Effects GDPR Web Design

What is The Effect of GDPR on Web Design & Development?

Web design & development requires brainstorming on different aspects and consider multiple factors including layout design, website objective, SEO, budget and more. With the introduction of GDPR, now there is a new entry on the web developer’s list which they have to keep in mind when creating websites. But, what everyone is concerned about, whether this new law will affect the way developers design & build websites.

GDPR law requires that you become more thoughtful about the websites and services you build as well as more transparent about the methods of collection and use of personal data. That’s why, owners of varied digital platforms are required to become more diligent and stringent about how they collect, use and store personal information of their customers.

GDPR (General Data Protection Regulation) is designed to ensure data safety of European Union citizens, but it is also applicable for organizations that are outside of the EU which capture data from EU residents. So, eventually, every business is covered under this law.  

 

Measures to cope with the General Data Protection Regulation

If any organization (whether operating inside or outside the European Union) infringes GDPR legislation, it is liable for a hefty fine of 20 million euros or 4% of company’s global annual turnover (whichever is higher). In order to avoid this huge loss, companies must comply with this law. Hence, the company’s websites should be built in a way that they fulfill all the requirements of this new data security regulation.

To make your business compliant with the new law, first, you need to understand it. According to this regulation, individuals are granted with 8 essentials rights as follows:

 

  1. Right to information: This right requires you to be transparent about how you use the information collected from customers or users. Usually, you provide this information in the privacy policy of your website, update this document to provide clear and concise information about your usage of the personal data.
  2. Right to access data: When a customer or user requests you to send their data, you should send it them in commonly used format like CSV.
  3. Right to correct or rectify data: In case of inaccurate data, you must let your clients or users rectify it.
  4. Erasure of data or Right to be forgotten: When there is no compelling reason to continue processing of the data, your clients or users may request to remove or delete it.  
  5. Restrict data processing: As per this right individuals can request companies to stop processing their data. In that situation, companies can store the data but not allowed to process.
  6. Right to portability: Individuals should be allowed to access and reuse their personal information for their own purposes.
  7. Right to object: Individuals can object on their data usage including in fields like research, marketing, and statistics.
  8. Right pertaining to automatic decision making, including profiling: This defines the conditions in which you can use automated decision making and profiling. Plus, it also explains about the requirements to be met such as explicit consent of individuals.

 

These are the essential rules that should be followed by every business unit in order to abide by the GDPR law. While designing & building a website, developers need to pay attention to these regulations and then create the website that fulfills these rules.

 

The following steps should be taken to make sure that your website is GDPR compliant:

  • Conduct a data audit: To make sure that you are safely handling the data from your customers or users, you should figure out a different aspect of this process.
  • Define a clear and precise privacy policy: This document is where you describe the procedure on data collection, usage, storage and other processes. Define everything clearly pertaining to individuals’ data handling.  
  • Implement SSL certification: Those websites that use HTTPS send data through an encrypted connection. So, if you have a SSL certificate, you have taken a step ahead to adhere to GDPR. In absence of HTTPS, your website sends encrypted data which may be intercepted in transit.   
  • Determine and document a clear process in case of a data breach: The new law requires that data controlled should establish a procedure to be followed in case of data breach. According to the regulation, data controller is obliged to report the data breach within 72 hours to authorities.
  • Processing of data collected from children: Organizations which collect information from children need to take consent from their parents or guardians before processing their data legally. According to the law, children with a minimum age of 16 years can give their own consent for data processing. Mention information in your privacy policy precisely and in a way that 16 year child can understand.

 

Conclusion

In this digital era, data safety should be assured to the customers and users of your online services. It is an ethnic way that every business should consider while rendering their services. GPDR compliance requirement has made it essential for companies to ensure data safety. Now, it’s time to adhere to this legislation as failing to comply with this may have adverse effects on your business.     

   

Author Bio:

Tom Hardy has hands-on experience as a digital marketing consultant. He currently works at Sparx IT Solutions: GDPR Compliance Solution Provider and offers exceptional website auditing services to prepare a business for GDPR readiness. Also, he writes informative blogs to let users know how much it is important to comply with GDPR for websites to get better data security.

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Building Trust in Your eCommerce Company

It’s not easy getting an online store off the ground when you’re a small operation, not least because you don’t have a ready-made reputation to piggyback off and a lot of consumers are hesitant to buy stuff online when the company is not well known to them. That’s why it is so important that you are able to build trust in your eCommerce company. This is something that you should prioritize when you launch your eCommerce store.

Okay, but how do you build trust in my business? Start by doing the following:

Personalize Your Website

People trust other people, not websites. So, when you are launching your eCommerce company, be sure to give it the personal touch, perhaps by writing out your story and how you came to launch your company, and definitely by including your name and a picture of yourself, as well as a company address. This will help visitors feel more at ease when it comes to making a purchase.

 

Make It Simple and Secure

Security

When designing your website you should (or have the person who’s designing your site for you) not only ensure that your website is clean and easy to use, but also that it is secure. If potential customers don’t see that reassuring lock in the address bar when they come to checkout, chances are they won’t be confident enough to make a purchase.

 

Make it Uniform

One very often underlooked way of building trust is consistency. If your website looks professional and it is branded in exactly the same way as your social media site, and if your emails and documents all use the same template, it will paint a more cohesive and professional image of you. The software at https://www.templafy.com/ can help you to achieve consistency in emails, slides and other documents. However, you will need to discuss your style with your web designer to ensure that your eCommerce store and other online accounts all have the same style.

 

Get Feedback

Of course, the best way to build trust in your eCommerce company is to get positive reviews from other people. It might, then, be worth sending out a few free samples to get the ball rolling. Send your products or offer your services to a few of the  social media influencers at https://izea.com/2017/11/01/top-influencers-2017/ in return for a review or mention, focus on giving them a good experience and then watch the positive reviews roll in and the trust in your company grow. Also, allow reviews to be made on your site.

 

Mitigate Against Risk

Since many people are hesitant to buy from a new company online, it makes sense to mitigate against any perceived risks by offering a generous guarantee or no questions asked returns policy. If they know that they have nothing to lose by making a purchase they are more likely to trust you and to actually make a purchase – it’s basic common sense.

Building trust doesn’t happen overnight, but if you are consistent in your efforts and you do all of the above, it won’t be too long until people recognize your brand and associate it with quality, honesty and value.

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Set Up Your Own E-commerce Website?

Key Trends In User Identification Technology

As the internet becomes more and more an integrated part our day to day lives, becoming as commonplace to us as the radio, electricity or zinc, the dangers of it are becoming more apparent. Not just the danger of wasting valuable time watching kittens when you’re supposed to be working, but serious dangers such as cyber-attacks, loss of data, or even the theft of one’s identity.

It used to be you could impersonate anyone you wished on the internet, but developments over the past decade have helped ensure that our identities are more protected than ever.

So listed below are some of the key trends we’ve spotted over the past couple of years within the realm of user identification technology, and how they can help protect you and your identity whenever you’re using the internet.

Two Factor Verification

Usually, when you sign up to a website or something similar, there’s just one line of user verification. Most usually, this is the password. The problem is that even 12-character alphanumeric passwords with one lower case, one upper case, and one special character are actually very easy to bypass. And as most of us – perhaps unwisely – link most of our accounts to a single email address, if you find one breach the whole system is at risk.

As such, many sites are now employing two-factor verifications when signing up for an account, making important transactions, or when adjusting your account’s details. For example, as well as having a password, the website may also require a verification code sent to an email address or a mobile phone before any further action is taken.

This provides an extra layer of security so that even if someone has managed to guess your password they still can’t make any major adjustments to your accounts or your data without getting past that second layer. This at least delays them, and for casual attacks, that’s often deterrence enough, and can also alert you personally when they occur.

Use of Mobile Phones

We already mentioned that the two-factor system may ask you to link your account to a mobile phone so that verification codes can be sent if someone tries to access or adjust your account. In general, the growing universality of mobile phones has meant that many websites and companies are making use of them to protect their users and their identities.

Popular games developer Blizzard, for example, offers the option of a mobile phone verification app when users sign up to their online gaming platform, Battlenet. Whenever the user’s account is activated by a new device, a verification code is needed before access can be granted. Likewise, if anyone attempts to change the account’s password, or make any online purchases.

As it’s highly unlikely that the user’s mobile phone will be in the possession of the attacker, it provides a layer of security very hard to overcome.

Some companies, such as Cognito, have started offering similar services for a number of websites. Using their app, you can connect accounts to your mobile phone, thus ensuring they can’t be accessed without a special ID code.

Biometrics

Biometrics are nothing new – customs and immigration officers have been using biometric data to verify passport holders for quite a long time now. However, we’re starting to see biometrics see more use in our daily lives as well.

Most mobile phones now have the option to be secured using biometric data, typically a fingerprint or facial recognition. The phone then cannot be unlocked without that input, at least in theory. Many phones also maintain a typical pin code or pattern security system, as biometrics are notoriously finicky and do not always work as intended.

While not foolproof by any stretch, they provide a very convenient and quick means of providing user identification for our mobile devices.

New Methods of Data Storage

Recent events in which personal data has been acquired and illicitly disseminated across the internet due to the actions of hackers have also caused a rethink on how data storage is managed. If a hacker can access important personal information, such as your date of birth, address, or mother’s maiden name, they can use this to bluff their way into your accounts and cause all kinds of damage.

One solution is to ensure that no one organization has access to all your information, a process called blockchain. Instead, data is added sequentially in blocks using a “hash” of data from the preceding block.  Already used for bitcoin transactions, it’s a highly effective and secure method of protecting personal data.

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Are Your Ready To Build Your Own Website?

Websites have become a staple in recent years. Without one, it’s incredibly hard for a business to get off the ground, as customers won’t be able to find you. Along with this, it’s become one of the easiest ways for businesses to get started, removing the need for a physical building. Websites are great. But, are you ready to start making your own? To help you answer this question, this post will be going through the skills you need to complete a job like this. Along with this, it will also have some great places to get help in areas you’re unsure of.

  • The Skills You’ll Need

Bootstrap/WordPress/Other: Nowadays, there’s nearly no reason to start a website build from scratch. Instead, you can use a tool like WordPress or Bootstrap to lay the foundations for you. Using them will take some learning, though. So, it’s worth trying them out before you start on your final website.

HTML/CSS: Most modern websites are built using a special markup language called HTML. Alongside this, a similar language called CSS is responsible for the styles on the website. Both of these are very easy to learn, with resources to be found all over the internet. It’s worth understanding them before you begin, though.

Java/PHP/Plugins: Using bootstrap or another barebones system, you might have to learn some PHP and JavaScript to add applications to your site. On a service like WordPress, though, you may only have to learn about some different plugins.

SEO: Websites need to be optimized for search engines to help them reach the highest rankings. Without this, customers wouldn’t be able to find your site. This area is very complicated, so it’s worth using everything at your disposal to help you. There are loads of add-ons you can add to your site to facilitate this work.

Security: Most reputable websites are secured using a tool called SSL. Installing a security certificate isn’t an easy job, though, and you’ll need to do some research. Along with this, you should also learn a little bit about network security to make sure the service system you are using is good enough. People will be warned by their browser when a website isn’t secure.

Databases: A website which collects data of any sort has to have databases to store it in. In most cases, this database will be a MySQL variant, making it easy to learn what you’ll need to know. This sort of database is very common, so it’s easy to find loads of resources to help you when you’re using your own.

 

  • Getting Help

Of course, you might have some missing pieces in this list, and that would make sense. Most web developers won’t do all of this work, leaving things like SEO and security to external companies. Finding the best SEO company is just a matter of reading some reviews and doing some research. There are loads of services like this, and you can also find options to help you with design, programming, and databases, too. It’s worth getting help where you have to with something like this. But, you should still be able to do a lot of it on your own.

Hopefully, this post will inspire you to start working harder on the website your business uses. Most people have enough of the right skills to get a job like this done. It might take some learning, but it will be worth it in the end. Having professionals do the job from start to finish would not be cheap.

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Use these tips to protect your WordPress site

If you are new to WordPress and you have just finished designing your site, you will no doubt be very proud of your hard work. However, before you can get your site published, there are a few things you will need to consider such as security.

Although WordPress regularly update their site to include the latest security fixes, there are additional things you can do to improve your pages security. Here are a few ideas that will help make your site secure.

Admin Profile

It is so easy to forget to change your admin profile. However, it is important that you do change it as soon as possible. Hackers use brute force attacks to get past the admin accounts; then they can access all your data. By creating a new user and deleting the Admin profile, you will make such an attack less likely.

Passwords

Passwords are another area that can be easily taken for granted. Your password has to be unique so that attacks can be nullified. Avoid using your name or your child's name as there is a chance they can be easily guessed.

To be secure, you can try a password generator such as 1Password or LastPass. They will use numbers, characters and symbols to generate a password of any length. You will then have a more secure site with a difficult password for hackers to guess.

Two-Factor Authentication

Two-factor authentication might sound a little extreme, but, if you want to have a secure site, it is the best option. It is especially true if you will have customers personal information stored on the site.

The type of authentication we are talking about is already used by many companies including PayPal and Google so that it will be familiar to you. There are plugins that can help you set it up such as Rublon.

Privileges

If you are the only one that updates or posts on your WordPress site, then you will have admin privileges. However, if there are others that regularly go to the site, they do not need to have the same privileges as you. If they are writing posts, then you can restrict the access they have to the site.

The same applies to anyone updating or maintaining your site for you. Grant them the access needed, but remove it once they have finished the work. It doesn’t take long, and it will save any potential problems in the future.

The last thing you need is your data to be lost or corrupted, if this were to happen, you would need to rely on back-ups or other security to help you resolve it. You can use a data retrieval company such as Secure Data Recovery to retrieve your data for you. It can be an invaluable service, especially if there was sensitive information involved.

With these suggestions in place, you can be more confident that your data will remain safe, even if you have others using the site as well.

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