Email Marketing

Email Marketing

Think These Marketing Tactics Are Dead? Think Again

It’s easy to assume that certain marketing tactics should be forgotten. Perhaps you are entirely focused on new possibilities such as social media marketing or possibly the latest SEO trends. While main modern marketing tactics like this can be effective, it doesn’t mean that older options should be forgotten. There are plenty of great choices that serve your business well. So, let’s look at some of these choices and make sure you know how crucial they can be.

Flyers

You probably assume that if you’re running a business, you no longer need to hand flyers out on the street or post them through people’s doors. After all, these days you can provide the content that people want online in a way that is far less intrusive and potentially reach a much larger audience.

There are two reasons why flyer marketing should not be abandoned. First, don’t underestimate the importance of local customers. A loyal local base of customers can keep your company afloat when profits tumble in your company model.

As well as this, you can combine this marketing tactic with more modern trends such as hashtags. Include a hashtag on your flyer, and you could get a solid group of impressed customers using it. This will help a small company rise through the ranks online.

Email Marketing

You might assume that people always see email marketing as spam. But this isn’t the case at all. Ultimately it depends what emails you are sending people on your list. If you are constantly sending the same content repeatedly to all the people on the list, yeah it’s going to be junk. So, let’s start by making sure that you separate your list into groups. That way you can make the content is a little more personalized. For instance, you should be sending different emails to those who are just joining as a customer and those who haven’t bought anything from your business in a while.

Think about the actual content too. You need to give a good mix of different types such as newsletters. Software for newsletters can make this type of content creation easy and fast while still compelling.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Guerilla Marketing

Don’t underestimate the power of guerilla marketing. These days the aim of promoting your business is to go viral. You can do this quite simply by making sure that you are giving the media something to write about. That’s where guerrilla marketing comes in. This is something fresh and exciting which gives everyone from local journalists to international broadcasters a reason to take notice of your company brand.

Video

Finally, you probably don’t want to pay a fortune for TV ads anymore in your business, and that is certainly understandable. No one wants to waste a fortune on their marketing budget for ads most people will probably skip. But don’t dismiss video completely. It can still be useful and effective for you as a business owner.

Make sure you look at some of these possibilities that may seem old-fashioned but could provide your business the fantastic boost it needs.

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Why Email Marketing is a Must for Ecommerce Businesses

E-commerce is a spectacularly competitive industry and it takes a lot of a new online store to build a name for itself. With millions of online stores vying for customers’ attention, making enough sales to stay afloat can be a challenge in itself. This is why e-commerce business owners have to be smart about their marketing and invest in strategies and tactics that will yield results. One practice that has definitely been shown to yield amazing results is email marketing.

Email Marketing Statistics

In order to best understand the value of email marketing for e-commerce companies, you do not have to look further than the cold, hard numbers.

For one, almost everyone (91% of people to be exact), open their inboxes every day. If we were to compare this to daily users of Facebook or Twitter, where daily use rates are around 75% and 42% respectively, it becomes obvious that a promotional email is far more likely to be opened the same day.

Perhaps even more importantly, email is actually the preferred channel of communication for e-commerce customers. In fact, when they are asked to choose a channel through which they would most like to communicate with online businesses (not just e-commerce stores), nearly 75% of people say email. Another number that should paint a picture is the fact that two-thirds of online consumers say they made a purchase because of an email they received at some point in time.

When we are talking from a simple investment standpoint, email fares far better than pretty much any other marketing tactic for e-commerce companies. Namely, Digital Marketing Association recently came forward with data that the average ROI for email marketing is 3,800% for e-commerce companies. Put differently, for a single dollar invested in email marketing, an e-commerce business can expect a return of $38. On average.

Endless Possibilities

It is important to point out, however, that it is not just about the numbers with email marketing in e-commerce. It is also about the innumerable possibilities of this type of marketing. It may not seem that way to someone who has never done email marketing before, but it is actually a fantastically versatile type of marketing.

Purely promotional emails are probably the first thing that comes to people’s minds. These are emails which inform customers and potential customers about ongoing or upcoming deals that they shouldn’t miss out on. These emails also inform recipients about new products that became available at the store or about time-limited offers that are just “too good to miss out on”.

And while these promotional emails are the most direct way to use email marketing to boost one’s e-commerce business, they are definitely not the only possibility.

For one, there are the transactional emails that do not contain overtly promotional material but instead serve a different function. For instance, you will set up welcome emails for people who subscribe to your email list or who become members of your website. You will send emails informing people of their purchase and letting them know what they can expect in terms of delivery. If you want to convert your email campaign successfully, you will leverage these transactional emails to tell a brand story, to make customers feel special and to provide a unique experience that will turn them into repeat business.

When you throw in cart abandonment emails, retargeting emails, and a few other types, it becomes quite clear that a smart email marketing practice can do more things for your e-commerce store than any other form of marketing.

Doing it Right

Of course, in order for you to be successful in email marketing, you need to know how to do it right. In an article like this, we can only cover the basics, unfortunately.

For one, you have to start building your email marketing list as soon as possible. Namely, the law prohibits you from spamming random people and you can only send your e-commerce emails to people who have opted-in. In other words, you have to entice people to subscribe to your mailing list, usually by offering special deals and loyalty awards.

You will also want to ensure that you have segmented your email list properly, categorizing people according to a number of metrics that will help you send more precisely targeted emails that have a greater chance of converting.

It goes without saying that you will also want to learn about and experiment with the actual emails that you will be sending to your customers. This will involve quite a bit of A/B testing and serious data crunching, but it will be worth it. The good news is there is no shortage of email marketing tools that can help you with the more demanding parts of this.

Of course, when deciding on the incentives that will stimulate potential customers, you have to factor in your margins. In other words, a 70%-off offer will definitely bring you customers, but if you are losing money on such a deal, it will be counterproductive.

Closing Words

Email marketing is, without a shadow of a doubt, one of the best ways to market an e-commerce business. That being said, you have to invest time and money in it if you wish to do it right.

In the end, however, it will pay off.

 

AUTHOR: James D. Burbank is the editor-in-chief of BizzMarkBlog. He has years of experience in advising e-commerce businesses on marketing and brand promotion in general.

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3 Tips on Using Emails to Boost Sales and Earn New Clients

Despite the wide range of communications tools now available, email is still one that businesses and business people use the most on a daily basis. Emails give you that sense of formality and professionalism. There are etiquettes to follow, but modern email messaging is very robust.

You can choose to run a large email marketing campaign to attract clients and generate interest. If the goal is to earn new clients and boost sales, however, a more personalised approach works better most of the time. Here are the top three tips you can try if you want to use emails to boost sales and earn new clients.

Know Who to Contact

Every business has a decision maker, especially when it comes to staging events. Knowing who to contact is half the battle; sending your personalised promotional email or offer to the right person in the company will greatly boost your conversion rate.

There are plenty of resources you can use to discover the right person to contact. LinkedIn, for example, lets you connect with key figures in different companies. You can find out about the position and responsibility of each person you want to contact in just a few clicks.

You can also use services such as The Email Finder to figure out the email address for key figures in a company. It is a good approach because you don’t have to worry about your promotional email not reaching its intended targets. For more information about how to use The Email Finder, check out the company’s website.

Build Relationships

Hard-selling is a thing of the past. You may get one or two additional clients by trying to sell you services directly, but it is certainly not the way to build relationships. The latter is what you really want to do. You can get more businesses in the long run by maintaining a genuine relationship with the decision makers.

Starting is always the tricky bit. The best way to get started is by introducing yourself, your company, and the services you provide. You can add a couple of paragraphs or lines explaining the kind of services you offer. End the email with a sincere request to connect.

Pay Attention to Context

As mentioned before, an email that is too sales-oriented isn’t the kind of email you want to send. Instead, the email needs to be contextual. You can spend some extra time researching the person or the target company. Find talking points that can be added to the email for a more personalised approach.

Let’s say the person has just been promoted to his current position. This is information you can easily find online thanks to social networking sites. You can then congratulate the person in your email, turning that information into a positive, highly personalised gesture that will help you start a fruitful relationship.

As you can see, using emails to earn new clients is not as complicated as you think. Instead of sending mass emails and hoping for responses, try the personalised approach we just discussed in this article and get better results.

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Email Marketing

SendPulse Review: More than Just an Email Marketing Software

SendPulse combines email service, web push notifications, and SMS into one powerful product that’s not just packed with features, but is insanely affordable.

Seriosuly! When you register for SendPulse’s free plan, you get access to the following:

  • Email Marketing – You can create and send emails with SendPulse’s easy-to-use drag and drop editor or you could simply use one of their predesigned email templates and customize them as per your requirements.
  • SMTP Service – SMTP is used to send transactional and marketing email messages from any of your tools or applications using SendPulse.
  • Web Push – Web push notifications are instant messages that you can send to your subscribers’ devices.
  • SMS – SendPulse also allows you to send SMS messages to your subscribers with a speed of 200–500 SMS/second on over 800 networks in over 200 countries around the world.
  • REST API – SendPulse’s REST API gives engineers full control and endless managing capabilities.

Best of all?

You can experience most of what SendPulse has got to offer immediately after signing up for their free plan. In other words, none of the key features from web push notifications to email autoresponders are hidden behind a paywall.

The only restriction with the free plan is that you can only send up to 15000 emails in a month to up to 2500 subscribers. Once you cross this limit, you have to sign up for one of their paid plans which start from $9.85/month. (See below)

Email ServicesWhile affordability and features such as SMS and SMTP server set SendPulse apart from other ESPs in the market, the one feature that will appeal to most marketers is the ability to send push notifications to subscribers.

Let’s take a closer look at web push notifications.

Using Web Push Notifications on SendPulse

If you aren’t familiar with web push notifications, these are instant messages that you can send to your subscribers’ devices. Push notifications look like SMS text messages, but they only reach users once they have opted in to receive your messages.

You can use web push notifications to:

  • Promote your products or services to increase sales
  • Provide customer support
  • Convert unknown users to known customers
  • Send transactional receipts instantly
  • Drive users to other marketing channels

To enable push notifications on your website, login to your SendPulse account and navigate to ‘Push’ from the top menu bar.

Next, click on ‘Add Website’ and enter all the details.

add new websiteNext, you’ll be asked to add a code into your website template before the closing </head> tag. If you’re not a coder, then you can install Insert Headers and Footers plugin on your WordPress site, and insert the code.

Once push notifications are enabled, you can leverage SendPulse’s REST API to integrate push notifications into your CMS, CRM, or other system. You can automatically send personalized webpush messages to your customers from the system you already use. To learn more about REST API, click here.

If you haven’t signed up for SendPulse’s free account yet, you can do so by clicking on the link below. Compare the features that SendPulse provides with the features of your existing ESP. Who knows, you might just end up switching your email marketing service.

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What Makes or Breaks a Marketing Campaign?

digital-marketing-1497211_960_720Marketing has always been an underestimated task when it comes to both importance and difficulty. Thankfully, the digital age has shown many newcomers to business just how much marketing affects success. We often think about types of marketing as things that can make or break a business. But it might be useful to look at what things can make or break a marketing campaign!

Here are some of the biggest factors that you may not have considered thoroughly yet. Start taking notes!

The design of your website

This seems like as good a place as any to begin! A lot of business owners definitely make mistakes when it comes to this side of things. responsive-web-design-conceptThey’re under the impression that the design of the website doesn’t matter that much when it comes to marketing. After all, isn’t marketing supposed to be aimed at people who haven’t seen the website yet? So what effect does the design actually have?

It’s actually fairly simple. Any decent digital marketing strategy involves the heavy use of SEO. The success of an SEO campaign will depend, in a way, on how much Google “likes” you. Search engine algorithms scan the front- and back-end of a website when rankings are being developed. This means that the design choices you make affect what Google can see during this process.

Who you work with

There are businesses out there who do their marketing completely in-house. Some may immediately cry “Fools!”. But this wouldn’t 28405228503_5972af2d31_bautomatically be true, would it? If a company has hired the right people and has the right resources, then they could see great success in marketing. But it’s true that a lot of businesses who try it this way don’t quite get it right.

The world of marketing is a complex one. Trying to support a department dedicated to it is time-consuming and expensive. And the results can be a very mixed bag. This is why a lot of business owners prefer to work directly with a marketing agency. Of course, you need to ensure that you’re working with a reputable one. Make sure you check out their previous work, if possible. Get in touch with them and have a good talk about your business before signing any contracts.

research-390297_960_720The composition of your current market

So who exactly buys the sort of service or product you’re looking to sell? You probably already know something about demographics. If you’re not aware of the demographics of your market, then your marketing campaign could be the equivalent of yelling into a void. And it’s possible that you don’t quite understand how many factors have to be considered here.

Sure, knowing the demographics will help you target people now. But they also have great implications for the future. The average salary and the average age of the consumers in your market will determine how long they’ll remain in that market. This sort of data will show you how much growth you can expect in your market at large. This is important information if you’re going to be making any changes to your marketing campaign.

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