A lot of people at present still associate AI with science fiction dystopias. Nonetheless, the characterization is fading as AI develops and becomes more commonplace in the daily lives of people all over the world. AI now has become a household name, and at times even a household presence, such as Alexa.
In business, AI has a huge array of uses. Most people in fact interact with AI in some sort of another on a daily basis. Artificial Intelligence, from the mundane to the breathtaking, already has disrupted and continues disrupting just about every business process in any industry. As AI technologies continue proliferating, they’ve become imperative for organizations to have a competitive edge and maintain it.
As AI technologies proliferate, they have become imperative for business organizations to gain and maintain a competitive edge. eCommerce website development nowadays integrates the AI technology to keep up with the evolving needs and trends. While the acceptance of the tech in mainstream society is a new phenomenon, it’s not actually a concept that’s new.
The modern field of Artificial Intelligence came about in 1956, but it took many years of work to make considerable progress into developing an AI system, making it a technological reality.
AI in Web Design and Development
The digital revolution has not only changed the face of technology, but the things related to it as well. In short, the light is reflected towards web design, development, which seems to be the center of attention for everyone. Web application development has started growing at a rate that’s faster than predicted. This has paved the way for many industries to be able to take their enterprises to the next level in terms of marketing and exposure, ultimately changing the course of how businesses interact forever. Just by looking at the 2021 Software Development Trends that are already making headlines, one cannot help but get excited over all the opportunities software development will have to offer in the next few years. All these small improvements will not only add up to one massively efficient application, but revolutionize the manner in which consumers can transact online.
The demand of users to acquire an improved experience and unique content has multiplied through the years. This makes us conclude that a user is on the lookout for innovative and smart web apps, which not only provides data-driven content, but gifts them with out-of-the-box ideas as well. Therefore, there’s just one thing that makes fulfilling these requirements possible, and that is Artificial Intelligence.
In terms of AI and its application, it offers a user a profusion of advantages. An eCommerce web development company like eTatvasoft.com adopts innovative tech, which leverages all solutions. The solutions involve security concerns, as well as integration testing.
The tools that Artificial Intelligence uses are nothing but a bundle of slang for eCommerce website development providers nowadays. So, constructing AI into a web app from scratch is out of reach to a lot of organizations. Thus, adopting the technology into website development, big tech giants like Google and Facebook came up with AI tools attributed in a web app.
AI is Transforming the Retail Web Design Industry
It only takes 50 milliseconds for consumers to decide if the website is worth staying on. Therefore, it’s important for websites to be of high quality to make sales. To survive in the ever-evolving digital space, retailers should understand how AI could boost web design.
Here are several ways that AI could transform the face of retail web design.
Chatbots
These bots have revolutionized the way consumers interact with a site through enabling instant communication without human intervention. Bots run on NLP or natural language processing systems as a result of Artificial Intelligence, which imitate human language to produce more meaningful and natural conversations with users. Retail bots could do tasks, such as offering recommendations, completing purchases, and providing customer support.
By 2023, it’s expected that these services will drive $112 billion in the retail industry, thus websites benefit from factoring AI into their designs. Chatbots could be developed from scratch by a design and development team using complex programming and coding, or automatically built with specialist software, like Flow XO, TARS, and ChatterOn.
Artificial Design Intelligence
ADI is a tech that builds websites automatically, as well as brand logos and names, for example, websites such as Squarespace and Wix. It enables web design to be more affordable and accessible for huge companies as well as startups. The latter benefits more as web templates cost considerably less compared to a custom-made design.
Artificial Design Intelligence is easy to set up, often has an in-built functionality and an array of designs and fonts to choose from. Keep in mind, other websites that employ the same technology could have the same web elements, which make it less unique. Also, it removes the human designer’s personal touch.
However, ADI could be a sufficient solution if you require a website on a tight time-scale.
Visual Search Tech
Visual search tech lets users take pictures of products they have seen online or in stores and match them to the available items that resemble the uploaded image closely. The AI tech minimizes the time users have to consider in looking for the right keywords to locate a product or scroll via big online inventories.
Moreover, visual search enables retailers to build product suggestions and answer questions, which may be very difficult over text. Majority of millennials want to use visual search to simplify the search process on eCommerce websites. The features, moving forward could be the main component for landing page web design, especially when it comes to number of images and image size.
Less text could be used and pages would be more interactive. Retail companies already are using visual search to boost the consumer experience overall, with the market anticipated to hit $28 million in 2027.
AI, the Web Design Diagnostic Tool
While in general AI is deployed to boost the functionality and web design user experience, it works as a precision diagnostic tool as well. With the new modern web design era, stringent standards of search engines like Google, and the rapidly evolving trends, the quality of the design has become the major determinant in the success of your brand’s digital footprint ultimately.
However, while you could achieve high quality design, you should also make certain that it will always be maintained through running tests regularly. Tools that are powered by AI could enable users to assess the quality of the design, observe their real-time performance, and gain genuine insights on how to refine them.
With diagnostic tools that are AI-based, you could now eliminate the need for A/B testing effectively, and have better website design results. Because design software has become more and more complex, often the final product comes with challenges. Here, AI apps and tools could be used in developing and testing various information, check out the scope of their potential without human input, and validate authenticity.
The right training in AI could get rid of tons of procedures that otherwise you would have to be involved in when you create, diagnose or edit design. With the current technological breakthroughs and present statistics, the imperative role of AI in website design and development is certain. Growing automation requirements, the increasing number of AI specialties, and advanced computing resources have set off an exponential rise in the amount of Artificial Intelligence that we could implement.
CONCLUSION
These days, the retail industry is at a critical stage. The largest brick and mortar stores now face considerable pressures externally, and customers today are expecting a streamlined Omni-channel shopping experience all the time. AI has and would continue altering the field of retail.
In the next few years, we would witness continued improvements to the customer experience and operations. Retailers however that aim to completely take advantage of these technologies to keep up with giants still have their work cut out for them.
