Networking At A Trade Event – How To Excel

Networking at a trade event can be a great idea. It gives you the tools to build your audience, to connect with like-minded people and projects, and to generally help raise your profile. People at trade shows are there for one purpose and one purpose only, to see what’s on offer. So offer something. Networking at trade events can seem quite scary upon first consideration. Not only do you have to be in your best ‘presentation mode’ for a number of hours or days, but there’s a very real chance of you being shown up by a business similar to yours, effectively ruining your investment in being there.


Don’t let this happen. Learn how to network. Of course, if you have this goal in mind, there’s no need to traipse around the internet trying to figure out how to make our initial advice a reality. We’ve condensed some of the best information for you below:


Be Attractive


We’re not talking about physical appearance. Your stand needs to exhibit something that catches the eye, out of hundreds of other booths trying to do the same. You might go for a particular size, such as a 10x10 trade show booth, or perhaps custom design the fringes with neon lighting. You might make it mysterious, such as crafting a booth with a curtain that by presence alone asks people to come and find out what’s within.


It might be that you dress those members of your staff presenting inappropriate cool uniforms, or even those with novel and humorous appeal. For example, if the product you’re trying to sell is some variant on Wild West rum, dressing as cowboys can certainly turn heads.


Think about how to brand this particular square footing dedicated to you, and you’ll no doubt begin to spawn ideas from that point. Why is this important? Because when you take care of this, people will come to you. Networking will be easier when people want to meet you and understand what your operation is all about.


Business Cards


Business cards are important to craft. They help you spread the word to people who might not be able to absorb the full offering of your trade presence. Think of ingenious methods of transferring them. You might give out goody bags to those who take part in your offering, and give them three or four business cards in there. They will likely make their way somewhere.

You might decide to place carefully crafted ‘gotcha’ cards in the pockets of those attending the audience, but remember this might be worthwhile at a humorous event, perhaps not a highly executive business show.


Offer Something New


Offering something new is worthwhile to trade show networking. Everyone knows the usual pace of networking. Greeting, smiling, exchanging information could be relatively boring. It might be worth walking around offering free samples to other businesses, or having a VIP section even more beautifully decorated than your main frontal showing. Giving people something to think about, and a unique platform of interest will ensure they feel more connected to you than others, because you will be the one offering something worth remembering.


With these simple efforts, networking at a trade event will be more than worthwhile.


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WordCamp Riverside | November 4-5, 2017 Riverside California

WordCamp RiversideWordCamp Riverside | November 4-5, 2017 Riverside California

Riverside’s inaugural WordCamp,  happening at SolarMax Technologies. The camp will be from 8 am – 5 pm on both days.

Event Location: Address: 3080 12th St, Riverside, CA 92507

Purchase Tickets & Sponsorships Here


Affiliate Summit West 2017 Recap #ASW17

Affiliate Summit West 2017 what can I say amazing conference to attend. There is a wealth of knowledge and expertise that comes every year it just gets better and better. To start off day one I attended WordPress tips session and learned about automation one requirement for the audience was to create an IFTTT app that auto tweets your blog posts when created, Connecting the two was a challenge due to dual authentication, I have on my twitter and WordPress blog. I was the first to get it done and set up on the IFTTT app and I won $5,000 worth of hosting via WPEngine and other apps and goodies such as Optin Monster, WP Forms my advice to everyone is take action never know when you can get some free stuff for little effort.

WP Session ASW17 5k worth goodies I won

The Shareasale party at the night club inside the Aria was a great event everyone wearing favorite teams jersey great open bar & great atmosphere to network with other Affiliates.

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Day Two at Affiliate Summit West 2017 The Exhibit Hall has some great networking opportunities cash machine & of course booths like PeerFly giving away affiliate swag t-shirts it was great connecting with John Chow my buddy Morgan Thomas & Darren Blatt hosting a great Affiliate Ball with Snoop Dogg and hanging out with the one and only Coolio other great affiliates I hope to see everyone at Affiliate Summit East.


Affiliate Ball Recap


How To Market Yourself At A Convention

Exhibition_Halls,_Brisbane_Convention_&_Exhibition_CentreTrade conventions are great marketing opportunities, allowing you to network with other businesses and promote your services to those who may be interested in your area of trade. But how do you stand out amongst all the other companies and stalls present? Failing to advertise yourself properly could make it a wasted trip. Here are some ways to make the most out of a convention.

Check competition

Before going to the event, you should receive some information detailing where your stall will be and which other businesses will be attending and located around your area. Research these businesses before going to a convention. If their trade is similar to yours, they are your main competition! Find out what it is that makes your service stand out from theirs and make that your selling point at the convention. For example, if you’re a health and fitness convention and the gym equipment your company sells is cheaper than your competition’s – market your stall as ‘budget gym equipment that everyone can buy’ or something along those lines. If your services are more expensive, market yourself as ‘luxury’ or ‘professional’.

Creative signage

Don’t let your stall blend in with others. A great way to do this make sure your signage creative. Invest in cardboard cutouts, creatively-shaped signs and big colourful banners. And of course your signage doesn’t have to be static. Did you know that you can hire pedicabs for convention marketing? These mini vehicles are sure to stand out. Other ideas involve wearing branded t-shirts, hiring a mascot-like figure to carry a sign around and offering branded bags.

Make a speech

All conventions will have an area for talks, whether it be a business convention or a trade convention. Talks can be educational, motivational, promotional or a blend of all three. Communicate with the organizers in advance about the opportunity of giving a speech. Public speaking can be daunting, but it’s the best way to stand out at a convention. Instead of having to give the same lengthy spiel to every passer-by, you can save it all for your talk and tell anyone that visits your stall in brief that you will be on at a certain time. Whilst you may want to shout about you and your business, the best talks commonly aren’t wholly promotional. Use it as a chance to inform people of your area of expertise, or to give advice to fellow businesses, on top of promoting.

Tweet regularly

Many people at the convention will be using social media, whether they’re other businesses or members of public. Let people know of your presence by taking to Twitter. If you’re giving a talk, tell people what time it will be one. Take a picture of your stall so people know what it looks like. Shout about the convention well in advance so that people who follow you on Twitter already can come visit your stall. Keep on top of convention news and what things are trending and link your business in with this.

Dot Com Lifestyle Irvine

Dot Com Lifestyle Meetup Irvine CA Review

#21 Pho dotcom lifestyle meetupThe Dot Com Lifestyle is a great way to network and meet other like minded bloggers affiliates and entrepreneurs. I have been a friend of John Chow for several years now attending Affiliate Summit since 2009 and reading his blog since 2006. I have been meaning to attend dot com lifestyle meetup for while now, it was great listening to John share his stories about his new Tesla Model X. John Chow explains to the dotcom lifestyle members how he makes money online from his blog . do you want to come to the next meetup RSVP on I highly recommend you attend even if you think your total newbie there is no judgement and everyone here is supportive to one another.