SEO for your business website

8 Promotion Tactics To Skyrocket Your Small Business Website’s Traffic

Having high website traffic is the necessary condition of success for small businesses specializing in online-based services. Without a steadily-increasing stream of visitors, internet-based companies have little room for growth. However, drawing in new consumers is not a simple task in today’s marketplace. There are over 1 billion websites registered in the world today, meaning there is a lot of competition to be had between online businesses.

Coming out on top is not easy, but there are steps each company can take to improve their chance at success. Specifically, companies need to utilize a wide variety of marketing tactics in order to reach out to more and more potential customers. Choosing the right approach can be difficult, in no small part due to the abundance of low-quality online articles which tend to promise wonders, but deliver only trifles. So instead of pretending to sell you marketing panacea, we will use the rest of this article to outline what are some of the most commonly used methods of increasing online traffic.

Magazine Ads

Magazine AdsDespite what some naysayers have been telling you, traditional media hasn’t quite gone the way of the dinosaur yet. They are dwindling, however, which means they are more likely to support themselves through advertising. This is where your website comes in. Advertising your website through newspaper and magazine ads has never been cheaper. Use this opportunity to introduce people to your company logo, tag-line, and website URL.

Stickers, Leaflets, Business Cards

stickers to promote your business

Don’t underestimate the advertising potential of small bits of paper with your logo and website address on them. Printing and distributing paper-based materials is an inexpensive way to infiltrate the pockets of your fellow city-dwellers. Make sure to include these materials in your official press-kits, as local media can be a powerful ally for getting your name heard.

Mobile Advertising

People are taught to pay attention to moving vehicles from an early age. And if you know where their eyes will be looking, why not put an ad there? A single line of text such as a web address can easily be put on a bike, a car, or on the side of a train, thus ensuring your brand is circulating on the streets.

Outdoor Panels

Placing a Display Me lightbox with your company logo and a QR code pointing to your website at the entrance of your business office, combines online and offline marketing for maximum impact. Passersby who regularly move through your area will have many opportunities to check out your ad, and some might even scan the code out of curiosity. This will lead them to your website irrespective of how popular it might be online.

Search Engine Optimization

SEO for your business website

People are not going to visit your website if they can’t find it. Your service might be excellent and your site might be a masterpiece of design, but if no one comes across it while browsing online, all your effort will go to waste. SEO works by making your site more visible on search engine result pages. Optimization is achieved through the tactical use of keywords and keyword phrases throughout your site’s content. The better your site is optimized, the greater the likelihood of it appearing among top search results on Google or Bing, which makes it easier to find through while browsing the web.


Incorporating a company blog in your website ensures that you have a means of expanding your content on a regular basis. Blog posts are very versatile when it comes to increasing traffic. First, they are ripe for SEO because they can incorporate trending keywords as they become popular. Second, they are a free source of content for your social media page. Finally, quality blog posts can be valuable sources of information for other blog writers, who will in turn link to them, further spreading your online presence.

Social media marketing

By creating a social media profile for your business, you are setting it up to become a part of the online conversation. If they like your social media content, your soon-to-be followers will check out your profile, which should contain a link to your website, which is where you want to lead them. The best part comes from the fact that your followers are likely to share your content with their friends, potentially creating new followers at no extra cost to you.

Celebrity Streamers

Celebrity Streamers

The popularity of video-based services like Twitch and YouTube in recent years has brought about the rise of a new kind of entrepreneur: the celebrity streamer. These individuals make living by creating video content for their massive audiences. Having your website featured in one of these videos is sure to give a boost to your traffic. While it can be difficult to get a hold of top-level streamers, there are plenty of young, eager celebrity-wannabes that would be willing to promote your content at a fair price.

Causing a Traffic Jam Online

Increasing online traffic is often presented as something achievable only through esoteric means. The reality is that increasing website traffic is not as difficult as it seems. Understanding the basic principles behind online (and offline) advertising allows companies to expand their traffic quickly, conveniently, and at very little extra cost.

Computer Desktop with pokemon

Is Advertising on Free Mobile Games a Good Idea for Your Business?

There are lots of ways you can take advantage of the huge mobile technology market for advertising. Most businesses are already aware of the most common techniques, like having paid Facebook ad campaigns, using Google AdWords, or simply using Twitter to promote themselves. You can also, of course, advertise on websites. However, one method of advertising that a lot of companies forget about is advertising on free mobile apps and games.


  • Why Do Apps and Games Have Ads?


The app market is pretty well saturated, and so many developers with a good product find that rather than charging money for an app, which would have to compete with rival apps that are offered for free, it is a better business model to give their app to consumers for free but put ads on it to give them an income. This is done with all kinds of apps, but especially games.


  • What Types of Games Have Ads?


Mobile games have several models. Somewhere the game is free but progressing in it at a decent level can cost the player real money for in-game currency (often called a ‘freemium’ or ‘free-to-play’ model). Others, where the game itself costs money but is complete and ad-free (usually something only major game studios with good publicity can get away with). The third kind is games that have both an ad-supported and a paid version – the idea being that people will use the free version as a trial and then like it enough to pay to remove the ads. Then, finally, there are games that are fully ad supported.

This means that a lot of games do feature ads, whether they are displayed during play, or whether play stops between levels and the player has to watch an advertisement. Because they are getting the game for free, a lot of people are fine with watching these, as long as they are relatively relevant.


  • Is the Online Gamer Market Compatible with Your Target Audience?


A lot of mobile games are a huge deal, you only have to look at the success of mobile titles like Brawl Stars to know there is a big audience out there playing games on their devices in their free time. The question then, is really whether or not this audience strongly overlaps with the audience you want to reach with your marketing. If you are marketing something aimed at younger people, then popular games can be a good place to put your advertising. However, some more casual puzzle games – such as word searches and sudoku style games – are also played by older people. With some market research, you can work out whether the kind of people you want to market to play ad-supported games, and if so, which games to target.

Working with mobile games and apps can be a new way to get your ads seen, and if your business is compatible with the audience, you may well find it to be a very effective addition to your strategy.