Mobile Web Design

How Important is UI/UX Design in Mobile App Development

Because of the growing number of mobile users, the need for mobile applications is also growing. We see a lot of apps being developed and added each day. But not all apps are making it big. Some of the factors that lead to bad reception of a mobile app are issues with the user interface and the user experience.

Developing an app is not easy and it’s sad when the results are not good. But in the end, UI and UX concerns are really needed to be addressed to ensure the success of the app.

 

What is User Interface (UI)?

A mobile app’s user interface refers to the visual appearance of the application. This involves not only the design but also the organization of the visual aspect of an app. Ideally, an app should have an intuitive user interface that will be seen by users as appealing, and at the same time, easy to understand and use.

 

What is User Experience (UX)?

Meanwhile, user experience refers to the actual reception of a user towards the mobile app. UX is composed of all the interactions that the user has with the app, and will tell a lot whether the app is a success or not.

The goal of an app is to provide users with the best experience so that they would continue to use the app, and if possible, to invite other users to also use the app.

 

Why are UI/UX Design Efficiency Important?

When an app is developed, the goal, of course, is that users will find that it is a good app and that it would be used to its purpose.

To be able to achieve this, designing your mobile app for UI and UX efficiency is extremely important. UI and UX should work hand-in-hand to make sure that the app becomes a success.

While the UI deals with the looks, UX deals with the actual works. But UI has a big role to play in UX so it really is a matter of having the two bring about the best in each other for an app that is worth being downloaded and used.

 

Why Is Good UI/UX design important in app development?

 

The following are five concrete reasons on why a good UI and UX design is important when developing mobile apps:

  • Ensure the usability of the app

One of the factors of a good UI is being user-friendly. Users would walk away from a complicated user interface. Your app should be designed to foster an app that is easy to use so that your users would love using it. User-friendliness also leads to a great user experience.

  • Prevent the waste of resources

Taking into consideration UI and UX from the designing phase will save you from wasting time, effort, money, and your business’ image when you launch your app. Imagine all the cost of launching an app that has a bad UI and a bad UX. Not only will you need to spend resources on trying to build another one, but you will also risk damaging your brand’s image. So make sure that at the drawing boards, UI and UX are already considered.

  • Make app development easier

UI and UX design are basically planning. And having a plan will make it easier to do whatever you want to do – even developing an app. With a good UI and UX design at hand, you will be able to lay out everything that is needed in order to build your app.

  • Your app would likely earn more revenue

A well-designed app would make it big when you launch it. Your users would be very crucial for an app if they pay for it. So if you decide to create a paid app, make sure that it is well worth it.

  • Retain your users

If your app fails to meet the expectations of your customers, then you risk losing them. And it would be a lot harder to bring them back. So make sure that you design your app well so that your users would be loved you’re your users so that they would keep on coming for all that you have in store for them.

 

Conclusion

User interface and user experience are two separate but equally important aspects of mobile app development that you should definitely not take for granted. A good app is one that has both good UI and UX.

To ensure that your app is created with just the goal of having impeccable UI and outstanding UX, designing for it is essential.

So make sure that you come up with a great UI and UX design to help create the best mobile app that you can develop.

 

Author Bio

Kenneth Sytian is the Owner and CEO of Sytian Production, Web Developer Philippines. He has been designing websites and developing web apps for more than a decade. He is the driving force behind the company and an influencer in the industry of web design and development in the Philippines.

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Web Design Project Deadlines

Why Web Design Project Deadlines Are Important for a better setup

Everyone unexpectedly responds to deadlines. A few people flourish with deadlines, considering them to be challenges and a possibility for them to meet people's high expectations. Others find them to be a wellspring of tension and weight that can back off their original procedure.

Every AIS Technolabs clients are unique, and their necessities too. A few clients don't have a specific date that they require their site finished by, while others have to get it launched before a raising support occasion or an eatery dispatch. Every client's level of responsibility is unique, additionally, with some written work their content or giving the heft of the pictures.

 

Order Matters

In the same time, there are different work going on a project; some people work on content while others are creating a Mobile App Design. Other colleagues might code while others are gathering photos to be set on the site. Since there are such a large number of moving parts engaged with making a website, the order in which things are done is critical.

For instance, if a client completes an incredible activity at composing and sending over content to be altered they slowed down in affirming the design of the site; the content can't be put. Without an approved design, the site can't be coded.

Another side, if a client rushes to approve the design and the site is coded out and prepared to go, it won't dispatch until the point that the majority of the content is finished. Because somebody completes a certain errand rapidly, it doesn't imply that the project will be done quicker if that assignment is done out of order.

 

It's a Domino Effect

Correspondingly, it's essential to remember that, delay in one part of the project could cause delays in whatever is left of the project.

If pictures were expected and the client sends them three days after the fact, that may postpone the dispatch date by three days too. While sometimes conceivable to have things move all the more rapidly to match the deadline but it is not possible always.

 

Everyone Must Be Realistic

We comprehend that the site advancement process is new for the majority of our clients and that drafting content and picking symbolism doesn't come rapidly to them. We endeavor to keep a realistic mentality when helping clients set deadlines, giving them some an opportunity to brainstorm and thoroughly consider their choices before we provide them with a moment look.

Like this, clients need realistic desires concerning how rapidly their site can be launched. “Rome was not built in a day”, and great sites can't be either.

Key ThingsSome key things to help everyone meet deadlines:

Be clear and legit with desires toward the start of the project. Set clear deadlines to give clear deadline ranges forthright, so nobody is walloped by them.

Under-guarantee. If you imagine that something will take you three days, give yourself five.

Request help when you're feeling stuck. Some of the time you simply require someone ideas to take you up. The engineers, essayists, and project supervisors you are working with are the specialists, and they will be glad to give you their assessment or help.

 

Fortunately, when clients and their web advancement firm have a decent relationship, they can be somewhat adaptable on deadline, as long as each comprehends that one moderate proceed onward anybody's part could prompt a later dispatch for the site.

 

Things come up constantly. Work confusions and individual crises are two exceptionally ordinary things that happen and can make a project slow down. In any case, realize that one deferral will prompt another and that it's conceivable that you should rethink the project course of events given the roadblocks that surface.

 

The best that the two sides can do is to attempt their best to meet the deadline and work efficiently and to give appropriate cautioning if they don't believe that deadlines can be achieved.

Author Bio – Sunny Chawla is a Marketing Manager at AIS Technolabs. Services For Web Design and Development Company, helping global businesses to grow in the online market. He would love to share thoughts on Social Media Platforms, Game Applications Development etc..

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Web Design Trends to Watch in 2018

Web Design Trends to Watch in 2018

Needless to say, 2017 had been quite eventful in terms of technology and left the doors open for the new technologies which make the mark in this year. Now, since 2018 is about to embark, you can just witness a tremendous of competition existing out there be it in mobile or web. So, if you are not updated, the probability of losing your consumers undeniably augments.

Here we will be talking about the websites because most of the businesses heavily rely on them for capturing the user base. In such a scenario, businesses are left with only two options – intact the website according to the trends or sit back with the orthodox strategies and fundamentals for governing their business chronicles.

The moment has finally arrived to revamp your website in a way users love. Spare out some time from your busy work roster and plunge into crafting the exploding website, with the top trends listed below.

Vibrant and sparkling colors

Well, the concept of mixing and matching the colors is endowed by the year 2018. Website designers can use the vibrant, sparkling and bright combination of unique color schemes. Reason being – users love it and they are pretty much eye-catchy as well.

Despite using the safe and elegant colors, the designers can use the enlarged images, attractive buttons and clickable images. In 2018, the business can plan something that doesn’t match the suite and strive for imparting a humongous and inimitable experience to the users.

Therefore, the designers can think about adding some ignited colors for encouraging the users and to keep them tailored for a long time.

Illustrations will add essence

Adding custom illustration plays a great role in adding substantiality to your websites. They contribute simplicity to your websites in a much bigger way when compared with the high-quality images and pictures.

For instance, Shopify uses highly creative illustrations for showcasing its core business ideation and concerns. Other than illustrations, you can also go for adding attractive GIFs, SVG’s etc. for making your website even more bolstered.

Just remember while adding the aforementioned key pointers, step aside and view it from the perspective of users. A cozy website with too many elements can be abandoned by the users, thus process with a complete brainstorming and verified planning.

Switch to mobile

It is very important to make sure that your website fits the mobile version without any operational, functional or display bugs. Owing to the current scenario, 40% of the website traffic is being generated from smartphones thus you cannot miss out on having the mobile version of your website.

People are nowadays addicted to mobile apps, and in order to earn impressive results, make sure that your website loads quite faster over the mobile. AMP (Accelerated Mobile Pages) can be used by the designers and mobile app developers for making the loading time quite faster. It helps to trim down the code and the media files at the time your website is being opened in the mobile phones.

Therefore, in case you are looking for a bigger and huge traffic from both the mobile and web-version, AMP is the one to keep an eye on.

Videos will fetch the users

Instead of writing elongated text on the websites, business and the designers can use videos for making the users stay on the websites. Using and integrating the videos on the website is certainly not a new trend, but in the year 2018, we can view it taking a major shape.

For delivering the complex business operations, videos can come as a major rescue. They propel the users to see your offerings and the value they are attuned to.

Asymmetry and typographies will dominate

Simply you can use the zigzag rows of words and phrases that go exactly with your sparkling colors, remember we discussed it in very first point. Isn’t great to display words in white with the bigger typography and in a different shape on your black colored designed website. Well, it sounds quite amused and awesome.

You can use broad letter words for emphasizing your brand core value plus it will also help you to stand tall among your competitors. In 2018, for sure the concept of asymmetry accompanied big and bold written texts will fetch a massive momentum, as they not only fits to mobile but also adds an extra attraction to your overall website.

Concept of flat design will bloom

It helps your website to look clean and fresh.  The concept of flat design is not new but when it is modified with the bold texts, asymmetry and bright colors, it becomes quite capable of attracting a vast user base.

Therefore, it turns out to be a perfect choice for remodeling the website and in case you are getting ready to serve your clients with something really extraordinary.

AI will continue to dominate

AI had made a clear-cut way in the mainstream of businesses with the help of Chatbots. If you are not aware of the term, it is an AI-powered interface that interacts with your clients 24/7 in a very flexible and interactive way.

Well, AI contributes a lot to make your website design advanced and still, there are more inventions to be commenced by the AI on the surface.

Now, since 2018 is around the corner, it’s the right time to get your websites on heels for capturing a user base. These trends have already embarked into the current landscape and are continuously replacing the traditional concepts of website development.

Hence, plan your strategy based on the above designing trends and deliver your users something innovative and magnificent this year, while showcasing your services and products with a really captivating approach.

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Web Design

Landing Page Design: Tips and Best Practices

While the ad copy of your landing page is important, landing page design also plays a large part in maximizing its performance.

It's easy to get carried away tweaking all the elements of your landing page's design. However, you want to focus on the changes that will make the biggest impact.

To help you increase your conversions, Bradley shaw from dallaswebsitedesign picked up some solid landing page design tips and best practices for optimizing your offer.

Making Your Landing Page Flow 

  1. Remove Unnecessary Distractions

Landing pages should look and feel intuitive. The visitor should quickly get an idea of what they're being offered and what actions they can take upon going to your page. There are many distractions that can get in the way of this process including images, security seals, and even the navigation menu.

In this example, VWO increased signups by 100% by simply removing the navigation menu. It goes to show that keeping your design minimal and focused can pay off.

  1. Use Typography that Is Readable

When you study the best landing page examples, you'll notice that most of the pages use typography that's easy to read. There's often nothing fancy going on. The focus is on making sure that visitors can quickly scan the message and get the main point.

There are also other elements that make the text, particularly the headline work better. A strong color contrast is used to make the core message stand out. Headlines use bigger and thicker font. There's also a visual hierarchy to the text that leads readers from one point to the next.

  1. Use Relevant Imagery

A common mistake that many landing pages make is using the wrong images to support their offer. Too many websites still rely on stock images to make their website look more professional.

The problem with this is that certain stock images have characteristics that indicate that it's a stock image. You want to use strong imagery that supports your message. For example, CodeCombat uses a great image of kids having fun on their computers while learning to programme.

  1. Optimize for Mobile VisitorsMobile Optimized Web Design

Landing page design gets tricky when dealing with mobile visitors. There are many things that you'll have to adjust including the page layout, content formatting, loading speed, font size and web buttons.

If you're using a responsive theme, do not assume that your theme will automatically optimize your page for mobile. Do your due diligence and test how your landing page appears on different devices, browsers, and screen sizes.

  1. Use Visual Cues

Visual cues can help visitors pay attention to your message and increase your conversions. You can use them explicitly and implicitly. Arrows, circles and dotted lines would be examples of explicit visual cues.

A person looking at a specific direction, spacing, color contrasts and the shape of design elements are examples of implicit visual cues.

This study by ConversionXL found that using a direct arrow increased the attention span spent on a landing page form. Ideally, you'll want to use a mix of both for the best results.

Optimizing Forms and Buttons

  1. Experiment with Different Forms

There's nothing wrong with using standard forms if you're just collecting the visitor's name and email. But if your forms call for more than that, you may be able to see better results by using form design that's interactive.

Tools like Leadformly allow you to use multi-step or quiz style forms that can increase signups. It also uses a clever progress bar to indicate to users how far they are along into the form.

  1. Optimize Your Call to Action Buttons

Ultimately, you want your visitors to take action. That means that you have to get them to press the button to either subscribe or go to the order page. That's why the design of your call to action button is important.

Start by experimenting with the size and color of the button. Next, you want to play around with the actual call to action text.

You'll be surprised at how much of an impact that this simple test can make to your conversions. If you're using a longer landing page, you will also want to try adding multiple CTA buttons throughout the page to see how that performs.

Trust and Credibility Elements

  1. If You're Going to Use Testimonials, Make Them Real

Using testimonials on your page is one of the best ways to strengthen your offer. But it can backfire on you if your testimonials are poor. Common mistakes include using low-quality photos (or none at all), using initials instead of full names, and using general feedback.

If you're going to use testimonials, make sure that they're real. Include the headshot, full name, title, and company of the person that gave you the testimonial. Using video may be even better as adding video to full-page ads increases engagement by as much as 22 percent.

  1. Adding Trust Elements Can Lift Conversions

There are many other things that you can do besides adding testimonials to get visitors to trust your landing page. If your company has been featured in trusted media channels or publications, you may want to use their logos on your page and link to the source.

Other elements that can help you include the about us page, privacy policy, and a money back guarantee if you're making a transactional offer. Some other supporting pages that can help include the how it works and comparison sections.

As you can see, there are a large number of design elements that can impact the performance of your landing pages. There's no hard and fast rule for what approaches work. It's best to focus on the fundamentals of why certain design approaches work and experiment with different designs.

Hopefully, these tips and best practices will inspire you to go beyond the ad copy of your landing page and get you in the process of optimizing your page's design as well.

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