. So by not containing this information, you could be missing out the opportunity to sell your products.

This also applies to making returns too. While you naturally want the customer to keep your products, there will be instances when a return is necessary. But without any information to refer to, this can also stop a sale from proceeding. So rather than keeping your customers in the dark, add a page to your site that includes this vital information.

Lack of images

Online shoppers like to see as much of a product as they possibly can before making the decision to buy. So if you only have one image available for each of your products, this could be what is stopping them from making a purchase. Having numerous images from different angles, that can also be enlarged gives customers a better overview. This can help you stand apart from your competition, particularly if they are selling the same product. Product videos can also show your product being used. This can be valuable insight that encourages customers to add to their bag.  Adding extra product photos and videos to your site might seem basic. But it can make a big impact on your sales.

Not enough payment options

From Paypal to credit card payments, there are more ways than ever for online shoppers to pay for their purchases. But if your website only offers one payment option, this can cause suspicion and restrict how many sales you generate. So rather than letting this continue, you need to start providing more options. Some business owners can find card processing services difficult to secure because of the products they sell. But some services will allow you to open a high-risk merchant account which allows you to offer further options. You should also look into offering email, online checks and debit card payments. This will not only boost the professionalism of your business but also allows more customers to buy with ease.

Now you are aware of these issues, it might be time to reassess your site and work towards improving it. In a matter of weeks, we will be entering the busiest shopping period of the year- Christmas. So make sure your e-commerce experience is up to par sooner rather than later.

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