Author - Leila Dorari

instagram tips for 2018

Instagram Stories Ads And Other Insta Marketing Secrets For 2018

instagram tips for 2018


In the last 5 years, Instagram has turned into a go-to social network for businesses looking to put their names on the map. Companies love to use Instagram because it gives them a chance to connect with their targeted audience. And with more than 500 million daily active users it seems like an easy enough task…or is it?


If you plan to use Instagram to promote your business it’s important to stay on top of things. Knowing all the latest trends and statistics, using the right hashtags or when to post are some of the tricks you need to master in order to make this platform your money-making machine.


Here, we’ll give you some useful insights and help you uncover the secrets of Instagram marketing that will take your business to a whole new level.


1. The story behind Instagram stories


In 2017 only 8% of businesses used Instagram story ads as an attempt to engage more customers. Yet, the stats are about to change since 2018 is shaping up to be the year of the Stories. According to statistics whopping 88% of businesses are changing their strategies and focusing more on posting through stories.


Using Instagram stories quickly became a huge marketing trend. This relatively new feature released in March 2017 gives you a chance to experiment and see what works best for your business.


Still, the most important thing is to create quality content based on clearly established goals and KPI’s. After that, all you need to do is track your success rate through Instagram Stories analytics. Together with impressions and reach you’ll be able to see your Instagram Stories’ exits and replies from the last two weeks. And if you’re interested in generating traffic, try using a third-party tool for counting clicks.


2. Start boosting your posts


Getting familiar with Instagram advertising is something you’ll have to work on if you want to maintain or acquire high engagement. Luckily for you, it’s not that difficult. All you have to do is boost your posts to your followers. That way you can avoid using Instagram ads and special targeting.  Just take a regular Instagram post and promote it in order to get more likes, impressions and visits. Your post will look like a regular one accept it will have the “sponsored” sign and a call to action button.


3. Will Instagram profiles become the new home pages?


More and more people are looking for brands on Instagram rather than Google. Instagram profiles are becoming the home pages of the future so it’s really important to focus your attention on Instagram aesthetics as a crucial part of your Instagram marketing strategy.


Having a consistent aesthetic flow and a nicely organized color pallet could do wonders for your profile and attract new followers.


Aesthetic is essential for companies which base their business on visual appeal. For example, focusing on this type of social media marketing for real estate could make a huge difference when it comes to outshining the competition. There are many available visual Instagram planners which will help your profile really come together resulting in aesthetically pleasing appearance.


4. Everyone will shop on Instagram


Instagram decided to join forces with Shopify in a form of a new shopping feature integration.


This new feature will allow Shopify users to tag their product in a photo along with the name and the price of the product. Customers will be able to do their shopping through Instagram without having to switch to another app.


People from Shopify explain that partnering up with Instagram was the next logical step because staying on the same platform will only result in increased number of additional sales. So, if you’re not using Shopify yet, this might be the best time to start.


5. It’s all about Instagram analytics


If you want to run a successful Instagram campaign you’ll have to get familiar with Instagram analytics. Mastering analytics tools is really important because it will help with constantly changing the Instagram algorithm.

Also, frequently optimizing your content is another crucial factor in generating a high number of impressions and engagement.

And since 2018 seems to be all about Instagram analytics, you can look forward to more advanced versions of the tool not only limited to mobile apps.


If you want to be a successful marketer you need to stay on top of your game. This year is huge for Instagram, especially Instagram Stories so make sure you’re amongst the first who’ll use all its potential and put it to good use.



SEO for your business website

8 Promotion Tactics To Skyrocket Your Small Business Website’s Traffic

Having high website traffic is the necessary condition of success for small businesses specializing in online-based services. Without a steadily-increasing stream of visitors, internet-based companies have little room for growth. However, drawing in new consumers is not a simple task in today’s marketplace. There are over 1 billion websites registered in the world today, meaning there is a lot of competition to be had between online businesses.

Coming out on top is not easy, but there are steps each company can take to improve their chance at success. Specifically, companies need to utilize a wide variety of marketing tactics in order to reach out to more and more potential customers. Choosing the right approach can be difficult, in no small part due to the abundance of low-quality online articles which tend to promise wonders, but deliver only trifles. So instead of pretending to sell you marketing panacea, we will use the rest of this article to outline what are some of the most commonly used methods of increasing online traffic.

Magazine Ads

Magazine AdsDespite what some naysayers have been telling you, traditional media hasn’t quite gone the way of the dinosaur yet. They are dwindling, however, which means they are more likely to support themselves through advertising. This is where your website comes in. Advertising your website through newspaper and magazine ads has never been cheaper. Use this opportunity to introduce people to your company logo, tag-line, and website URL.

Stickers, Leaflets, Business Cards

stickers to promote your business

Don’t underestimate the advertising potential of small bits of paper with your logo and website address on them. Printing and distributing paper-based materials is an inexpensive way to infiltrate the pockets of your fellow city-dwellers. Make sure to include these materials in your official press-kits, as local media can be a powerful ally for getting your name heard.

Mobile Advertising

People are taught to pay attention to moving vehicles from an early age. And if you know where their eyes will be looking, why not put an ad there? A single line of text such as a web address can easily be put on a bike, a car, or on the side of a train, thus ensuring your brand is circulating on the streets.

Outdoor Panels

Placing a Display Me lightbox with your company logo and a QR code pointing to your website at the entrance of your business office, combines online and offline marketing for maximum impact. Passersby who regularly move through your area will have many opportunities to check out your ad, and some might even scan the code out of curiosity. This will lead them to your website irrespective of how popular it might be online.

Search Engine Optimization

SEO for your business website

People are not going to visit your website if they can’t find it. Your service might be excellent and your site might be a masterpiece of design, but if no one comes across it while browsing online, all your effort will go to waste. SEO works by making your site more visible on search engine result pages. Optimization is achieved through the tactical use of keywords and keyword phrases throughout your site’s content. The better your site is optimized, the greater the likelihood of it appearing among top search results on Google or Bing, which makes it easier to find through while browsing the web.


Incorporating a company blog in your website ensures that you have a means of expanding your content on a regular basis. Blog posts are very versatile when it comes to increasing traffic. First, they are ripe for SEO because they can incorporate trending keywords as they become popular. Second, they are a free source of content for your social media page. Finally, quality blog posts can be valuable sources of information for other blog writers, who will in turn link to them, further spreading your online presence.

Social media marketing

By creating a social media profile for your business, you are setting it up to become a part of the online conversation. If they like your social media content, your soon-to-be followers will check out your profile, which should contain a link to your website, which is where you want to lead them. The best part comes from the fact that your followers are likely to share your content with their friends, potentially creating new followers at no extra cost to you.

Celebrity Streamers

Celebrity Streamers

The popularity of video-based services like Twitch and YouTube in recent years has brought about the rise of a new kind of entrepreneur: the celebrity streamer. These individuals make living by creating video content for their massive audiences. Having your website featured in one of these videos is sure to give a boost to your traffic. While it can be difficult to get a hold of top-level streamers, there are plenty of young, eager celebrity-wannabes that would be willing to promote your content at a fair price.

Causing a Traffic Jam Online

Increasing online traffic is often presented as something achievable only through esoteric means. The reality is that increasing website traffic is not as difficult as it seems. Understanding the basic principles behind online (and offline) advertising allows companies to expand their traffic quickly, conveniently, and at very little extra cost.

how to shorten your ecommerce sales cycle

5 Practical Ways Content Marketing Helps Shorten Your Sales Cycle

We all know that in these times when everything has become digital the biggest tool of your marketing strategy is your website. But, of course, it is not enough just to have one. You need to design it carefully in order to allow your users to have free circulation inside it and all the information must be easy to find to make their trip through your sales funnel as fast as possible. Your prospects need to be fully aware of the nature of your business and you need to provide them with all the information necessary, so you don’t get yourself into the position where you will need to explain to your potential customers what is that your company does. In order to help your sales team use their time as effectively as possible in order to shorten your sales cycle, take a look at these tips:

1. Have your answers prepared

Today most of the people are reluctant to buy products or services right away. They want to know everything about a certain product before they purchase it, which results in series of questions that can take for hours. The point is that all these questions are quite similar, so you should gather them around and analyze them to find the certain pattern. When you do, just answer them and put those answers on your company website’s FAQ page. That way you will evade unnecessary questions and make the impression that you’re completely open to your buyers. Maybe it seems too difficult to ‛guess’ all the questions because people have different ways of putting them, but you just need to use effective keywords and every potential customer will find the way to the answer he or she seeks.

2. Spit it out

Most companies instruct their sales team to postpone the information about the price of a certain product or service until the end of the conversation, which can result in a wasted time. You’re gonna have to tell the price to the customers eventually, so don’t spend hours in the negotiations to realize in the end that they are not prepared for such price from the beginning. Instead, you should make a price page on your website with all the pricing information. That way you won’t be losing your time on people who are not prepared to pay the required sum and that transparency will also make your business honest and trustworthy. Just spit it out and then your salesman will do the rest.

3. Lead them the whole way

When it comes to buying services, your customers will want to know exactly what they get, step by step. We live in capitalist society and our new god is called ‛Calculation’, which means that nobody likes surprises anymore, especially when their money is concerned. That’s why you need to tell them in advance what exactly can they expect from doing business with you. That’s why you need to include a step by step breakdown of everything that will be happening once they purchase the service. You can use this breakdown to include some call to action buttons that will additionally drive the interested ones deeper into your sales funnel.

4. It’s not enough being honest, you need to prove it

Today we are surrounded by false information and exaggerating, so you can’t blame your customers if they are not ready to believe everything you say in the beginning. You need to back up every quality you claim to possess. If they are not able to see black and white proof, you won’t have the credibility in their eyes. You need to prove your worth through testimonials and case studies. But don’t brag and flatter yourself, that will cause suspicion immediately. You need to tell stories about your customers, not your company. If you want them to know you offer reliable and super easy storage solutions, you need to talk about satisfied customers whose life was changed by that product. Yes, changed. You should take examples where your customers were in the transitional moments of their lives like changing homes or expanding the business. This way you will have a voice of a satisfied customer but also an emotional factor to which your potential buyers can connect. They will be sure that you’ll take care of their possessions because you’ll have proven results and there won’t be a need for any additional proof that you’re a confident business choice.

5. Let them know who you are

Tell the story of your company through a portfolio where your work will speak for itself, without bragging. Do it like with testimonials and case studies – concrete results, spiced up with some images and maybe even video. People want to see with their own eyes, and that’s why it’s also a good idea to include pictures of your employees because customers’ money goes into their hands. If you give them a face and a name, your future customers will be able to develop their trust more quickly.

Best startup spots in the world

4 Startup-Friendly Spots around the Globe You Should Know About

First things first, think about who is your target audience. Wisely analyzing even the slightest details is crucial when building a start up at certain destination to make it good for the business. The fact is – if you know exactly what you want to build, with right preparation, you can easily do it at any location. The following destinations are great places to start developing your own business so take a look, find what suits you, what is needed for your start up, and just go for it!

Do your homework. Depending on your needs make a list of thing you are searching for and that are necessary for your start up, and do your research. Go through these examples and tips, compare them to your list of needs and write down the pros and cons. It can help you decide if you are ready to turn your life upside down and move to a whole new country but unsure of the exact location.


ChinaChina is the world’s most populous country and second largest state by land area, which can be a bit difficult for making a breakthrough start up. But it can also be great for adventure seekers ready to make an all-out effort and the ones who love the difficulty of the task. It is challenging but it can give you much more joy after achieving you goal and starting up your business in China. Besides, if you are fond of Asian culture and their way of life, this change can be inspirational and fulfilling. Plus the food is awesome!


Imagine owning a small Parisian café. Having the opportunity to enjoy the smell of fresh cup of espresso mixed with the smell of breakfast croissant every morning from your own venue in a place that you’ve always wanted to live in. Imagine spending your free time exploring the city of your dreams, feeling like a tourist but still being a part of this wonderful society. If starting business in France was your dream and you are ready to finally make it happen then it is great news for you that since 2015 France has made it easier for foreigners to set up a business in a city of choice. So read through forums and see what others are saying about this topic to help you decide. And start making your dreams comes true!


Phi Phi Islands Thailand It is a great idea to visit the country first if you are planning to star your business there. There are many amazing hotel deals that you can choose from before coming to see the Thailand and discover it’s stunning beauty. That way you can see first hand if it really meets your needs to build a startup and make a living. Thailand is the second-largest economy in Southeast therefore the possibilities are endless if it matches your targeted audience and can fulfil the demands of your plans. Be prepared to experience something completely new and unexpected but make sure that you have though about it thoroughly and that you will not give up as soon as you find a bump in the road. If creating your own business in this exotic country was your plan since you can remember then just go ahead and make that first step.


Germany is the perfect country where you can put an excellent business idea into practice.The German infrastructure will make it easy for you to start as long as you are certain that you’ve done a good research of the needs for you new line of work. The positive economical climate makes this country start up friendly and not only you will be efficient but also enjoy building it. As an entrepreneur you are well aware of the fact that the progress of a country gives you good grounds to start developing your ideas. The capital of Germany, Berlin, a vibrant city is a appreciable place to make a great base to operate from. It evolved to one of the Europe’s friendliest start up hubs. You should consider putting an effort into planning and researching Berlin for your future business development.

Well, now that you have seen these options, and compared them with your list of needs and wishes, all you have to do is make a decision. Pick a place, don’t think too much, you have been preparing yourself to take this step your whole life. Sometimes all you need is a little push and this is it! Put your words into action and start packing your suitcases!


digital nomad lifestyle

Life Of A Digital Nomad: Sounds Amazing, But Is It Right For You?

The very idea not having to go to the office every day is exciting for almost anyone. Also, you will often hear people explaining that work at home but not be such a great idea after all. But what about working remotely from anywhere? This type of work is being popular by the day and many psychologists believe that is actually quite beneficial since it lets you do your job from any part of the world. This digital nomad lifestyle sure sounds wonderful, and even perfect, but before you decide it’s the perfect way for you, make sure you’ve taken into consideration all that comes with it.

If you don’t take this manner of working seriously, your performance will suffer and you may lose the job altogether. That’s why you should have a look at these several factors important for any digital nomad and figure out if they’re right for you.

  1. No close attachments

Being digital nomad doesn’t mean you have to travel all the time, but you won’t be spending a long time in one place either to build any close relationships. Sometimes you might feel lonely and you have to be prepared to feel alone too, but you’ll also meet a lot of new people and that experience can trump that. At least to some extent. However, there are many ways to stay in touch with your family and friends back home via Skype or any other apps and similar software.

After all, there is always a chance that you’ll like someplace so much that you decide to stay there and grow roots. And nothing like that would be possible unless you take a leap of fate.

  1. Be flexible

You can’t be a digital nomad and hate surprises and unpredictability. If you decide to work on the road, you have to accept the fact that you can’t control your environment 100%. Anything can happen to rattle your cage, from the Internet being bad or non-existent to your laptop being stolen. These are the worst case scenarios of course but are known to happen to digital nomads before. The best way to deal with these types of possibilities is to have a backup plan what to do if it ever comes to them.

It may not be what you want to hear, but the job is the most important element in those situations so securing that it’s not affected by this misfortune is your priority. So if you can accept that and not stress over the mere possibility of being exposed to these unnerving situations, you’re good to go.

  1. No working hours

Working remotely is usually a freelancing job, although sometimes it may be the case of having the exact working hours even though you’re in the different time zone. As a freelancer, you have to prepared to work even during the weekends, more than 8-hours a day and during times when everyone else is enjoying the sun on the gorgeous beach. This is something that won’t happen all the time, but it can come to having to choose between fun and work. If you can’t choose the job as your priority, then it’s better not to tempt yourself with exotic and inviting landscapes at all.

Or you can just make a compromise and choose a similarly nice spot which can be good for work and fun during the breaks.

  1. Always on the road

Since you’ll be always travelling, you will have to be very efficient about what you take with you on the road. First and foremost, rent boxes for moving and relocation and pack all your valuable and important belongings. That way you can leave them in a safe place and not worry about them, or even think about carrying them with you. You’ll have to be ready to wash your clothes by hand or wear the same thing several times. When you’re a digital nomad, it’s all about the work and travelling, and little things like makeup and fancy clothes may have to go.

Of course, you can always buy some in the new place, or borrow something from a new friend. But being rid of material attachments is something you have to learn and live by while on the digital nomad lifestyle.

  1. You already have a job

This one is really important and will determine if you can be a digital nomad or not. Before you start working and travelling, you already must have a client. Going on the road without an employer is not only foolish but can cause a lot of financial and existential trouble. One secure source of income is mandatory so you can pay for the adventure, and attaining more during the travelling is advisable. The whole point of digital nomad lifestyle is based on you working remotely for at least one client, and not having that will only be financially challenging and irresponsible.

Final thoughts

Being prepared is not something easily done when you’re a digital nomad, but you can prevent some inconveniences from happening with avoiding small places since they tend to have a problem with the Internet connection and fewer visitors. Also, organize your daily tasks and fun time so you’ll avoid procrastination – the biggest enemy of all freelancers. If you’re unsure of any aspects related to the digital nomad lifestyle, consider working from your home office or sticking to your regular desk job.