There is no business who doesn’t want to sell their products or services.
In today’s digital world such businesses try to reach their potential buyers and for that, they use certain marketing techniques.
Like you already know, SEO is one of such techniques that helps businesses rank higher. But what if such a surefire technique fails?
Wait, no need to worry. There is a lifesaver left. It is called on-page SEO.
On-page SEO is such stuff that helps businesses achieve higher ranks when your SEO campaigns fail.
You might have gone through all the relevant SEO processes but if you have optimized your content properly, the chances go less.
So, how can you lessen down such ill chances? Any ideas?
Okay, give me a moment, let us first discuss the basics.
On Page SEO, Introduction
Moz says the practice of optimizing particular web pages intending to get a higher rank in the Search Engine Results Page [SERPS] compared to other web pages and ear more relevant traffic of potential buyers is called on-page SEO.
On-page SEO takes care of both the technical and the content part of your webpages. And FYI, the titles, descriptions and the URLs of your webpages fall into the technical part.
The main focus of on-page SEO is to let search engines understand what your content is all about. This helps searchers to get your page assuming you to be a relevant resource hub.
Talking about SEO, the most important thing to mention is its sections. They are on-page, off-page and technical SEO. These three processes work along to help your webpage get a rank that’s high enough.
Now as I’m done with the basics, let’s now shift on the
10 On Page SEO Techniques That You Need to Implement to Get Your Desired Ranks
Now it is time for the practical part.
True, there are numerous on-page SEO techniques out there. But if you plan on focusing on all the parts, it’s definitely going to hamper your SEO as you won’t be able to master any of the techniques completely.
And that’s the reason why I have mentioned only the 10 on-page SEO techniques that are considered the best of them.
Let’s just sum up all of them first.
- Quality Is the First Priority
- Focus On Page Titles and The Meta Descriptions
- Content SEO
- Format Both the Headings and The Content
- Images and Other Multi-Media Elements Are Vital
- Optimize URLs
- Internal Links
- External Links
- Loading Speed of Webpages
- Make It Mobile Friendly
Starting with…
- Quality Is the First Priority
A website with marvelous content doesn’t require SEO to rank high enough and a website with below average content can’t get high ranks even after getting optimized by the best SEO chief.
And if your website has good content, SEO has can help it get better. So, quality comes first.
So, what are the basics of good content?
- Your content has to be original
- Your content has to be published first on your website before anywhere else
- Your content should include texts as well
- It has to be useful enough
- It has to be well-researched
- It has to be an unbiased content
p.s.: Longer articles tend to rank higher than the shorter ones.
- Focus On Page Titles and The Meta Descriptions
Search engines usually go through your page titles, meta descriptions along with the headings and the content to understand the topic and rank you likewise. Content here refers to the textual part as well as videos and images.
So, a unique title for each page is a must. This will make things easier for both the search engines and website visitors.
Just, for example, a page titled Visual Search is much easier to understand and to find compared to “index.html”, don’t you think so?
- Content SEO
Optimizing content is a part of on-page SEO. It works regarding optimizing content with for target keywords.
So, before jump into publishing the content that you’ve created, go further with the keyword research. Check for the keywords that are relevant for your content and place them accordingly in your content.
Create such content that can satisfy the inquiries of your target buyers.
Now once you’re ready with your keywords, list down the peripheral keywords as well. They are usually known as LSI (Latent Semantic Indexing) keywords. Fit them up in the titles, meta descriptions as well as the headings and a textual content portion.
- Format Both the Headings and The Content
Just think of your content as a report and format accordingly via headings and subheadings.
This requires certain tags such as H1, H2, H3 and so on.
Search engines display stuff depending on the title tag, not h1.
In the cases of other headings,
- Try to avoid single line headings. Instead, you can use longer headings to make them interesting enough. This will also be helpful for users who prefer skim reading.
- Use headline tags hierarchy wise. To be precise, use the h1 tag for the headline, and then followed by the rest.
- Try to use the related keywords in the sections of h2, h3 and so on.
- Images and Other Multi-Media Elements Are Vital
Images prove to be quite important in the presentations as they make things look good and easily understandable.
But there are cons. Images increase the loading time of the webpages.
Despite this, images are an inevitable part. And that’s why you need to follow a few rules while adding them, such as…
- Always go for original images. But if you feel like requiring an image that has been used before, you may also use them but it is better to tag them with their source to dodge the copyright-related issues.
- Always write alt texts in your images. This helps in optimizing them for image searches.
- Images should always be used in the medium size. This helps in maintaining good quality but also helps in adjusting the loading speed.
- Always rename your images in a descriptive way. For example, instead of keeping the image name “image1.jpeg”, try to keep the name as “man-sitting-infront-of-laptop.jpeg”.
- Use CDN aka Content Delivery Network if you have a higher number of images in a single webpage. It will also help you in maintaining the loading speed of your webpage.
- Optimize URLs
URL optimization is a must.
There are two parts of URL optimization. The first one is known as URL optimization and the latter part is called URL structure.
URL Optimization: Slugs are the permanent URLs of a page. It is better to set them under 255 characters.
Slugs are usually separated by hyphens.
An SEO compatible URL is usually a short one. They include target keywords and tend to a bit descriptive.
URL Structure: The structure of an URL should be depending on the actual structure of the webpage it is connected to.
- Internal Links
Links within the same website are referred to as internal links.
Linking pages within the same website is a very important thing to do while optimizing. And there are reasons.
- It is similar to crafting your own web.
- Though this you let the search engines get to know about the other pages of your website.
- This practice lets search engines understand which one of your pages is the most important one.
- This process also increases a website visitor’s stay on your website.
- External Links
Panda and Penguin have frightened several webmasters from linking external websites in your content. The misconception behind this is that it will take a toll on Google’s penalty. But, TBH, this is absolutely wrong.
But the actual thing is that whenever you link other websites to your content if they are of high enough quality, they help to increase the trustworthiness of your website. This boosts your SEO.
And, this isn’t all. External links also help Google understand what related topics your content is covering and how useful it is for the users.
- Loading Speed of Webpages
Google is increasing their investments in enhancing the speed of web as they understand the importance of speed in today’s world. They are even planning to list up the fastest websites worldwide.
And likewise, they are also pushing website owners to work on their website’s loading speed as it has now become one of the major deciding factors in the SERPS [Search Engine Result Pages].
Try to follow these recommendations that Google has let out.
So, being a webmaster, it is your main task to make your webpage load faster as this is important for both ranking high up in Google’s search engine results as well as retaining your customers and converting them.
- Make It Mobile Friendly
TBH, the maximum of Google’s searched are now getting initiated from smartphones.
This directly refers to the fact that if your website isn’t mobile friendly then you’re going to lose a good number of website visitors. To be precise, 60%.
So, how to deal with this?
First and foremost, check if your website is mobile friendly enough. you can even visit Google’s Mobile friendly tool to check if your website is doing good enough.
Post this, test your website through an actual smartphone, just like a real user would have accessed your website form their phone. Check if everything works fine including the call-to-action buttons.
What’s Your Take?
So, I guess, you’ve now understood how important on-page SEO is.
Just try and implement these 10 tricks that I have discussed here, and I guess you’ll get to see the results.
Now, for the website owners who are new to this industry and are don’t know SEO properly or if you remain busy all day and don’t have enough time to handle all this stuff, hiring an expert is always the recommendable option.
Just go through our SEO packages. They fit well in any size of business and we promise you to customize them according to your requirements and price preferences.
Author Bio:
Brij Bhushan Singh is a Professional Blogger and Content writer. He is working with Ranking By SEO. In his professional
