One of the most used phrases in any business industry is – Time is money. We live in an era where multitasking has become an imperative but juggling many different tasks at once isn't easy. Luckily, there are ways to make your hectic life as an entrepreneur less stressful. Over the last few years, technology has become so advanced that now you have automation tools for almost anything you can think of. Automating and systemising are the keys to running a successful business without burning out. Here are some of the things you should automate in order to make your work (and life) easier.
1. Managing your money.
Handling money transactions is undoubtedly one of the most energy-consuming tasks out there. It can get even more stressful if you run a business. Paying bills, tracking credit and monitoring your financial overwiew are no longer something you have to do manually and on your own. With Mint, you can easily create budgets, track your bills, and manage your finances all in one place. It enables you to track your budgets and see where you're spending your money. You can also keep track of your net worth. And the best thing about it? It's free.
2. Managing and analysing your delivery of services.
As an entrepreneur, how many times have you wished for a platform that will enable you to monitor your workforce and deliver your services to clients while saving costs at the same time? Probably a lot. Well, we have some good news for you. By installing a piece of software like Uniguard you'll manage to do all that in one place. These apps will provide you and your clients with complete data analysis. What's more, aside from monitoring your workforce, they also take care of employees’ safety. Pretty awesome, right?
3. Combine your favourite online services.
Ok, you have automated some the most time-consuming and nerve-racking tasks out there. You've ended up with a number of different applications. What if I tell you that you can combine them all into a single application? That's right. Zapier can integrate over 750 applications that wouldn't normally integrate. It's an easy way to connect all the applications you're currently using into useful automation. With the endless list of possibilities, it is probably the best place to start with efficient automation.
4. Automate your team's schedules.
Running a successful business often requires setting up a lot of meetings. While they may be necessary, you don't have to spend a crazy amount of time setting meeting times. Calendly is an easy calendar system that primarily deals with automatised setting up of the meetings. It can be integrated with other apps like Zapier. Another great thing about Calendly is that it can help coordinate your team's schedules. Instead of countless emails going back-and-forth, each member of the team can have a Calendly calendar set up. That will make the process of coordinating team meeting quick and easy.
5. Posting to Social Media.
When we talk about time-consuming tasks, posting content on Social Media is definitely one of them. Luckily, you don't have to waste any more time doing that. With SmarterQueue all you need to do is to schedule your post once. It will recycle it until you decide otherwise. Like most people, you probably don't want your audience seeing the same post over and over again, but there's more to it than it meets the eye. Due to the social media algorithms, only 5 per cent of your community tops are seeing your posts. You'll need time to set up the posts, but once you do, the app will do the rest.
Time has become the most expensive thing in the world. Most people would agree, especially those who run a successful business. Having to handle too many things at once can leave us feeling exhausted at the end of a long working day. Luckily, many of those energy and time-consuming tasks can be automated. There is a number of applications that can assist us with anything from managing money to scheduling a cleaner. Aside from having all these apps doing the work for you, they can be combined into one. Having that said, we can only come to the conclusion that there's never been a better time for being an entrepreneur.
Video marketing can be effective and useful, but only if you do it right. This campaign started with long videos and advertisements people used to enjoy, but nowadays, the average viewer?s attention span is too short for them to keep up with a long video. You need to combat this by creating an effective ad which gets straight to the point in a matter of seconds. This can be very challenging and downright impossible, but it?s not all bad. There are still ways you can benefit from your viewer?s short attention span and improve your business.
1. Hook them immediately
In order to have a successful video, you need to pique the viewers? interest in the first few seconds of the video. Fail to do so, and the whole thing will be for nothing. Take cooking videos, for example. In order to keep people watching, they need to show the finished product first and then how to make it. If the video starts with the making process right away, the viewer isn?t likely to stick around and risk wasting a few minutes and not like the finished product.
Of course, it?s not always possible to catch the viewer?s attention in the first frame. It all depends on the kind of video you?re making. That being said, a good rule of thumb is the 8-second rule. If you don?t hook them in the first eight seconds, try again.
2. Opt for short videos
Shorter videos go hand in hand with a short attention span. With a short video, you don?t have to focus on the story as much as on the message. It needs to be something meaningful but only lasting a couple of seconds. That allows you to get straight to the point.
It?s always a good idea to pique their interest by using emotions.?Companies that specialize in creating short but impactful videos like 1 minute media suggest you make your video emotional, and you?re bound to get a response.?From anger and sadness to love and happiness- it?ll all at your disposal.
3. Create a strong title
The title can set the tone for the whole video. It?s the first thing the viewer will see so it needs to be captivating and engaging. The title is what draws your clients in and makes them want to look at the video. Try to be as creative as possible. The best titles make statements and provoke people. This kick-starts the thinking process and makes your audience unable to resist watching the video.
It?s also a good idea to stay away from tacky titles which seem like click-bait since more and more people are appalled with this method and avoid titles like that. That being said, if you want to reach a certain type of audience, your title should be a bit more specific. This way, it?ll be more relevant for your target audience and make them want to engage with the content.
4. Stick to your brand voice
If you make your video align with your brand voice, you?re more likely to get a response. After all, you?ll seem honest and authentic as well as relevant. People like a consistent story, so sticking with your voice will make them trust you more. What?s more, this means you can skip the introductions and the story entirely.
People are already familiar with your brand and what it stands for, so it?s redundant to point that out again in your videos. If your brand is all about family values, your shorts should feature families having fun together and enjoying each other?s company, for example. You can even create a series of captivating sequences with the same characters to keep your viewers coming back. Of course, you need to be extra creative to pull this off.
As you can see, the only thing that has to change is your approach to the issue. When you stop looking it at as something impossible and tiring you have to figure out, you?ll start making progress. After all, marketing has always been a puzzle, and this is just a new piece of it. Benefiting from your viewer?s short attention span may seem hard in the beginning, but with the right attitude, you?ll draw them right in.
Having high website traffic is the necessary condition of success for small businesses specializing in online-based services. Without a steadily-increasing stream of visitors, internet-based companies have little room for growth. However, drawing in new consumers is not a simple task in today's marketplace. There are over 1 billion websites registered in the world today, meaning there is a lot of competition to be had between online businesses.
Coming out on top is not easy, but there are steps each company can take to improve their chance at success. Specifically, companies need to utilize a wide variety of marketing tactics in order to reach out to more and more potential customers. Choosing the right approach can be difficult, in no small part due to the abundance of low-quality online articles which tend to promise wonders, but deliver only trifles. So instead of pretending to sell you marketing panacea, we will use the rest of this article to outline what are some of the most commonly used methods of increasing online traffic.
Despite what some naysayers have been telling you, traditional media hasn't quite gone the way of the dinosaur yet. They are dwindling, however, which means they are more likely to support themselves through advertising. This is where your website comes in. Advertising your website through newspaper and magazine ads has never been cheaper. Use this opportunity to introduce people to your company logo, tag-line, and website URL.
Stickers, Leaflets, Business Cards
Don't underestimate the advertising potential of small bits of paper with your logo and website address on them. Printing and distributing paper-based materials is an inexpensive way to infiltrate the pockets of your fellow city-dwellers. Make sure to include these materials in your official press-kits, as local media can be a powerful ally for getting your name heard.
People are taught to pay attention to moving vehicles from an early age. And if you know where their eyes will be looking, why not put an ad there? A single line of text such as a web address can easily be put on a bike, a car, or on the side of a train, thus ensuring your brand is circulating on the streets.
Placing a Display Me lightbox with your company logo and a QR code pointing to your website at the entrance of your business office, combines online and offline marketing for maximum impact. Passersby who regularly move through your area will have many opportunities to check out your ad, and some might even scan the code out of curiosity. This will lead them to your website irrespective of how popular it might be online.
Search Engine Optimization
People are not going to visit your website if they can't find it. Your service might be excellent and your site might be a masterpiece of design, but if no one comes across it while browsing online, all your effort will go to waste. SEO works by making your site more visible on search engine result pages. Optimization is achieved through the tactical use of keywords and keyword phrases throughout your site's content. The better your site is optimized, the greater the likelihood of it appearing among top search results on Google or Bing, which makes it easier to find through while browsing the web.
Incorporating a company blog in your website ensures that you have a means of expanding your content on a regular basis. Blog posts are very versatile when it comes to increasing traffic. First, they are ripe for SEO because they can incorporate trending keywords as they become popular. Second, they are a free source of content for your social media page. Finally, quality blog posts can be valuable sources of information for other blog writers, who will in turn link to them, further spreading your online presence.
Social media marketing
By creating a social media profile for your business, you are setting it up to become a part of the online conversation. If they like your social media content, your soon-to-be followers will check out your profile, which should contain a link to your website, which is where you want to lead them. The best part comes from the fact that your followers are likely to share your content with their friends, potentially creating new followers at no extra cost to you.
The popularity of video-based services like Twitch and YouTube in recent years has brought about the rise of a new kind of entrepreneur: the celebrity streamer. These individuals make living by creating video content for their massive audiences. Having your website featured in one of these videos is sure to give a boost to your traffic. While it can be difficult to get a hold of top-level streamers, there are plenty of young, eager celebrity-wannabes that would be willing to promote your content at a fair price.
Causing a Traffic Jam Online
Increasing online traffic is often presented as something achievable only through esoteric means. The reality is that increasing website traffic is not as difficult as it seems. Understanding the basic principles behind online (and offline) advertising allows companies to expand their traffic quickly, conveniently, and at very little extra cost.
Consumer-grade computer devices come in many shapes and sizes nowadays. What they all have in common is the ability to access the internet, allowing consumers to browse the web whether they have desktop PC, a tablet, or a smart-watch. Add to that a variety of web browsing software, each with their own suite of add-ons, plug-ins, and extensions, and you get a digital ecosystem where everyone gets to surf the web in way they find most comfortable.
On the other side of the equation, things couldn't be more different. Web developers and designers now have to create websites that render equally well across the myriad of devices in use today. Methods of input, screen sizes, and bandwidth limitations, are only some of the factors?that make the professional lives of modern website creators more difficult than they used to be.
To address the issue of designing for an increasing variety of browsing configurations, a set of standards about what constitutes responsive web design were developed. These provide guidelines on how to adapt websites for optimal browsing on different devices and software. There are now various software packages on the market that allow you to test whether your website conforms to these principles. Here is a list of 5 of them that caught our attention recently.
Responsinator's main selling point is its ease-of-use. Simply type in a web-page URL, and Responsinator will give you a preview of how the page renders on a variety of common screen shapes and sizes. The page previews are fully functional as well, allowing you conduct rudimentary tests by clicking on links, filling out search fields, etc. Responsinator also has a handy feature in the form of a button for toggling between HTTPS and HTTP modes of previewing a site. This will give you an additional perspective for analyzing web pages. Responsinator is available for free online, and is used through a browser interface.
Google Resizer, DevTools Device Mode, and Mobile-Friendly Test
Google offers a variety of tools for helping web developers and designers create websites that display perfectly on a range of popular devices, with a focus on mobile browsing. Google Resizer offers the ability to test a web-page across multiple screen sizes. Google DevTools Device Mode provides software simulations of various common devices, thus providing an opportunity to see how a given website works in practice. Google Mobile-Friendly Test is not a design tool per se, but it nonetheless presents a handy tool for?analyzing whether a web site is mobile friendly. All of Google's tools are available for free online.
The XRespond app markets itself as a “virtual device lab”. The app offers the standard preview features for this kind of software, giving users the ability to see how a website looks on a variety of devices. The app interface is based around scrolling sideways to see how a site displays on a variety of screens, side by side. At the top of the screen is a toolbar that displays relevant information, such as the exact screen size, pixel density, etc. Supported devices include popular smartphones, tablets, and laptops. There is the option to manually specify screen sizes as well, for conducting tests for specific devices. XRespond is available for free online as a browser app.
Ghostlab is something of an industry standard when it comes to testing for responsive design. It offers the ability to test a site for multiple devices at the same time, side by side, giving you a clear overview on how well it renders on a variety of configurations. Actions in one browser sub-window, such as following links, clicking on buttons, or filling out forms, will get replicated on all others, giving you an unparalleled productivity boost. Sydney based web design agency?recommend Ghostlab as the definitive tool to use when creating responsive websites. Ghostlab is a paid app, with a 7-day trial being offered as well. It is a mid-point between free online apps, and expensive corporate solutions.
If you need a quick and dirty way to check how responsive your website is, look no further than the Am I Responsive? browser app. It is not intended for serious design analysis, but it works really well for what it is intended for. You can choose between a generic desktop, laptop, tablet and smartphone display, which are good enough for giving you a rough estimate on a website runs on such devices. It has a handy screenshot feature that puts the various display modes all into the same frame, which is great for creating promotional screenshots. You are not limited to testing remote websites either ? just type in a localhost address into the search field, and get a preview of how a website in progress from your hard drive is panning out.
The most common advice for starting a business is to go step by step. While generally speaking this is the way to go, there are certain exceptions. We all know that in these digital times the core of every business is an attractive and engaging website that needs to be ranked high up on the first page of search results. The most common?mistake the inexperienced?business?owners make is to design a website right away and worry about the SEO later. Well, these are the two steps you need to do simultaneously. As Sydney SEO?experts constantly point out – there is an essential and natural link between the site?s design and it?s search performance. So let?s take a look how can you make this interplay happen and make the most of it.
1. Yellow Brick Road
In today?s ever-growing?competition the battle for the user?s attention has never been greater and the result is that all of our senses are constantly under attack, our vision in?the first place. In order to attract their audience, most of the business owners overload their websites with various eye candy because they think that will boost their engagement. But results are usually quite opposite?because people easily get lost among this visual stimulus. If you want to build a spectacular Land of Oz?you need to include the yellow brick road?that will lead your customers to your sales funnel and CTA buttons. If your pages are confusing and difficult?to use your customers will quickly get frustrated and look for the ones with greater usability factors. That?s why your design's navigation is crucial for SEO?- with a proper guidance people will stay longer on your pages, share them with friends and you?ll get the higher volume of inbound links. All these factors are an indication of quality which is rewarded by search engines. When creating this navigation remember that your roads need to stretch to mobile devices, too.
2. The Cobweb
Your users are not the only ones who need to have open roads before them – you need to knit the cobweb for those little crawling spiders?because they?re the ones who can make your website discoverable – or not. These search?engine bots in charge of?indexing are sophisticated, but their ability to discover?content is not without limits. Their web consists entirely from links to your content and if these links are broken, buried, or simply don?t exist – your pages will be impossible to rank. The key is to make the architecture of your website intuitive from the perspective?of design and crawlable from?the perspective of SEO. That?s why you need to keep your most important content high up and then?build subcategories from there.
3. The Wizard
At the end of their adventures in the land of Oz, Dorothy?and her friends realize that the great wizard?is just the man. Nonetheless, they don?t end up empty-handed. The presents are simple, but they?re just what they were looking for. In the same manner, beneath all that eye candy on your website,?there?s a content. It is an indication?to search engines of what your page is about and it needs to be just what your users are looking for. And only simplicity can produce real results – the times when you could stuff your landing page with keywords is over, for modern SEO the quality of the content?is crucial. You need to know the purpose of every page, what is?the information?the users need or will want to know about every topic and what kind of content is necessary to get your message across. And you need to know all this before?you bring your design ideas to life because they should be developed to assist the content, not to distract the users from it.
4. There?s No Place Like Home
Although we?ve promised you the tips for nailing the design and SEO, that doesn?t mean you won?t have to maintain the world you?ve created. The competition and the rapid evolution of technology can easily make your website outdated in only a couple of years, so redesign?has become a normal procedure. Same as the SEO, the design is also an ongoing process. That doesn?t mean you?ve done anything wrong, things?simply need?to be updated to satisfy new standards. That?s why it?s important that all the elements and connections between them find a way to your new and improved look. This is the point where the connection between the design and SEO becomes indisputable – if you redirect things wrong all the SEO value you?ve been building?will go down the drain. So before you start, get a really clear view of the current state so no pages and their content (along with rankings, title tags, and?other relevant information) are left behind.
We live at the times of short attention spans so strong visuals are necessary, but they mustn?t become?the distraction. You need to keep the navigation clear and the content visible and able to survive the winds of change.?Only if both – spiders and searchers – can find their way around you?ll be open?for business.