Mobile Web Design

Web Design Trends to Watch in 2018

Web Design Trends to Watch in 2018

Needless to say, 2017 had been quite eventful in terms of technology and left the doors open for the new technologies which make the mark in this year. Now, since 2018 is about to embark, you can just witness a tremendous of competition existing out there be it in mobile or web. So, if you are not updated, the probability of losing your consumers undeniably augments.

Here we will be talking about the websites because most of the businesses heavily rely on them for capturing the user base. In such a scenario, businesses are left with only two options – intact the website according to the trends or sit back with the orthodox strategies and fundamentals for governing their business chronicles.

The moment has finally arrived to revamp your website in a way users love. Spare out some time from your busy work roster and plunge into crafting the exploding website, with the top trends listed below.

Vibrant and sparkling colors

Well, the concept of mixing and matching the colors is endowed by the year 2018. Website designers can use the vibrant, sparkling and bright combination of unique color schemes. Reason being – users love it and they are pretty much eye-catchy as well.

Despite using the safe and elegant colors, the designers can use the enlarged images, attractive buttons and clickable images. In 2018, the business can plan something that doesn’t match the suite and strive for imparting a humongous and inimitable experience to the users.

Therefore, the designers can think about adding some ignited colors for encouraging the users and to keep them tailored for a long time.

Illustrations will add essence

Adding custom illustration plays a great role in adding substantiality to your websites. They contribute simplicity to your websites in a much bigger way when compared with the high-quality images and pictures.

For instance, Shopify uses highly creative illustrations for showcasing its core business ideation and concerns. Other than illustrations, you can also go for adding attractive GIFs, SVG’s etc. for making your website even more bolstered.

Just remember while adding the aforementioned key pointers, step aside and view it from the perspective of users. A cozy website with too many elements can be abandoned by the users, thus process with a complete brainstorming and verified planning.

Switch to mobile

It is very important to make sure that your website fits the mobile version without any operational, functional or display bugs. Owing to the current scenario, 40% of the website traffic is being generated from smartphones thus you cannot miss out on having the mobile version of your website.

People are nowadays addicted to mobile apps, and in order to earn impressive results, make sure that your website loads quite faster over the mobile. AMP (Accelerated Mobile Pages) can be used by the designers and mobile app developers for making the loading time quite faster. It helps to trim down the code and the media files at the time your website is being opened in the mobile phones.

Therefore, in case you are looking for a bigger and huge traffic from both the mobile and web-version, AMP is the one to keep an eye on.

Videos will fetch the users

Instead of writing elongated text on the websites, business and the designers can use videos for making the users stay on the websites. Using and integrating the videos on the website is certainly not a new trend, but in the year 2018, we can view it taking a major shape.

For delivering the complex business operations, videos can come as a major rescue. They propel the users to see your offerings and the value they are attuned to.

Asymmetry and typographies will dominate

Simply you can use the zigzag rows of words and phrases that go exactly with your sparkling colors, remember we discussed it in very first point. Isn’t great to display words in white with the bigger typography and in a different shape on your black colored designed website. Well, it sounds quite amused and awesome.

You can use broad letter words for emphasizing your brand core value plus it will also help you to stand tall among your competitors. In 2018, for sure the concept of asymmetry accompanied big and bold written texts will fetch a massive momentum, as they not only fits to mobile but also adds an extra attraction to your overall website.

Concept of flat design will bloom

It helps your website to look clean and fresh.  The concept of flat design is not new but when it is modified with the bold texts, asymmetry and bright colors, it becomes quite capable of attracting a vast user base.

Therefore, it turns out to be a perfect choice for remodeling the website and in case you are getting ready to serve your clients with something really extraordinary.

AI will continue to dominate

AI had made a clear-cut way in the mainstream of businesses with the help of Chatbots. If you are not aware of the term, it is an AI-powered interface that interacts with your clients 24/7 in a very flexible and interactive way.

Well, AI contributes a lot to make your website design advanced and still, there are more inventions to be commenced by the AI on the surface.

Now, since 2018 is around the corner, it’s the right time to get your websites on heels for capturing a user base. These trends have already embarked into the current landscape and are continuously replacing the traditional concepts of website development.

Hence, plan your strategy based on the above designing trends and deliver your users something innovative and magnificent this year, while showcasing your services and products with a really captivating approach.

Web Design

Landing Page Design: Tips and Best Practices

While the ad copy of your landing page is important, landing page design also plays a large part in maximizing its performance.

It’s easy to get carried away tweaking all the elements of your landing page’s design. However, you want to focus on the changes that will make the biggest impact.

To help you increase your conversions, Bradley shaw from dallaswebsitedesign picked up some solid landing page design tips and best practices for optimizing your offer.

Making Your Landing Page Flow 

  1. Remove Unnecessary Distractions

Landing pages should look and feel intuitive. The visitor should quickly get an idea of what they’re being offered and what actions they can take upon going to your page. There are many distractions that can get in the way of this process including images, security seals, and even the navigation menu.

In this example, VWO increased signups by 100% by simply removing the navigation menu. It goes to show that keeping your design minimal and focused can pay off.

  1. Use Typography that Is Readable

When you study the best landing page examples, you’ll notice that most of the pages use typography that’s easy to read. There’s often nothing fancy going on. The focus is on making sure that visitors can quickly scan the message and get the main point.

There are also other elements that make the text, particularly the headline work better. A strong color contrast is used to make the core message stand out. Headlines use bigger and thicker font. There’s also a visual hierarchy to the text that leads readers from one point to the next.

  1. Use Relevant Imagery

A common mistake that many landing pages make is using the wrong images to support their offer. Too many websites still rely on stock images to make their website look more professional.

The problem with this is that certain stock images have characteristics that indicate that it’s a stock image. You want to use strong imagery that supports your message. For example, CodeCombat uses a great image of kids having fun on their computers while learning to programme.

  1. Optimize for Mobile VisitorsMobile Optimized Web Design

Landing page design gets tricky when dealing with mobile visitors. There are many things that you’ll have to adjust including the page layout, content formatting, loading speed, font size and web buttons.

If you’re using a responsive theme, do not assume that your theme will automatically optimize your page for mobile. Do your due diligence and test how your landing page appears on different devices, browsers, and screen sizes.

  1. Use Visual Cues

Visual cues can help visitors pay attention to your message and increase your conversions. You can use them explicitly and implicitly. Arrows, circles and dotted lines would be examples of explicit visual cues.

A person looking at a specific direction, spacing, color contrasts and the shape of design elements are examples of implicit visual cues.

This study by ConversionXL found that using a direct arrow increased the attention span spent on a landing page form. Ideally, you’ll want to use a mix of both for the best results.

Optimizing Forms and Buttons

  1. Experiment with Different Forms

There’s nothing wrong with using standard forms if you’re just collecting the visitor’s name and email. But if your forms call for more than that, you may be able to see better results by using form design that’s interactive.

Tools like Leadformly allow you to use multi-step or quiz style forms that can increase signups. It also uses a clever progress bar to indicate to users how far they are along into the form.

  1. Optimize Your Call to Action Buttons

Ultimately, you want your visitors to take action. That means that you have to get them to press the button to either subscribe or go to the order page. That’s why the design of your call to action button is important.

Start by experimenting with the size and color of the button. Next, you want to play around with the actual call to action text.

You’ll be surprised at how much of an impact that this simple test can make to your conversions. If you’re using a longer landing page, you will also want to try adding multiple CTA buttons throughout the page to see how that performs.

Trust and Credibility Elements

  1. If You’re Going to Use Testimonials, Make Them Real

Using testimonials on your page is one of the best ways to strengthen your offer. But it can backfire on you if your testimonials are poor. Common mistakes include using low-quality photos (or none at all), using initials instead of full names, and using general feedback.

If you’re going to use testimonials, make sure that they’re real. Include the headshot, full name, title, and company of the person that gave you the testimonial. Using video may be even better as adding video to full-page ads increases engagement by as much as 22 percent.

  1. Adding Trust Elements Can Lift Conversions

There are many other things that you can do besides adding testimonials to get visitors to trust your landing page. If your company has been featured in trusted media channels or publications, you may want to use their logos on your page and link to the source.

Other elements that can help you include the about us page, privacy policy, and a money back guarantee if you’re making a transactional offer. Some other supporting pages that can help include the how it works and comparison sections.

As you can see, there are a large number of design elements that can impact the performance of your landing pages. There’s no hard and fast rule for what approaches work. It’s best to focus on the fundamentals of why certain design approaches work and experiment with different designs.

Hopefully, these tips and best practices will inspire you to go beyond the ad copy of your landing page and get you in the process of optimizing your page’s design as well.