Hosting an event on Instagram is one of the most effective ways in which you can increase your number of followers on the platform and also increase the level of engagement amongst them and you. There are lots of different events that you can host on Instagram such as:
- A webinar
- A local meetup or
- Any industry events.
However, one of the most popular, common and effective ways to raise the number of followers and their level of engagement is by hosting an influencer event.
- Hosting such an event either online or offline is actually a great way for your customers to know a lot from their peers.
- This is also an effective way to make them feel that they are a useful part of the exclusive community.
Take help from experts like Blastup or any other for hosting such an event if you are new to this field. This will ensure that no step is missed and the results you achieve are just as desired by you.
Using Instagram platform
Even if you do not host your own event, you will be better off even if you look for local networking opportunities. The same way you will also be benefitted a lot if you set-up a booth at a trade show hosted by your industry. These approaches will assure that you find an effective way to engage and mingle with your customers one on one.
You will find a lot of such sources that will provide you with a way to host these events that are:
- Easy
- Effective and
- Low-cost.
However, if you are using Instagram for your business promotion and marketing purposes then you are already on the most powerful and effective channel to host such events. There are lots of good reasons to say so but the two most significant reasons are:
- Instagram is ideally the best platform to spread a word out about your upcoming event to the world and tell about your plans of hosting such an event.
- It is also a very useful channel that will allow you to establish a link to different other social media networks. This will ensure that you get further publicity for upcoming event that you want to hold.
Nevertheless, useful as the platform may be, you will need to use it in the best possible ways making the best of its features and tools that it comes with so that you can make your event a hit.
Reasons to host influencer event
There are a few specific ways in which you can make your influencer event a hit among your customers. These ways will make sure that you meet with the rising demand for fortifying events such as the social media influencers. With the rise in the number of influencers on social media, these types of events play a significant role in enhancing:
- The number of followers
- The level of engagement among them and
- Prospects of sales.
Typically, the customers follow the social influencers most while making a buying decision because they present an honest and unfiltered opinions which are most of the time based on their experience.
Moreover, they are a part of the communities that are built on trust, this eventually will lend incredible credibility to your Instagram marketing campaign in different ways and recommendations that will be:
- Positive
- Organic and
- Word-of-mouth, essentially.
Coming from a reputed and reliable source as the influencer, this will be an invaluable effort from your side to gain high yields on your investments.
Daunting but easy
Ideally, this seems to be a paradigm shift away from those traditional public relations efforts that at times seems to be daunting to navigate at the beginning. However, hosting Instagram influencer event will offer you with a much simpler and easier way to reach out to a wider audience base whom you can work with above and beyond the reporters and the journalists.
Therefore, holding influencer events on Instagram is a vital part of your business as this will enable you to make millions of media and social impressions more than before leaving you with a few noteworthy takeaways.
It may not be easy to do so but if you follow a few strategic and proven ways, it can be much simpler.
Create an excitement
There are hundreds of free events that the influencers are bombarded with every day. Therefore, it can be really challenging for you to get noticed with your posts on their radar. The only way to get noticed by the influencers is to create something that has a ‘Wow Factor’ in it.
Therefore, while you are in the planning stage, make sure that you ask yourself what type of content will make them busy and high in-demand influencers like your content and attend your event over those of your competitors.
Once you have managed to get them there you should give them unique things that will give them enough topics to talk about. Make sure that you use moments that are:
- Interactive
- Exciting
- Intriguing and most importantly
- Instagram able.
These are the ideal moments that will make sure that they will talk about you and your event to their followers.
During the event, make sure that you have professionals inside which is another way to grab the attention of the influencers. This will prompt them to share your event with their followers as well.
Target the right audience
Last but not least, you should target the right type of an audience when planning your influencer event. This is an important step because it will ensure that you tell the right people about the event so that you get the right type of people engaged with your posts.
Therefore, literally go down the rabbit hole and your relevant hashtags on Instagram so that you can find out the right type of audience as well as the most suitable local influencers. Also, make sure that you do not look beyond your specific niches and select those influencers that have a modest following.
Author Bio
Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.
