When you’re embarking on your own business quest, it’s important to learn how to enhance your online presence via a business website.
Although you can always hire professional designers, it can be a substantial amount of money for a beginner entrepreneur.
That’s why many business owners decide to launch their websites on the WordPress platform. According to the stats published by VentureBeat, about 30% of all the websites on the Internet are built on this service.
If you want to follow in their footsteps, you should learn more about some useful plugins that can ensure better functionality for your website.
- Google Analytics Dashboard for WP
Every website owner needs to know how many visitors have visited their website during a specific period.
Other metrics, such as visitors’ locations or heat maps are also of great importance for business and website owners.
To make your WordPress more practical, you can get the Google Analytics Dashboard for WP plugin.
Instead of roaming from the Google Analytics tab to your WP dashboard, this addition will let you keep all the important traffic data in one place.
From the page views and sessions per user to device stats and locations, you’ll be getting a comprehensive insight visitors’ habits on your website.
This handy plugin also enables you to easily track outbound links, users’ downloads from your website, and affiliate links.
- WPtouch Mobile Plugin
If we’re to believe some current polls, the whole world has gone mobile. To be more precise, 52.2% of the entire website traffic in the world was made via mobiles in 2018.
Therefore, it’s clear that every website needs to be as responsive as possible to mobiles and other similar gadgets.
If you’ve chosen WordPress for your website platform, you can simply optimize it for mobiles using the WPtouch Mobile plugin.
Not only that it will adapt your website to mobile users, but this add-on will also enable you to change the fonts, colors, as well as navigation options in a simple way. You don’t have to know how to code or use other programs.
If you realize at one point that you have so many mobile users that running a regular website doesn’t pay off, you can simply transform your website into a mobile app.
- ShortPixel Image Optimizer
Apart from high traffic and mobile responsiveness, every contemporary WP website needs to attend to their visual appeal.
As explained by experts from the logo design Houston office, a custom business identity is important for every single website, regardless of the niche.
In addition to the logo and the brand name, your WP website needs to contain original but light photos.
This is where the ShortPixel Image Optimizer plugin comes on stage.
With this special tool, you can compress as many as 100 pictures per month for free. That is more than enough a capacity for a new business. As your compression appetite grows, it’s possible to pay for a bigger package.
This plugin will keep the original photos in another folder, which is a great way to keep all your website images in one place.
What’s more, you can also compare the regular and the compressed version of the same picture to see if you’re contented with the results.
Today, when we’re all trying to reduce the load time as much as possible, this plugin can do wonders for your website.
- P3 Profiler
Speaking of the load time and speed, new website owners should make sure that they don’t overdo with the number of plugins.
On the one hand, you shouldn’t hesitate to install the ones that will improve your website.
On the other, some of you might end up setting up more plugins than necessary.
If you notice that your website has started slowing down or the bounce rate has increased, you need the P3 Profiler plugin.
With this addition, you’ll be able to identify how each installed plugin affects your website performance.
Also, you’ll get a chance to look at the visual representation of plugin activities on a timeline. That way, you’ll be able to see for yourself which of the installed plugins play an important role on your website and which ones are idle. The latter ones will most likely cause slowdowns in the website performance.
Apart from that, this plugin enables you to track the use of different plugins over the course of time.
In turn, this will help you compare their current and previous usability.
The bottom line is that you’ll know which plugins should be deleted, due to their inactivity.
- Broken Link Checker
Apart from launching a well-organized website with relevant content and proper WP plugins, it’s also important to optimize it for search engines.
While every single part of the website plays a certain role in SEO, you should pay special attention to broken links. If your website and blog are brimming with links that lead nowhere or show the 404 error, your visitors might find you messy.
The Broken Link Checker plugin conducts the background link monitoring process for all your posts and links.
Once a broken link is discovered, a notification will appear on the WP dashboard. Also, you’ll be notified via email.
All the links that don’t work anymore will be displayed in a different color inside the posts.
One of the greatest advantages of this WP-plugin is that you can manipulate those links directly from the plugin. So, there’s no need to manually update each such link.
Removing or updating broken links is like taking out garbage from your home. It has to be done all the time in order to keep the website organized and relevant to its visitors.
Conclusion
One of the reasons why WordPress is the leading website platform is its simplicity and affordability.
However, it also takes some time to learn how to make the most out of your WP website, especially if it’s used for business.
Plugins are those special ingredients that can turn every WP website into a functional, user-friendly unit.
Since there are thousands of different plugins, it’s important to find the best ones for your needs.
We hope that this guide will be useful for entrepreneurs who are thinking about launching their first website.
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Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.
