Keeping Your Online Business A Reliable Source
Benefits of the Internet
The Internet is a fast interconnective system that can reach around the globe within seconds. The Internet provides much of the following:
> Banking and shopping
> Buying and selling
> Communication and sharing
> Entertainment of all types
> GPS and contact information
> Information and knowledge
> IoT – Internet of Things
Shopping at online businesses is another great benefit of using the Internet. It allows individuals to find what they are looking for and to buy them quickly and easily without browsing through brick and mortar businesses.
With online businesses you can make better purchasing decisions because you are able to compare companies with just a simple click. Firstly, anyone with Internet access will find you, plus your access to potential customers is wide and vast, unlike a retail or a physical store.
Remember, that the Internet does not sleep. Your business website is available Monday to Sunday, 24 hours a day. The world is your advertising marketplace no matter where your business is located. Just because your business is performing well on the Internet, does that make you trusting and reliable?
Trust Is a Reliable Source For Businesses
Let's look at some reasons why an online business can be considered a reliable source. Trust and reliability are the most powerful weapons that any business can have as a brand. These traits are what gives businesses a leg up on their competition.
Online businesses maintain a connection with thousands of consumers each day through electronic messages, social media sites, their own website and other Internet platforms.
No, not every interaction is going to be perfect. But when an issue does arise, that business quickly addresses it to the customer's contentment. This instills trust in U.S. and worldwide customers.
Security Feels Reliable
Trust is the perfect ongoing trait that keeps customers returning to online businesses. For this reason alone, it makes them a reliable source. A part of trust and reliability includes security.
Security in using an online business website is chief in keeping customers. Modern technological tools like secure socket layer (‘SSL'), secure electronic transaction, and digital certificates contribute to online business security.
Major credit card companies and leading banking institutions support these security systems. Their use helps to make online business transactions a safe encryption process and a reliable source for building trust.
A business whether large or small must convince its members, shoppers, visitors, and customers that they are trustworthy and shoppers can feel secure in doing business with their online site.
Business Blogs/Testimonials
Other reasons why online businesses are considered a reliable source is in how their website is created.
Let's start with the world's most popular online medium which is ‘blogging.
It is noted that around 81% of consumers trust the information and customer responses that are published on company websites.
When your business displays consistent blogging information, customers can see that you are providing valuable and authorized information that is beneficial to them. Blogging identifies a website business as being a trusting SEO authority.
In addition to blogs, an accompanying online feature for giving businesses a trusting and reliable presence is the testimonial section. Yes, as a consumer we want to know what other people are saying about the business we are considering.
Despite the fact that testimonials can be made-up, additional star ratings are an important trust factor. Testimonials add credibility to a business when it is posted by a well-known personality or a respected person connected to that industry.
About a Business Page
An additional business website feature to convey reliability is a page that aptly describes the goals, foundational methodologies, and personal history on their formation. When this information is laid out on a business website, it instils confidence and a sense of why people should use your products or services.
For example, Rodan+fields is a cosmetic and skincare firm that has gained popularity and a stronger customer base due to their online store, which once only used have the physical store.
Many such cosmetic firms also invite their consumers into their business story by opening their research and healthy living suggestions for what is good about certain skin products.
Mobility and Social Media Breeds Reliability
Businesses are considered reliable sources if they can be contacted via mobility technology. Consumers and customers of online businesses judge the credibility of a company by its blueprint and mobility.
When you are on your tablet, iPhone, laptop, smartphone, etc., you want access to your favourite businesses. You want to see that iconic brand emblem of the companies that you do business with on your mobile devices.
Let's talk more about social media as a reliable business source for a business. Having a social media presence shows that a company likes to engage with their customers, followers, and visitors. The intent of social media is communication.
A business is deemed reliable when you interact with them and they in turn communicate back to you. This is a sure win to keep people engaged in your business product or services. When an online business responds to customers, this adds a personal touch to a brand.
Videos Are A Symbol of Being Reliable
Videos are what modern day millennial's related to in trusting a business. People are posting their own videos and they turn to this medium for immediate gratification. Millennials enjoy viewing videos over traditional marketing methods.
How-to videos, 3-D videos, animated graphics to introduce a product or service is what will capture the trust and attention of today's online buyers.
Logging onto a business website that includes a video from someone from the company or a celebrity figure, grabs the interest of modern-day shoppers. When a video is displayed, it gives the sense that the business is legitimate and useful.
P2P Business Systems
Unlike traditional hard sell marketing ploys of yesteryear, business brands convey their service or products through video content that gives it a sense of being more personal. Online businesses must make their customers feel like they are what matters. This interaction is called a people-to-people relationship.
People-to-people business systems create an engaging system that works for modern day consumers. This is where an online business competes with a brick and mortar establishment. For this reason, online businesses are creating unique and entertaining web content to keep consumers engaged, to show trust, and to put a face to the business.
Online businesses are considered a reliable source because they are no-longer faceless. They build a reliable online relationship with customers and visitors that lasts beyond their last purchase.
