You?d think, by now, that everyone would have nailed digital marketing. After all, we?ve been running businesses on the world wide web for decades now. But it?s not that simple, is it? Digital marketing is always changing. And it?s easier than some professionals may think to get it wrong.
Are you having digital marketing woes? Then check out this guide. Here are some common reasons why digital marketing campaigns aren?t as effective as desired.
What the heck are you doing?
Many marketing campaigns suffer from vague goals. You may think that people surely couldn?t get the goal of digital marketing wrong. Isn?t in just as simple as getting your message out there in front of as many people as possible?
It?s actually nowhere near as simple as that. When you have a digital marketing campaign going, you can?t just spam your advertising everywhere. You have limited marketing resources. So you have to be what economists would call al locatively efficient. You have to figure out exactly what kind of user is more likely to click through to your website. Work out what websites that demographic frequents and what content they enjoy. Then allocate your resources accordingly.
Is that a black hat?
One of the biggest killers of digital marketing efficacy is black hat SEO techniques. If you?re not sure what those are, they?re the little tricks web developers and marketers play to trick search engines.
Keyword stuffing is a popular one. So are invisible keywords and tiny fonts that allow to you use keywords repeatedly without disturbing text flow. Cloaking, once very popular, is now severely cracked down against. (This was showing a search engine one page but directing users to another.) It?s possible that your website is filled with black hat SEO techniques without you realizing it. Basically, they need to be avoided because Google will penalize you for it. You should be working with trustworthy professional SEO services to avoid this risk.
Where?s the content?
Search engines, and users, love websites that are filled with content for them to check out. They also like websites that will deliver them new content on a regular basis. You probably already know this. But you may think that such content-related advice doesn?t apply to you.
The fact is that pretty much any business can create new content for their website. It?s not a case of having to update your design every couple of months. You just need to keep your website up-to-date with news and blog posts. If those methods don?t quite fit your website, then ensure that something new is being offered in terms of sales. Outside of your website, make sure you?re staying active on social media. Instagram and Twitter are great ways of sharing content with your fans. The more
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hat is up with that design?
A lot of people don?t know that the design of your website affects your digital marketing. Search engine algorithms can tell when a website is a confusing mess or loads way too slowly. That can see your website being throttled when it comes to search results. Don?t forget to ensure that your website has a great design.
