Author - Khristine Agase

Social Media As A Powerful Marketing Tool

Social Media As A Powerful Marketing Tool For Savvy Marketers

Is social media isn’t in your marketing arsenal until now? Well, you’re missing out one of the most powerful marketing tools available today. As what many people say, social media has the power and the ability to change the world. Although it's a broad claim, but the proof is in the figures. With more and more people joining social media sites and using them regularly, it's unarguable that this communication platform is growing at warp speed.

Social Media Buzz

If you believe that at this present time social media is booming like never, that's not all. Marketing analysts say that the social networking industry is bound to become bigger in the coming years. Yes, social media wave isn’t ending anytime soon. Which means, businesses have the huge opportunity to take advantage of it.

While the social media trends are unstoppable, it will continue to evolve and surprise the digital community. It is what savvy marketers should keep an eye on. Today, the competition between businesses is getting stiffer. Wherever you look, there's always a competitor. What you need is the edge to outshine your corporate rival. And that is when social media comes into the scene.

With the new marketing features, consumer preferences and changes in brand standards, as a business leader, you must have a general understanding of how social media can impact businesses in a powerfully positive way.

BUILDING A Corporate Social Presence

The proliferation of different social networking sites has helped marketing enthusiasts to diversify their marketing efforts in more than one way. Hence, it has widened the space for the interaction of businesses to its target audience around the world. It is, therefore, crucial to making the big leap to social media marketing today. The longer you wait, the more you have to lose. So you have to do it now.

Your social media presence is not just merely an option, it is necessary for brands nowadays. At this point in the game, not having an active social media presence is like pushing your company into a business pitfall. Whether you're a small or giant enterprise, you have to reach your customers for effective recognition. But where are they? Here's the reality! 'EVERYBODY IS ON SOCIAL MEDIA.'

Here are the TOP 5 most popular social networking sites according to the number of active monthly users:

Social Network Monthly Active Users
Facebook 2,200,000,000
YouTube 1,800,000,000
Instagram 800,000,000
Qzone 563,000,000
Weibo 376,000,000

We just showed you the current standing of the most popular social networking sites today. This will give you the hint where most of the people can be found. FYI, choosing the right social media platform for your business is important. Because not all social networks can be relevant to your niche. Moreover, it is not going to help your business by any means.

Choosing a social platform can be more complicated than you'd think. There are thousands of social networks out there to choose from. So getting started can be difficult. But don't worry. You can narrow the list down to the most popular and most widely used platforms. See the list above.

The Power Of Social Media

Advantages Of Social Media For Your Business

1. Increase brand awareness.

Brand awareness is the most important aspect of marketing campaigns. When it comes to business visibility, social media is proven to be one of the most effective digital marketing methods. By creating a social media profile, you can broadly interact with not only to your target audience but even with other businesses that can benefit your niche.

Also, the share feature of the social media platforms is a fantastic way to introduce your business to a new network of individuals. When more people who know about your business, you have higher chances of getting leads that can eventually become potential customers.

2. Provide your target audience with what they genuinely need.

Social media serves as a social listening tool. You can hear your audience voices. Through its real-time comment section and personal message features,  you can gain valuable insights from people. This will help you know what your target audience expects and want from you. Also, this includes knowing your customer pain points and analyze the competition.

To track real-time customer feedback is crucial because it becomes a clear guide for you to know what you need to provide and focus more on improvement. Facebook Insights and Google Analytics tools are two great examples.

3. Build stronger brand authority.

It's a way lot easier to make your business more authoritative using social media. Why? Because these social platforms are an all-in-one marketing method. You can do almost everything. You can even collaborate it with your best video marketing strategy. Yes, you can post videos on social media. We all know that video is also a powerful marketing tool that can easily motivate and convince a potential customer.

An explainer video telling the story of your business and how your goods and services can end the struggles of homeowners is allowed on your timeline. And when your video catches the attention of many, it can go viral as well. A Kickstarter video production on a social media platform is a fabulous marketing collaboration to consider. When consumers see your company posting these valuable things on social media, you'll appear more credible than your competitors.

4. A very affordable marketing tool.

Come on! This is unarguable. People know that social networking sites are affordable and sometimes, can even be free marketing tools. How truly amazing is that! Social media is possibly the most cost-efficient part of an advertising strategy because signing up and creating a profile is free. You are given the option to decide whether to invest or not in a paid promotion.

Social promotion is indeed a huge advantage because you get a greater return on investment while retaining a bigger budget for other marketing and business expenses. When it comes to the allocated budget, ads on social media will never become an issue.

5. Get higher conversion rate.

This is the most important of all. Your goal! To increase sales. When your business has an increasing conversion rate, it simply means Growth. Getting found on social sites is one of the things you can do to higher your chances of improving your company's productivity. With increased visibility, your business gains more opportunities for conversion.

People use social media platforms not only to stay connected to their friends, family, and communities. In this social media age, these social networking sites have become digital communities where people look for information and news about the products and services where they want to spend their hard-earned money.

But Wait!  Your Post Matters!!!

Not all social media posts are effective. You know that. So before you post, ask yourself these questions. What makes people want to click? Is it compelling? Funny? Interesting? Every post on your business’s social media accounts is an opportunity. So don't waste it. A bad post can ruin your reputation. There are ways on how to choose or create the right content to post. Learn it.

Conclusion:

Social media is the most powerful form of marketing and market research the world has ever seen. It provides a valuable venue for better understanding and learning from your target audiences. Fortunately, it is here to stay. So use it right and enjoy getting more customers, more traffic, and more conversions.

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Online Business

Best Ideas to Help You Start a Profitable Online Business

In today's digital world, it's unarguable that online businesses are flourishing like never before. And with the boom of the Internet and social media, this form of entrepreneurship is everywhere nowadays. Internet-based businesses are incredibly adaptable and can be advantageous for many reasons. So if you are planning on building your own online business, that's an ideal plan to pursue.

Online Business Is A Solid Investment

Online businesses are very appealing to many marketing enthusiasts because they don’t have the traditional hurdles that entrepreneurs commonly experienced from a brick-and-mortar business. Selling online has no restrictions. Digital marketers have the ability to run the business 24/7 without boundaries and can even market to a worldwide audience. It is proven to be highly profitable. Which means the amount of money you put into it, versus what you get back, the profits are way exceeding whatever you're putting into it.

The E-Commerce Challenge

Like any other type of business, there's no online business that is going to automatically morph into a huge success. It's not a lottery that you win and gets a million dollar the next day. Online business is also a business process. Although it's not as challenging as building a brick-and-mortar company, there are proper steps that you have to follow.

As you are likely aware, in online business, there are a variety of options available. You might find it difficult looking at what kind of business model makes the most sense for you. But here's the trick. All you need is to make sure you’re in a profitable niche market. You have to simply figure out if there's a big demand for your niche ideas.

Online Business Can Thrive

'You just have to start it right...'

There are so many business opportunities online. Which one is right for you? Getting involved in a bad business opportunity can be incredibly costly and discouraging. So it's always crucial to recognize and make a good investment. Here, we break down some of the best ideas to help you start a profitable online business.

1. Set an achievable goal.

Every business must start with a goal. It is vital for startups. Hence, your goal will serve as your guide to where you are exactly heading. Carefully assess your online business objective. Scale the types of digital businesses that you consider to see if it is something that you like to do and you can do. Make sure that your chosen market will support your goal because it can boost your chances of success. With the digitalization of the world, remember that it is important to be realistic at all times.

2. Create a strategic online business plan.

Although building an online business is a lot easier today, you still have to create a strategic plan. It must be a comprehensive outline of the business process that you will be going through. Your plan will convey the organizational structure of the digital business that you will be investing in. It's one effective way to ensure that your business will be on course with meeting your goals.

3. Choose a specific niche.

When you start a business online you need to identify the right niche. You have to know who you are targeting to make sales. Be specific because it's going to be the foundation of a profitable and sustainable internet-based business. The niche is a market segment where you identify a specific product or service that you want to market. Finding the right niche is a crucial step in becoming a successful affiliate marketer.

4. Build a high-quality website.

After identifying your niche, it's time to build and design a high-quality website. You will be digitally marketing. Your website will be your product or service's home. It is where you will introduce and tell your brand's story. Your website will also help you build a good online presence. There are literally hundreds of thousands of websites circulating on the web today. But that should not discourage you. There are a lot of ways to create your own amazing website. Just remember to keep it simple and easy to navigate. A user-friendly website will sell more.

5. Use the power of videos.

Video is the new king when it comes to effective marketing. Don't' forget to incorporate it into your marketing strategy. Videos are perfect for online businesses. They are easy to share and they are cost-effective. A video production process is easy even for first-time entrepreneurs. By creating an animated marketing video to promote your brand, it's easier to motivate and encourage people to choose you over your competitors.

6. Use search engines.

To drive targeted buyers to your site, you must utilize the search engines. One good example is a pay-per-click advertising. It's an easy way to get traffic to your brand-new site. There are unlimited ways by which you can drive traffic to your site but search engines show better results. Remember that your goal is to get more people in your target audience to visit your site. Without the search engines, that task is going to be very difficult. There are many SEO tactics you can perform to increase your rank. Also, there are experts who can help.

7. Establish good reputation.

Not everything that we find online is reliable. People are aware that there's a lot of fake information circulating over the web. Therefore, be sure to establish a good reputation online. You can do this by providing real and truthful information in your contents. It's easy to build trust among your target audience if you value transparency in your business. Spread right news everytime you tell your business story.

Final Words...

Explore the world of digital marketing. You don’t need the gurus to start your own internet-based business. There's no technical experience is needed. And best of all, you don’t need a lot of startup capital. All you need is the perfect niche and determination to drive your business on top market rank.

Online business is a business trend that is likely to continue in the coming decade. So don't restrict yourself to just one e-commerce opportunities. Chances of SUCCESS are high.

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Business Launching on Social Media

Most marketing enthusiasts believe that business launching needs a lot of hard work. Because for these people, starting any business can be a minefield, even for experienced entrepreneurs. How true is it? Let's find out.

Business Launching Can Be Tough

Launching a new business can be tough, especially when you're still trying to find your first customers. You need to be on top of so many different things. There is so much to do but so little time to do it. Also, when you launch a business, you have one objective in mind. It is to raise the profile of your company to increase traffic and most importantly, drive leads and sales. Which is truly crucial to any start-up enterprise.

Aim For A Successful Business Launch

If starting a business is a new territory for you, its launching can really be daunting. Finding your bearings and figuring out exactly who and what your business adds up the challenge. So to eliminate chances of falling into pitfalls, all you have to know is how to perfectly market your brand and company on its first promotion.

Remember, your business or product launch is the first impression people will remember. A memorable business launch will bring your product to the attention of more people in more locations. If you need advice along the way, help is always available. Fortunately, you found this article.

Preparation is key for all new ventures. We will help you prepare. Below is an amazing and effective tip on how you can execute the best business launching for your new business venture.

Business Launching on Social Media

The Power of Social Strategy

With the digital platform taking the business world by storm, business launching on social media is essential. It is a smart, strategic, and very effective way of promoting what's new. You are maximizing potential sales by targeting as many potential channels as possible. Moreover, launching your business on social media allows you to quickly respond to queries of people who are curious about what you have to offer. It's a convenient and hassle-free way to help you launch a successful online profile.

Reasons why you should launch your business on social media:

  • Social media is important for your business.

It can significantly increase your brand recognition. Today, it's unarguable that these social networking sites are one of the most stress-free and profitable digital marketing platforms when it comes to boosting business visibility.

  • Statistics show.

91% marketers claimed that their social marketing efforts greatly heightened user experience. Hence, producing a wider audience for a business in no time.

  • It's cost-effective.

Business launching on social media is a way much affordable compared to a traditional corporate business launch which is usually local television ads. There's no need to throw a huge event. All you need is a social media account and unique ideas to post. So by just by investing a little money and time, you can significantly increase your conversion rates

  • Very engaging.

Introducing your new product or service using social media allows you to interact with your audience right away. You are able to communicate with your audience which gives you chances of getting more leads.

  • Improved brand loyalty.

Media presence is always a part of every company's goal. Using social media for promotion, businesses are able to develop a loyal customer base because there's high rate of customer retention and customer loyalty. You can directly communicate with your target audience and even with other businesses. It's one reason why a lot of people will believe in you as a trusted enterprise.

  • SEO Rankings

When it comes to calculating rankings, social media is becoming a vital factor. So if you want to secure a successful ranking, social media presence is required. If your business is new, it's vital to send out a brand signal to search engine. Through social media, you can speak as a brand with validity, integrity, and constancy.

  • Brand Authority

On social media, you can tell your business story in the most unique and compelling way. But it does not end there. It all comes down to communication.  When you introduce your business on social media, you are building a positive image in the minds of your target audience. You can show feedbacks and present testimonials from people who have tried your brand.

Help Alert!

Gearing up to launch your next business? Business launches aren't easy even on social media. So before you get too excited, here are some tips for a successful brand launch in social media.

1. Create the best plan.

You need a plan tailored to what 'success' means to you. Therefore, you need to integrate your social media efforts into your company’s marketing plan. That's easy to accomplish if you include an editorial calendar and posting schedules before your launch day. You don't need a plan implementation team. Your effort is enough as long as your plan is well-organized.

2. Engage with your followers.

Aside from your promotional and advertising posts, interact. Communicate with people through blog posts that answer questions relative to your product or service offering. You can also share useful links related to your niche. share links to allow distribution across social channels. When people start to connect with you, expect a huge conversation-building. Be active in listening and responding. You're launching a business. You have to attract leads right away. A great customer support is a key to gaining people's trust.

3. Be consistent.

The social media personality you want to impose must match your brand. Consistency is crucial to brand recognition. You'll appear inauthentic when your social media content doesn’t seem to jive with your company’s promotional campaigns. Consistent posting schedule is an important requirement.

4. Develop great content.

Media-rich content is king. Use your posts to express and resonate. Don't waste the time of your followers by posting non-sense news and outdated information. So think before you post.

5. Add images and videos.

This is crucial. Images and videos are powerful communication tools. They are more engaging than words on a page. Therefore, never forget to include an image or video on your post. You can also share images and videos relevant to what your product and service are all about. Be sure to use high-quality images. When it comes to your choice of video, explainer videos are very popular. They are short but very precise communication material.

'Ultimate business launching solution but needs collective effort...'

Social media is not a magic bullet that can replace your other communications activities. But when properly executed, it can be one solid foundation of a new marketing. It has become an integral part of public relations. A multi-touch approach gets the job done while complementing all other communications efforts.

 

About the Author:

Khristine Agase is the Content Manager of izideo, a professional Explainer Video company.

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