Author - Leila Dorari

3 Ways for You to Create a Buzz around Your Business

8 Promotion Tactics To Skyrocket Your Small Business Website’s Traffic

Having high website traffic is the necessary condition of success for small businesses specializing in online-based services. Without a steadily-increasing stream of visitors, internet-based companies have little room for growth. However, drawing in new consumers is not a simple task in today's marketplace. There are over 1 billion websites registered in the world today, meaning there is a lot of competition to be had between online businesses.

Coming out on top is not easy, but there are steps each company can take to improve their chance at success. Specifically, companies need to utilize a wide variety of marketing tactics in order to reach out to more and more potential customers. Choosing the right approach can be difficult, in no small part due to the abundance of low-quality online articles which tend to promise wonders, but deliver only trifles. So instead of pretending to sell you marketing panacea, we will use the rest of this article to outline what are some of the most commonly used methods of increasing online traffic.

Magazine Ads

 

Despite what some naysayers have been telling you, traditional media hasn't quite gone the way of the dinosaur yet. They are dwindling, however, which means they are more likely to support themselves through advertising. This is where your website comes in. Advertising your website through newspaper and magazine ads has never been cheaper. Use this opportunity to introduce people to your company logo, tag-line, and website URL.

Stickers, Leaflets, Business Cards

Don't underestimate the advertising potential of small bits of paper with your logo and website address on them. Printing and distributing paper-based materials is an inexpensive way to infiltrate the pockets of your fellow city-dwellers. Make sure to include these materials in your official press-kits, as local media can be a powerful ally for getting your name heard.

Mobile Advertising

People are taught to pay attention to moving vehicles from an early age. And if you know where their eyes will be looking, why not put an ad there? A single line of text such as a web address can easily be put on a bike, a car, or on the side of a train, thus ensuring your brand is circulating on the streets.

Outdoor Panels

Placing a Display Me lightbox with your company logo and a QR code pointing to your website at the entrance of your business office, combines online and offline marketing for maximum impact. Passersby who regularly move through your area will have many opportunities to check out your ad, and some might even scan the code out of curiosity. This will lead them to your website irrespective of how popular it might be online.

Search Engine Optimization

People are not going to visit your website if they can't find it. Your service might be excellent and your site might be a masterpiece of design, but if no one comes across it while browsing online, all your effort will go to waste. SEO works by making your site more visible on search engine result pages. Optimization is achieved through the tactical use of keywords and keyword phrases throughout your site's content. The better your site is optimized, the greater the likelihood of it appearing among top search results on Google or Bing, which makes it easier to find through while browsing the web.

Blogging

Incorporating a company blog in your website ensures that you have a means of expanding your content on a regular basis. Blog posts are very versatile when it comes to increasing traffic. First, they are ripe for SEO because they can incorporate trending keywords as they become popular. Second, they are a free source of content for your social media page. Finally, quality blog posts can be valuable sources of information for other blog writers, who will in turn link to them, further spreading your online presence.

Social media marketing

By creating a social media profile for your business, you are setting it up to become a part of the online conversation. If they like your social media content, your soon-to-be followers will check out your profile, which should contain a link to your website, which is where you want to lead them. The best part comes from the fact that your followers are likely to share your content with their friends, potentially creating new followers at no extra cost to you.

Celebrity Streamers

The popularity of video-based services like Twitch and YouTube in recent years has brought about the rise of a new kind of entrepreneur: the celebrity streamer. These individuals make living by creating video content for their massive audiences. Having your website featured in one of these videos is sure to give a boost to your traffic. While it can be difficult to get a hold of top-level streamers, there are plenty of young, eager celebrity-wannabes that would be willing to promote your content at a fair price.

Causing a Traffic Jam Online

Increasing online traffic is often presented as something achievable only through esoteric means. The reality is that increasing website traffic is not as difficult as it seems. Understanding the basic principles behind online (and offline) advertising allows companies to expand their traffic quickly, conveniently, and at very little extra cost.

Read more...

5 Great Responsive Design Testing Tools

Consumer-grade computer devices come in many shapes and sizes nowadays. What they all have in common is the ability to access the internet, allowing consumers to browse the web whether they have desktop PC, a tablet, or a smart-watch. Add to that a variety of web browsing software, each with their own suite of add-ons, plug-ins, and extensions, and you get a digital ecosystem where everyone gets to surf the web in way they find most comfortable.

On the other side of the equation, things couldn't be more different. Web developers and designers now have to create websites that render equally well across the myriad of devices in use today. Methods of input, screen sizes, and bandwidth limitations, are only some of the factors that make the professional lives of modern website creators more difficult than they used to be.

To address the issue of designing for an increasing variety of browsing configurations, a set of standards about what constitutes responsive web design were developed. These provide guidelines on how to adapt websites for optimal browsing on different devices and software. There are now various software packages on the market that allow you to test whether your website conforms to these principles. Here is a list of 5 of them that caught our attention recently.

Responsinator

Responsinator's main selling point is its ease-of-use. Simply type in a web-page URL, and Responsinator will give you a preview of how the page renders on a variety of common screen shapes and sizes. The page previews are fully functional as well, allowing you conduct rudimentary tests by clicking on links, filling out search fields, etc. Responsinator also has a handy feature in the form of a button for toggling between HTTPS and HTTP modes of previewing a site. This will give you an additional perspective for analyzing web pages. Responsinator is available for free online, and is used through a browser interface.

Google Resizer, DevTools Device Mode, and Mobile-Friendly Test

Google offers a variety of tools for helping web developers and designers create websites that display perfectly on a range of popular devices, with a focus on mobile browsing. Google Resizer offers the ability to test a web-page across multiple screen sizes. Google DevTools Device Mode provides software simulations of various common devices, thus providing an opportunity to see how a given website works in practice. Google Mobile-Friendly Test is not a design tool per se, but it nonetheless presents a handy tool for analyzing whether a web site is mobile friendly. All of Google's tools are available for free online.

XRespond

The XRespond app markets itself as a “virtual device lab”. The app offers the standard preview features for this kind of software, giving users the ability to see how a website looks on a variety of devices. The app interface is based around scrolling sideways to see how a site displays on a variety of screens, side by side. At the top of the screen is a toolbar that displays relevant information, such as the exact screen size, pixel density, etc. Supported devices include popular smartphones, tablets, and laptops. There is the option to manually specify screen sizes as well, for conducting tests for specific devices. XRespond is available for free online as a browser app.

Ghostlab

Ghostlab is something of an industry standard when it comes to testing for responsive design. It offers the ability to test a site for multiple devices at the same time, side by side, giving you a clear overview on how well it renders on a variety of configurations. Actions in one browser sub-window, such as following links, clicking on buttons, or filling out forms, will get replicated on all others, giving you an unparalleled productivity boost. Sydney based web design agency recommend Ghostlab as the definitive tool to use when creating responsive websites. Ghostlab is a paid app, with a 7-day trial being offered as well. It is a mid-point between free online apps, and expensive corporate solutions.

Am I Responsive?

If you need a quick and dirty way to check how responsive your website is, look no further than the Am I Responsive? browser app. It is not intended for serious design analysis, but it works really well for what it is intended for. You can choose between a generic desktop, laptop, tablet and smartphone display, which are good enough for giving you a rough estimate on a website runs on such devices. It has a handy screenshot feature that puts the various display modes all into the same frame, which is great for creating promotional screenshots. You are not limited to testing remote websites either – just type in a localhost address into the search field, and get a preview of how a website in progress from your hard drive is panning out.

 

 

 

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nail your webdesign and seo

4 Tips to Nail Your Website Design and SEO

nail your webdesign and seo

 

The most common advice for starting a business is to go step by step. While generally speaking this is the way to go, there are certain exceptions. We all know that in these digital times the core of every business is an attractive and engaging website that needs to be ranked high up on the first page of search results. The most common mistake the inexperienced business owners make is to design a website right away and worry about the SEO later. Well, these are the two steps you need to do simultaneously. As Sydney SEO experts constantly point out – there is an essential and natural link between the site’s design and it’s search performance. So let’s take a look how can you make this interplay happen and make the most of it.

1. Yellow Brick Road

In today’s ever-growing competition the battle for the user’s attention has never been greater and the result is that all of our senses are constantly under attack, our vision in the first place. In order to attract their audience, most of the business owners overload their websites with various eye candy because they think that will boost their engagement. But results are usually quite opposite because people easily get lost among this visual stimulus. If you want to build a spectacular Land of Oz you need to include the yellow brick road that will lead your customers to your sales funnel and CTA buttons. If your pages are confusing and difficult to use your customers will quickly get frustrated and look for the ones with greater usability factors. That’s why your design's navigation is crucial for SEO – with a proper guidance people will stay longer on your pages, share them with friends and you’ll get the higher volume of inbound links. All these factors are an indication of quality which is rewarded by search engines. When creating this navigation remember that your roads need to stretch to mobile devices, too.

2. The Cobweb

Your users are not the only ones who need to have open roads before them – you need to knit the cobweb for those little crawling spiders because they’re the ones who can make your website discoverable – or not. These search engine bots in charge of indexing are sophisticated, but their ability to discover content is not without limits. Their web consists entirely from links to your content and if these links are broken, buried, or simply don’t exist – your pages will be impossible to rank. The key is to make the architecture of your website intuitive from the perspective of design and crawlable from the perspective of SEO. That’s why you need to keep your most important content high up and then build subcategories from there.

3. The Wizard

At the end of their adventures in the land of Oz, Dorothy and her friends realize that the great wizard is just the man. Nonetheless, they don’t end up empty-handed. The presents are simple, but they’re just what they were looking for. In the same manner, beneath all that eye candy on your website, there’s a content. It is an indication to search engines of what your page is about and it needs to be just what your users are looking for. And only simplicity can produce real results – the times when you could stuff your landing page with keywords is over, for modern SEO the quality of the content is crucial. You need to know the purpose of every page, what is the information the users need or will want to know about every topic and what kind of content is necessary to get your message across. And you need to know all this before you bring your design ideas to life because they should be developed to assist the content, not to distract the users from it.

4. There’s No Place Like Home

Although we’ve promised you the tips for nailing the design and SEO, that doesn’t mean you won’t have to maintain the world you’ve created. The competition and the rapid evolution of technology can easily make your website outdated in only a couple of years, so redesign has become a normal procedure. Same as the SEO, the design is also an ongoing process. That doesn’t mean you’ve done anything wrong, things simply need to be updated to satisfy new standards. That’s why it’s important that all the elements and connections between them find a way to your new and improved look. This is the point where the connection between the design and SEO becomes indisputable – if you redirect things wrong all the SEO value you’ve been building will go down the drain. So before you start, get a really clear view of the current state so no pages and their content (along with rankings, title tags, and other relevant information) are left behind.

We live at the times of short attention spans so strong visuals are necessary, but they mustn’t become the distraction. You need to keep the navigation clear and the content visible and able to survive the winds of change. Only if both – spiders and searchers – can find their way around you’ll be open for business.

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instagram tips for 2018

Instagram Stories Ads And Other Insta Marketing Secrets For 2018

instagram tips for 2018

 

In the last 5 years, Instagram has turned into a go-to social network for businesses looking to put their names on the map. Companies love to use Instagram because it gives them a chance to connect with their targeted audience. And with more than 500 million daily active users it seems like an easy enough task…or is it?

 

If you plan to use Instagram to promote your business it’s important to stay on top of things. Knowing all the latest trends and statistics, using the right hashtags or when to post are some of the tricks you need to master in order to make this platform your money-making machine.

 

Here, we’ll give you some useful insights and help you uncover the secrets of Instagram marketing that will take your business to a whole new level.

 

1. The story behind Instagram stories

 

In 2017 only 8% of businesses used Instagram story ads as an attempt to engage more customers. Yet, the stats are about to change since 2018 is shaping up to be the year of the Stories. According to statistics whopping 88% of businesses are changing their strategies and focusing more on posting through stories.

 

Using Instagram stories quickly became a huge marketing trend. This relatively new feature released in March 2017 gives you a chance to experiment and see what works best for your business.

 

Still, the most important thing is to create quality content based on clearly established goals and KPI’s. After that, all you need to do is track your success rate through Instagram Stories analytics. Together with impressions and reach you’ll be able to see your Instagram Stories’ exits and replies from the last two weeks. And if you’re interested in generating traffic, try using a third-party tool for counting clicks.

 

2. Start boosting your posts

 

Getting familiar with Instagram advertising is something you’ll have to work on if you want to maintain or acquire high engagement. Luckily for you, it’s not that difficult. All you have to do is boost your posts to your followers. That way you can avoid using Instagram ads and special targeting.  Just take a regular Instagram post and promote it in order to get more likes, impressions and visits. Your post will look like a regular one accept it will have the “sponsored” sign and a call to action button.

 

3. Will Instagram profiles become the new home pages?

 

More and more people are looking for brands on Instagram rather than Google. Instagram profiles are becoming the home pages of the future so it’s really important to focus your attention on Instagram aesthetics as a crucial part of your Instagram marketing strategy.

 

Having a consistent aesthetic flow and a nicely organized color pallet could do wonders for your profile and attract new followers.

 

Aesthetic is essential for companies which base their business on visual appeal. For example, focusing on this type of social media marketing for real estate could make a huge difference when it comes to outshining the competition. There are many available visual Instagram planners which will help your profile really come together resulting in aesthetically pleasing appearance.

 

4. Everyone will shop on Instagram

 

Instagram decided to join forces with Shopify in a form of a new shopping feature integration.

 

This new feature will allow Shopify users to tag their product in a photo along with the name and the price of the product. Customers will be able to do their shopping through Instagram without having to switch to another app.

 

People from Shopify explain that partnering up with Instagram was the next logical step because staying on the same platform will only result in increased number of additional sales. So, if you’re not using Shopify yet, this might be the best time to start.

 

5. It’s all about Instagram analytics

 

If you want to run a successful Instagram campaign you’ll have to get familiar with Instagram analytics. Mastering analytics tools is really important because it will help with constantly changing the Instagram algorithm.

Also, frequently optimizing your content is another crucial factor in generating a high number of impressions and engagement.

And since 2018 seems to be all about Instagram analytics, you can look forward to more advanced versions of the tool not only limited to mobile apps.

 

If you want to be a successful marketer you need to stay on top of your game. This year is huge for Instagram, especially Instagram Stories so make sure you’re amongst the first who’ll use all its potential and put it to good use.

 

 

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SEO for your business website

8 Promotion Tactics To Skyrocket Your Small Business Website’s Traffic

Having high website traffic is the necessary condition of success for small businesses specializing in online-based services. Without a steadily-increasing stream of visitors, internet-based companies have little room for growth. However, drawing in new consumers is not a simple task in today's marketplace. There are over 1 billion websites registered in the world today, meaning there is a lot of competition to be had between online businesses.

Coming out on top is not easy, but there are steps each company can take to improve their chance at success. Specifically, companies need to utilize a wide variety of marketing tactics in order to reach out to more and more potential customers. Choosing the right approach can be difficult, in no small part due to the abundance of low-quality online articles which tend to promise wonders, but deliver only trifles. So instead of pretending to sell you marketing panacea, we will use the rest of this article to outline what are some of the most commonly used methods of increasing online traffic.

Magazine Ads

Magazine AdsDespite what some naysayers have been telling you, traditional media hasn't quite gone the way of the dinosaur yet. They are dwindling, however, which means they are more likely to support themselves through advertising. This is where your website comes in. Advertising your website through newspaper and magazine ads has never been cheaper. Use this opportunity to introduce people to your company logo, tag-line, and website URL.

Stickers, Leaflets, Business Cards

stickers to promote your business

Don't underestimate the advertising potential of small bits of paper with your logo and website address on them. Printing and distributing paper-based materials is an inexpensive way to infiltrate the pockets of your fellow city-dwellers. Make sure to include these materials in your official press-kits, as local media can be a powerful ally for getting your name heard.

Mobile Advertising

People are taught to pay attention to moving vehicles from an early age. And if you know where their eyes will be looking, why not put an ad there? A single line of text such as a web address can easily be put on a bike, a car, or on the side of a train, thus ensuring your brand is circulating on the streets.

Outdoor Panels

Placing a Display Me lightbox with your company logo and a QR code pointing to your website at the entrance of your business office, combines online and offline marketing for maximum impact. Passersby who regularly move through your area will have many opportunities to check out your ad, and some might even scan the code out of curiosity. This will lead them to your website irrespective of how popular it might be online.

Search Engine Optimization

SEO for your business website

People are not going to visit your website if they can't find it. Your service might be excellent and your site might be a masterpiece of design, but if no one comes across it while browsing online, all your effort will go to waste. SEO works by making your site more visible on search engine result pages. Optimization is achieved through the tactical use of keywords and keyword phrases throughout your site's content. The better your site is optimized, the greater the likelihood of it appearing among top search results on Google or Bing, which makes it easier to find through while browsing the web.

Blogging

Incorporating a company blog in your website ensures that you have a means of expanding your content on a regular basis. Blog posts are very versatile when it comes to increasing traffic. First, they are ripe for SEO because they can incorporate trending keywords as they become popular. Second, they are a free source of content for your social media page. Finally, quality blog posts can be valuable sources of information for other blog writers, who will in turn link to them, further spreading your online presence.

Social media marketing

By creating a social media profile for your business, you are setting it up to become a part of the online conversation. If they like your social media content, your soon-to-be followers will check out your profile, which should contain a link to your website, which is where you want to lead them. The best part comes from the fact that your followers are likely to share your content with their friends, potentially creating new followers at no extra cost to you.

Celebrity Streamers

Celebrity Streamers

The popularity of video-based services like Twitch and YouTube in recent years has brought about the rise of a new kind of entrepreneur: the celebrity streamer. These individuals make living by creating video content for their massive audiences. Having your website featured in one of these videos is sure to give a boost to your traffic. While it can be difficult to get a hold of top-level streamers, there are plenty of young, eager celebrity-wannabes that would be willing to promote your content at a fair price.

Causing a Traffic Jam Online

Increasing online traffic is often presented as something achievable only through esoteric means. The reality is that increasing website traffic is not as difficult as it seems. Understanding the basic principles behind online (and offline) advertising allows companies to expand their traffic quickly, conveniently, and at very little extra cost.

Read more...
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